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Strategic Brand Analysis: Competitor Recon (Recon Thursday/Process)

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Published on Oct 3, 2012

http://www.onceadaymarketing.com Part 2 in our series of Strategic Brand Analysis. Jim Glover, That Branding Guy, continues looking at David Aaker's model and performing competitor analysis in his Once a Day Marketing video advice. Quick Glimpse: Determining ways to defend against your competitors.

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