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Bobwheeling

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Published on May 16, 2010

On February 9, 2010 Offsetters, the Official Carbon Offset Supplier of the Vancouver 2010 Olympic and Paralympic Winter Games, launched a tongue-in-cheek campaign to make Bobwheeling a demonstration sport for future Winter Games that may lack snow and ice due to climate change.

Piloted by the Nielsenheimer brothers, the bobwheel made appearances in Vancouver as part of the spectator engagement campaign Offsetters implemented before and during the Games to educate visitors, spectators and locals about climate change and offsetting.

Without winter, there can be no winter games.

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