 I like to tell you about my coaching program or some people call it my mentoring program. And this is my highest level of service that I'm offering in my business right now. As you might know, I sell online courses and I create free content that's available for everyone. My online courses are paid so people buy specific topics to learn from me. But then I have a way to work with students slash clients slash mentees in an ongoing way. And the program has traditionally been called the Master Heart Authentic Business Mentoring Group. It's a mouthful. And this year, I'm actually separating the program into two different tiers and I want to tell you about that. So if you're interested in maybe joining my ongoing mentoring or coaching group, then this is a video that I think will be helpful to you. Okay, so basically, this is the way for me to provide you support in a structured way over the course of a whole year. So it's a year long engagement with me. At this recording, I no longer provide one-on-one coaching ongoingly. So this is the way to work with me ongoingly. And in the program, because I do so many Q&A, I do three Q&A calls, not per month, but per week. So it really is a lot of access to me. Besides the three live Q&A calls with me per week, you also get access to a private forum just for the members where I show up and answer questions several times a week. If I can quickly answer something, I will record an answer for you on one of the three Q&A calls per week. And the reason for the three Q&A calls is, well, I want you to get as much access as possible. But secondly, in fact, I can tell you when the three Q&A calls are in case you're wondering about maybe signing up for it. So as of the 2023 group, the three Q&A call times are every Monday at, and by the way, these are all optional calls. And even if you cannot attend, you could still submit questions and I will record my answer for you. And then we could do back and forth in that way where you can email me back or reply back with some more nuance or some more follow-up and I'll record another answer for you or reply to you in the forum. So if you cannot attend by any means, you can still make use of it. But if you can attend, obviously, the more you can attend, the more we get to interact with each other. So it's every Monday at 9 a.m. Pacific, which is 12 p.m. Eastern Americas, and 5 p.m. GMT, UK GMT Europe time, so you can calculate that for your own time zone. So every Monday at 9 a.m. Pacific, 12 p.m. Eastern, 5 p.m. GMT, as well as, and I'm going to give an Australian time zone soon, so don't worry. So every Monday and Thursday, so Monday and Thursdays are the same time, 9 a.m. Pacific, 12 p.m. Eastern, 5 p.m. GMT. Thursday has an additional call for Australia slash Asia, which is 6 p.m. Pacific, doable for some people, 9 p.m. Eastern, which is quite late for the Eastern folks, and yet it's daytime in Australia and Asia. So it depends on the time of the year when it is, but it's always 6 p.m. Pacific on Thursdays for this time zone. For example, part of the year, it'll be Singapore at 10 a.m. Sydney at 1 p.m., and then it shifts over the year to 9 a.m. Singapore, 12 p.m. Sydney, and then sometimes 11 a.m. Sydney. So you could look at the, it's always going to be 6 p.m. Pacific or California time on Thursdays for that Australia-Asia time zone. Of course, those of you in the Americas or if a time zone works for you, if you're in Europe and like to get up in the middle of the night, you can always get up and join us for that too. But anyway, so three hours of Q&A every week where you get to ask me anything and everything, you get to ask me feedback about your sales pages, your videos, you want me to watch your videos and give you feedback on that. You want me to read your article and give you feedback on it. You want me to give you feedback on the strategy of your business, your next steps, maybe we could look at both your overall business plan and what your vision is, what your strategy is toward the vision, as well as, okay, George, what do I do tomorrow? Given my strategy, what's the most effective way that you know how to get to the vision of it? What do you recommend that I do this afternoon or tomorrow? And what should I do every Tuesday at 10 a.m.? We could look at your calendar. We could look at as big picture as you're going to ask me philosophical questions or as small picture as, okay, let's look at what actually happens in a given week and what if I were living your life, what might I tweak to make your calendar and your ongoing actions more productive? Or if you have a calendar and you're having a hard time actually following it, because George, I've got really idealistic and I scheduled all these things I wanted to do and I'm not doing any of it or I'm not doing 80% of it, what do you recommend, what should I tweak so that I actually stay in integrity with my plans and still move forward in a very productive way, still maintaining enough self-care and balance in my life in the other areas? Okay, so the Q&As are a big portion of, a big reason why people sign up because they want my ongoing coaching. And you might say, George, are there so many people in the program that we get one minute with you every month? No, I'll tell you actual historical stats and I'm going to pull up, I'm going to actually pull this up right now. I track the attendance of my Q&A calls so that I know how many people are showing up on a regular basis and then this is the actual numbers right now, okay? For the past three months, no, let's let me go back, I'm recording this right now in November. I'm going to keep going back all the way to the average stats all the way until the past six months, okay, no, all the way till March, okay? Just FYI, the Q&A calls are always very well attended in January, February, and part of March and then it drops down. And it's not that people leave the program, people still say in the program, they still seem to be quite happy because the program has many components which I'm going to explain to you. They're small teams, so not only is it a larger group of people that you can get feedback from and ask questions and get lots of feedback and resources from all the collective wisdom of other authentic solopreneurs, other authentic business owners, but you also get to be part of a small team of people that I pay the facilitator to facilitate your small team so that you can get to know others who are at a similar level as you and you could really peer mastermind in teams of between four and seven people. You can decide what size of team you want to join. So again, I pay the facilitators to facilitate these small teams within the program. There's no additional cost to you, you just pay the usual fee and you can decide to join a team if you want to or not. And it's based on stage of business and based on the pathway that you're taking within the program. And let me, oh, I was going to tell you the numbers. Okay, so since late March, the numbers of people who have attended the Q&As have been between two people and 10 people. And it averages because I have a spreadsheet here so I can give you the actual average of numbers attending. The average attendance per call is six to seven people. Let me say this again. And this is out of a group of 70 people. So out of a group of 70 people, 10% attendance. And that's not unusual because I've run this program since 2016. So I've seen the numbers about the same. In 2023, the maximum numbers of people will be 100 total members maximum. And so you can expect that the attendance will be about 10 people per hour long call. Now, the hour long call is split up in this way. I do 10 minutes of training in the beginning on either Facebook ads or Instagram ads or on net caring. So I have specific topics that I train in the first 10 minutes. You don't have to show up for that. I record those so you have access to those as a member. But then the final 50 minutes are Q&A. And the 50 minutes are broken up into, I'm sorry. Let me just double check the actual, yeah. So I think, yeah, that's right. So 10 minutes of Q&A, sorry, 10 minutes of training and then 50 minutes. I realized in my document I wrote it wrong. 50 minutes of Q&A for split up between 25 minutes and 25 minutes. So 25 minutes will be for one tier of the program and 25 minutes will be for the second tier of the program. So there's two tiers of the program. Long story short, there's 50 minutes of Q&A per hour long meeting during these three hours per week that you can attend or not attend. It's up to you. And so imagine 10 people, 50 minutes. So everybody, if everybody literally asked a question, they'd get on average five minutes, not everybody asked questions. 10 people might attend and there might be three people who have questions. So I might spend 10 to 20 minutes per person three times a week. And so times four weeks in a month. But I usually take off one week every four to five weeks. So every month there's about one week usually where we don't do calls. So at least three times, so at least nine calls per month like this, right? Plenty of Q&A support. And you might say, well, George, maybe there are a lot more attendance now every single year. I mean, this is true for any group program. If you've ever been part of a group program or run one, you know what I'm talking about. 10% attendance on a call is not unusual. It's pretty typical. So OK, so what else is part of the program? All right, so you get the Q&A calls. You also get several courses that come with the program. So let me explain. Everybody gets access to four courses without any additional fee. Four courses are joyful productivity, because that's the foundation, in my opinion, the foundation of an authentic business is the ability and not just the ability, but the joy of working productively on a consistent basis. And productive means you are doing the most effective things towards the vision of your business, which we need to explore what those actions are. Whether you're using your life energy in the most effective way possible towards the vision and values that you hold dear, right? So joyful productivity is a suite of skills that allows you to actually show up in a consistent way day after day, week after week, in a balanced way as well. Working lightly, being super organized, knowing how to declutter everything, all the information, how to organize all your information, your time, et cetera. OK, so joyful productivity, all the members get that without additional charge. Second one is all the members get my core program for content distribution, which is Facebook ads and Instagram ads, not the Instagram course. So I have I have a Facebook ads course that covers Instagram ads, but not how to use Instagram and use Instagram normally. So the Instagram course is separate. You can buy that separately. But but those of you who are already using Instagram will benefit from this. And of course, those of you using Facebook will benefit a lot from learning how to use ads, even if you just spend $30 a month on ads. That's all I'd recommend for people to start with. Yeah, not thousands a month or hundreds a month, $30 a month for your business. If your business is worth spending $30 a month on advertising, I hope you say yes, because your business is, I think, worth more than that. But at least $30 a month on advertising, paid ads, get your business in front of way more people, $30 just to give you a sense of it. $30 a month can get your business in front of three thousand of the right people, of the people who are likely to be right for your content and your and your offers. That's such a good deal. That's what Facebook and Instagram ads gives us. It's about $10 per thousand people reached. So that's why I find it so important to give this as a course that foundational course for everyone, because I spend hundreds of dollars a month, sometimes thousands of dollars a month on Facebook ads, Instagram ads and LinkedIn ads. I don't the LinkedIn ads is a separate thing. But the foundation here when I'm giving you is the Facebook Instagram ads. OK, so that's the second course you get. The third course you get as a foundation is net caring and authentic collaborations. What does this mean? It's a foundational way of growing an audience and getting clients. Because essentially there are I'll just say keep it simple here. There are three ways of growing your business, of growing an audience and getting more clients, getting more customers, students, readers, attendees of your events, three ways. OK, there's either organic, viral traffic, which means you post a bunch of content out there and some of those content just really blossom and a lot of times you don't know why. It's just somehow in in alignment with the current culture. Timing is right or whatever. So one way is you post a bunch of content and sometimes it just goes wild. Some of the things just gets shared a lot more than all your other pieces of content. So organic, viral traffic, it just happens if you get consistent with posting authentic content, it will eventually happen for you. OK, organic, viral traffic. Second way of growing your business paid ads. Because it's like, well, I don't want to if you if you don't want to wait until one day, months or years down the road, you get organic, viral traffic. You could start today by getting your content in front of thousands of the right people by learning how to use paid ads. Like I said, $30 a month on paid ads is a great start. And then as you see traction, you could spend more if you wish to. Doesn't you don't have to. But yeah, OK, so paid ads. And a third way of growing your business is net carrying and collaborations. In other words, other people who find your content or your presence so helpful, meaningful, engaged, entertaining, whatever, that they're willing to share your thing with their audience in a very structured way, meaning, hey, why don't you teach a webinar for my for my email list for my audience? Or hey, maybe we can interview each other or hey, maybe I can help you sell your course or your service or your, you know, and maybe you pay them a commission if it's appropriate to do so. So net carrying and authentic collaborations is a foundation for how we grow our business. That's how I've grown my business. Like I've grown my business in these three ways that I told you. And that's why I teach these three ways, because I know from grounded experience they work super well. There are other ways like search engine optimization or, you know, press releases or, you know, people say, well, what about word of mouth? Word of mouth is simply organic viral traffic. That's what I mean. It just happens for everybody eventually. And some of the others, that's all I get my clients right now. It's all through word of mouth. No, that's to be clear, all of us get clients to word of mouth. That's not even a way that I talk about. That's just normal. That's that should be normalized. Everybody should get it's that's normal. But if you don't have enough clients and you don't you don't have a waiting list, you don't have the if you want to make more impact a positive way, then you have to use one of these three ways because word of mouth is just natural. It's like the normal rhythm of a heartbeat. But business that's everyone, everyone has that. If the business is alive, it gets some word of mouth. That's normal. I don't have to teach that. That's just but if you use one of these three ways, the word of mouth happens way more ample. It's way more amplified. You see what I mean? OK, so that's why you get these three courses and then you get a fourth course as part of the membership, which is the authentic business planning 2023 course. So that's basically you get the newest version of that for being part of the part of the group. You actually get the course in advance of the year starting. You get the newest version because I teach it at the end of at the end of each year. So you kind of get that you can move into the group with a with a more clear plan. So that's so you get the Q&A calls I've already talked about. You get these these these core four courses that we that we talked about. You also get credits to buy other courses of mine that have already that are already on my website or new ones that I create in 2023. So let me explain. There are two tiers of this program. OK, one tier is called Master Heart. That's the most that's the highest tier, the most engagement with me, the most expensive tier. And then there's ABC tier, which is a second tier actually current as of this recording that the second tier is not even on my website. It's just something you find out later as you're in the application process. You find out there's a second tier I can apply for. So the most expensive Master Heart tier the price is really expensive. So hold on to your seats. OK. You know how some coaching programs are one hundred thousand dollars a year? Yes, some coaching programs are ten thousand dollars a month. I've seen several of those. Other coaching programs are, you know, it's not unusual for a program like this to be twenty thousand a year. It's really not a big deal. Twenty five thousand a year. It's about two thousand a month is not a it's normal for this kind of thing. And then you get coaching programs that are about a thousand a month. That's not unusual or five hundred dollars a month. Master Heart, my premium most expensive program is two hundred and twenty two dollars a month. That's the most expensive thing I sell. There's nothing else to buy from me. Like once you buy Master Heart, you get more than you need in any given year. Because what you get is not only those four foundational courses in Master Heart. You also get ten more course credits during the year. Like, do you really need that? But if you want to, you get it. So you get four foundational courses, plus you get access to any other ten courses, lifetime access that you that you want to buy everything else you want to. Oh, you want to learn LinkedIn ads also? Oh, you want to learn Instagram organic traffic also? Great. Oh, you want to learn how to make videos also? Oh, you want to learn how to, you know, what else do I teach? How to write a write and self-publish a book? Oh, you want to learn? I'm forgetting what else I teach. But all the other I have, I think 17 courses right now. So for them, come, come with the program and you can buy another ten with the credits that I give you as part of your normal $222 a month membership. So it's basically everything. You don't need to buy anything else for me once you sign up for the 222 a month. Everything else is given to you. Now, if you cannot afford the 222 or you don't want to spend that much right now, you want a lighter touch with me, then the ABC tier, the lower tier program is one 11 a month. So it's half of that. And you literally get half of everything that the Mastermind members are getting. So you get five credits, five additional credits a year instead. So you still get the four foundational courses I described, lest you get five additional credits per year, which is probably enough for most of you to to integrate, to really integrate and to implement. OK, so now what what other differences are there between the MasterHeart and the ABC program? So so a couple of the key differences. MasterHeart is much smaller. So MasterHeart program. So like I said, there's 100 total members, 100 total members. 75 of them are ABC members at the lower tier, 75 of them. 25 of them are the MasterHeart members at the higher tier. And on every Q&A call, I split up the Q&A time between ABC and MasterHeart. Do you see where I'm going with this? So I start the call, I do some teaching, and then I answer I answer ABC member questions for 25 minutes. And then the final 25 minutes are MasterHeart questions. OK, so MasterHeart questions, meaning there's only 25 people in MasterHeart. So probably three to four people are going to attend each time on a Q&A call and they get 25 minutes with me. So it's a lot more time. But ABC members, even though there's 75 people based on historical statistics, probably seven people are going to attend. Seven to eight people, seven or eight will attend and get the 25 minutes with me each time. So anyway, so the other thing is I mentioned that I don't do one on one coaching anymore, except for people in MasterHeart and ABC can still sign up for additional one on one with me. Private one on one call with me. No one else is there and it's not recorded unless you want to record it. That's fine. So ABC members can sign up for one on one with me. My calls are always 30 minutes each. So 30 minute one on one calls, 30 minute one on one calls. And I set aside time every week to meet with members who want to pay the additional fee for the one on one. So the one on one with me, you go on to one on one. It's $120, 120 for the 30 minute meeting for ABC members. MasterHeart members can get the 30 minutes with me for $60. So like I said, everything is double or half with MasterHeart versus ABC. So and by the way, there's a link below to give you access to seeing all of these all of these written out. And I will be sure to put that link below. OK, so what else is important? Let's see here. There are teams, I should mention the pathways. I should mention that briefly before before I end this super long video. The pathways are a really key part of this program. I basically have designed three different pathways. And actually, as of this recording, I'm still working on the final designs of the pathway so I can't describe them perfectly. I'm not going to describe. But essentially, the pathways are three different stages that I've noticed people are in. And each stage will take that particular pathway. So for example, someone who is beginning in their business and you might say, George, what what level of business should I be in to sign up for this kind of program? Well, I've designed three pathways. So essentially, beginner, middle, beginner, intermediate and advanced. Advanced would be someone like me who was already, you know, had quite a stable business and just want to expand it or expand the impact or streamline it to be more productive and more efficient and more joyful. That's the advanced beginner is the opposite of that. Hey, I'm just trying to figure out what I should offer. Now, there's an application process for for these programs. So I don't accept everyone who applies. So we'll see. But but I do accept some beginners in the program who are very dedicated to working with the strategies that I teach. And beginners will basically be clarifying what they should be offering. So what is the service, the product, the program, the events they should be offering? What is their content focus? If so, and if you've watched my videos, you know that I believe in experimenting a lot before the sighting, before niching down. If you ever niche down, experiment a lot is important. OK, so one, the beginner pathway is to clarify your offerings and your content focuses and kind of get going with consistent content, consistent offer creation and some net carrying, etc. The intermediates are working more. They're already they've already got offers. You know, the immediate people have already sold some things. They've already gotten some clients, some students, some customers, etc. And now they're wanting to further refine the offer so that it's it's even, you know, the intermediates are basically wanting to double or triple their business. So they're they're like, OK, let me make the offer much more palatable to people and much more saleable. And so let me let me do that. And then I also want to use ads to dramatically increase the size of my audience. So so the intermediates are in a big expansions phase, whereas the advanced people are more in a streamlining phase. They're quite happy with where they are with their business, but they want to streamline, make more efficient with my coaching and also to, yeah, to expand some, but in a more streamlined and less labor intensive way is where the advanced people are. So beginner, intermediate, advanced three pathways. You will be you will be choosing a pathway with my coaching. I mean, January is when we're going to do a lot of Q&A just to help people choose which pathway to take for the rest of the year. And then each pathway comes with a certain prescription of OK, if you're taking the beginner pathway, I recommend these four to six courses that you should take during the year using your credits. You have enough credits to take those courses that I recommend and immediately take these ones, advanced people take these ones. OK, so the pathways all are also part of teams. So when you choose a pathway, you get to then join a team of people who are also on that pathway so that you each get to take the courses step by step together to say, all right, January, you know, February, March, we're taking this one together. We're going to make sure we do module one by February 10th, module two by February 18th, whatever it is that you're the schedule that you create together as a team. So then that way you have the accountability on a team to go through the courses step by step to talk to each other about the questions and the challenges and the implementation of things. And then, of course, to come to the Q&A to get any clarity. So those are that's why this program. I'm quite proud of it because it, you know, instead of like taking my courses randomly here and there and then it ends and then you don't have any accountability, it's a year long accountability process to make sure you are implementing. It's kind of like your business is these systems that you're placing in your business, this foundational system. OK, got that? All right. Now that's you're ready for this foundational system above that and then this foundational system and then this system and this system so that you kind of build this cake style business that is eventually when you're at the advanced level, it kind of runs a lot of it runs on autopilot, which is my business, as you know, I'm a solopreneur. I do have a couple of very, very part-time assistants and very part-time. You know, it paid them a couple of hundred dollars a month. But most of my business runs on autopilot. You know, it's a lot of it's automated and I just show up mostly for my content. I show up to answer some questions for my assistants. I show up for my group Q&A calls. I create my content. I create my offers. I prepare my courses. Of course, that's me preparing. You know, so that's the vision for how you can kind of like streamline everything and build and then streamline so that you're you're just really showing up for the for the highest value. Presence, that's really like you need to eliminate as much as possible, automate as much as possible, delegate whatever you can't automate. And then the final things that you can't delegate or automate, you appreciate and show up with your with your with your presence and with your spirit and with your joy. So anyway, last let's see if there's anything else I want to say before we get going. I think I've described the program pretty well. I put the link below. So I forgot to mention a key part of the program is net caring with other members. And so I facilitate a net caring call every single week in twice a week, one for each time zone. And that's on again, this is optional. If you can't attend, I think you can still make great use of the program, even if you can't attend the net caring calls. But if you can, that's great. So the net caring calls are half an hour each. Every Monday at 8 30 a.m. Pacific, which is 11 30 a.m. Eastern, which is 4 30 p.m. GMT. That's every Monday, 8 30 a.m. Pacific or 4 30 p.m. GMT. And also every Monday at 5 30 p.m. Pacific, which is for the Australia Asia time zone. You could look at the document to find out what that is. But it's basically something around 8 30 or 9 30 a.m. Singapore 11 30 or 12 30 p.m. Sydney. So it's daytime. And on those net caring calls, we do breakout pairs. It's going to be a really cool way. I have a way of well, sometimes you randomized pairs and sometimes we'll have a way to choose or select what kind of person you want to connect with so that you can be more aligned with either a topic or a particular stage of business or a particular time zone. Or we'll have different ways of. So you get to meet a lot of people over the course of the year on these net caring calls so you can find mutual support, collaboration and things like that. So I'm excited for that. That's actually new to the program. We never we used to do a little bit of net caring, but now we're it's instituted every single week. There's a rhythm for that. And finally, there's a forum. Of course, I should there's a private forum. It's going to be hosted on my course platform, Simplero, and the forum will have places where you can share your progress and learnings and learn from so many people's actual progress during the year and what they're learning, how business works really well. You'll get to exchange gifts, meaning, hey, you get my course for free. I want to get access to your course or your program for free. So you a lot of gift exchange happens. Feedback about your website, sales pages, articles, videos, blah, blah, blah, each people will give feedback to each other. You can request support to promote your offers. Upcoming event, you're requesting some more to promote support to promote these things to other people's audiences. Emotional support, of course, is going to be sectioned. People are ups and downs of business. Lots of emotional support is helpful. You can share resources. You know, people always are finding new resources, new tools, new ways of doing business in our forum. And of course, any questions you have about business, marketing, productivity, anything like that. Anyway, I think that's enough. So if you're interested, you can click on the link below to read more of the details of what I just said. And then there's the application form at the end of that document that you read. Yes, I make you hunt for it because I want you to read everything. And at the end of the document, there's the application link if you want to apply for it. I do the application process does take just so you know. This is actually a question in the application form. How long did it take you to fill out the form? And the average right now is about 45 minutes. Yeah, it's a thoughtful application because not everyone gets in. And just by filling out the application, it also helps you to set your intentions for 2023. So part of the application also helps you to it's part of the application. Even if you, you know, aren't perfect fit for the program, you still get to set intentions for the coming year. You know, if you're not sure, like you if you're not sure, you shouldn't apply. OK, but if you're like, oh, my gosh, I would love to be part of this program. And I think I probably am a good fit based on what's written there based on the commitments. Then I invite you to apply because, you know, you'll probably have a good chance of getting it, especially the sooner you apply. This the sooner you might get in as of this recording, about 70 percent of the program is already filled for 2023. I'm recording this in early November. We don't start until January and already 70 percent has already been accounted for. They've already been accepted into the program. So they're essentially about 30 30 percent spots left, 30 spots. It's 100 people, 30 spots left. So if you're watching this, especially November, December, ish time zone, early December, likely spots left for you. And I welcome you to apply. So thank you so much. If you have any questions or comments, I welcome you to see to comment below. And I look forward to possibly engaging with you in a much more in depth way in the coming years to help you put those systems in place so that your business can move towards the streamlined and streamlined business that allows you to show up much more fully in your authenticity, in your authentic power. So that's what I look forward to for you. All right, thank you so much for watching this. I really appreciate your attention and I look forward to seeing your comments below. Thank you so much.