The primary objective of the Early Growth Stage is to create customer demand and drive that demand into sales. This will require the company to begin scaling its sales and marketing efforts, as well as its ability to deliver the product or service.
The challenges of growing and managing a business are fundamentally different from those of starting a new venture. To support a growing number of customers, the company must begin to add key resources and develop basic operational capabilities and an initial infrastructure.
This means adding the resources needed for growth, including financial, people, materials, technology, equipment, information, suppliers, distribution channels, partnerships and facilities. It also means developing the day-to-day-functional systems needed to run the business. These include all the basic systems, like those used to support hiring, sales, marketing, accounting, operations, information, customer service, and all other basic functional systems.