 institutional forms of political participation. But the student of political sociology, this is very interesting topic and area. Because everyone wants to know about the institutional forms of political participation because normally political participation is only related to the casting of vote or taking part in some kind of protest. So we are going to discuss the institutional forms of political participation. The traditional and formalized ways of political participation have been among the core subject matters of political sociology. So the elections and voting are considered as the mainstream instrumental way of understanding political behavior. What is the mainstream instrumental way of understanding political behavior? What are the elections? Which party do we vote for? And then which candidate do we vote for? This is also considered as the mainstream instrumental way of understanding political behavior. But if we look at political talks, political discourse, political participation and internet, campaign and convincing these all are important areas because political talk and discourse, people share their views with same minded individuals which ultimately stabilize the voting intentions. Now political talks or wherever political talks are made, leadership launches the perspective of its party and talks in different TV shows. What is the effort from that? Is it enough to talk? No, it is not enough to talk. In fact, a complete political discourse is established. A political discourse means the establishment of political views. It is convinced that when they get a chance to express their opinion, they are standing with the party or the party's leadership. Whether it is to vote or to mobilize public opinion on any issue, when they get a chance to express their opinion, the opinions of any party or any leader are completely in the minds of the people. They have taken their place by force to establish a discourse. So if we talk about political participation, there are a lot of things that have been established in the past. For example, in the past, leaders use social media to directly interact with people through tweets. In the time of internet and speedy technology, leaders and political experts communicate not only at the domestic level but as well as at the international level. They talk to the audience in any part of the world. What does that mean? If there is a problem related to your country, you want to send a message to the world. There is an issue of human rights violations, a crisis management situation, a disaster management situation. In order to convey the right point of view, these people are used in various sources to involve people. If we look at the time of campaigning and convincing, people take part in it. There are a lot of motivational angles for them. They are being used by the political parties and by the leaders also. The candidate who is running his campaign is convincing people. To involve people in his campaign, to create more people's interest, there are a lot of methods that the candidate uses. Sometimes he records his message, sometimes he makes a special slogan through his pictures. That slogan can attract people's minds. The message of people directly reaches people's minds and hearts. All these methods are used. Another important thing is the candidate and the public. What is in their minds? Candidate keeps in mind a cost-benefit. He sees that he is investing. He is trying to bring people together. How beneficial can this be? On the other hand, people analyze what type of strategies various candidates are using. Every candidate has their own acceptability. They are more comfortable with which strategy they influence and who they convince. These are the different methods to mobilize people's political behavior.