 Logo for Limitless and Institute of Physics. What does a typical physicist look like? Most people who I know who do physics are boys. I think physicists tend to be rich white people. To pursue physics you have to come from a wealthy background. I don't feel comfortable doing physics. I think there's not a lot of girls in the STEM sector. Physics has a serious diversity problem. Over a rapid montage of landscapes, classrooms and industrial workplaces. A series of bold captions. We face unprecedented challenges. A health crisis. A climate crisis. An economic crisis. A technical skills shortage. Young people can be the solution to all these problems. And physics has a critical role to play. Asian and black female students smile in a lab. Wind turbines turn. A robotic limb on a treadmill. The sun glints off solar panels. A dark-haired young woman puts on a hard hat. Female and male students of all ethnicities. Over an Afro-Caribbean girl studying the school library. Every young person should have the opportunity to be part of the solution. Because it's right. I guess if you like physics then nothing should stop you. Someone's always going to tell you no. As long as you think you can do it then you should go for it. Physics is for everyone. It doesn't matter how much money you have or where you come from. We are the Institute of Physics. We want to change the way people think about physics and physicists. People go into it thinking it's a lot more complex than it really is. It's not based on history, it's up to you. Just because I'm interested in physics doesn't mean I have to go to uni. I can do an apprenticeship as well. We want to welcome everyone. We want to help young people achieve their potential and change the world. A woman in hijab, another with piercings. Both my physics teachers are girls so it's really inspiring. Physicists are just regular people. Physicists could have silver nail polish. Anyone can be a physicist. It doesn't matter who you are or what you look like. If you feel like you can do it then do it. The future of physics is equal. Join our mission at iop.org or at slash limitless. Logo for Limitless and IOP. Institute of Physics.