 What's up, I just want to give you a quick heads up when I'm talking in this clip My voice is distorted So I want to make sure you're able to adjust the volume for your ears or whatever make sure they don't hurt But the conversation is too good for you not to hear it So we went ahead and made the clip anyway This is from episode four of no labels necessary the future episodes are just fine audio wise check this out The information is too good to miss Now we got a flip into some advice one of my favorite parts about Giving advice not giving advice showing advice. That's the part right there Showing advice, you know other people saying things that we know are valuable Key 24 one savages manager as you mentioned her earlier. No, you mentioned 21 earlier She dropped some gems as she often does on Twitter, but this is actually a video It's probably the first video seeing her giving advice like like this I'm actually got a couple pockets and you know, it's not a lot So let's check this out. Oh, come on, man Yeah, it really really involved in hands-on with every artist that I work with but if I see the energy is not matched Then it's like, okay This is probably not a situation that's gonna work for me because I'm not gonna out work you And so at some point you just have to like kind of weigh the pros and cons like okay Is this worth my energy is this worth my time is this serving me is this along my journey too? Because sometimes you'll just be working on something that's not even aligned with where you want to be in 5 10 15 20 25 years that comes with just experience and learning things and and falling a mistake and making mistakes All right, I'm gonna play that hold up. I'm gonna throw another one in here cuz I feel like they're so related. They're so related Check this out as well from La Russell. I don't know why I'm starting to mute. Check this out here Tieta T is over here. So I met Tieta last year and I had about 3,000 followers We currently sit at like we currently sit at about 500,000 in a year's time Tieta has came in and been Right hand in the back bone. She's helped me grow my whole business and brand by a million times multiple from just work She works like ain't nobody work hard as me except see like she just enabled me to be more artist Right and to be able to really focused on my craft and cultivating these experiences and every idea I've had with the selling stock selling gold cars doing our own shows creating She she created all these forms to execute them, you know And Equity and everything she's ever touched. That's over a hundred pieces of songs content music Everything she's touched she own equity Congratulations. Have you seen any of the return yet? How you starting to see the return? Yeah All right, look at those two back to back What's the first? I won't let you go first man. What's the first thing you think? The time aspect like working on the thing you want to be there a long term Actually, I think that's a good point See whatever you know, whatever speaks to you man, whatever guy drops on your soul No, I mean the key clip initially I think you just know going back to the old adage of like I want to work with somebody that I'm working harder than especially ours brother, you know, we've seen it there's so many things that That the ours needs to do to make what you do be successful and there's nothing you can do about it They don't do those things right like what us in marketing like we need pieces of content for this I can't get up and go make it for you I can't be you so if you don't do it I have to drive the craze or anything Man, you know pretty much by wasting your time coming up coming up here and doing something. That's not much we can do for you Right. Yeah, so I mean, I think that's just like that being reinforced But the part that she said it really started me was the like y'all are you working on something that you don't even care to do and five ten fifteen twenty five years the only part it out We send my disagree with is just because we're gonna music and there's no like real path to go through things to get Experience sometimes you have to work on things that you may not see yourself doing in a couple of years because it will give you the Experience or connections to be that's what you want to do. So that's the one point was like it's very hard Like life for us now. I who's it saying in ten years? We don't want to do marketing anymore. Like we don't know that right now. You understand But maybe we don't we feel it away like around year nine I don't do that shit nature, right? But there's no way I can know that now But I know that if I do feel that way eight nine ten years Whatever experiences we got through the marketing thing will probably carry over into it, right? And we'll be able to do that. So that's the one part of it I kind of was like about but like everything goes. I feel like we're dope. Now this the Russell clip This is a Russell clip Because one one just the story of hey, I was at three thousand followers when this person that Lily changed my life Came into my life to help me because her clips that she was making for him is The reason he started going viral on TikTok and I don't know I was her who was putting them on because I know he still doesn't really have a tiktok, right? Well, they have like a company page like they have the good company page I think like his brand so he just post all his videos under he doesn't have like a little Russell page I'm right, but that whole like style of like the vintage looking You know Sam video clip with the bright yellow phone That was her making it because I only only reason I knew that is because I remember The first time I found him was through a viral tiktok of him rapping I think um one of his one of his earlier songs and then he had another clip Where the same song that was going viral She comes into the camera and she's rapping it and like it's just a video of like her Wrapping his verse on the on the on the camera and then he comes in to end the video takes the mic from her and finishes That was probably like one of his earlier viral videos too. I reckon that's poetry something like that It's like poetry writer and stuff and I just remember saying her tag I'm like man who's this and I go to her page and I look at her page And she's using a lot of the same fonts and like colors and styling that she that his post has something Oh, this must be the person Behind like her post make me his post right like putting together and then no more information comes out He talks a little bit one. It's like yet This is the person pretty much driving my crib direction. So it's like one He was able to find somebody with that type of eye skill set Super early on I can't imagine that at three thousand followers He had a lot of leverage to get her to do it for me. She probably just saw the vision like how I fuck with you Maybe our friends or something. I don't know too much of that background But probably friends or you know saying good acquaintance or something like that was like, hey, I have this thing that you believe in You have this skill set that could believe that could Benefit this thing I believe in is there any way that we can bring these two worlds together and make magic happen And you know if they did like he said like he found an agreement giving her equity and everything I feel like it's not heard of especially for like I'm I'm thinking her role probably tend to be like creative director or something Like that. I'll be thinking I don't know creative directors typically get equity in the stuff They work. Yeah, because she's not technically a manager to my knowledge. I don't think so my knowledge, but I mean Now you have to think about it. We talk about artists trying to see themselves as companies more and more Right as you grow as the industry evolves. So with company comes equity. Yeah, I as a real conversation I'm not saying just go divvy out if equity to everybody, you know, they got to deserve it has to be strategic has to make sense, but That's a real conversation now. All right, so it could be everybody in your team Just like you have companies where literally every single one of their employees has the ability to have some level of stock But then the company there's some companies that are like that All right, do you want to be that type of company or is it just a certain? You know a amount of people who you interact with and then everybody else is a contractor Or you have people who work for you, but they have other forms of compensation and work days and all that stuff If you think about yourself that way, what is the culture that you want to build with your? Organization your team right around you and I think that's something that a lot of artists aren't doing yet And the Russell, you know, he's been I mean he's been moving different in a lot of ways that I appreciate and This is one of them. Just Not even fully off of understanding how he's looking at his company, but just off of the relationship, right? You can appreciate, you know, this person's giving me value and I'm gonna give them a real return a piece I don't know what that might look it be point. Oh, I don't know what that is, right? She seems happy though That's you know from what I could tell from before so Right, that's a real conversation and you take key All right talking long-term. All right You want to be a part of something that you can see long-term and then you can't combine that with artists looking at themselves as A company now Do you want to your goal should be right to find people who want to be a home for the long haul? but does that mean that artists should be looking for CEOs and chief of marketing marketing, you know, I Don't know chief of operations, whatever right like looking for those people as positions and not just trying to hire a Intern right to get a little work done. All right, not just to hire Shoot even a marketer just for the sake of marketing, right? Now you can have there's a difference between hire and a marketer Obviously, we have an agency right and it might sound like hey, we give an advice against us But like if if you have a marketer on your team, especially as you grow You still might work with agencies, right? There's a lot of these companies that have their own marketing organizations whether it's inside music or out They have like the labels. They still hire us. Yeah, right for multiple reasons Maybe you have somebody who's really strategic and they can handle all the rollout rollout like a product manager, right? But they use they still need other people to execute Yeah, all right, so you still might want to find somebody who has that strong vision and ability to understand marketing at death All right Like but that means you got to see that person as long term. You should be looking for those pieces In your team of somebody who can think that way and then yeah You might fill out the the work in the execution the deliverables with a third party But I think a lot of people are just trying to third party their way through everything and now you got a charge Yeah, you get charged every time you want to move Or You do this work, but you can't you don't have any like insight and or data or anybody who's been trained So if you think about it like this Even if you're working with a marketer, right? I'm using marketer. That's technically not on your team like you're working with us We know when we work with our clients time and time again We begin to get to the point where we look at them like their own pages We keep up with them naturally and we'll just send them over ideas Just cuz cuz we've built that relationship or we we can't stop our mind from seeing the connection to think of ideas, right? And now we know the history. We understand your goals more So at least if you could find somebody to work long term with there's an extreme value there, right? because the cost of training is Very high like we know that when you hire somebody we hire somebody in take three months six months Maybe to get somebody to be cold at what they do and every time you work with somebody new Yeah, they might be well-trained in what they do, but they're not necessarily well trained in doing it for you And your system and your personality the things that you like your style of content the shit that you you're comfortable with But you still need to be pushed on and the stuff that you're uncomfortable with but it really needs to be like not It's ain't me like I don't wear dresses or I don't you know, I mean or I don't do funny stuff I'm a chill personality. I I got I love the money phone man I gotta keep doing it. Whatever it is for you Like the team gets to know that right and we can make recommendations, right? And that's the same thing goes for to be your internal but also how you move an external so I Think it's really Important for like this type of stuff with the Russell's doing man I find those people outside of your manager that can be long-term, too If you've gotten any value from the content on our channel I want you to stop and think about how much value is that worth in money? This is the same channel and content that's brought value to so many people who've gone to do big things in the industry But we don't want to charge you anything except for a simple donation in the form of a click of that subscription button So please click that subscribe button and we're gonna keep giving you that value again and again and again Yeah, and I think it speaks a lot to to have like this person because going back to the equity thing right like the The beautiful part of finding someone that's willing to take the equity is one you probably don't have to put up too Much money in the beginning right maybe money to make sure they have like the equipment and things to do their job for you Yeah, but then to it increases incentive for them to work just as hard as you are because now like every When you get every W you get right every you know every time you level up They also level up because they get a percentage of it, right? So it's like maybe we don't know 2% whatever and the first year is 2% of $1,000 But then 5 years later is 2% of 5 million and 10 years later is 2% You know 20 million right inside so they're incentivizer continue helping you and building you out because they literally see that result come down He versus like, you know someone like us like we talked about for us like but we could take a ours from Zero to 10 million streams and like, you know, all we got was whatever we charged me for in the beginning Right, there's no there's no real like extra incentive beyond like just doing a good job and reputation and things like that Which are important, but like going back to what you said Like there's there's a very strategic long-term value and having a person that is very Invested in your success like outside of just like, you know, like keep taking us like we're invested in your success Within the campaign window, right? So if you hire us for six months for six months and you know, if we like you enough, of course Even beyond that like we still want you to win But like we're invested in your excess during the time of contract before versus this person on your team That is only even when you eat they invest in that shit 24-7, but they're going to sleep waking up thinking about them How can I get do lit right? How can I how can I man at last post only got a thousand views and in the 12% Watch time right? How can I get it up for him? How can we can't how can we get that going and like it creates? I think a level of like Hustling the people that work work for you that sometimes just like paying them out, right? Just what it doesn't do right and I think I've been thinking sometimes like one of the the biggest lessons that we probably learned is our Agency owners is like learning like what incentivizes your employees and when incentivizes your people right like we talked about some people are Incentivized our status that you work for me for a year at the end that shit You gonna be you gonna be Liddy, but everybody in industry gonna know when you are right You incentivize status or a lot of people money incentivize. I can pay you this much This shit next year increase it this much Whatever the year after that this increases it to this much some people are incentivized by freedom Hey, bro, you can do this here from wherever you at I don't care if you in Miami. You know I'm saying getting drunk on the beaches get this shit done about one o'clock You get this shit done. I want you to do whatever you want to do for the rest of that, right? And then that's probably like other small things that people are Definitely a main three though. Yes, I was a main three main three. So it's like The bigger point I think they even kind of comes from his situation even outside of just equity It's like you're finding these people that you think you really benefit you and you don't have the infrastructure of the money You have to like just paid on my right is like figure out What else is important to them that maybe you can provide cuz I'm pretty sure like outside of just the money aspect to it Like you said like I want to say she's like tease like a writer or she had like other creative aspirations Now she has this crazy case study of a artist that she like he just said you but she took me from 3000 followers to half a million in a year time She could probably go to any other artist or creative person right him. She wanted to build out an agency Build out an agency, you know saying like and have things going for something She has the working proof that she can do it. Yep. And so it's like I wouldn't say that You know, I don't know we don't know they're back in conversations about that's what maybe he promised to her But I'm pretty sure at some point she thought that you know, especially when shit really started moving like damn Not only do I get what he promised me but like I can I can talk about this and I can tell people this with me So that's that's like the fourth thing and in many ways is a combination of those things But it's career. Yeah, you got those people who truly say I want to be in this industry So I'm willing to one do work that might not be for pay as much because I find value in this industry I'm just happier working in this versus. I don't know Working at UPS or something. All right, even if it's three times the amount of money And then on top of that, it's like I understand this is a case study for the future of my career Like you said, right? Whether that's my own independent agency or when I want to go into the system Right, it works somewhere at a label and I can say well, I worked with x y and z artist Right or well if you're an artist yourself, right? You just I work with this artist But then it's on you to be successful But of course, of course, they want you to be as successful as possible because then they can say they work with you So like that's all that's all it is. It comes down to exactly what you said What speaks to somebody? What are their motivations and Now you got your company. All right, go back full circle We talk about hiring the way you look at your team. How do you motivate them? Whether it's equity whether it's Understanding these other personal behaviors they have but if you want to take on this whole this true mindset of I am independent You got to say all right, that means I have a company if I have a company Oh shit, I'm the CEO or I'm at least the board of directors. You know, I mean somewhere in the C-suite What does that mean that comes with additional responsibility and I feel like a lot of people They like that idea Right if I'm a owner I'm a boss, but they don't want any of that stuff that comes with The end result right is the most fun part and freedom like there's some personality things that it might speak to but the nuances are not fun at all Like sitting down paying payroll ain't fun paying taxes I gotta figure out translate this knowledge in my head to make you understand Or you gonna go find somebody new and start from scratch, right? It's a risk That's a whole We're not gonna get it to that out. That'll be like a special episode so y'all can be ready We could do a deep dive in in thinking about just team You know company ownership that is that Yeah, you speaking to me, bro. All right, see where you going Appreciate you watching fun fact every time you soak up one of these gyms you get a little bit smarter from these clips So if you want to be a gym seeker collect all the gyms keep watching. I'll see you in the next clip