 the things that we'd like to see in the agency of the future and trying to think of it, the first one would be, we are already starting off with this business, we call it the modelist creativity and of course with a big huge network like Google Me, you can bank in on talent, resources, expertise, so many different geographies of the world for the problem that might be local and important. I think that's a great sign. So even the smaller places, if they create their network, so you know almost like a sister or a brother or a family that they can bank on. So I think all this creativity is the way to go and that's point number one. The second point was of course, we have seen this thing happen over the past two decades where media almost became a separate industry from advertising agencies. But when, for example, at Einstein, as soon as I started out, media was very much in the department quite like account management, strategy planning and media planning. So I think that was, you know, far better towards a woman who, you know, everybody got their hands dirty under the same agency banner and it wasn't a separate entity you went to, I think work becomes better that way. So I would love to see the kind of agencies we started our careers in where media was very much, you know, your brother unit within the same agency. And point number three, the very last thing I was going to talk about is the kind of talent that we are losing out to other industries. It's been a trend for the past four to five years. We have some wonderful people we have lost out to, 2TB channels, design industry, publishing industry and so much more as an industry. I think to do the best work, we need to attract the best talent, make advertising great again and as an industry start paying up people really really well so that they don't have to look beyond.