 We're here at ITU Telecom World 2012 and I'm very pleased to be joined by Reza Jafari, who is Chairman and CEO of eDevelopment International and also a Commissioner for the Broadband Commission for Digital Development. Reza, thank you very much for being with us today. Thanks for having me, Mike. Thank you. I want to talk to you about the incredible transformation of ICTs and what really that's bringing to the world and what you think the opportunities are because of this. Well, ICT is keep going through a major transformation and continues going through transformation because one thing that separates ICT from all the other industries in the world that we never stop changing, we never stop growing, we never stop contributing to the progress and development of humankind as well as economic development of the world. So we are the infrastructure of the infrastructures and we cannot stand still. We have to continue our change and our change process. At the same time, we face quite a few number of challenges. The challenges are some coming from the industries who are competing with us, but the major challenge that our industry is facing is understanding who is our consumer, who is our customer, what do they want, how much they are willing to pay for it, and while we are trying to collect all the data about them, our competitors are doing the same thing to them and to us. So the idea of big data is becoming a big issue as you know. We are collecting a lot of data. Our customers trust us, but they trust their doctors and they trust their bankers. They give us every piece of information that they have in order to be able to get a service and the quality of service from us. So in that regard, we are sitting on a mine of data that we are trying to monetize it. We are trying to utilize it in such a way that we can provide a better service and become a better industry in serving our customers. And who are the new players in this brave new world? Well, in the new brave world, some of them are, everybody knows, Googles of the world, Amazons and eBay and Facebook, but the ones who are really underneath them are the members of the ecosystem who are helping Apple and Google and Facebook. And what is happening to our industry now, instead of us being able to do everything by ourselves as we used to do, and if we don't own the network, we cannot operate. If we don't own the engineers, we cannot operate. That has changed and keeps changing, we have now the battle of ecosystems, so to speak. So in order for us to be able to survive, prosper and make progress, we need to identify members of our ecosystem. And the need we create the business model that every member of the business ecosystem knows what they contribute, what is their benefit, and in the center of the ecosystem is the customer. So what's your vision or response to take advantage of these opportunities? The most important things that the ICT and us, again, as members of the ecosystem can do is innovation. One thing that has really kept us a bit behind are other competitors who came to the market. Again, Google and Facebook and the rest, it is that they're innovating at the speed of light. We are innovating at the speed of interoperability and perfection. So this has been a DNA and a culture of the ICT, again, for many years, for over 200 years. If it is not complete, don't introduce it. If it is not interoperable, especially during the past 50 years or so, don't introduce it. The other players, they're not worried about the interoperability, they're not worried about the perfection. A very good example is iPhone 5 comes to market, they have all types of problems. They say, let's get it out, we will figure out what the problems are, we'll fix it on iPhone 6. But the industry that we belong to, ICT, has never done that, we probably need to learn that. If the customers are willing to give us a little bit of a slack, if they're willing to excuse us for not being perfect, then this is the place for us to be able to start adding to the speed of innovation. At the same time, we have to start focusing on collaborative innovation because we cannot do all the innovation by ourselves. You're a commissioner for the Broadband Commission for Digital Development. Perhaps you could tell us a little bit about your involvement in that and what that means. So the Broadband Commission was formed by ITU and UNESCO. And there are 40 members, they're the most knowledgeable, the gurus of the industry. And at the Broadband Commission, we have the members of our ecosystem represented. We have regulators, we have ministers, we have members of the private sector, we have from the healthcare industry, we have again from all the other affiliate industries including financial services and the rest. So this group who's been getting together six times so far during the past two years is focusing on Broadband and making Broadband available as an infrastructure of all the other services that customers have been asking us for years to provide like e-health, e-education, e-government, but it is not only for the developed world, for the advanced economies, but this is for the entire world because we believe Broadband is going to be the infrastructure of the infrastructures that we have been talking about it for a long time. Finally, we're here at ITU Telecom World 2012. Why is this event important? And what message would you like to deliver to its uniquely influential audience? Well, the ITU 2012, since it is becoming now an annual event, it's becoming an Agora meeting place of public and private sectors, which is the new business model that the entire industry is focusing on. If we don't have the agreement between the public sector and the private sector, if we do not have the contribution from the public sector and private sector, many of the ideas, many of the initiatives, many of the thoughts and the progress that we would like to make is not going to be possible. So the business model of public-private partnership, a place to have these thoughts, these ideas, they all come together. It's becoming a very, very important meeting place for all of us all over the world, 192 countries coming together through pivadians, through presentations, through the forums. So this is the place for us to be every year. And of course, as you know, we are moving it to Bangkok next year. And who knows what's going to happen in 2014? Because every year it's going to be a new location and these are the places that we meet and we map the road and map our progress for the next year. So onwards and upwards, Reza Jafar, thank you very much indeed for being with us today. Thank you very much for having me, Max. Thank you.