 Hello everyone, my name is Jack Anderson and Matt to answer your question does my back hurt yet? I'm here to present to you my company Life Changing Foods LLC and more specifically our product Dot E's Life Changing Salsa. Now to answer the question that you're probably asking is the question I get when I do demos in the grocery store right away. Life Changing Salsa, what is that? What's life changing about this? And the simple fact is we donate a portion of our proceeds to build fresh water wells in Ethiopia and that's something that was right from the start. This business began about 14 months ago and when I started it, I had no idea what to expect. Absolutely none. The goal was two fold. I wanted to learn about entrepreneurship. I wanted to see if I could learn something and I wanted to make a positive social impact on the world. A team of students and myself got together and over those 14 months we developed a product, three different flavors as you see in front of you. We built a brand. Believe it or not, we were able to convince some people to give us money to get this thing launched. We started working with reputable retailers and we've seen the screen here. High V, Luns and Byrdies, Amazon are most recently starting next week, Kowalski's Markets and Twin Cities. And from there, our media coverage grew. We've been covered on local media here in Makeda and St. Peter, most notably in the Twin Cities with WCCO Radio and TV. And tomorrow at 12.30, I believe, if you're bored and you want to watch Pioneer Public Television, they're doing a 30 minute special on us. So, channel 10 on RepTV for those that haven't. And finally, in those 14 months we were able to bring in about $30,000 in revenue and most importantly the thing that I am absolutely the most proud of is we built a freshwater well in the tiny village of Decare, Ethiopia and 400 people have access to freshwater well for the first time. And it's an absolutely amazing experience. That well was completed in March and it's really energized the business going forward into the new year. Now, I know this is an entrepreneurship competition. What I've heard is we're being judged on four distinct categories. Number one being progress. Two is feasibility. Three is scalability. And four is innovation. I believe I covered the first two in the opening, so I won't spend much more time with that. But I want to jump to what I think most of you are asking is the innovation piece. I'm not going to lie, I did not invent the salsa. It just happens to be something that I've been working on. It's a billion dollar market across the country. According to different reports, it's the second most popular condiment behind ketchup. And some of you were probably wondering, well Jack, how many salsa drinks are there? I have no idea. There's too many to come. I went down and approached you to our last night phone. I did a little snooping around. 21 different brands of salsa on the shelf, including Harlan. That is about the least innovative, most unimaginative product that's probably up here today. Right? However, bear with me a little bit. The innovation has not come from the product. It does not even necessarily come from the story. There are other groups of businesses that do something like this, including social mission. What comes is when you put it all together and you start thinking about how should this product be distributed. Come back to me for a minute. We're in the grocery store. There's 21 brands of salsa. Most of those brands, almost all of them, are in grocery stores across the country and they're competing for the same target market as we are. You, myself, Montaz, your parents, pushing their carts down the aisle, looking at all the sauces and picking on price, on taste, you name it. And I thought to myself, there's got to be more of a market out there than just that. In a way that I don't have to compete with 20 other brands on the shelves. And so I got back and I looked at the mission of our business, which is to empower people to change lives and the purchasing of our products. And I thought to myself, is there a way that we can reach customers outside of just our local partners in Minnesota? Is there a way that we can work with businesses to connect them? And businesses that are looking more and more to align with social mission-driven companies like ours. And most importantly, is there a way to empower entire communities to get behind a life-changing mission, whether they want to help their local charity or they want to send people to different mission trips and help out in places like Ethiopia? And what we came up with was four sales channels. Three, two of which are fairly original in my opinion and two that have been tried and true. Retail, which I've already talked about, has been our bread and butter for the first year. We're working at Plums and Biodies and Qualsas and things of that nature. The second one to reach those customers beyond the state, we started working with Amazon. I didn't know how that was going to go, but since we started in November sales have increased every single month. And we're selling more and more sauce. I'm actually getting tired of packaging stuff and sending it out to be honest with you. But I like it. People from Kentucky, Oregon, California, everywhere are buying it. We're getting good reviews. And it's fun to see that it's not too hot. Even though it's in the Ministry of Spikes. The third channel is in corporate gift baskets. How can we engage with those businesses that are trying to align their brand with the brand that they want to be a part of? We actually saw on the slides earlier a gift basket. We started selling around Christmas, kind of by accident. And we ended up selling 500 of them. Some of those people have bought it were businesses about 100 at a time. Some bought 20 at a time. But either way, that was a significant portion of our revenue in our first year. It was one of the leading reasons we were able to build it well in March. So we think that's going to grow. We think that's very, very scalable as businesses continue to look in this. We're working with partners that are going to be marketing this in their catalogs. We're going to be working with businesses directly. And finally, what I am most proud of and most excited about, which has not been tested yet, that I have a lot of confidence in, is that fourth channel. Remember I mentioned how can we empower entire communities. I don't know about you, but when I was a kid, whether it was at church or whether it was at school, it seemed like every few months I was out on the streets peddling some sort of product. Whether it was candy, it was salt. I've been told by some of the older people in the audience that some of you may remember Happening's books. I don't know what that is, but it sounds terrible. And I thought to myself, why can't we take our brand, our life changing brand, and equip young people at churches, at schools and say, go out and sell this stuff. Pick something that you want to support. Maybe you want to feed the homeless. Maybe you want to go to a local food shop. Maybe you want to send kids on a mission trip. Go out, sell this. You go to the door and they ask, why should I buy this? What's the life changing salsa? Why is it life changing? Well, two reasons actually. I'm going to be selling this salsa to go out and make a point of mission trip to New Orleans or wherever it is. And the company that distributes this is building wells with a percentage of the profits. And they can go online and provide them with all the marketing materials. And I don't know about you, but when a good idea gets around at my church, it starts getting spread all across. People say, you got to do this. And this is something that's totally scalable. When you hook them with the materials, they go out and sell it. They have the orders. I just drop the salsa at their front door and say, thank you very much. I hope that you made a difference and changed some lives today. And finally, I don't want to forget about the retail channel. Those other 20 brands of salsa in the shop, they didn't do these extra things like gift baskets. They didn't do fundraisers. They didn't need to. They worked at it for a long time and they built up their network. They started regionally just like us and they expanded across the country. There's no reason we can't do that. I've sat down with three different distributors. They're very willing and eager to carry this product. I've just told them I can't do it right now. I'm looking for more capital. I want to make sure that we're capital secure and sustainable before I move forward. But they want to get us into Kansas City in the Midwest and they're looking to move us nationally. And that's very, very exciting. But again, I'm not going to do it until I'm comfortable with where the business is at. And finally, to wrap this up, the name of this business is not Life Changing Salsa LLC. It's Life Changing Foods. And I don't know when it's coming, but it's coming soon. There's going to be different sauces and rubs and spices that are going to all complement all four of these revenue channels and they're all going to work together and only going to build a more scalable and sustainable platform for us who at the same time continuing to change lives. And as we move into our second year of business, we'll be moving on to our second one. So with that, I thank you for having me up here today. I wish I'd have brought some chips for you. Maybe we could work on that in the reception. Any questions for me? First, there are a lot of them. One is potentially financing from nonprofit foundations, which would be extraordinarily powerful. So I'd like to think about that. And then also the subscription boxes. This is a real house for a new company. I just want you to be in the box to help students. So with me, you've got to do the boxes and you've started the boxes. So that's what you're going to do. Thank you. I appreciate that. Questions? Questions? Yes, sir. I think you've really thought through the channels. And I've been very thoughtful and really attentive to designing a market. I guess with this first project, I was also curious about the manufacturing of this type of scalability. We had a co-packer called Paul Wisconsin, who has been growing with us. He started with a 25 case order. Now we're doing 250 case orders, and he's waiting for that first. In fact, he doesn't even hit economies of scale until we're doing a 6-9 case order. So I'm feeling pretty good about the number. Excellent question. Other questions, but we're still in time. Who's Doc? Doc E. Oh, the man and the myth, the legend. He happens to be a professor here. He was one of the early starters. He wanted to encourage us and give us a chance to go with this. So these are his recipes. And we just ran into him. I put his name on it for better or worse. But people love the mystery behind the man, Doc E. You can maybe meet him later. Last questions. Last big questions. I love being on the stage. Don't take me on. I'm sorry, Doc. Thank you. Thank you.