 Pleasure to have you here before this we're talking about the reason why you started podcasting. Yes The reason I started podcasting Ultimately, it's kind of selfish the reason. Yeah, I wanted to I was running software business at the time and ended up in the Philippines actually at a small conference like 25 people and There was some really smart podcasters there and I was kind of stuck in this I had this business, you know, I got to travel to Laftop in the family But I kind of wanted to get out there. Yeah, build sort of an audience. Yeah. Yeah, I hadn't done that And so they were all like dude, you gotta start a podcast and I was like dudes I've never interviewed anybody and I can't speak into a microphone. So About three months later. I was out at the cottage and one weekend and I actually was rereading Gary Vanderecek's crush it Just just mindless reading on the dock right and I was like screw it I'm gonna do it. Yeah, went home Monday sent out some emails on Thursday. I did my first interviews I all summer I spent two months doing it and I was like I got 30 people that I just really want to talk Mm-hmm. I just know I just wrote them all down And so I went for it and I figured by that was for September. I was gonna launch 2014 yeah And I figured within two months those 30 episodes have come out and I just go back to software But after that two months it kind of took kind of life of its own Kind of get that spark and I was like I'm just gonna go all in so when was it During the process you realize holy fuck. There's something to this or like wow. I have momentum. So I launched September 5th Yes, September 5th, 2014 And the first month I I was like I got 2,700 downloads. I'm like, oh my god is amazing 2,700 downloads right and then the next month I got 227,000 downloads and I was like, okay and like at the end of that month Three companies all reached out to me to sponsor the show. Yeah, I was like hmm interesting so That was kind of it and there's like just this feeling that I'm gonna either go for it now Yeah, and try it or else and or else. I'm just gonna like wonder like where could I push that? Yeah, so I decided okay. I'm gonna spend a year focusing on now It's been two years, but and I wanted to just see where it would go now You have hundreds of thousands of downloads every month. Yeah. Yeah, and yeah, and it's led me to so many different opportunities Yeah, basically everything I do So what did you do if you can like if you can rewind and kind of like look at the maybe top three things that you did That really moved the needle. What would those three things be? the first one was When I spent that two months I didn't even have a name or anything at that point But I really wanted like a show that kept people listening all the way through. Okay And I wanted something that would kind of interest me So I wasn't any good at interviewing at the time So I put in what's called the hack so I could do like a essay sort of thing at the end for one to five minutes Yeah, so it kept me involved in it And it kept people listening all the way through and it gave people an engagement point So I still to this day get emails from people like arguing with me like all that wasn't the hack This is the hack. I'm like that's perfect So that was something to me that was like old-school radio I was I put some sound effects in and kind of worked it But then the other the biggest one I would say is that I treated it like a product So at the time there was no podcast in the entrepreneurship space At least like no big ones that were talking mindset. It's all tactics, right? Like how to do this seven steps to this perfect awesome I love the shows, but there was this gap Like I just sort of analyzed the market and there was this gap of like just trying to figure out the mindset of an entrepreneur Like how people think what how they decide on new projects? And so I just said to fill that gap. It was literally what I wanted to do like a product, right? I mean, there's always room within a marketplace if you find that gap and you can fill it right then You have an audience right you have customers So I would say that those are the two things and then the other one is just the whole Seth Godin the dip thing Like things were going great like the first four months to five months and then it just like boom And it wasn't it tanked almost but it like all of a sudden from this to just like And I just stopped looking at numbers I just kept my head down kept my head down and that's where most people stop right that's it It's like all it's over, but then push through push through push through then all of a sudden boom like three times the size It's like oh Seth Godin you're you're not lying It really is the dip and that's where but we lose those people and the harder that dip is the bigger the reward It's on the other side, right? So really it's just kind of pay attention to numbers until they stop giving you what you want And I think in podcasting then you have to just Keep going you know in your gut or you should know in your gut at this point that what you're creating is something Useful and valuable to it enough people you just got to get through it Because that's where you'll lose most competitors totally. I think a lot of people give up way too early Yeah, I mean I spend time now teaching like hundreds of podcasters how to podcast and So many times people are getting frustrated with me and then I look it's like Dude you're an episode 17 Like I'm like episode 300 of hack the entrepreneur and like we're almost about to hit a hundred on showrunner Yeah, it's like dude You're nowhere near where like you should be even getting close to frustrated You're still trying to figure out how to do this thing never mind like oh, it's all over I'll never be able to do this like well no man. So I think you're right. Did you do any like outreach? So you mentioned, you know obviously more production and kind of doing from like a radio angle, right? Number two is obviously don't give up just consistency consistency consistency What do you say you had any strategies for kind of outreach like once the podcast was published Did you email people? Did you use social media email marketing? So actually didn't even start building a list an email list until November so three months into it for some reason I was just focused on the show And I didn't think it was gonna go long term So I was like I'm not gonna bother collect emails and then just ignore it, right? So I didn't do that But I did focus on the guests that I had picked to be the first 30 I didn't necessarily have like a personal relationship with them. Yeah, but I did like I followed them I followed their businesses for years. So there was kind of a connection there each of those guests got like a personal 30-second or no two-minute video for me that's how I kind of introduce myself be an email I'd give myself one take and so there was kind of a connection there and then I would follow up obviously when the episode went live Yeah, and lots of them shared which got the word out which I don't really do as much anymore But that was huge at the beginning and then it was really like it was November I think I got offered to start writing for entrepreneur It was two months later the copy blogger media that asked me to start writing working with them So those kind of things those were what really then so set it off you position yourself on other people's platforms Yeah, yeah, and those platforms then came back to me But the only reason you got on those other people's platforms you create your own platform Yeah, both those platforms. I just mentioned copy blogger and entrepreneur were both guests on my show But as soon as the interview was done, they were just like you want to write for us. Do you want to work with us? Yeah, yeah, that's it man That's literally it like because of the show because of having them on yeah Because of having some sort of like making a connection in that 30-minute interview Well, he says something pretty interesting at the beginning where you're looking at that opportunity Well, when you started not too many podcasts for talking about the mindset of an entrepreneur Kind of really digging in deep on what makes them who they are But right now is saturated like, you know every fucking person's uncle and want to start a podcast Millions of podcasts out there and truthfully majority of them fucking suck. I don't listen to 99% of them What advice would you have for somebody who is actually Considering starting a new podcast right now forget the marketing, but just from the get-go like You know, maybe a couple of questions you they can ask themselves or should they even you should they even start a podcast? Yeah, totally You're right most of them suck most of anything sucks though, right? I mean most popular music Shouldn't not pick up a guitar over again. I Think you should Figure out why you want to do it You have to want to do it for more reasons than I just want to get popular or I just because it's not enough to push you through Those tips I met episode 300 now That's not enough right you have to also be willing to It's you it's not a get-rich-quick scheme by any means it's not even a get-rich screen So you have to really be willing to I'm gonna say a hundred episodes So depending on the frequency But don't get started if you're not willing to go at least to there because you're not gonna know anything Until then and so it's this whole idea. Oh, I could do it and within Like three weeks or something. I'll be a popular. It's like no, it's not gonna happen, right? So you really have to be into it like for the right reasons you have to be willing to really try For a long enough time to figure out how you how you podcast best like what your voice is all those kinds of things what your audience needs from you and then I guess you would have to Really like be willing to find a way to monetize Yeah, but know that monetizing is not usually the direct monetization of sponsorships It's usually indirect monetization through podcasts So if you only have a business or if you like have a site or something that you just need more people to It's probably in a like a perfect way for distribution Exactly just to bring more people back So if you already have that set up like if you don't have anything Yeah, and you're just like I want my first business my first thing to go I wouldn't suggest a podcast because you need something behind you need something because sponsorships are good But they don't pay enough and they're hard to get it first They really are especially these days and there's a lot of products that They want us like for example, I have this YouTube channel a lot of companies approach me. I'm like fuck off Yeah, I don't like your product. Right. I want to be sponsored by anybody. Exactly I always bring up the case study of Tim Ferriss and there's You know, for example a lot of companies advertise on his podcast And there is such a thing as a Tim Ferriss effect like the amount of traffic and amount of not just traffic But trusted traffic. Yeah, it's like me saying hey John go get that You're not gonna like oh, let me go do my research, right? I mean I told him go get it and I trust him. Yeah, so that's a power of podcasting when done, right? Yeah, you know when when you put your focus on it when you really focus on a niche and When you Consistently put out top quality content. Yeah, I Know It was I think a month two months ago. You know you're talking about You mentioned that one crazy that one cool guest you had on don't know the left impact. It was like an older lady. Yeah. Yeah Dame Stephanie Shirley. Yeah Brilliantly, she's I think she's 86 or 87 or 88 or something now She started a software company in the 1960s. Yeah, and only hired women Like literally was punch card software. Yeah, and she changed her name to Steve Because nobody would hire her as a Shirley, so she changed her name to Steve So Steve now owned this company Wow and business boom It turned in like she ended up selling for several hundred million dollars back in the 90s But yeah, brilliant lady brilliant lady like she literally from I think she was seven or five And she got sent on the Kinder transport. It was called Like evading the Nazis and she got sent with her sister without her parents to London and lived with another family Didn't see her parents for like 20 years or something after that and she just she decided that she was gonna Live a life worth saving Was her thing and she just created these crazy business. She's still working when I talked to her last year She was running three Charity companies and yeah, she's like, oh when I get old I'll just like go to the go for lunch with the ladies at the country club. I was like you're 86 years old So gangsta. Yeah She did a Ted talk last year. Yeah, I find it's brilliant. Yeah smartly any other guests that kind of really left impact on you There's been so many man, so I Would say James Stephanie Shirley was was really cool Brian Tracy was really fun And Brian Tracy, I mean I'd read some of his stuff Yeah, and it didn't have as much of an impact on me when I read it But when I talked to him, he was just like so I was expecting sometimes you get a guest and you're expecting it to be more Like like they're putting on a show kind of thing. Yeah mask, right? Yeah He was just in his office. Yeah, just a chaos around him and he just Layed it all out for me. It was like this is awesome. Like you just finished the interview. It's like wow so awesome So what are some takeaways or your number one takeaway from Brian Tracy? His was that we all start out as Employees just kind of an interesting take on the entrepreneurship thing right because now entrepreneurship so hot right everybody wants to be Everything and so his thing was we all start as employees and that can even be within your own company If you're young and starting a company, but you have to think like you have to know every aspect of your business Right, you can't just be top level all the time looking down So to me that was like wow, I didn't expect you to say that and so it was cool And we had a kind of reminds me of the Sam Walton story where he was arrested in Brazil hear about that story No, so he flew down to Brazil to see one of these most successful retail chains This is when just Walmart was taking off and you know if you view Sam Walton, you can say he's kind of OCD Right He went down there with a measuring tape and mind you the guys like in his late 60s, right? I want to say just taking off like Walmart was it had momentum like you know I'm not just taking a moment about that time you went back to Brazil and Just imagine this like you're the store owner of this place You see this like old weird creepo on the ground measuring your fucking aisles, right? You're like, uh, what the fuck? Yeah, so they call the cops they arrest him, right? And afterwards they find out like this is fucking Sam Walton the owner of Walmart and they release him and Sam Walton's like I went down there because I found out and I'm just paraphrasing like they had more efficient aisles The spacing was proper. He wanted to know how to optimize every fucking square inch of Walmart And this is a guy at that time probably worth Maybe a billion dollars going down there by himself. I mentioned employee knowing measuring the fucking aisle Yeah, there's really something to be said for not For having that mindset where you're not above anything. Yeah, your company. I really really like I like that I appreciate that and that's an example. How come how come the stores were so terribly laid out before I went to the The bay the bay young the old one. It's terrible. You can't even friggin find the escalator. Yeah, like it's like literally hidden in a wall You know who has crazy store layouts and it's like Jedi mind shit Ikea yeah fucking place is like a mousetrap like for you to exit you must follow this path Yeah, and it's so strategically placed for upsells and cross-sells and downsells It's fucking insane by the time you're at the cash register the prices decrease because you start with most expensive So this price contrast like oh shit that things like 800 bucks And by the time we're at the cash register. Oh that things five bucks sure no problem Yeah, it's like real life like sales funnels real life sales and everything being a B tested Yeah, you wouldn't believe it's insane. They did a crazy marketing campaign about a month ago Where certain locations of Ikea once you entered Ikea It was actually shaped as debris and how a person's living in Syria right now. Wow. Yeah So you walk in like you'll this place is fuck like cement on the ground The building falling apart like this. This is the conditions people are living right now in Syria So you're having all this like Physical experience tangible experience and all these emotions running over you and they want to show you exactly Yo, this is the fucking conditions people are living in right now And obviously that was tied towards a charity and a fund helping people in Syria. Wow a brilliant market. Yeah, brilliant So this is where I kind of like a flaws proper marketing done enough for a good good cause yeah, and marketing is really powerful But yeah, you're right, man There's certain people who really understand marketing a psychology and obviously we based on one of them Well, not originally, right? I mean that's probably was built in the 70s or something and so the I don't think they took psychology So much into the fact of people shopping, right? Yeah, just like well put things on sale and make that so they can see the clothes Yeah, now. It's just beyond like so much further than that right with sense and smells and sounds There's a whole science behind yeah Where do you think marketing is going man in the next couple years because you got fucking we got we got AR we got VR We have all these different new mediums appearing in front of us And I think it's going to be quite interesting the next couple of years where marketing goes Yeah, I mean it's obviously gotten way more personal. Yeah the data and information we have I think companies are gonna get smarter with how they use that Yeah We'll have less of this blanket approach to just put up billboards and I kind of see what they mean Yeah, but it's it's interesting and I don't really I don't have a deep enough understanding of like Bots and these kind of things. I don't know like what is that going to do for marketing? Where's that going? Well, I see bots and AI having a merger together. You already see bots. I have Programmed AI intelligence, right? So it's not real AI, but it's programmed AI Kind of like deep learning algorithms for example IBM tensor. I Think it's gonna be kind of eerie what's happening in the future for example Adobe just launched their voice recognition software Where you can speak into their software for 20 minutes and they can manipulate your voice to whatever they want So now if John speaks into Adobe software, I can take John's voice and do anything I want with it So that's some fucking minority shit right there. I believe in the future more and more we're gonna be bombarded with Advertising from VR You'll see for example just talking to the VR VR porn CDO the other day because he's there into cryptocurrency Bitcoin and Massive company fucking enormous company and they're already like it's huge Like people right now are getting plugged into VR whether it's porn or whatever people are paying with cryptocurrency such as Bitcoin around the world and getting like Instant gratification to whatever they want. That was impossible five years ago. You know, so I think going in the future a lot of people I think education is needed more to understand what's happening to you Like you're gonna see these chatbots. I have AI you may not even realize. It's not a human that you're talking to more and more people getting glued to their phones is like our master right now and Just wait a couple of years where people are having these headsets walking around then you have augmented reality a virtual reality So I think you know, I actually I'm a big believer and I'm a huge optimist The future is brighter and brighter. We live in abundant time But I'm also firm believer in preparing for the worst hoping for the best kind of idea So, you know, I actually kind of fear where technology is going because technology lately is not good or bad Right. It's technology is technology. It's it's how you use it I really believe that human beings are becoming a slave to it And there's some studies to back this up where the human they're saying human population generally speaking around the world The IQ is decreasing People's ability to become more creative and actually use their cognition to To to solve real problems is decreasing because we're becoming more passive. Yeah, it's like, okay I'm watching YouTube and like I said at the end of day, it's still this is this is innate It's not good or bad. It's up to you how you use it But for people actually sitting down giving a time out for their brain to take a break from all this stuff I think that's gonna become more and more important. You mentioned Gary V a second ago Gary V said at mastermind talks the next big industry is meditation So meditation for me is everything meditation is like I can group that into the next big industry is fucking owning your space Yeah, so that so that like advertisers can't get in or companies. Yeah When I mean by owning your space owning your mind, so for example, yeah, I'm gonna buy meditation apps to help me control my emotions See that thing to me. Yeah, meditation apps. Yes are like it's Like it's the one thing in this world. You don't need an app for I Depends on nothing you really need like I don't even know how an industry is created a meditation Well, I'll tell you what it is. I think our definition of meditation is off because for me I don't sit down with any apical humbilium, right? My meditations. I walk right here. Yeah, I walk for an hour No music or nothing. I just walk and let my brain do what it has to do my second form of meditation I have three forms of meditation. My second form of meditation is I do the Wim Hof breathing in 10 minutes Like the hyperventilation and the third I like I like fighting like this barn So that's my meditation. However, what's good about the app for some people? I think this is really applicable to people who have OCD Whoever detail-oriented it gives you biofeedback Okay, like it's like okay alpha wave Delta wave theta wave So if I do this like for example to muse or some of these other apps It at once you get into that flow state. So let's say you're in a nice whatever flow state is maybe I'm not too sure the level is a flow state, but once you're in this flow state We know this is a rhythm Then as soon as your rhythm goes off it sends you like a small like this. I got John your rhythms off Right, but you kind of know that you kind of know when you're I think I I mean I see why there's an industry around it because people buy it and people want People need feedback on everything. They need feedback They literally just need to know that they're accomplishing something when you're really the whole point is to accomplish nothing. Yeah meditating That's right But and yeah, it's it's something that I don't know always makes me chuckle for me like I even go to the news It's a whole different thing. I just mean like an app on your phone. It's like 10 minutes and it's like Well, there's one good app that I like Jason Jason Calcanis. So he invested in it's calm calm calm Okay, Ellen calm it's guiding meditation a little bit different So for example, I'll put on a 20 minute session lie down is not hummed and done But I'm fucking taking power nap, right? Yeah, so I lie down, but it's like just scanning your body It's like how does your head feel right now? How does your chest feel right now? How does your stomach? How does your legs? So it's kind of like just internal scan as opposed to like, oh You know none of that fucking shit It's like literally a power nap and I wake up after 20 minutes because a nice bell, but I'm like recharge, right? Yeah, so I think there's a time and place once again. It's a tool. It's up to you to figure out how you want to use it, but Going back to original thing talking about marketing man. I think we're in for the craziest fucking shit ever in the next decade Yeah, yeah, I think I mean I think that that's happened in the last decade Yeah, it's gotten to where we couldn't have imagined it ten years ago And yeah, it's gonna just continue on even further and I guess obviously privacy is gonna become massive That's yeah, I mean what's going on in the UK right now It's the most fucking Totalitarian law that I've ever seen put in place. I can't even believe it just went no subpoena necessary No, nothing necessary if we want to go into your data, we can at our own whim like anything Anything your ISP has to record everything everything you do for a year everything and a cop can just I just need to see No subpoena no warrant no fucking nothing unbelievable. That's like Nazi Germany. Yeah Yeah, and yeah, I can't it almost felt like is this the onion reading because this doesn't make any sense It's the most fucked up law that I've seen passing. You're right one like this So how many like what percentage of people are gonna take that serious and like one can out or one percent man Yeah, the the general population and a great book to read is by Dr. Merlot rape of the mind written in 1956 read anything by Edward Bernanke's book propaganda I tend to date people don't people what people want is comfort people are on this hedonic treadmill of comfort that's all they care about and They'll easily give up all their freedoms easily give up all their securities So big you know big brother, which is the government can protect you and it's kind of crazy when you think about You're entrusting an organization that you have no fucking idea who runs it. They're very cynical They're very nefarious and you're trusting them with all your information on on on everything and people like oh I don't care. Well, tell you what there's laws right now in Canada They're they're in legislation. They're trying to get a pass right now. They got passed in the UK where if you say something in the past Right, you say something in the past online, right? And this is the whole thing with Edward Snowden that came out three years ago with NSA Right, so if you said something the fucking pass a keyword or something like that in your email online on Twitter on Facebook They use that against you That's some fucked up shit Yeah, and especially because you can say you trust the people in power in your country right now Yeah, but that changes every couple years and then all of a sudden somebody else can get empowered You completely do not trust and yet they still have all your data. Yeah, it's yeah I got some I got some just basic things for people get a VPN Anyone can set it up. It takes two seconds. It costs you like 20 bucks a year. Yeah a fucking year So get that you can get a VPN for your land your landline at home Yeah, you can get a VPN for your cell phone so two VPNs second I'll learn about onion and the tour networks, right? So onion is a browser that works on this tour network tour was created also by the military Maybe DARPA as well where it does relays around the world, okay? You can also have an onion and tour browser on your cell phone not Apple though only Only androids and open source platforms, okay? So you can have down on your phone. You can use a great messaging app. It's like three bucks. It's fucking amazing call signal Oh, wow signal is better than PGP encryption and there is no mess once a message is sent. There is no data Like there's no data to an FBI went to signal and said give me your information like there's no information When am I gonna give you fucking thin air? Yeah, there's nothing so there's apps like that So I use signal all the time from if I'm talking about Business related stuff or if I'm talking about my you know friends around the world I don't want people viewing but is this paranoia or is this no is like like what's the level? I believe I believe there is There should be There should be a barrier between what a person's allowed to see in my life Yeah, even if you're not doing anything illegal totally because that I That always that opens up the whole the Pandora's box Then what's the what's the point of having a legal system where they can see everything? What's the point of this whole system then yeah, well, oh, yeah We've seen John says something five years ago, and we don't like him right now. We don't like him at all We're gonna use that against him. Yeah. Yeah, that's yeah to me That's always like people always make that argument right like I have nothing to hide Let's talk about business. So we're talking about billion-dollar companies Let's say that when you're in that level we're dealing with espionage or dealing with Information is really important. Okay, since now is everything open. I get to see exactly what's happening in your business Yeah, so sabotage all the government what the fuck half the senators and politicians are on the board of companies Yeah, yeah, and and I mean people like looking for jobs. I mean goddamn everything you say is there now Now the big companies are looking at social media everything everything like while so you party that hard all the time Or you do this like well, I'll tell you some nefarious fucking shit So let's say John and I are talking about like John. How do you feel? Well, I'm here, you know I broke my leg and I'll feel good and guess what maybe insurance companies listening Yeah, yeah, yeah cases like this happened. Yeah, oh, they're listening. Oh, next thing you know your fucking premium sky right You're wondering how the fuck what the fuck. Yeah, what happened? You heard yourself remember you're talking about that. Yeah, the new Samsung TVs The big ones have a warning sign do not stay sensitive shit in front of us. We're listening Because his voice activated So yeah, I'm a firm believer in having my right of Security and protection. Yeah, so the things that I mentioned before signal VPNs tour onion Your grandmother can do it. Mm-hmm. There's no coding It's like literally click if you can buy something from an app store you can do this Yeah, and it goes a long way. Yeah, I get really and then that's what my firm believer And that's why we have the company block eeks and my firm believer in blockchain where It's truly an encrypted way of transferring any information around the world You have now for the first time in human history a secondary option currency So let's say the king and dollar just goes poof tomorrow and people like oh can't trust me anything can fuck it Oh, yeah, anything can happen now for the first time history John and I have a secondary option Defaulted away from the fiat currency system. So whether that is Bitcoin Ethereum or any of these other alternative coins. We have that option We have the option of actually creating a whole economy of around a decentralized way the blockchain is so like I said technologies innate There's not good or bad is depending on how you use it, but I think humans need Everybody starting a very young age. We need to be we need to educate our kids more unlike the dangers of technology and be like listen This is the capabilities that has to do this. This is the capabilities. It has to do that Just so you know both sides the dark side and and and the light side and then now when you understand the capabilities of technology You're more enlightened Yeah, yeah, exactly. It's the technology isn't good or bad, right? It's literally How it's used but also how you use it right in that footprint sort of that you leave on it that is there for ever And now Everybody's getting access to it as much as they want. Yeah, it's insane blows my mind. But yeah, we do need education I mean education I guess we'll solve most of our problems. Well, not this educational system. No, no, no real education You know this educational system is it's a joke in a half and There's something called some cost bias. It's one of the 25 cognitive biases and Obviously, they're in a situation where which this is some cost bias It's been around for eons and there are huge old-school establishments and their legacy establishments And there's billions of dollars involved It's gonna be it's gonna take a long time before this changes and even people talk about like say and an economic crash When it comes to the financial system, yeah, sure We had economic crash in a way. Everybody got bailed out by the government super inflation hyperinflation Let's print more money like look how fucked Japan is. It's negative negative. Yeah negative The country's a negative inflation. Yeah, that tells you something that tells you know that tells you that tells you They are fucking royally fucked when it's negative when the country has to artificially keep the prime negative Yeah, it's crazy. We're not much better here. No, we're not if we they say if we go up one percent I forget what the percentage how many people will lose out on all their houses because what was it the the average Canadian is The average Canadian male only makes forty four roughly thousand dollars a year and this is just average I don't know if he knows I'm showing the males from BC to Quebec and The average Canadian family has roughly Thirty five thousand dollars in credit card debt. This isn't mortgage or a loan like credit card That's what we're talking about like 15% up in interest and the average Canadian family only has about three king savings So we're just on the precipice of falling apart ourselves. Yeah, yeah, yeah It's got bleak really fast No, Canada's beautiful. I think we're still on top five. I fucking love Canada. Yeah, I love it I love it so much. There's so much opportunity here since the population is so low. That's such a win-win for us Yeah, massive and when we are bubble compared to world like Multicultural welcome to Toronto Toronto is a fucking freak show and a half of an amazing city Yeah, like I fucking love Toronto. Yeah, no place on earth like Toronto. You can call other cities multicultural No fucking way compared to Toronto Toronto is a spa, you know, we Yes, there's racism. Yes, there's bigotry, but nothing fucking nothing compared to places Nothing nothing nothing at all. Everyone's mingling mangling Economics is good over here. Mindset is pretty good over here So I do believe we live in our own kind of like Phi Phi Dung bubble over here, but that being said At the end of the day, I'm a firm believer in what I said earlier is Prepare for the worst hope for the best. Yeah, and Educate yourself has nothing to do with money Like I think the greatest power you can have is meta learning is a power to wanting to learn Just educating maybe half an hour of your day Learning about what's really happening in the world and not being oblivious to what's happening to you Not being oblivious to like how the government functions not being oblivious to how for example, you're just the geopolitics function So like just spends a little bit time and understand how the world works. Yeah. Yeah There's and there's some brilliant people out there and access to that's like where technology becomes Less sort of where it's good nor bad. It's like the access we have to information Yeah, like in any way and like brilliant minds like people like Sam Harris putting out like yeah three hour podcasts of just like Unbelievable valuable information and just completely free. I know you can watch the videos like even going back to meditation Like if there's a guided meditation, I want to watch it's gonna be Sam Harris Yes, one on YouTube. It's looks are great too. Oh amazing. Yeah. Yeah Sam Harris Joe Rogan podcast love Joe Rogan. There's so many different people out there And you know, you can talk to even we mentioned our team fiercest podcast John's podcast, right? So there's so many podcasts out there to listen to but bottom line. Just educate yourself. Yeah, that's exactly cool Awesome. I don't think we'll be leaving that John. Thank you so much. It's been fun, man Yeah, man, and we'll definitely do this again. And oh if people want to reach you How do they do that hack the entrepreneur comm is the best place you can email me from there Or track me down on Twitter. Cool links below. All right guys. Peace