 Today, I'm here with Gregory Vahanian and he has been one of the most, you know, a vibrant and warm presences in my Master Heart Business Mentoring Community and everyone who gets to know him loves him and you'll see why. Gregory, let me just, first of all, welcome you and I'd love for you to introduce yourself as we practice a lot in the Master Heart group, all of us introducing ourselves, but go ahead please. Sure. Thank you, George. I'm Gregory Vahanian and I'm a Transformational Life Coach and I help men and women embrace a more healing and empowering orientation to life that maximizes success and fulfillment in every area of life. Beautiful. And you have been bringing this online in the past couple of months and so the first question I have for you and this is for those who are watching, you know, kind of following along this series called Progress and Learning or Progress Interviews where, you know, I think they're going to take from this some encouragement to, you know, grow their presence online especially in their business. Yeah, you know, before the last couple months, I mean, you weren't creating content for one. Is that right? Like, tell me about the journey of your growth in the past few months for creating. Sure. And I'd like to frame that it wasn't that I wasn't creating content because I was, but not with the rhythm, fluency or abundance and also with a sort of a different mindset. My heart and my consciousness is always about service and what I have found is in the recent years I also design and facilitate workshops for men and women, a signature workshop of mine being Embracing Authentic Masculinity, which is a men's support group series. And I found that when I'm offering a workshop, I would create content, for example, for people who missed one of the evenings, I don't want them to miss the whole theme. So I'd create a video that would be available to them if they missed. And then on occasion, I would just be inspired and say, you know what? This is really good. I want to share this with someone, but it was very sporadic and it really was more about an intention of course to serve, but also in like full transparency with an idea with my sort of naivete, an immaturity around marketing with an idea of hoping for a conversion and that never felt totally clean, even though the content is valuable and even though my intention is to serve, there was a part of me that in all honesty, often frequently had attachment to the outcome. And I was, even though the content stands alone as valuable and I got very positive feedback, I came to a point inside myself where I thought, I'm not comfortable with the different marketing strategies that I see, and I saw you showing up. I looked up authentic marketing and I saw you demonstrating really my highest values and highest and best practices that were aligned for me along the lines of the consistency, the generosity of spirit. And even though I hadn't heard it from you yet, I sensed there's no attachment. This is coming from serving from overflow. And as I learned, the criteria for success, which I really love and is congruent with my values, the criteria for success is not about conversion. The criteria for success is not about even what the external responses, the primary criteria of success is, am I growing my own consciousness and am I refining my ability to articulate the themes that are relevant and important to me that are meaningful and then trusting that if it's meaningful and transformative and healing for me, perhaps it'll be valuable to the audience. Yeah, it's so beautifully said. And, oh, man, yeah, what a shift that is, isn't it? And it makes the world of a difference to the energy that the audience senses from you. And it makes a huge world of a difference to, I guess, the sustainability or the continued sense of fulfillment in what we share out there. While, of course, we also practice strategic or wise distribution of the content so that it actually touches more people, et cetera, et cetera. But so as you have been making videos, in fact, consistently over the past couple of months, are there any lessons you want to share from that? Is there any, you know, kind of growth you have noticed within yourself? Thank you, George. Lots of growth. And here's the irony in all the time that I previously have done videos. Again, the quality of the videos I've looked at them and the feedback was great. And I feel really good. But in all that time, it never specifically translated in terms of business, even though I was more thinking along the hopes of that. Yes, within two weeks of moving into a consciousness, which is aligned with how I show up when I'm working with clients and and dissolving the illusion that marketing is different than the consciousness I bring to my marketing needs to be some business mindset that's different than the consciousness that I bring to my actual service as a transformational life coach when I moved in side myself to this is just part of my ministry. It's it's marketing as ministry. How can how can I serve folks and the same way I serve folks in my in my sessions? Ironically, within two weeks of my doing three videos a week, just having fun, checking in, you know, what's what's a tender place inside, where what's authentically something I'm navigating, including being clueless about what I'm going to share. And and then I went, oh, my first video was on the subject of I have no idea, but I'm going to I'm going to do a video. And then I went, ah, the unknown moving into the divine unknown and and the the opportunity for communion and being held in the deep waters where there is spiritual support available in that. So as I within two weeks of of starting to share content, not even advertised content, just simply posting without boosting. Someone reached out to me who said, hey, Gregory. This theme really moves me. I want to talk to you. And two days later, she became a client that I've been working with the last couple of months. It's good. Yeah. That that's one thing. Yeah, I just it's kind of ironic because that wasn't the point of my posting. Right. And and yet she's a very highly aligned client in terms of her consciousness and the work beyond that. I think I've done I was thinking about it, knowing we were going to be meeting today. I've done somewhere between somewhere 38 to 50 videos in the last two three months. Amazing. And and several articles as well and several and many of the the videos I will transcribe as as articles and adapt. It's so fun to just be emptying out what's what's present. And it feels like I also have an acting background. I had an acting teacher who used to say when someone came in with an attitude or a particular take on what's going on in the scene. She would often interrupt and ask people to empty out. And she would say she would say just take a moment and let out an let it all out and then start. And she would say, you have to be empty in order to be full, which I understood to be like, you have to empty yourself of any preconceptions in order to be available to inspiration and spirit. And so I don't know why this moves me so much, but it moves me. But every Monday, I don't know exactly what I'm going to talk about, but I do my three videos, I empty I empty out. And then I find I keep getting. Like renewed, it gets replenished. Yeah. So there's there's this very nourishing experience of while I'm refining and discovering my capacity to articulate specific themes that seem meaningful, healing and empowering. Simultaneously, I'm growing that ability and I'm being nourished and replenished with new inspiration. And so I'm just really grateful. Wow, you've just described. To me, the the the essence or maybe even the pinnacle of creativity, which is creativity as a as a personal growth practice, a spiritual practice. And you've described beautifully what I've always what I too have experienced that there is an infinite well within us. And most people don't know it. And so, unfortunately, most people kind of are they haven't broken out of the, I don't know, you could say it's it's some kind of shell that was put up put. You know, they were put into by upraising by society, by no, you can't do that or, you know, hey, don't speak until you're you're spoken to or whatever it may be. Now, as adults, we get to we parent ourselves, not that our parents weren't we're good, but we get to train ourselves to do what exactly you say. Or we give ourselves the opportunity. We have to give ourselves the permission, the opportunity and the discipline, because just like any practice, I mean, the way that you said it sounds so natural, I show up every Monday. No, not everyone can do that. It's like, oh, I show up every Monday, even though I'm not sure what I'm going to say. That's the hard part. So how do you and for those who are listening and wondering, well, yeah, I'd love to also be consistently creating or in front of my audience. Hopefully, at this point in the conversation, people have been reminded again of the value of showing up and creating even without the attachment to some some marketing outcome. Oh, it must some some, you know, I must get this many likes or I must get these inquiries as a result, but showing up as a spiritual practice as a creativity practice. So how have you been able to find that discipline or to develop that consistency? Like any any kind of insight or encouragement there for that? I was speaking to someone yesterday and they made a they coined a phrase. It just came to them that seems appropriate. They were talking about me as I was actually talking about this process and also other practices that I do for my own spiritual nourishment. And the phrase that popped into his head that he shared when we both giggled was he said, seems that you're a glutton for nourishment. That's a good one. Yes. That's a good thing to be glad. Yeah, yeah, deep, you know, kind of spiritual nourishment. Yes. Yes. And so and so for me, there are certain things. Like I I would redefine as I often do when I'm working with folks and who are navigating territory around discipline. The same I I say it because it's my own experience that I used to hold discipline as something like with a stick, you know, this discipline and there's going to be punishment or repercussions if you don't and over the years, probably the last 20 years or so, what I've come to embrace is the connection between discipline and discipleship and the notion that discipline is to be disciplined means to be a disciple of whatever it is one is committed to. So if I'm really a student, if I'm a devotee of my own unfolding consciousness, I'm pretty ruthless in a good way about, you know, I'm going to stay the course and there are certain things if they're aligned with my highest values and the sharing of of of my innate gifts and what I'm called to share, then I feel like there are certain things that are there are intentions, there are commitments and then there are what I would call inviolate agreements. It means this is this is not a casual thing. This is not a well-meaning intention. This is not a maybe if everything gets scheduled around this. This is going to happen one way or another because because that's what I'm here for. And so one of the things that I'm really grateful for and I imagine you can see I'm moved and and and filled by one of the things that I'm I'm moved based on based on what is touching you and was that's point forth here. Well, one of the things that I'm so grateful with that connects to all of this is your model, George, of the three stages because the thing you were describing before that seems to undermine at least in my own experience and my perception working with folks, a lot of people's process is those early life experiences where we get into conditioned storytelling about a right way to do something and a wrong way to do something. And the last thing in the world any of us want to feel is the pain or the shame associated with unresolved bumping into always a feeling like we did something wrong. Like why would I create? Why would I document as you put it? What why would I share anything authentically if I risk not being received? But what I what I have found is that you you created, observed and then codified a codified and now share with us this beautiful model, which is an iterative model of stage one. Is it OK to do a quick? Absolutely. Yeah, stage one being approached very casually. Yeah, light touch, not a lot of time and energy put into the preparation. Whatever is personal, resonant and authentic to one's own experience and just, you know, looking at it almost as if it's a public journaling even where it's just I want to I want to I want to have a record of this observation of something that happened over the weekend where I had an insight that I know was valuable to me and maybe it'll be valuable to someone else, but that's not the point. The point is, let me anchor this as a way of being sure that I'm both anchoring it now and that in the weeks to come, I'll still be able to harvest the the the richness of what this is. And if it's and if it feels as nourishing to me as it does, I need to just trust there's got to be at least one other person out there who it's going to resonate with. So that that's stage one with a light touch. It it gets past our ego, defense, which might procrastinate or delay out of it's doing its job to preserve status quo, keeping us in our comfort zone and staying out of the danger of having some idealized self concept challenged that we weren't man enough or strong enough or together enough, capable enough to do something worthwhile or or valuable. So that stage one with a light touch is to me ingenious and on a personal level that in and of itself. If that was the only thing that I got working with you, it would have been worthwhile because it because it that it that created an invitation to just show up on a regular basis and have fun and know, you know what? It doesn't even have to not only does it not have to be perfect. It doesn't even have to be good. It just has to be it just has to be authentic. Yeah, it needs to be it needs to be honoring the moment and kind of your your state in the moment. And I'm actually, for example, I'm really glad that my a lot of my stage one stuff has still out there. Of course, people if they want to delete stage one things, they can. It's OK. But I think it is a it is a historical record of our development. And the way that you said it also reminds me of this idea. I think we both have this kind of belief that the Internet can be a community. I mean, like, like the world, the world is now connected so easily and quickly through content that we post online. And just like you said, if even if there's one person and in fact, there's not just one person, there's likely to be tens of thousands of people who if they only. Experienced the moments with you, they'd be like, you put words to what I've been thinking about or you showed up in a way that I really needed today. And that's not possible unless we are willing to have the faith, the trust that say, hey, I don't know if anyone's going to find this helpful, but I'm putting this out. I'm sending out a signal. I'm sending out a signal in case it's going to connect with, you know, my fellow soul group members out there. They're out there and the Internet makes it so easy now. And and, you know, if so, connect, reach out. I'm here. I'm here for you. I'm here for us. You know, and and yeah. So I I'm just so looking forward to seeing that, you know, you develop that soul tribe, that soul community that's going to happen with. And as everyone can can hear and witness you here, you you show up with your heart and that is irreplaceable. It's it's it's not I mean, knowledge and words in a certain sequence. Yeah, I mean, anybody can can can do that, right? Knowledge has become it's become a commodity. It's not it's not that somehow someone is smarter than. No, no, it's not about knowledge anymore. It's about presence that in authenticity. That still is surprisingly rare online. May I gently jump in for just a second? I pardon me. I just what you're saying, I think is so beautiful. And it's another of the benefits that I've experienced as my progress as a in my own, it's authentic branding and the and the ongoing refinement and clarifying and appreciation in truth of my own to use an expression I heard originally from you, my own energy signature. That all of us, each of us, you know, I've talked about it for 20 years or so in terms of one's innate gifts or natural gifts. And I and I've thought of presence, of course, but you use this expression energy signature and and that's it. It's like how how is it that we sit down with someone or we cross paths with someone and in an instant we recognize whatever that frequency is of the energy that they embody and and trans and radiate. And so I'm so appreciative that the context of both what you model and it's funny. Earlier today, we had a meeting in one of our Master Hark groups and one of the things I referenced, you just mentioned a moment ago, which is the signal that's being transmitted. And I said to the person I was partnered with, how much I appreciate the clarity and authenticity of the signature signal that you transmit which makes makes it very clear for folks like me and this beautiful community who all have their own particular backgrounds, their own consciousness at the same time with all the uniqueness of everyone's signature. There is this resonant shared sense of leading from the heart and and as you model consistently, serving generously from overflow and also being very clean about when we're selling and that selling isn't a bad word. Selling which sometimes very highly sensitive service minded people can can have discomfort around. It's just a matter of if selling is serving. Yeah, then let's serve transparently and be very clear. Now, now I'm now I'm sending a clear signal. Now I'm generously serving in this way with no. And now I'm letting you know this is a this is a course or program which has a fee. And if it's something that you're interested in available, I want you to know this is how you can do it. And it's it's all just so clean. Yeah, and it's a partnership, too. It's like when people have connected with your energy signature, they are open to invitation and to partnership. Speaking of which, I as we close out this conversation, I want to I want to give you an opportunity to share what the work that you do with people. And I think people who are listening here, some are no doubt connecting with your energy signature and those who are listening, you might want to invite Gregory to your podcast, to interview Gregory on a YouTube channel or whatever, or I want to work with him, you know, personally. So share with us. What are the kind of well? Yeah, what share with us your service? What is it that you love to offer to people who are listening? Sure. Well, keeping it lasered. I feel like, first of all, I just feel so privileged, just being when when someone comes to me, it's usually at a time when they're aware that something is just not as fulfilling. Something is just not as purposeful. There's some area where they're not thriving, either in relationship or productivity or their spiritual spiritual life. There's something perhaps in marriage. I'm happily married for 20 plus years. And congratulations. Thank you. Thank you. And thank you. And so there are there are different there are different ways. I just feel privileged to hold space for folks. And what I experience is a very sacred opportunity to have a front row seat in terms of what is most meaningful and treasured and purposeful in their hearts. And then to support folks, whether it's individually or I work with people individually, couples as as well as group group dynamic, whatever the context is, I would say the common thread in my work is holding space to support folks in dropping below the ego level, the mental and emotional level, which can be filled with shoulds and ought tos and shouldn't and all kinds of conditioning, build up of stuff that there there's at least some measure of disconnect from a place of deep inner knowing that in my experience resides in the depth of one's heart. So I hold space to invite people to actually be able to hear their own deepest wisdom and and to begin to use discernment and self referencing rather than strategic outward focused and mental strategizing. So it's a very self honoring and at the same time taking into account not only one's own highest good, but the highest good of all concerned. It's beautiful. And and I'd say some of your clients, I'm sure, have experienced that in their life in some way. And you help them to reconnect to that again. That may have been lost along the way. But it's like, it's like those of us who have experienced know that that is where the real powers. That is where the real fulfillment is in life, the real power, the real creativity, the real connectedness. It's like, that's where the good stuff is. Yeah. And I'm grateful that you are available, yet you're there to help others reconnect to that because that's that's everything. So thank you. Last quick, laser thing. It's also similar in a way to what I see you doing with the all of us in master in the Master Heart Community, which is whether somebody has been in for two months or two years or five years. It's an iterative process. So even if someone is deeply connected, there's still another level of initiation and ushering forward into that greater awakening. Yeah. Yeah. I mean, the beauty, the beauty and the awesomeness, I think of reality of consciousness is that it is, yeah, like you said, it's an iterative process of growth that there's just layer after layer after layer. I mean, I don't think any of us are even touching what's possible even. I mean, but certainly what what you help people do is to define the depth, the deepness and the richness and the power there. And so thank you for that. For that work. Thank you, George. So, yeah, those of you who are listening, you know, please check out the links in the notes below. And Gregory, you could just say it for those who you want to just type it real quick. What's the what's the website? Sure, Gregory Vahanian.com is my website and online. If you're on Facebook, feel free to check out. I've got lots of videos on Gregory Vahanian coaching on Facebook. So Gregory is just spelled like like usual, G-E-G-R-E-G-O-R-Y. And then Vahanian is spelled V-A-H-A-N-I-A-N-V-A-H-A-N-I-A-N. So, Gregory, thank you. Thank you for this conversation. And thank you for all the generosity and the wisdom that you bring every time my experience here. Thank you, George. Thank you so much. I appreciate you. Thank you.