 What is up, everybody? Welcome back to the channel. You guys, this is an ad, this is a Facebook ad, this is a social media ad, whatever the hell you wanna call it. This is a local ad that I truly believe every single small business owner needs to run. Okay, so if you're building your business in a local area, you're a coffee shop, a yoga studio, a freaking dentist, a chiropractor, a real estate agent, an insurance agent. If you're focused on your local area, people need to know who the hell you are. And the power of leveraging a Facebook ad, an Instagram ad is freaking priceless. At a fraction of what it would take you to put your face on flyers and send them out through a direct mail campaign, a fraction of what it would take you to run a freaking commercial on TV. Like how else could you get your message in video form seen by thousands and thousands of people in your local area for a few bucks? It's a Facebook ad. So what I'm gonna be doing here is I'm gonna be walking a friend of mine, well, actually a client, Rebecca. Shout out to Rebecca from Washington, crushing it in real estate, a local real estate agent. And this is the new form of door knocking. This is the new freaking local marketing. This is how you guys gotta be doing it. And again, I truly believe this applies to any local business owner. It's as simple as this. And you're gonna see me walk her through. Hopefully she's got it done because that's the whole purpose of today's coaching call with her is to run her Facebook video ad. But I'm gonna show you how simple this is. It's literally pulling out your phone and introducing yourself. Again, whatever business you're running, if you're an individual solopreneur, a real estate agent, for example, it's as simple as pulling out your phone and introducing yourself, your background, your experience, your passion, your reason why to be in the business, maybe a little bit about your brokerage, whoever you're partnered with. And just why you're so excited to help people and serve people in that local area. Maybe a little bit about how long you've been in the area. Maybe your experience in helping clients around the area. A simple video that just gives people an update or just a warm welcome of who the heck you are. Like an intro of who the heck you are, right? Powerful, powerful, powerful video. Now here's the strategy behind it. The whole strategy is to run it under video views to capture a custom audience. So out of thousands and thousands of people that will actually view 15 seconds of it or three seconds of it, what we wanna do is capture and create a custom audience of those who watch at least 25% of it. So it could be a one minute video, it could be a two minute video, it doesn't have to be long at all. It's a simple intro, it's not a pitch, it's not saying, hey, click, learn more to go buy my shit. No, it's nothing like that. It's just, hello. I just wanted to introduce myself. My name is David, I'm your local realtor, blah, blah, blah, right? So it's to capture the audience. Out of thousands and thousands of people that see it, we wanna capture the audience of those who watch 25% of it. Those people go into what we call or what Facebook calls a custom audience. And what we're gonna do with that audience is retarget them with conversion ads in the future. So if you're looking to sell something online, if you're looking to capture leads, if you're looking to get people to schedule appointments, depending on what type of business you're building, retargeting custom audiences is what 99% of online advertising is all about. It's all about getting back in front of people who have engaged in your previous post or videos, okay? So what I'm gonna be doing here with Rebecca is just walking her through the simple setup of a Facebook video ad and also setting up a custom audience so we can get them in position to retarget in the future, okay? So hold on tight, you guys. Let me grab Rebecca and I'll see you on the next screen. Great, how about yourself? I am good, good. Do you have a good weekend? You know, we don't take weekends. Right, no shit, I'm right. Like, I don't even know why I ask that nowadays. You're right. It's no... I mean, I'm increasing, you know, I've worked weekends, well, you know, since I graduated high school because I used to do hair. So I've worked weekends, essentially, my whole adult life. And just in the last couple of years, I've become increasingly offended when people ask me how my old beginning is. You're so right, man. You're so, so right. It's like, I don't take weekends. Actually, you know what I do? Now that I have kids, now that I have kids, little babies, I actually take Sundays off. I actually take Sundays off, but Saturdays, I've always worked. Always, always worked. Always, no matter what I would say. It's where the money is. Yes, yes. And then, and you know, it's so funny because past 20 years, I've been like that, like literally, literally the past 20 years. And I enjoy taking a day off during the week. Like if I do take a day off, like if I do take a little, little skate, maybe go to a happy hour or something, I like doing random things on a Tuesday. You know, like... Yeah, Tuesday and Monday. Right? Yeah, or a Monday. Yeah, so I feel you. I feel you. So it's all good. So what do we got going on today? You wanted me to do the intro video. Yes. So I did do an intro video. Awesome. Go ahead and share your screen. So what we'll do is, have you posted it on the business page yet? I just uploaded it to my computer and then just uploaded it to YouTube, but that's it. Perfect. Perfect. Okay, cool. YouTube is a whole another beast, which we'll get to. I'll for sure teach you more about YouTube, but that's like more of a long-term play when someone's building a YouTube channel. But what we'll do here is we'll just simply take the video from your download folder and we'll upload it to your business page. Let's start there. And there's really two ways to run an ad. So now that we go into local ads, this is pretty much the first local ad that you and I will be running together. And so as I show you from this point on, every ad will be a post on the business page first. So we'll post it there as we're posting anything. We'll do all the edits, make sure everything is set up correctly as far as the title, as far as the thumbnail, and even the text. We'll make sure all the editing is complete first and then we'll go run the ad. Because once we actually go and run the ad, once we go set up the ad, we can no longer edit or change the text. So we always wanna make sure everything is perfect on the post before we go start the ad. So go ahead and create post and post it here like you would anything else. Post this raw? Well, here's the deal. That's what we're gonna do right now. So as we post it raw, we're gonna do the edits. So we're gonna either be able to put a thumbnail or we can choose a thumbnail from the actual video. So yeah, it looks like that as we post it, but once we hit video options, that's what I'm talking about. So we're gonna be able to edit and choose a different thumbnail and make sure everything see like some like, like, yeah. See, so as we click change thumbnail, you can see as you can go from choose, you could do either one, you can upload image or you can choose from video. Choosing from video is always best. But, and you can kind of do whatever you want, but it's always best because it's the actual thumbnail of the video, right? Sometimes showing something completely different. Go ahead, I'm sorry. What's that you're cutting out? Oh, it's just my face. That's all. No, click on choose from video. Click on choose from video. I can't search. So as you, yeah, see, so there's so many that you can choose from. So just keep, keep sliding and you can just choose any, see, look like that's a good one. Like, so there's so many good ones in here. I would rather do it this way than trying to upload some pretty image. Oh, okay. Because that's the actual footage. So when someone sees that, they automatically, you know, they know it's a video rather than some still image that they may think is just an image. So, yeah, that looks good. That looks really good. But you can click on it if you want. I keep wondering, because something like this, it definitely seems more down home, less professional. Yes. And that's also why I just kind of did that in my yard. Is that pricing to people than production? Yes, like that right there. I think, and this is just based on my experience of speaking of thousands of realtors in the past few years. When it comes to realtors, when it comes to your profession, and I know this because I come from mortgages. So I have, I mean, we were cut from the same cloth and in mortgages, everything is professional. I used to go to the office with a freaking nice suit every damn day. Like everything, we need to look our best. And real estate, same thing. Everyone wants to look their best. But the magic when it comes to social media is the fact that you dumb it down and it looks like a normal person. You're more relatable. Like this authenticity of you in your backyard or wherever you're at in your normal clothes without looking all done up, that is what attracts people. Because you're now talking to the average consumer. You're not, you're not, if we're running a commercial on Channel 7 News, maybe looking your best is something important. Or if we were doing something that had to do with Hollywood and we're running a blockbuster video, then yeah, maybe, but not when it comes to social media. It's actually the opposite. So rather than looking super polished and production-wise and done up, it's the opposite when it comes to videos on social media. Those are the ones that get the most engagement. So this right here, trust me, well, it all comes down to the budget. At the end of the day, it comes down to the budget of what we're actually spending on the ad, but this will get thousands of views regardless. Like that's gonna get thousands of views. So yeah, you wanna keep it that simple. Now, here's another thing though, on a side note, if you're a realtor or in any business or profession and you're dealing with high income level people, then maybe for sure, maybe okay, then that might make sense where okay, let's have a better professional shot, let's maybe even hire a camera crew if that's the case. But if you're dealing with people, with average people there, and especially in your neck of woods where maybe, I don't know, what are you selling? 400, $500,000 properties? 600, maybe not even that. Allen, through mid three, through mid five. Exactly. So that type of consumer is not the multi-millionaire. Unless they're an investor, right? Unless they're an investor, but maybe not, you're probably dealing with first-time home buyers, you're probably dealing with average people. And when you condemn it down and relate to them, that's the magic. Okay. You know, so that's social media. I've noticed that investors don't dress very nice. Exactly, they don't. They're coming from a construction. Right, exactly. Exactly, so you don't need any of that. This is perfect. This is super perfect. So here's what we wanna do. Click on video options again. And so as you go and upload it, the video title, and as the ad starts to run, that video title is what you see at the bottom of a video. So open up a new tab, go back to Facebook, leave this one here, open up a new tab, and just go to your newsfeed. Let me show you where that video title is at. And so many people, they just go past this and they don't even bother putting a title, but it's so important because it's what they see. So hit your newsfeed, go to your, click that little house at the top, and just scroll through your newsfeed and just see what everyone's posting. Go to your, yeah, go to your newsfeed. So let's scroll through and let's just see a random video and I'll show you where that title is at. In fact, you priority notes. Damn, what the hell is that? Is that a lizard or is it a gecko? Holy, wow. So scroll down, see, yeah, just see a random video. Let's see if we can find an ad, an actual sponsored video. Yeah, perfect, right here. So this is perfect. So this right here, there's the title. So notifications shouldn't be a nightmare. That's the, that's the title. So most will just come in here and post the video and not even put that title. So when the ad runs, all you see is a learn more button when we could have wrote something to the left. Ah, okay, yeah. Now in this case with this particular video, this is only going to be a video view ad and the whole strategy is to capture the audience to find the custom audience. So there's real no call to action, but from our next add and on. So from ad number three and on as we start running conversion ads and now it's all about click and learn more to go download my seller guide. That's when in the video title we'll put some type of call to action. Click learn more to download my free guide now, right? So we'll have a title. I mean, we'll have the texts for sure. The texts at the top of the video for sure. A few sentences for sure, but this little video title, that's a call to action words. It's literally just a few words that we want to get people more enticed to click that learn more button or motivate them even more to click that learn more button. So in this case with the actual video view, maybe you could just put something like, watch, go back, where's the editing? Go back to, yeah, so maybe the video title could be something like, just wanted to say hello to my local community or just wanted to introduce myself on your local realtor or something like that. Like just something short, something sweet, something catchy for the video title, but we still need to write something in the text as well. So I just want to say hi to my community. Perfect. So now go up to the texts. Scroll is actually go ahead and click, click save on this one. And then it'll bring us back to the actual text. Okay, so there's the actual text. So write something. So at the top, so you could put something like attention, attention your town or your city or something like that. Like call out your local area. Like attention, yeah, perfect. In case we never met each other, my name is Rebecca. I'm your local realtor. Just wanted to introduce myself and let you know why I'm so excited to help people buy and sell real estate in the local. Hannah, how do you even pronounce that? Put, put you look. But yeah, something like that. So. Oh, pu-allup. Yeah. We have a fair out here, the pu-allup fair. And when I was a little kid, I learned how to say it, like the pu-get-all-up fair, pu-allup. Yeah. Pu-allup. Cool. I didn't, I don't even remember what you were saying. I'm just, I'm just kind of ad livin', but in case we never met, my name is Rebecca and I am your local realtor. I just wanted to introduce myself and let you know why I'm so excited to serve our local community when it comes to buying and selling real estate. Like something simple, like something just, couple sentences, couple lines. And again, no real hard, no real hardcore call to action. It's just to get people to view it. So, and tell you about why I'm so excited to, to serve our, our local community when it comes to buying and selling real estate. And so when, when it comes to, when it comes to, when it comes to these ads, right? Whether it's Facebook, Instagram, LinkedIn, whatever. You, you have the text and then you have the video. Some don't, don't put out video and they just want to put out an image and, and, and run an ad on that. And that's totally fine. When it comes to an image, you just want to get really good at writing the text. And, and, and a lot of times when it comes to image, you have to really tell that story in the text. And a lot of times that, that text will be a few paragraphs. I see, I see high converting very successful ads where it's just an image and I'm reading a freaking story in the text, but that's what it takes. When it comes to video, you don't have to write that much because I'm telling the story as you watch the damn video. You know, so maybe just a few sentences to get you to watch it. And then, and then once you watch it, that's where I tell you my story. So in case we never met, my name is Rebecca and I'm your local realtor. I just want to introduce myself and tell you why I'm so excited to serve our local community when it comes to selling and buying real estate. Perfect. That's it. Perfect. And then they watch it and then boom, that's when they, you know, get indoctrinated. So that's perfect. So now we did the text, we did the thumbnail, we did the video title, now we post it. So doing that is so, so important because the moment we come over here and run the ad, we can no longer change any of that. Okay, so we always want to make sure it's complete upfront right now. So go ahead and post. And then because this is an intro video, what you'll want to do is simply, yeah, you can exit that. What you can do is you can simply pin it at the top. So go ahead and refresh the page. Let's see if it's actually, if it's there yet. Sometimes it takes a few minutes, but let's see. How long is the video? Just a minute and four. Okay. Like just, yeah, like one minute, four seconds. Oh, perfect, perfect. And that's kind of the sweet spot. So as you do these videos, that's kind of the time, the time length you want. It's about a minute, minute long video. And then again, from this point on, no real hardcore call to action in this one. But in every video from the next one and on, there's always going to be that call to action. So something simple just like that, you're educating that person on selling. And then at the end, hey guys, and by the way, I put together a free 2021 seller guide that you guys are going to absolutely love. Click learn more, it'll take you straight to my page where you can download your free copy. So this one minute video, and then at the end, you got that 10 seconds for the call to action. Or you can even bring that call to action up in the beginning. You know, you can always say, hey guys, this is Rebecca, I put together a free 2021 seller guide that you guys are going to absolutely love. Stay to the end of this video, and you guys are going to be able to download your free copy by clicking learn more. Like you can always say that quick call to action in the beginning, in the middle, or at the end to tell you the truth. So that's for the next video and on. So that's perfect right there, this is perfect. So scroll up a little bit, hit the three dots, and then click on pin. You should see the option to pin. Yeah, already. Oh, you already pinned it? I already did it. Awesome, perfect. I think our connection, I don't know if it's my connection or your connection, that's a little slow. So it's just a little delay. Okay, cool. So perfect, so we're good. Awesome. So now let's go run the ad. So now we'll go straight to the ads manager. We can either just hit the folder or hit the, yeah, go to the news feed and hit ads manager to the left. Perfect. So again, as you navigate through the platform, we always want to make sure you're in the right account. So right there in the top left, we always want to make sure we're in that right account. So is that the one we're supposed to be in? Or do we? Yeah, perfect. Switched up. That's the one, perfect. Okay, cool. Okay, so this will be the first ad. Awesome, perfect. Okay, so now we'll click the green button and then we will start the ad. We're going to set up the video ad and then what we're going to also do is set up a custom audience. So we'll knock that out as well, right after we set up the ad. So where do I go here? We'll go video views. Okay. Okay, perfect. And then we'll just hit next. And then right at the top, so here's our three tabs. Everything is about these tabs. X out of this real quick. Let me just show you this part real quick. Everything is about these three tabs. So in the background, yeah, close. In the background, you have campaigns, ad sets and ads. Everything is about these three tabs. So as we click the green button, all we're doing is filling out these three tabs. Okay, so that's all we're going to do. So right at the bottom, you have the title of this first one, new video views campaign. Just hover over the title in blue and then just click on edit. We could just come back from here. Yeah, click on edit and then we'll just go straight, no edit right below it. Yeah, we're not, yeah, there we go. And then just click on the first one to the left, the top one, new video. Yeah, click on that one. Perfect. So we'll start from here. And then what we'll always do is title it. You'll always want to get good at titling these ads just so you, when you come into the dashboard, you can look, you can glance at the title and know exactly what ad that is. So in this case, it's very simple. This is the intro video, intro, outside, perfect. And then in parentheses, in parentheses, you'll want to put the objective, which is video views. That's what we're running as video views. And then maybe even, yeah, video views, perfect. That's fine. No, that's perfect. Okay, cool. And then special ad category, you'll always go with housing. Always, always, always we'll do housing. And then we got video views right there. Okay, good. So we're good. Scroll down, scroll down. And then we'll always make sure that this campaign budget optimization is off. So we're good there and we'll hit next. Okay, cool. So now we go to the second step, which is the ad set. So in here, we'll just choose the budget. We'll choose the date of when we want the ad to go live. We'll choose the location of where we're targeting. We'll choose the placement of where we want Facebook to place it. Yeah, we'll go lifetime. And then with this one, you don't need to spend too much at all. I mean, again, it's all up to you. Like you can go five bucks a day for a week. You can go 10 bucks a day for a week. You don't need to spend no more than, I mean, you don't need to spend no more than a hundred bucks. You don't need to spend no more than 50 bucks on this. Like $50 should be a good amount to at least get a... Because here's the deal. When you look at a video on Facebook, you can look at the views. You look at the video, you click on it, you open it up, it'll show you the view count. It'll show you the views. That view count is based on either three seconds or 15 seconds. So when you see a video and it says 13,000 views, that 13,000 views is either three seconds or 15 seconds. I'm pretty sure it's three seconds, but it could be 15 seconds, which is what Facebook calls a quote unquote through play. So if I'm looking at a video, it says 16,000 views. And it's a random video. I'm just looking at it, 16,000 views. That 16,000, it is 16,000, but again, it's either three seconds or 15 seconds. What we want is we want not the 16,000. I don't care about that. I care about the 7,000 who actually watched it for 60 seconds. I don't care about the three seconds or the 15 seconds. I wanna find the audience who watched it a little longer. And 60 seconds might be too long. So we go off and normally we'll go off of 25%. So 25% of one minute, that's the audience we want. So if I'm looking at a video and it's a one minute video and it's 16,000 views on it, it says it right there publicly, 16,000 views. But maybe it's only 7,000 who watched it for at least 25%. That's the audience we want. So based on this budget, we should at least get a couple of thousand people who watch it for at least 25%. So let's go. And whenever we're setting up an ad, we always wanna go the next day at 6 a.m. So we'll go August 17th and then we'll change it to 6 a.m. Now we give Facebook plenty of time to approve the ad. 6 a.m. And then run it for a week, run it for a week, run it for a seven day period. And that should be good. So we'll go 6 a.m., 6 a.m., perfect. And then we'll scroll down. And then now this is when we're gonna start really narrowing in our audience. So we'll scroll back, yeah, right here, perfect. So custom audiences, we'll get to that on our next few calls, custom audiences, as we start to build them. And then the location, we'll click on that, we'll edit the location, take away United States and we'll now start targeting our local area. And then that dropdown right above, so X out, just X out, X out of that United States. Yeah, just hit the X, that's it. And then that dropdown people living in, that's super, super important. So yeah, people living in this location is who we're shooting for, perfect. So go in and search locations and type in, yeah, type in your city. Do you call it a city or do you call it a town or a county, what do you call it? No, it's the city of Puyallup, yeah. Okay, perfect. So 15 miles, is that good enough or what do you think, is that? Between five and 15, yeah. I mean, this looks like the whole area I would serve anyways. Perfect, perfect. So that right there can be your, like you can own that right there, Rebecca. Like that's the power of what we're about to start right now is the fact that every local business owner, every realtor, they wanna post on social media for everyone to see. I don't care about everyone seeing it. I wanna just focus on my local area. Like that's where I'm doing business, right? So if you can really get the hang of what we're doing here and you stay consistent and you just keep penetrating that local area, that whole town's gonna know who the hell you are and that's powerful. So age, you cannot change, gender, you cannot change. Detail targeting, we're gonna leave everything wide open. We're not even gonna put any keywords. As we go into our next ad and conversions and we start giving away that seller guide, that's when we'll go into detail targeting and put in some keywords, but not on the intro. We want everyone and their mother to see this video. So, but what you can do is you can narrow down the language, let's do that. Let's at least focus on English. So we'll hit edit and we'll just type in English. And then you always hit the drop down. Whenever you see a drop down, you'll always just hit the drop down. So go English, go English all. English all, not just English US. Let's go English all and then just X out of that US. Yeah, perfect. So anyone that speaks any part of English, let's hit them in this area. Perfect, so now let's scroll down. Okay, so when I'm fluent in Spanish, I can change that, right? I'm still working on it. Are you serious? Is that one of your goals to learn Spanish? Yeah, I've been slowly working on it for the last two years. Is there like a huge Hispanic community in that area? You'd be surprised, but at one point, Mexico owned all the way up to, like, you know, when the Louisiana Purchase happened, Mexico actually owned part of Washington. So we can't say go home because this potentially could have been your home. Wow. So a lot of people just really need to learn where our history is and that we're all here at the same time. And so that we should just kind of meet each other where we're all at and be friends. Wow, wow, really cool. When I think of any Hispanic or Mexican or what, because I'm half, my dad was born in Mexico. So I'm literally half and half. But when I think of that, any form of Mexican, I don't think of Washington at all at all. No, no, but also how much of that Mexican native are you versus like Spanish immigrant or, you know, native, I forget, but I know there's a bunch of tribes in Mexico as well, like how they're in North America. So I mean, how, I think a lot of people have just a general idea of what Mexico and other Hispanic countries and cultures are, but they don't realize how individual they actually are. Yes, yes, I'm so Americanized. It's not even funny. Like I don't even know that history and that's sad. You know, like that's sad. We're not taught on purpose. Right? You got that right. We're not taught a lot of things on purpose. You know, so it's pretty crazy, but that's a whole other call. Don't get me started. Don't get me started. But, okay. So right here, what we're gonna do is we'll go, we're gonna hit manual placement. So scroll down. So we're good there English all. Automatic is just simply letting Facebook place it on all of these platforms, which you would think is good, but not really, like based on just marketing experience and based on just overall what people do. And also being a consumer. Being a consumer, we are consumers. You and I, we're on Facebook. We're consuming information all day. Our attention is only on a few places. Like if I pick up my cell phone and I'm on Facebook or if I'm on my desktop and I'm on Facebook, 99.99% of my attention is on the newsfeed. Like I'm rarely on any of these other sites. I'm never looking at the right hand side of the column. Right? Instagram Explorer. Like I'm never, like the majority of the time it's Facebook newsfeed. So when it comes down to the budget, if we're not spending hundreds and hundreds of dollars, I don't want Facebook to spread our ad tooth in. Like I'd rather have them take all them dollars and focus in on the highest attention area and that's the newsfeed. So in this case, what we're gonna do is we're gonna edit placement and we're gonna uncheck audience network. We're gonna uncheck messenger. And then as we go down, we'll scroll down and we're gonna uncheck Instagram feed. We're gonna uncheck Facebook video feeds. Let's even uncheck that. We're gonna uncheck Instagram and Explorer. We're gonna uncheck Instagram stories, Facebook stories. We're gonna in-stream, we're gonna uncheck that one for sure in-stream and then search and then in article and we're gonna, and that's about it, perfect. So if you scroll back up, so now we're gonna be in the marketplace, we're gonna be in the newsfeed. And as we go and run Instagram ads, that's a whole separate ad. So as I teach you Instagram ads, which I'm going to, that's when we just run ads separately. And all you do is come in here and check the box. So if we wanna run an Instagram ad, we're gonna just uncheck everything and just check Instagram feed. That's it. But with Instagram, the video you want it to be vertically, like a vertically shot video, so you hold your phone vertical versus horizontal for Facebook. So we'll start doing those types of ads in the future for sure. So that's good for the placement, we're good there. So now that's everything that is the ad set level. That's the second step, that's it. So we'll hit next. And you know what? One thing we didn't do is title it. So just click on, yeah, go to the very, very top. And what you can do in the title is you can simply put lifetime $50. So when you glance, you just know what you're spending on this ad set. And maybe lifetime 50 and then just put the city that you're targeting. Perfect, that's it. Like that could be a simple title for this step. Okay, cool. So now we're on the third and final step. So now all we're gonna do is we're gonna, you could title it the same as you did the first one, intro underscore outside. That could be as simple as this. You can keep it that simple. Okay, perfect. And then so now what we're gonna do is we're gonna scroll down and we're gonna click on create ad. We're gonna hit that dropdown where you see ad setup, the dropdown create ad and go use existing post. So that's what we did. We posted it on the business page first and we're gonna use that as the ad. So you click on select post right below. So go ahead and click on, yeah, that one's select post and then just find that post. And see sometimes when it's not here, what you can do is you can simply, yeah, see so. Oh, there it is, perfect, awesome. But let me show you, don't click it yet. Don't click the blue button. Go back to Facebook. Sometimes when you come here, you don't see it. Sometimes, no, no, no, leave that there. Leave that there. Yeah, so let me leave this here. Open up a new tab, go to Facebook, go to your business page. Click on that video. Let me show you this because sometimes this happens and you'll end up getting stuck and not knowing what the hell to do if I don't show you what I'm gonna show you. Click on the video, open it up, click on it. So as you click on it, press pause. Go back to the other tab, the ad manager, the ad. So right here, it says at the top, you see filter by all post and then to the right of it, you see post, image or video IDs or other keywords. But when you don't find that video here, what you can do is you can go to the video, so go back to the other Facebook tab and you can grab that number at the top in the URL, the 8-9-5-0-2-9. If you copy that, just the number, you got the backspace with it. You got the backspace. Yeah, you need just the number, always double check. You can always copy that and paste it in and it should pull that video. So use recommended post ID. So click on use recommended post ID, click on the blue one, use recommended, there it is there. So for whatever reason, it doesn't match the one on the video, but they end up leading you to that video. So that's how you can do it as well. So if you don't see in the dropdown, you can always do that number. Cool, so now hit continue. So there's the video. So we're good. So now we'll scroll down and there's real no hardcore call to action, but we'll place an add button. We'll do a call to action button anyways and we'll just put one for the hell of it. We'll put, let's put send message. We'll just do send message for now and then update post. Okay, perfect. So scroll down just a bit, look at the actual add to the right-hand side and then over to the right, you can see where we put the video title. So if you scroll down just a little bit more, there we go. So there's the title, I just wanna say hi. See, so here's the deal. That right there is as much real estate as you get. So right there in the page title to the left of the send message button, you don't wanna write too much because you only get a little bit of space. So that right there is pretty much the max. So that's just kind of something you wanna keep, make note of in the future. It's just a few words and that's it. That's the video title. You can write as much as you want at the top of the video but to the bottom left, it's just a one-liner. Perfect, so now we're gonna publish. That's it. So what we'll do is we'll publish it and then- So we don't need to like do nothing with tracking? No, that's even not the tracking. All the tracking is done internally through Facebook. All they're doing is tracking the views of the video. But once we move on to our next ad, yeah, that's when cartridge is gonna come in handy. That's when the pages, we're gonna for sure need to put our pixel on the pages. That's where all the tracking is now required with our cartridge pages. But that's on our next ad. That's as we start to go for leaves. So here we'll publish the video and then what we'll do really, really quick is we'll set up the custom audience for this video. So we'll start tracking everyone who's watching 25% of it and then we'll be good. So now it goes into draft and what we want is that publishing one of three, we wanna make sure that publishes three of three. We wanna see green. We wanna see that blue at the bottom right. We wanna see that turn green. If it turns red, then there was some error which it'll tell us what it is and we go back in and fix it. If it's red, if that bottom blue turns red, but it publishes and it should all be green. We should be good. Okay. So the connection might just be a little slow. Yeah, it's probably me. Do you have a bunch of wifi's on right now? I do not, but I'm in the office. So it could be anybody. While this is publishing, I'm pretty sure we can navigate out of it. So click the three lines to the top left and let's go to audiences. Actually stay on this page. Yeah, you gotta, yeah, so let's perfect. Okay, cool. So here's what's going on now. We have our three tabs. That's what we just went through and set up. Campaigns, adsets, ads. That's it. Those are the three steps of running a Facebook ad and an Instagram ad. It's that simple. So click on the middle tab, adsets. You got this one scheduled. So when it says scheduled, that's already been approved. So the campaign has already been approved and what is the campaign? The objective. The objective, video views, the special ad category of housing. Facebook already approved you for that. The ad set, over here, it says scheduled. They've already approved you for the budget. They approved you for the targeting. All that is already good to go. The placement, good to go. What's gonna be in review is the ad. So click on that one. So you'll see this over here. Click on ads. That will be in review. So now that all they're doing is reviewing the actual video to make sure, you know, you're not saying any bad words or make sure there ain't nothing crazy going on in the background. And they actually manually review that. So that's what stays in review for a couple hours. And then once it actually is approved, it'll say scheduled. But what you'll also receive is you'll receive an email. So Facebook will send you that email that says your ad is scheduled or running. It doesn't say your ad is approved. It says your ad is scheduled or running. And that means it's approved. If you come back over here, it'll say scheduled and then it'll go live tomorrow morning at 6 a.m. So here's what I like to do real quick as well. Click on edit right below your title intro outside. Click on edit. And then let's go back into the actual setup. And to the very right, you see that little square with the arrow. Hit that dropdown. Yes, the dropdown. Click on that. Go down to Facebook desktop newsfeed. I always like to take a quick look at the ad, you know, in the newsfeed. This is what people are gonna see in real time. So as you scroll through, there goes Rebecca. With the demo. Yes. So they'll say demo and then once it goes live tomorrow, it'll just say sponsored, right? So that right there, minute and five, that's the sweet spot. That's the sweet spot. And so now what we'll do real quick is let's set up the custom audience. Let's set up the custom audience and then we'll be good. So now X out of this top left, X out of the window here. Yeah, and then let's hit our three lines and go to audiences. Okay, perfect. So this right here is what 99% of Facebook advertising and Instagram advertising is all about. This is where everyone drops the ball. Everyone, everyone, everyone, everyone, especially real estate agents. This is where everyone drops the ball. It's not about just running one ad and thinking you're gonna capture leads. You have to run a few ads, create the custom audiences and retarget everyone who watched your previous ads. That's what creates that branding effect. That's what creates that omnipresence and that's what gets people indoctrinated. When they can see Rebecca over and over and over and she just keeps giving them value. That's the magic. But when they see you one time, because all you did is run one ad one time and it was for a listing, it's like, dude, no one's gonna remember who the hell you were. Especially when people aren't even showing their face. Most realtors, in your case, realtors 99% don't even put out video on themselves. They're running ads on random images and things like that. They're not even personally branding themselves. So when you're doing it that way and you're just freaking running an ad here and there, you're not creating any custom audiences. You're not showing your face. No wonder you're blowing money on Facebook advertising. Not you, I'm just speaking in general. Oh no, I have. Right? Oh yeah, you have, right? You have. So now that we can start learning how to do this the right way, putting out video, educating people on what it takes to sell in this case, creating the custom audiences, retargeting these people who are watching 25%. People are gonna start falling in love with you in a good way when it comes to your business, right? So we gotta, this is where it's all at. This is where it's all at. We wanna start building a huge list of all these different custom audiences. So in this case, we're gonna click the blue one, create audience to the left and then we'll go custom audience. And what you'll be doing is 99.9% of the time you'll be creating when it comes to your business or real estate, you'll be creating audiences around website and video. It's not really around anything else. It's really website and video. And website pertains to, watch, when it comes to custom audiences on the website, let me share my screen real quick. So stop share, come over to my page really, really quick. Let me know if you can, can you see my page? Okay, cool. So when it comes to audiences, this is how simple it's gonna be. So I see your ad, let's say I'm on, I'm in the newsfeed and I'm just scrolling through Facebook and I just, I happen to see your ad. I click on it, let's say, here's an ad right here. I click learn more and let's say now, let's say now you're finally running ads. This is ad number two and on. Let's say you're running, you're now running local conversion ads to capture seller leads. So let's say this is your seller guide. I click learn more, I come over to your seller guide page, right? And you can name it whatever you want. This is simple page that I have already done for you, but we can rename it. We're gonna put a different image in the background. We can change the yellow button. Everything is super simple to edit, but I already have the basic template done for you. So this one right here, for example, 10 simple tips to raise the value of your home before selling. So if I'm educating you on what it takes to sell, maybe I'm giving you seller tips. I'm giving you what it takes to renovate, what it takes to put a new roof. Maybe I'm talking about the power of solar and if you put solar increase the home value, whatever. If I'm just giving random tips on selling, and then at the end of that one minute video, hey guys, and by the way, I put together the 10 simple tip free guide that I wanna give you guys right now. If you click learn more, you'll come straight to my page where you can download your free copy. You're gonna have two different audiences that start to build under website. So again, you got website, custom audience, and then you got video, custom audience. One custom audience is gonna be those who actually clicked your ad, came here, but for whatever reason, didn't click the yellow button. They're just a visitor. They saw the ad, they got this far, but for whatever reason, they did not opt in. That is an audience, that's a visitor that I wanna get back in front of. Because if I enticed you enough to have you click, but you just didn't fill out the form, okay, well then shit, let me show you another ad. Right? That's a powerful custom audience. Web page visitors, that's a powerful custom audience that you'll always want to retarget. So as we run ad number two, and we start to go for seller leads, that's when this audience will start to build because people are gonna start clicking on learn more. Now your ad is gonna say learn more. Now it's gonna be a conversion ad, not a video view ad. Even though it's gonna be a video, it's gonna be conversions. So we're gonna really get people to start clicking learn more. So as they click, they come here, that's a custom audience. That's custom audience number one, that you'll always want to retarget from ad number three and on. Always retarget your webpage visitors. Once that person comes, let's say the next person clicks, they come here and they actually fill out the form. Send me your 10 tips. Then they come to the second page. This second page right here is your money page. This page is also set up as a custom audience. And we tell that to Facebook by giving them the link. By giving them this link. First of all, our pixel will be on the page. These are cartridge pages. So our pixel will be on the page. That's number one. And then number two, Facebook is gonna have the link. And we're gonna tell Facebook, anyone who lands on this link is a seller lead. Anyone who lands here. And this could be a listing lead. It could be an open house lead. It's the same thing. It's two pages. Anyone who lands on this seller guide page, schedule your call now is a seller guide lead. And the reason why that's so important. This is a custom audience now. We tell it to Facebook. But also the reason why this is so important is because now Facebook can start tracking our lead count because Facebook is gonna start knowing how many people actually landed here. So we'll be able to look at our dashboard and say, okay, 13 leads came in. Like we can see all that in the Facebook dashboard. You'll be able to see all that in cartridge as well because these are people who opted in. Now they're in your cartridge system. So you're gonna see the lead count in cartridge, but you'll also see the lead count in Facebook. And also in Facebook, we'll be able to see the cost per lead, right? Because they're gonna now be able to know how many people landed here. So based on what we spent, based on how many leads came in, we'll give us the cost per lead. We're gonna be able to track all that through Facebook. Now setting it up as a custom audience, back to the custom audiences, the reason why that's so important is because now as I have these people that landed here in a quote unquote custom audience, and we can name the custom audience whatever we want, but in this case, it's very straightforward, seller guide leads, right? Like that's this audience. From ad number three and on, what you'll always, always, always do is now exclude this audience from seeing future ads. So the people who landed on the first page and didn't opt in, those will be people in a custom audience that will always retarget. Those who actually opt in and land over here are gonna be in an audience in which we'll always exclude. Does that make sense? Yeah. So that's- Yeah, so that way you're not hitting. Yes. But they're interested, so quick average. Exactly, you've already captured their information so they don't need to keep seeing your ad. And you don't need to be spending more than you need to by showing ads to people who already opted in. So you have to be able to exclude them from seeing future ads. So here's kind of the flow. I might as well show this to you or explain this to you real, real quick since we're here. The flow is as they come to the landing page, they opt in. They're opted in for a free seller guide because Rebecca just had an amazing one minute video educating them on what it takes to sell. She had a call to action to click learn more to download her free seller guide. They came here, they opted in, they got here. The four bullet points that you're gonna hit on this one minute video. Here will be another video of Rebecca. One minute video in your backyard, at home, in the office, whatever, on your cell phone. Okay, super simple on your cell phone. Four things you'll hit on. Number one, I'm introducing my, number one, I'm thanking them. Number one, thank you, thank you, thank you. Thank you for downloading my 2021 seller guide. In this seller guide, you're gonna learn this, this, this and this. That's number one, I'm thanking them. Number two, I'm introducing myself. My name is Rebecca, I'm with X company. Here's why I'm so excited. Here's a little background about me and why I love helping people sell real estate in the greater whatever area. So number two, I'm simply introducing myself. Even though you have the intro video, that's fine. That's running, that's fine. But here, a little brief, maybe five seconds of who the hell you are, that goes a long way. So number two, I'm introducing myself. Number three, I'm telling them to check their email. Check your email because I just sent you your 2021 seller guide. The subject line will read your free seller guide or whatever, right? Whatever the hell you wanna name it, the subject line. But I tell it to them, I'm verbally telling that to them, I'm visually telling them to them in video, I'm saying, hey, check your email. Sometimes it lands in spam. So make sure you be on the lookout. It should be there right now in the next few seconds, it's titled this. So number three, I'm telling them to check their email. And then also number three, I'm telling them to be on the lookout for my next few emails. Over the next couple of weeks, you guys are not gonna wanna miss. I have a ton of great emails coming your way where I'll be educating you and really breaking down this seller guide to really help you guys and educate you on what it takes to sell in today's market. So be on the lookout for my future emails. You're not gonna wanna miss one of them. So number three, I'm just telling them, hey, be on the lookout for my future emails, check your inbox, I just emailed you your seller guide. That's number three. I'm already preconditioning them, I'm getting them mentally ready to be on the lookout for my emails and I'm trying to create urgency so they open up all of them, okay? So that's number three, email, check your emails. That's number three. And number four, the call to action. So here's the first opportunity that we have for that appointment because all this stuff is fine and dandy, the ads, the pages, the videos, all this stuff is great. But if we ain't getting people on the phone, none of that matters. Like caption the lead is one thing, but I need to get you on the phone at the end of the day, right? We need to talk, right? That's the whole call to action. So number four, hey guys, and by the way, if you're in the market now or if you have questions that need answers now, I'd love to talk to you. So if you click the button below, it'll take you straight to my calendar where you could schedule your best time. So rather than going for an appointment up front, what we're doing here is we're enticing them and ethically bribing them with a free download first. Once you download and jump into my world, then I'm gonna shoot for the appointment. And that's the flow. So out of people that land here, you're gonna have X amount that actually schedule a call with you right now, but you're gonna have the majority that don't. Let's say two out of 10 actually schedule a call, but the other eight don't. Those other eight now go into your email auto responder. That's why Karcher is so important because Karcher has the three main tools that we need, which are the pages, the email auto responder and the online calendar. If it's not for Karcher, we'd have to get those three tools individually and we'd have to be paying three different softwares to do it. Those are the three main tools that you need in your business, in most of our businesses. Pages, email automation and an online calendar. So the other eight that did not schedule a call here, that's when those leads start to receive emails. So for example, right away, everyone gets the free download right away. So instantly that email came to them, hey guys, here's your 2021 seller guide, click here, download your free PDF. That would be an email that went out instantly. But two days later, the eight who did not schedule a call here, they're gonna start receiving emails. So email number two that went out two days later, for example, would be something like, hey Dave, this Rebecca just wanted to follow up. Hey, I know a couple of days ago you downloaded my 2021 seller guide. I hope you enjoy reading it as much as I enjoy writing for you. Hey, do you remember on page three when I was talking about the importance of renovating your kitchen and how much value that can bring to the overall price as you go and sell? Here's what I meant by it. And so that's why having your seller guide is so, so important because all I would do is get that seller guide in my hand, whether it's a five pager or a seven pager, I have a ton of them that I'm gonna send you. You'll just kind of pick and choose which one you wanna rock with. And then I show you in the video how to get it edited. But in that seller guide, let's say it's a 10 page seller guide because these seller guides that I have are pretty, pretty nice. Let's say it's a 10 pager. What I would do is I would just break down those 10 pages in 10 emails or maybe even in 20 emails. Because in each page, there's a couple of paragraphs going over different topics and you'll see once I send you the seller guides, every page is very detailed talking about something. So maybe my email would just be a simple cliff note of paragraph two on page three. Hey, Dave, this Rebecca just wanted to follow up. Hey, did you catch the second paragraph in page three? I was talking about this, this, this and this. Here's what I meant by it. Hey, Dave, and by the way, if you have questions that need to get answered, I'd love to talk to you. So if you click the link below, it'll take you straight to my calendar where you can schedule your best time. And that's in the email. That's in email number two, for example. That's not a calendar link in my PS. It's not my calendar in my email signature. It's a freaking call to action in my email. Hey, Dave, I'd love to talk to you, man. Click here. It'll take you straight to my calendar where you can schedule your best time. And by the way, be on the lookout for tomorrow's email because you're not gonna wanna miss it. So now the next day, the third email would go out to that individual who has not scheduled an appointment yet. And all I'm doing on that third email is the same thing. Maybe I'm talking about page five. Maybe I'm talking about the importance of having a good roof and how much value that can bring as I go and sell, right? Like, you know this stuff, like the back of your hand on what it takes to sell. All I'm doing is breaking down in a short few sentences. And that's my email with a real call to action to click my link to schedule a call. And that's it. And that's the email automation. So I have a lot of that already done for you and we'll go over all that on our next call. So go back to your, so all I wanted to do is explain the custom audiences and really where you'll spend time under the website field. So share your screen real quick and then we'll wrap this up. It's website and video where we'll spend most of our time, but in this case, we're going with just video. So we'll hit next. And then right here at the top, choose a content type, click that dropdown and we're going to go at 25%. So these are all the different options we have. Like we can, I could track everyone who watched three seconds of it. I could track everyone who watched 10 seconds. But if you sat there and watched 25%, I caught more of your attention than everyone else, obviously, than three seconds, 10 seconds, even 15 seconds. And you're someone that I'd love to get back in front of, right? So audience name and then it'd be maybe that and then put intro video, intro video for sure. Intro video, it would be the intro, would be the, would be really the audience name, intro video and then in parentheses, 25%. In parentheses, 25%. And then at the top, go ahead and choose videos, top right, click on the blue, choose videos. And then let's choose that video and hit confirm. Perfect. And then the 365, let's change that to 30. Facebook gives you the opportunity to track anyone within a 365 day period who saw this video. But that, if I watched your video one time and I watched it 320 days ago, I'm not going to remember you, right? So that's not someone I want in my audience. Like if you saw my video in the past, maybe, and sometimes I'll even go smaller, sometimes I'll go 14 days. If you saw this video in the past 14 days, I'm getting back in front of you, you know, but we'll leave it at 30, 30 is fine. So 30, we chose the video, we went 25%. And that's it, create audience and we're done. That is it. And so as we start to run ads, you'll always hit done, yeah, click done. You'll always come over here and set up a custom audience, especially around videos, around your videos and also around the pages. Once we start getting up a listing page, an open house page, maybe even down the line a buyer guide page, we'll start creating custom audiences around those who are landing on the website but not often in, and then also those who are landing and often in and landing on the thank you page, on the confirmation page. So this is gonna be your best friend, custom audiences. Okay, so that is that, Rebecca. That is that, let this bad boy run for a few days and then let's, our next call we'll just spend going over our carts or pages and putting together those pages. And then also in the meantime, what I'll do once we're done is I'll send you the link to go look at some seller guides and then let me know if that video explains it enough and then if anything, reach out to me and I'll help you from there. So set up that next call whenever you want. Yeah, I'm sorry, I was looking at my calendar or you just want me to go into your email and set up the call? You can, but I want you to focus on the seller guide right now. So the pages, don't worry about the pages, I have all the carts or pages done for you, but take a look at that seller guide. To set up our call, I was looking at my calendar to set up our next call. I'm sorry. Yes, what I want you to do is, let's try to get a seller guide together first. So if you can maybe spend the next couple of days and focus on getting together a seller guide and then maybe let's chat midweek or at the end of the week. Yeah, let me know. Yeah, shoot me a message or just go back to the calendar link for sure and set something up, not for tomorrow, not even for the next day, maybe sometimes towards the end of the week. Let's get some traction on the seller guide first because that's what we're gonna need. Okay, yeah, because I was thinking like next Monday would be a good time. Perfect, perfect, perfect. This video, time to marinate. The video, we'll get some time to marinate and then we'll get the seller guide going in the meantime as well because that seller guide, that is your bait. Your entire online marketing presence is gonna evolve around Rebecca giving away a free seller guide. That's what it's all about. Okay, that's how we do it. Okay, and you're gonna send me those things. You're gonna send me those things in my email and then I could just rebrand all of it, put it together. Yes, watch the video that I have on that page. Take a look at a bunch of the different seller guides that I have listed on that page and then we'll go from there. Let me know if that video makes sense and if anything, we'll jump on another call and I can explain how to get it edited. But that video is pretty detailed. The video that I have that walks you through how to edit that seller guide. You should be good with just watching the video alone. But let me know either way, I'll be a message away. Okay, and that, I'm so sorry. That was in your email or in your YouTube? No, actually I'm gonna email you the video once we're done. Oh. I'll email you the link. I'm gonna Facebook, I'll just send you a Facebook link right now, Facebook message right now. Okay, you're the best. I'm not as confused as I sound. It's all good. It's all good. And I don't talk as fast as I sound. So yeah, so it's all good. Perfect, well thank you again, David. And then I'll look for all that information. I'll work on that and then I'll schedule for Monday. Sounds good. Have a great week.