 Questions of answer first. Are you findable? Are you on Google Maps? That dictates whether or not you have physical location or not. Do you have a main physical location that you primarily teach your lessons out of? That's a big deal to have a physical location, location, location, location. What I've found is that location dictates a lot of what's going to happen in your area. If you're close to people, they will come to you because you are the closest thing, regardless if you're the best thing. So location is a huge factor. You want to make sure that your location is in a spot where there's a lot of younger kids that need to learn how to swim. And that way you're just in a prime real estate spot to get all the kids in your area because parents want to find the shortest distance they can to actually get them to the lessons.