 What's going on guys, welcome to week three of Facebook ads Friday. So this is a series where every single week we take a look at two proven six figure Facebook ads. So these are Facebook ads which have thousands of comments, thousands of shares and thousands of engagements. The best thing about these Facebook ads though is that they are all still active. So if you are watching this video and you're still looking for that one product to commit to, invest yourself in, build a business around and try and make the most of Q4, then both the products you're gonna see in this video are great options. As always, we will be going that one step further. So we'll be showing you the Shopify store which is selling these products. So we can take a look at the design, the name of the store, their logo, color schemes, fonts, that sort of thing. So we can use them as inspiration if you do choose to pursue one of these products. I will also be taking a look at where you can source these products from as well. So I'll be giving you some different options. So you know exactly what you can buy the products for, exactly what to sell the products for and therefore you know what you're working with in terms of profit margins. So this is ad number one from a company called Snufflepore. We'll take a look at the primary text at the top before we take a look at the actual video creative itself. So cats are obsessed with our Snufflepore, TM, trademark, Corleone and then cat emoji. Quite a bold statement. It's gonna kind of drum up curiosity from anybody who reads that. People are gonna wanna know exactly what the cat is obsessed with. And if you're a cat owner then you're probably gonna stop and listen and watch the video. They have them three bullet points using emojis just to again capture attention. I've always found best personally within the pet niches the use of emojis works best because it's quite a light hearted and casual and kind of like fun loving niche. Bullet point number one is an actual benefit of the product for the person who's gonna buy it. It touches on a pain point for pet owners. One of those pain points is keeping your pets kind of stimulated during the day. So they don't get bored and they don't get lazy and they get exercise. So guaranteed to entertain cats for hours. Number two protects furniture from scratches. This is obviously another pain point I imagine for most cat owners. And finally free shipping plus 30 spent off expires soon. But it's scarcity and a call to action to finish off the primary text. With that being said then let's take a look at the actual video ad creative itself. So let's go through some of the key points, some of the things that I wanna point out. Some of the reasons why I think it's been so successful. Number one is they have a really good hook in the beginning. For the first kind of few seconds, I'm not sure if you'll hear that audio but it's quite mundane or quite a sinister music or kind of like a sad music with obviously a video of a bored and anxious cat. And then it goes into a really kind of fun loving upbeat music and a really active cat playing with the toy. So there's that contrast in the video which is gonna hook people in. It also points out the different features and benefits of the product at the bottom and what it's doing is it's solving pain points for cat owners. So it entertains cats for hours when you're away. That's definitely something that as a dog owner that I'm concerned about or not necessarily worry about but something I think about is what my dog gets up to while we're away. Especially if we need to leave the house for three or four hours at a time. We need to leave him something to do so he doesn't get bored and start attacking the furniture. Anxiety and stress has definitely become a lot more popular in pets especially since COVID because obviously pets become more adjusted to having their owners at home all throughout the day because a lot of people started working from home. And then as people started to go out more as COVID has kind of tailed off and people are going back to work a lot more pets are starting to suffer with anxiety and that sort of thing. So it's kind of like a buzzword in there. And again, they're just solving a potential pain point for a cat owner. All in all, as you can see a pretty decent ad they focus primarily on the end user and through experience, they're always the best ads. They're always the ads that get the best results. It's also the reason why pet niches are so popular in the drop shipping space is because getting a video of a pet interacting with a product is a lot cheaper, quicker and easier to do. If you have to get a human to unbox the products and talk about the products and their experiences it's usually a lot more expensive. Plus just having a slide show of different clips of a product without actually featuring a human and just having music like that in the background is nowhere near as effective as actually having the end user using the product. All in all, very effective, as we can see with the amount of engagements. So 10,000 engagements, one hour thousand comments and one and a half thousand shares. However, engagements and purchases are two different things. So what we wanna have a look at now is two more different things. Number one is the most relevant comments but I'm gonna start with newest. As promised in the introduction both of these products are still current and active. So we'll take a look at some of the comments now and how recent they were. GM, which has six weeks and six weeks. I'm not sure why these are at the top. We've got 10 hours, 11 hours, 12 hours, 16 hours, 17 hours, 23 hours. Multiple comments in the last 24 hours which indicates this is still being ran is still active and therefore it must be working. Let's go for the most relevant comments now and see what people are saying. We're looking for evidence, we're looking for proof, non-disputable verification that people have actually bought this product. So Sarah says she's just bought for the Grand Cats. We have Alexis who has just bought two. Catherine saying she got sucked in by that video. Like I said, that hook in the beginning of having the really sad and mundane music and then jumping into life with that kind of upbeat and active cat sucked Catherine in and she has got ahead and bought one. Alison Brown has just bought the kitten pack for her 12 week new old baby. Just what my two boys need another toy but this looks awesome to play with. Ordering for my five month old babies. I just ordered one to be sent to the Netherlands. That's interesting. And then Jim down here says these things are for real. Never seen our cats this crazy for a toy. So cats are obviously really enjoying it too. This person here says she's got mine. I see so she loves it. This person here, Roberta says she's bought one for her daughter's boys. They're full of spirit. So as we can see, people are definitely buying this product. They're enjoying the products once they receive it, which all in all makes it a really great option for Q4. Let's take a look at their Shopify store though. What's interesting about this product, in case you missed it, it's not 100% clear is you need two of these things to combine into what you saw in the video, which is why they have this section here. You can get just the one, you can get a two pack or you can actually get a four pack. What I like about this store though is it's very minimalistic, but it's very modern and it's very kind of just to the point really everything on this page is there for a reason. So obviously they have a really nice clear image of the products with a white background. They have five blue stars. They're not yellow, they're not red, they're not black. They're in keeping with the overall theme and color scheme of the brand. They have three bullet points, which again addresses all those kind of key pain points which potential cat owner might be feeling or experiencing. And then they have this really cool section here, which I've never seen before. It's really slick actually. And the way it integrates in the product page is really good. They're also really upfront about their shipping. This is something you don't see very often with drop shipping stores at all. I'm a big fan of people who are or make their shipping rates clear as crystal because it's much better to be upfront and say it could take seven to 12 business days than not say anything at all because then people won't know what to expect. It will lead to bad feedback scores on Facebook which will lead to a decline in your ad performance. People don't mind waiting up to two weeks and these guys are a great example of that. They also highlight their refund policy to again, I'm a big fan of people who do this or companies who do this because you're giving the customer answers to all of those questions in which they're naturally going to be thinking about or want answers with or need answers to feel safe shopping with a business. If you checked out my video about the hardest thing about drop shipping, number one is trust. As for where you can source this product from then you can actually get it from AliExpress. AliExpress gets a bit of hate when it comes to drop shipping but as long as you can find suppliers which number one is the quality of the product you can check this by looking at the reviews of the product. So 1,000 orders, 138 reviews, 4.80 overall. So the products must be of decent quality otherwise it'll be lower than that. Number two, it needs to be cost effective. Obviously need to be able to sell a product and make a profit. So you can buy it here for 10 pound and 62 pence. These guys are selling it for 28 pounds which leaves about 18 pounds room which is borderline a bit too cheap but I would guess that most people are buying at least two of these things. And lastly with a supplier you need to make sure they have this 15 day delivery. This is an on time guarantee. If you don't receive it by then you can claim your money back from the supplier. So that's product number one all in all a really great product. It's perfect, it suits Q4 down to the ground because people go crazy for their pets and people go crazy for their children coming up to the Christmas period. So like I said in the intro if you are looking for a potential product to invest yourself into and build a business round I definitely believe this to be a great option. Moving on to product number two is a peculiar product. So usually to be honest stay away from things like this but the data and the comments and the price of the product is undeniable hence why I'm gonna feature it in this video. So starting with the primary text we have a question. So want or need, it's gonna raise people's inquisitiveness if that's even a word or curiosity of what are they thinking about then or what are they talking about? It's gonna get people to stop basically and read the rest of the text or watch the video which is the job of the primary text. These kawaii pillows I don't know how to say that are great gifts for all ages. Super fluffy, super fluffy, soft, squishy the best color ever get yours here. Let's take a look at the video creative itself then I'm not gonna play any music because it has got some trademarked music in but you get the gist it's this fact packed kind of squashed down toy which makes it ideal for drop shipping cause it'll be cheaper to ship but then when you break the seal it transforms into this big, super fluffy, soft and squishy teddy. Again, a super quick, super simple super effective video ad no doubt this will just be a video from the supplier and there's no faces shown in this if it was me and I wanted to make a proper business out of this I'd definitely invest in buying one of these products myself probably a few of them send them around to a few different micro influencers get people to unpack it so you can see their face on camera and see what type of customers they are get some children involved playing with them, cuddling with them that sort of thing but just goes to show really still can make it work really but I'm gonna say cutting corners cause it is cutting corners really to use kind of footage like this which is just from a supplier proof as always though is in the pudding so 5.9 thousand reactions two and a thousand comments and 1.2 K shares let's start off with the most relevant comments though and see if anybody's been buying one of these so Geraldine says she has one and it's so cute but a dog took it so that could even be an angle so a couple of weeks ago I did a video on a flapping fish toy for a dog but somebody had sold over a million dollars of it selling it to kids so this could even be an option for this product but you do the reverse this is for kids but you could sell it an angle the marketing angle could be for somebody's pet Daniela says she's got a gray one she loves it Julie says she's just bought a unicorn one for her granddaughter so again that could be another marketing angle you could start it off by every grandchild loves these target grandparents who are gonna be buying gifts and toys and that sort of thing for their grandchildren Danny says she loves hers Lloyd here says he has the white and gray one so he's bought two of them Francis has just ordered hers Hayley's got the 44 inch one Debs has just ordered the ginger and white wine and these are all fairly recent as well in the last few weeks but just to double check let's go for newest comments I've got one day ago, one day ago one day, two days, two days, two days so they're all fairly relevant six days, one week there's not as many comments going through as the previous ad but as we just saw people would definitely buy in this product which in turn again makes it a great potential product to capitalize on Q4 let's take a look at the Shopify store itself now the first thing you might notice is the price how can anybody sell anything for $8.90 using Facebook ads and make a profit the way they're doing it is they're probably using that price to suck people in but then when you actually go up to the decent sizes you get, it gets more expensive so $35 and then the biggest one is actually $60 so it's probably a case of most people are buying these two bigger ones let's move through the product description then we can see they've got YouTube video embedded this looks like it's from a supplier again just more stock footage they also have a today's promotion which will probably still be there tomorrow they're probably just good on there to try and build in a bit of scarcity or FOMO for anybody who comes to this page they've got some images to demonstrate quite clearly how tall and how big these things are so you know what size to order and then they've got this nice little handy image here just to point out the different features of the product as a price then let's take a look at what we can source these for so this is one of the biggest supplies of the products that I found we can see there's five different sizes here five different sizes that these guys are going for I believe there's 2.2 centimeters to an inch so if we take this kind of middle of the road one at 44 inches that's gonna translate into about 90 centimeters I would say so they're selling it for $36 we can buy a 90 centimeter for 15 pounds which is about $17, $18 which leaves give or take about $16, $17 of room my advice with this product though because I wanna be as honest and upfront as possible it's definitely towards the most difficult end of being able to sell from day one and make a profit if you were to pursue this product and you wanna sell this product my advice would be to couple it with some other similar products so instead of building a one product store around this one particular one have a squishy store or have a plush store or just have in general a teddy store and sell lots of different teddies that when a grandparent comes onto they might end up buying more than one item they might buy two or three items and in turn that's gonna really bump up your profit margins with that being said though I'm still confident this is a great product I'd still stand by it we've just seen that there's got some recent comments and it's also got some comments from people actually buying the product so there's evidence people are buying it there's evidence it's still current so it's definitely still a good product to consider and so with that being said that is a wrap on Facebook ads Friday week three hope you've enjoyed the video hope you stuck with me this long if you have make sure you subscribe so you can see some more of my content please drop me a like as well to help grow the channel so I can help out more people and I'll see you in the next one