Every facility providing maternity services and care for newborn infants should: Help mothers initiate breastfeeding within a half-hour of birth.
Mothers in the maternity ward who have had normal vaginal deliveries should confirm that within a half-hour of birth they were given their babies to hold with skin contact, for at least 30 minutes, and offered help by a staff member to initiate breastfeeding...At least 50% of mothers who have had caesarean deliveries should confirm that within a half-hour of being able to respond, they were given their babies to hold with skin contact.
It is now well established that mothers who are supported to initiate breastfeeding soon after the baby is born are more likely to have a successful breastfeeding experience. So the fourth step is to initiate breastfeeding within a half--hour of birth.
Ten Steps to Successful Breastfeeding - Video Series
Babies who are breastfed are generally healthier and achieve optimal growth and development compared to those who are fed formula milk.
If the vast majority of babies were exclusively fed breastmilk in their first six months of life -- meaning only breastmilk and no other liquids or solids, not even water -- it is estimated that the lives of at least 1.2 million children would be saved every year. If children continue to be breastfed up to two years and beyond, the health and development of millions of children would be greatly improved.
This video series aims to raise awareness, encourage early adoption, promote training of health care staff, and build capacity for, and to stimulate dialogue about, breastfeeding and its impact on the public, in a range of community and public contexts in low- and middle-income countries. Our goal is to have these ten steps in every facility providing maternal services and care for newborn infants.
Videos, presentations, research, evidence, papers, training and counselling materials, tools, and many other related and supporting resources are available.