 Friends, Romans countrymen, lend me your ears. It's an incredible line. It's a great dramatic line. And if I were a true dramatist and you were my audience, there would be a wall between us. In fact, if we were at the Globe Theater, that wall, all the performers on stage would know that wall, they'd be familiar with it, they wouldn't cross it. And that wall has existed since the age of Aristotle, since the beginning of dramatic theory. However, in the 19th century, that wall got a name, became the fourth wall. Two great playwrights in Bertolt Breck and Anton Chekhov began to challenge that wall. And in the modern era, great filmmakers like David Fincher, Woody Allen, John Hughes began to challenge that wall and break through that wall by having their characters talk to the audience. But technology allows us to completely remove the wall. It allows us to completely obliterate it. And that's an amazing accomplishment. And, sorry, I wouldn't jump. Let's jump to the, to this slide. I'm gonna show you a project that we're working on in partnership with Sesame Workshop in New York. It's called Connect Sesame Street TV. And, it's our friend Cookie Monster. We're gonna see him again in a minute. Connect Sesame Street TV is a television show that essentially uses the magic of connect to remove the wall I was talking about. And it does so in a multitude of different ways. I'm gonna show you one very quick way right now as soon as my friend, the mirror, turns up. Okay, I love a dramatic process. All right, one more quick setup. Okay, now I need to do one more thing. Nobody get too excited, but I have to unbutton my shirt because underneath my shirt, doing it one handed. There's Elmo. Okay, now, to the left is mirror. He's our friend to the rights of character from the show. Now, I'm clearly wearing a cool t-shirt and he's asking me to stand in the mirror. Stand in front of mirror. Okay, here we go. There you are. Cool. Now, wait right there. Woo! Now, check it out. My shirt has the same color as yours. All right, so it's a moment where the technology of the Kinect completely removes the wall I was talking about. And kids, when they see this happen and the character in the show has the same shirt on that they do, it's an amazing moment for them. They're gonna grow up in a world where TV is no longer completely passive. It's no longer just sit and watch. When they stand up and participate, something different will happen. Can you bring the volume back up? And something will fall out. How about you? Cookie's looking for a snack here. Help me jump. He wants me to jump to help him. And, jump. Okay, so I start jumping and I jump with Cookie Monster. Good job. And now, the funny thing is, the longer I jump, the more Cookie Monster jumps. All right, so he wants me to jump higher, I jump with him. So I'm gonna drop my microphone. Okay, now, I'm gonna stop. Keep jumping. He's gonna get something. Is it a snack though? Let me know it killed. That's right. Kilt begins with the letter K. What me doing? Me no Scottish. Me hungry. Ha, you and me, let's jump together. Okay? Let's do it. I'm gonna show you one more quick example of this. Jump. Jump. Nice stop. Now he gets maybe what he's looking for. Squash ball. No. Oh, hint, oh citrus. It's a kumquat. A kumquat is a delicious fruit and kumquat begins with the letter K. Oh, kumquat, huh? Oh boy, maybe this delicious letter K snack me been looking for. Me always trying new foods. Bon appetit. Okay, I'll stop there. Thank you. I have to say when I did this in rehearsal I was completely upstaged by Cookie Monster. I have yet again been completely upstaged by Cookie Monster. Why did I show you all of this? Why come here at all? Well, I mentioned earlier, part of it's the fourth wall. Part of it's technology completely removing the fourth wall. There's another important point here. As we, as technologies converge and the barrier between TV and PC gets removed as more and more people watch TV on different devices, they're gonna want more interactive experiences. And we're at this point where everything we talk about is really, you know, connected TV is all about advertising and it's all about social TV. The reality is as content creators there's this whole new world out there for us. And a connected TV and a TV that can see me is just the beginning of destroying walls that have existed forever. So thank you very much. Thank you.