 Hello again. Welcome to the James Swannick show soon to be renamed the transformation show with James Swannick or it might just be like the transformation podcast with James Swannick. I sent out a survey to many of my listeners and to people who read my daily email which you can get access to at jamesswannick.com and overwhelmingly people said transformation was a really cool name rather than the James Swannick show so that's what we'll do. We're going to change it pretty soon in the next couple of episodes. The audio is going to be so much better than the next couple of episodes. I'm just waiting for a brand new microphone that I ordered a couple weeks ago but because everything's taking a lot longer to get through the mail especially because I'm in Australia at the moment and I ordered it from the US. It hasn't arrived yet but it will and the audio quality is going to be amazing at the moment. I'm just recording this through my MacBook Pro. Enjoy this podcast episode with Keith Farrazi. I'll explain in the first few minutes how I came to meet him. He's an author of a New York Times bestselling book called Never Eat Alone which completely transformed the way that I look at relationships back in 2010. This was recorded on our virtual summit event about six weeks ago and you'll hear a few people who are listening in live at the time at about 50 maybe 60 people present. You might be able to actually see the video recording of this over on my YouTube channel. I'm going to release it on my YouTube channel soon. YouTube channel is James Swanik1 and do let me know how you found this episode. Did you like it? Do you not like it? What would you like to hear from me on going? Send me a DM on Instagram at James Swanik. Send me a Facebook message. James Swanik official. Send me an email. My personal email address is James at JamesSwanik.com. Don't be a stranger. Just get in contact with me. Let me know if you're a long time listener or a newish listener. I would love to hear from you. All right let's get into today's episode with Keith Farrazi. I want to introduce everyone to a wonderful friend of mine by the name of Keith Farrazi who's just joined us and on my view I've seen him down the bottom right on the first screen but Keith, give us a little wave there. Can you see it? There he is and Keith is a friend of mine because of something that he wrote in his book and he wrote a book and I think it was 2005 and I remember reading it when I was on a flight between Buenos Aires and Los Angeles in early 2010 when I'd just been returning from six months in in Buenos Aires Argentina and I read this book that he wrote called Never Eat Alone which is a New York Times best seller. He's gone on subsequently to write another New York Times best seller by the name of Who's Got Your Back and this book Never Eat Alone fundamentally changed the way that I look at relationships and I realized from reading this book that I was beginning each new relationship and I don't mean a romantic relationship. I mean any relationship, platonic relationship with a colleague or a boss, person serving me coffee at a Starbucks. I realized I was going into each relationship thinking what can I get out of this as opposed to how can I help this person? It's not, I was thinking how can this person help me versus how can I help this person and it fundamentally shifted the trajectory of my life in the sense that each new relationship from that point on was one of looking at the relationship as how can I give rather than how can I take and you know it was only six weeks after returning from Buenos Aires and after reading that book that I got a job hosting Sports Center on ESPN which was my dream job and it was a result of implementing the strategies that I'd learned in Keith's book. I had helped someone immensely a few weeks before I did my Sports Center audition and it was that person who introduced me to an ESPN producer who then ultimately gave me an audition and then I ultimately got that job hosting a TV show and so that wouldn't have happened if I hadn't have given of myself first to my friend as a result of reading Keith's book Never Eat Alone. And so I actually stalked him for about three years trying to get his attention until finally I did and then I flew to Guatemala to help out one of his wonderful charities in Guatemala and we got to meet in person and hang out there and then you know became friendlier over the years I guess and now I can see him a wonderful friend he came to my birthday a couple years ago in Venice Beach we go five rhythm dancing together on Saturday mornings in Venice Beach quite a lot and Keith's just become you know just a great friend and a wonderful person and so giving he helps organizations all around the world corporate America helps them build teams which has been able to provide revenue and profits and just you know create great will in the community and so with that I want to hand over now to Keith. Keith it's so great to have you here thank you so much for joining us and I know that my community here are going to get so much value from you so over to you sir thanks James thank you so much you know that any time you reach out to me I will always be there and I'm glad I was able to be here today for you and for your folks here on the well that was I guess very positive I love that someone was just giving you a very very like oh I feel the love beautiful I'll take it look I think we're sitting on every one of us perhaps one of the greatest opportunities life has ever given you this morning I was just speaking to some of my Italian family I'm both Italian and American my father and his family are all born in Italy and they're going to quite a crisis over there so I don't want to diminish the sacrifice the pain the difficulty that so many people and so many families are going through around the world but that said I do believe fundamentally we have an opportunity in front of us as a society that starts with you as individuals to reboot the world and I see you know I really think this is where we are we're at a place where what each of you chooses to do after this hour that we're going to be together can begin a ripple effect of rebooting the world around us I think I think a lot of us have debt in our lives and I don't mean financial debt although maybe you do but we have lots of debt things that we have gone unattended to swept under the rug paid less attention than we should the young lady that was just speaking who was talking about the dearth of goals in her life right now I might typify that as dream debt I mean there's have we taken our time to develop and to create the dreams yesterday I realized something these weeks that I've been here in my home alone and the time that I have been thinking about the reboot of my own business provides me a bigger question not how do I help my business survive this or thrive through this I actually have the opportunity to ask myself what do I want to be doing in 10 years from now and how is this time an opportunity to redesign my professional life I don't think any of us while we've all been on the habit trail that hamster wheel I don't think any of us have had such a gift than to really look with a white sheet of paper and ask ourselves what are we going to do next the world has stopped and waited for each and every one of us to figure this out and with that we've been given the greatest blessing of time without the fear of what's missing out the FOMO of the rest of the world moving on and the things that you think you need to be at you are right here present trying to understand what your dreams are I believe that we have lots of other forms of debt and I'm going to go through a number of them today I want to talk about our family debt and how our relationships are with the most intimate people in our bloodline but I also talk a little bit about the family that we choose not just the family that we've been born into I want to talk about the team debt that we may have the relationships and the strength and the loyalty of those around us and the individuals who are co-creating our futures with us and I want to redefine the process what team actually is I'm going to talk a little bit about our business development debt my first book never read alone had a great chapter in it it was called build it before you need it now it's so easy to think that right now you need it scarcity kicks in you're fearful of making the payments whatever those happen to be you know I've got a very significant monthly burn of an organization that I care deeply about and you know the revenue of that doesn't look like it did at the first quarter of the year it's easy to think about picking up the phone and transactionally trying to find revenue on the other hand it's also exactly the time when you need to be deepening and building the relationships that truly matter that will be available to you for co-creation and revenue for a lifetime not just today and you and this vulnerable crisis of an opportunity has given us that chance to develop those relationships and I'll talk a little bit about that I even want to talk about your fitness debt and I know that James you're such a focus on the body and wellness and I've always admired your your co-habitation of your focus on on wellness as well as your focus on business and how beautiful and powerful that is but it's be very easy for us at times like this to drink more eat more stay sedentary more and I've been guilty of all of those things myself and I need to reboot my fitness debt and the last thing is peace peace and joy uh how will we use this time to reboot our peace and joy debt that we have and what are the practices we might use so that's a guide a roadmap for that through what I'd like to take us through here today um every one of these I thought about it you know where do I want to focus but um you know I don't get many opportunities to sit and just chat uh in this medium I'm usually turned on by a topic that somebody has given to me and I'm often running on this book or that audience or this whatever but James gave me an open slate and this morning uh in my meditative cup of coffee I uh I designed something and I thought would be beautiful for a group of extraordinary entrepreneurs so um with that permission and maybe I should even just pause and say that I'm very pleased I'll open up a chat window by the way I've never done this either in the middle of my talks I'll open up the chat window and see if I can be guided a bit by what uh what you all are saying is there anything that you'd like me to cover or focus on please throw it in the chat and I'll do my best at communicating around those answers at least just make sure it's it's uh it's working for me somebody say hello somebody say hey there we go got the hello and hey beautiful thank you so let me start at the court may I may tell you a little bit of a story about where I came from and why my mission is what it is and I don't know why but I'm sort of feeling emotional about this right now um James I don't know I think it's your your essence James that brings this out on me it's beautiful but um I grew up in Pittsburgh uh my old man was my old man's family were immigrant Italians and um my dad was a steelworker he busted his ass to make sure that he had the best living possible for his family and then in the 1970s everything crashed um I gotta tell you it wasn't quite like this but it felt like this to a family whose steel industry was crumbling around us my father lost his job um nobody could get work my dad would have to take the most menial work possible to just put money on the table my mom had to become a cleaning lady and she hated that I had to go and work myself I was only um gosh it was 10 or 11 or so and I went to work at the local country club carrying uh uh carrying golf clubs as a caddy which by the way changed my life which many people you have a little bit of time I'll tell you about it but wind back a few years before the crash um no it was Latrobe Pennsylvania I didn't know somebody was asking me if it was oak month um wind back a few years before the crash my father who was an ambitious and driven man would come home uh he was an ambitious driven man without any education post-world war two uh just found himself lucky to have work in the united states and um but a but a great american and he really really wanted to do his best and he would come home and he would be sad that that his well his observations of the workplace were as messed up as they were I mean he busted his ass and sometimes the managers in the steel mill would come to him and say Pete would just slow down a little bit you're throwing off the peace rate which meant uh that the because my father was working so hard that the logged amount of work that he did was higher than his peers and the managers would look bad because if one person was able to do more it would look like the managers weren't managing everybody effectively so instead of getting everybody to do better um the manager would come over and ask my father to do less and my father saw what was going on in the world of work and it was so sad that his observations of what could have made that steel industry better were never asked for were never open to etc and I made a commitment as a child that I would I was going to be the governor of Pennsylvania that's what a little kid knows I mean what the hell does a kid know that the governor can't do shit in terms of making making society better in terms of commerce but that was me I was like I'm going to be the governor of Pennsylvania someday and I'm going to make sure that families like like ours don't have this kind of trouble ever again um and that was and that's always been my commitment today I am so blessed uh I am a uh I'm a coach that focuses specifically on a niche I coach executive teams through the transformation of their businesses and um we have been coaching this year adult airlines you could imagine the crisis and challenge that delt is going through one of the most extraordinary leadership teams I've ever had the privilege of working for um General Motors I have such admiration for what Mary and the team are doing uh and have done and what they did coming out of bankruptcy and how how resilient that company is such pride um my dad was a UAW steelworker um companies like Verizon uh that uh are trying to figure out how to meet and serve the world today um because these phones of ours and the network connections we have are so critical to what we're doing particularly in increasingly remote and virtual world that we're all living in right now so this is what I do for a living and I I pinch myself because that little kid sitting at the table of my dad's you know uh dinner I just couldn't even imagine couldn't even imagine um someday waking up and walking in and being of service to these folks but and so I am meeting my mission it didn't happen through politics it happened through my desire to have a dream and to stick with that dream and along the way I didn't know the words that I wanted to use but I'm going to tell you the words today that I would use to describe and that I invite all of you to is that if you have a dream your most important question you need to ask is not what do I need to do um where do I need to go how do I need to get there all of those are important words but we're all pretty good if we have a dream of putting a plan together we're all pretty good at scratching scratching out on a piece of paper or strategy there's lots of folks that have taught us that along the way but the missing and most beautiful question that I want you to ask yourself is who who who are you going to co-create your future with who are you going to embrace in a relationship that will allow the two of you and then the three of you and then the four of you and that if your dream is big enough a movement of people to and I'm going to add a new word to this formula to co-elevate not just collaborate but commit to truly going higher together you know as you're sitting here today you're given an opportunity a space and consciousness and time to consider your dream and then begin to activate on those co-elevating relationships that will elevate you those other individuals and the world around you now there's lots of stories I tell in my typical talks which um you can pull down any of my talks online on youtube or on instagram at keeptherazi but I really want to go off script today for you james I I've really been blessed by your giving me this space and I'm hopeful to those of you that are listening that you don't mind this this is new to me by the way I'm being a bit vulnerable vulnerability is not new to me that's my superpower but what's new to me is this pace it's a little scary to me um I'm used to being on stage I'm used to having like the keep frosy that might have normally shown up here would be one that would be telling you exactly what you need to be doing in order to really achieve the kind of success you have in your life and I mean that is me and that's not a fake me that's just me I get so energetic and excited about being of service to you um but on this Sunday morning I it was interesting I was yesterday I was talking to one of my associates has been with me for oh gosh 12 years at the company and uh and I was having this kind of conversation with him you know why because I could what a blessing what a blessing this time has afforded us to dip into true self I mean what mask is anybody expecting us to wear right now I mean the the the one thing that the one thing that I wish we would do James and hopefully you will do this is is I want you to tap into the authenticity and the vulnerability of where each of you is today um I feel immense hope uh for myself and for the world for my business but I also you know have hit a revenue wall in uh in q2 that I need to figure out what to do with and how to deal with like everybody else in this world I was talking to a dear friend of mine from from Vietnam who's one of the most successful entrepreneur restaurateurs somebody who I deeply love and he uh you know he's sitting on a lot of assets that he has to close down and for a number of reasons he can't lay off people and he's just sitting every day watching his entire fortune that he's created in his life just ticked down like sands in an hourglass and he sees the month in which that's going to get to a point where it will be zero um do people feel what I'm feeling right now do you understand that everybody on this call is faced with some level of fear and insecurity and challenge um just raise your hand if you you get it right um and there's no shame in that I think that's one of the most beautiful opportunities available to us right now there is no shame and vulnerability because we are all there together and and this is such beautiful practice um because today more than any other time you can begin to practice what I believe is the essence of co elevation so co elevation it's a formula and the formula starts with the recognition that with and through people you will achieve your greatness and that the people that you invite in to achieve your greatness I will I'd like to have like you listen to this intently the first person you invite in to your team you are inviting them into their team the first person that you invite into your team you are inviting them into their team co elevation is an egalitarian philosophy it's a philosophy that a leader isn't a leader on a pedestal that a leader doesn't have to carry a burden that the burden is shifted and dispersed among the team that the people that you're inviting in to go and dream and grow and elevate together that these individuals share together the burden and the dream and the possibility and the hope and the success um I believe your leadership in a co elevating world which I believe is what we're rebooting to at least we can I mean this world could go in one direction I suspect I guess it could go in a more isolated direction it could go in a direction of fear and divisiveness or each of you can join the movement and commit to activating activating your co elevating tribe with and for each other and we can start that with nothing more than one to five individuals when we leave this hour that we have together right I mean that's the possibility and that's the invitation um the the first step when we identify some essence of the dream we want to to achieve is to then begin to invite people in now what I want you to realize is that there's a lot of very frightened frail insecure difficult challenged trepidatious people in the world right now and the beauty of what you have to offer is you're going to take them from that isolated fear and that isolated sense of I've got to figure this out alone and you're going to invite them into a partnership you're going to invite them into a co elevating partnership where your energy in a sense is going to be of service to them and of course that invitation is that they will be of service to you but it's a it's a collaborative engagement to co-create your future together right it's stepping off of that podium of leadership and into the network of people who are important to you when I wrote Never Eat Alone it was a book about networking and as James suggested I rebooted the word networking from this what can I get from you to a a world of what how can I serve you and how can I authentically be with you and and with that you created a tribe in your life which will pay off dividends significant dividends throughout your life and that is it has been one of the most precious ways for me to live is creating and co-creating a tribe of individuals that are generous and loving and vulnerable around me now you can pick pick different constituencies and I want to do that with you this who are your co-elevating tribes and I and I start with that dream and then the creation of that that identification of who that tribe would be but no matter who those tribes are you've got to leave with generosity because you've got to arrest that reptilian part of the brain that are making people more afraid than they were before you've got to arrest that part of the brain and let people realize that they don't have to live in the 20 to 30 years of isolation that we've been growing into the last 20 to 30 years has been degradation of relationship and vulnerability in the world the world has become more schismatic the world has become more divisive the world has become more connected but less relational right we have been more connected but less relational we buzz by our social media we throw up a picture that isn't tended to impress and we're speaking in as a broadcast medium but there's this opportunity today to move from that and we've you do you feel that you feel that in the last 20 to 30 years we have become more isolated less less relational but more connected you get that so if that's true this is the moment to reboot it's one of the biggest blessings this planet has seen i heard that the pope uh this morning caused for a a a ceasefire of all antagonism around the world um during this time of crisis i i i hope that that's heard in a way um that will be lasting and resilient the the generosity that you can lead with is to show that you care so if we're going to get practical for a moment i want you to identify some dream that you have or spend the today um asking yourself what dream could you create your witness right now to my dream my dream and my mission and my movement is that each and every one of you will achieve your dreams through the recognition and the act of embracing a way of living a way of living which is co-elevating with the people around you and that with that co-elevation comes success innovation i mean imagine this with with people deeply committed to a mission and each other what they could achieve all of the great movements of society have been born from co-elevation they just didn't have a word for it the civil rights movements the movements of going higher together as a people right you know the american civilization that great experiment that we had as americans of going higher together that commitment that pioneer support that we would have in barn raisings right this is the way that tribes were the essence of tribes it's the essence of humanity 70 000 years ago when we were born onto the planet in tribes we were in these tribes or we died and in the last years we've grown so isolated that we've become tribes of one or small pockets of tribes and your ability to become something different is the key so your first step is to get the essence of that dream and my dream is that co-elevation becomes an operating system for the future and that when people recognize that they have a dream they realize they no need to go on a journey to co-elevate with a group of people around them once you start to identify who those people are and just make it easy pick one today pick one individual with whom you have an acquaintance ship might be a lovely acquaintance ship but pick one individual that you would like to move from an acquaintance ship to a co-elevating relationship can you imagine who that person could be could you imagine who that could it be a client of yours could it be an associate of yours inside of your company could it be a dear friend who you admire for the success that they've created but you've never really gone deep with that individual to open your heart and invite them to open their heart and to understand their struggles their fears their journeys their dreams it's it's it's one zoom call away from a possibility I was literally just talking to Eric the CEO of zoom uh the other day and I my opening was thank you so much for giving us the the system the basis of technology to potentially save the world along with all of the other individuals that have created this beautiful technology that allows us to do this right so I want you to pick an individual and I want you to serve them serve them with your heart serve them with your your questions with your curiosity with your care with your how can I help what can I do for you how are you feeling right you know ask them whether or not they're struggling with their fears and concerns about their parents my mom's an 89 year old woman with asthma and I found out yesterday even though I put her on lockdown and I've got other people delivering groceries to her garage they sit there for a day or two and then she's allowed to pick them up I mean we're doing everything we can to keep my mother safe on the other side of the country and I found out that she got antsy and got in her car and decided to go get gas and go to the bank and it just drove me crazy I couldn't imagine what it would be like to have my mother suffering from this virus and maybe worse across the country alone and I couldn't get to her and you know this is what people are dealing with today what a beautiful opportunity to be there for someone you know the the financial fears and struggles that people have what a beautiful opportunity to be there for someone if you lean in with that generosity and you lean in with that vulnerability it then gives you permission to what let's go to the next step it gives you permission to co-create it gives you permission to hold each other accountable that beautiful woman that suggests that she needs some goals who in this tribe who in this tribe of James's is going to reach out to her on a direct message and say hey dear let me hold you accountable for you to think about your goals and I would like to check in with you in three days to see if you've done it what a beautiful opportunity I'll give you a little tool that I use in coaching executive teams I call it a five five five James what I would love to see is your tribe of 30 you may already do this by the way James and I know you probably do but imagine this whole group of 30 divided into 10 groups of three and you decided and agreed that every x period of time every day every week every whatever you're going to check in and in nothing more than 45 minutes the first five minutes one of you is going to raise your hand and say let me talk to you about some things I'm struggling with and I'm thinking about I really could use your help with five minutes and you describe what it is and then the other two individuals take five minutes and they don't answer your question they just pepper you with questions to try to get you to self discover to for them to further understand and then in the last five minutes because they love you and they care for you and they want you to be successful they're going to tell you exactly what they think and by the way you don't have to do anything with it you don't have to do anything with it because they're being generous with their feedback they're telling you that they think you need to get off your butt and do something they're telling you that um you're you're being impetuous in terms of this relationship and you really should just forgive and move on they're telling you whatever it is they're telling you right but they're telling you because they love you and they they're going to leave that information with you to analyze they're not telling you have to do anything they're telling you what they think and by the way I wrote this new book and it's coming out in May it's called Leading Without Authority Leading Without Authority um and James if you want uh you know I know those of you who have written books you know that what my publisher has given me as a galley and it's for media and CEOs and that sort of thing um James I would be willing if anybody because this book isn't going to be available till the end of May if anybody wants to go get it in Amazon feel free just tell James did you've gotten it and give him your address and I will don't tell my publisher but I will send you a galley now so you can start reading it before you have the end of May um and and that's great this doesn't cost me um so the Leading Without Authority has the principle that all of us in our lives need to co-create our futures with other people because it's most leadership feels that the burden of inspiration and the burn of innovation and burden of breakthrough thinking comes from our brilliance and it couldn't be further from the truth um one of my dear friends and James knows and Peter Diamandes who wrote the book Abundance and he's the founder of X Prize and Singularity University he's a great guy to follow if you haven't he's he's probably one of the most exponential technology thinkers and science thinkers of what's the future uh in in exponential technology he's one of my best buddies and um Peter matches me with he knows where the world is going and my job is to coach people to come together to achieve those things so I coach Peter's team and Peter uh is my coach personally and I'm his coach and you know just a beautiful relationship by the way there's no economics there we're just lovely co-elevating friends he is a member of my co-elevating team right and we both dream together we are both committed to each other's success we both serve each other constantly we are constantly you know there are parts of our brains that that are reserved for even when we're not around each other we're thinking of ways we can be helpful to each other right that's what you need in your life right and and Peter kicks me in the ass he holds me accountable and and your leadership requires that you step off of that podium and allow people to kick you in the ass you know and invite people to hold you accountable and and invite people to give you feedback and development you know I think about co-elevation as a formula of two things it's a formula of co-creation you know collaborating together to break through the most innovative ideas and co-development co-development is a commitment from two individuals to be seekers um one of my dear friends is a pop star and uh I was talking to him this morning and he's I god bless him he's had quite a life as you could imagine he's been a pop star since he's been in his teens um he's now 30 some and he's not he's never been a seeker he's never been a seeker and one of the things I've tried to bring to him is the potential that we've got it constantly which is why you're here I know I heard some of you saying I couldn't get your I couldn't get our friends here and you're bemoaning that and you were like well I don't I um uh you know I wanted to send a note to some of them saying then and uh you know you really missed something amazing let me make it a let me give you a different way to reach out to them why don't you package three glorious nuggets of insight and why don't you call them and say I'm so sorry you couldn't make it but I love you and here are three things I took away that I think would be beautiful for you if you're interested and if you want we could get on zoom call together and we could really talk about a couple of the journeys that I had in my head and the awakenings out of my head and I would love to just sit and be present while you process that because you couldn't make it you know I went and I spent hours at this and I got so much out of it would you like to spend a half of an hour with me and I'd love to be of service to you that's the way you take this and invite somebody into a co-elevating relationship right and then when you start to understand those dreams and share those dreams with each other right then you begin to hold each other accountable you go on the march and it's so important to realize you will never you will never never never come up with great ideas on your own you'll come up with the germination of an idea but the the formation of that into a plant happens in co-creation right I believe in diversity and inclusion the diversity inclusion that believes that only through diverse opinions and diverse mindsets and diverse backgrounds um and and but only through that with the unleashing that into an inclusive environment where people's voices are heard many of you are leaders of organizations and you may have teams that you're not hearing your voices and as a great leader it's so important one of the great lessons that I bring to CEOs and leaders in the teams that I coach is walk into the room and I'm usually with them and I want you to pause and I want you to ask your team what you need and what you could do um to make this team better in fact you might phrase it say I believe you care about our mission and I do believe you care about me if you care about the mission and you care about me would you please tell me what I could do to be a better leader for you and have them write it down give them 10 minutes to write it down and when they write it down I want you to have them pass it in usually for me since undercote they pass it in me or pass it into somebody trusted and then I want all of them without without attribution at the beginning I want you to read them out loud and then as a leader I want you to listen to them and don't react because some of them in your mind won't be accurate or they won't be fair but they're all generous and that they cared enough to share and then what I want you to do is I want after the end of that I want you to say thank you and I want you to say I may or may not agree with everything but thank you so much for your courage and for unleashing your point of view and I would like to pick one thing that I'm going to start working on here's what it is thank you it and I and say them I apologize if it wasn't what you wanted me to do right but I'll might I will get to that this is what I'll pick and I want you to hold me accountable for for doing that right now candor is so important in a co-elevating team and and feedback and and that kind of wrestling together to go higher is so important in a co-elevating team but we don't have enough of it we don't have enough of it in our lives our friends tell us too often what we want to hear our team members tell us what we think we're wanting to hear please please as leaders and and again leaders without authority positional authority or irrelevant your your leadership is your desire to have a vision and a mission and and and to enlist others you know Martin Luther King was given no leadership position he he earned leadership right through a strong mission and a vision and the enlistment of others just as you need to do every day you walk into your companies as you need to do every day you walk out into the world and enlist partners and clients in your mission and vision to co-create a movement i think that all of us coming out of this i want each and every one of you in this in this talk to be a movement leader leading without authority and co-elevation is your permission to be a movement leader and your movement could be as as precious as having a stronger family than it is today and your movement could be as significant as reinventing a social uh you know a social um state of being that you want to change i don't care what it is it could be anything it could be the development of your product but think of yourself as a movement leader think of yourself as a movement leader inviting people in um look i mean any of you want to go deeper on leading without authority and how do you be that kind of leader as i i've given you the permission to to do so there's lots of youtube clips i've got a lot of stuff up at um at uh at instagram and you and on youtube if you just look look at co-elevation i i want to get back to the debt piece for a second um we've been talking a bit about how do you how do you reboot your dream debt um i want you to invite a couple of people i can mention before in you don't have to have your dream sharpened you just have to have some good questions right for me i've been asking myself you know i spend so much of my time running around in airplanes all over the world i've got clients got one client who is one of the russian oligarchs in in in russia um you know one of the five big russian oligarchs is one of my clients which is a little scary sometimes but um i'm never stopping and what i've realized in the last couple of weeks is what a blessing it is to stop and to think and to nurture and i and i look at myself 10 years from now and i want that in my life so that means i have to build a business that allows me to stop and that means that i need to create a more scalable product other than me in my time now i love how precious the time is that i get to spend with some of the most influential and powerful leaders helping them co-elevate i mean the the cfo of general motors told me once that this philosophy of co-elevation was one of the primary reasons they didn't go back into bankruptcy after the bankruptcy and i was i was balling i mean my dad as i said was a uaw steel worker and that you know being told that that i remembered and i just that just all came around and i just remembered that little boy who's 10 years old sitting listening to his dad and realizing that there was some little boy somewhere in the in the in the system of hundreds and thousands of millions of families that would have been impacted by general motors going under at the time that wouldn't it wasn't going to have that problem because of what i promised i would do when i was done is to grow up someday and be of service to those kind of those kind of companies and to save those kind of families and that's what i'm doing today um but that said i want to do less of that with more precious audiences one day i won when a new president comes to office i would like to be called because i would love to come down and work with the cabinet to rethink how they co-elevate and how they think of co-elevation with the other branches of government there's no reason if we if we have dreams and goals there was a day when tip o'neill and uh and and ronald regan would sit and have a drink together and they would they would talk about the country that they both loved independent of their political differences there was a day when leading with co-elevation was a principle among certain individuals and we can find that again this is that beautiful reboot opportunity and i want to be a part of that that's where i want to spend my time um but that would require me to to create a movement of co-elevation to create other coaches who can take this methodology that we use today and serve clients and they can serve their clients and that's the business that i'm having the beautiful opportunity to reboot right now as i'm sitting here i woke up yesterday on saturday morning from um woke up at six had my first phone call at eight and uh i didn't leave my desk other than for a run um until uh 10 30 when i went upstairs to have dinner and that's the energy that i have behind rebooting how i'm serving the world and the dream that i can create in the business that i can create in this new world um and how i'm solidifying the methodology so it's no longer a keith frazi art form but that other people can follow that methodology and i'm writing another book on this topic while co-elevation is bird than leading without authority i'm writing more i'm going to begin to create a masterclass um and and i'm just changing my life that will allow me to scale and hopefully you know as i've always thought of the reason god put us on the planet is because i feel like every one of us has an obligation to maximize the footprint we've left here and the ripple effect in people's lives that we've left here um let's talk about family that um i'm sure that look all of our families are a little screwed up particularly the more extended you get and um and yes i am i am inviting coaches in to learn our method somebody just asked me i'm inviting coaches into our method i have uh coaches inside of frazi green like today to do this um to the very large organizations that we work with but i want to begin to serve smaller companies and i am going to be creating a coaching system that will allow other coaches to learn this methodology yes um and it isn't available yet but if you want to join the movement um reach out to me and in fact do me a favor and and that's how i i guess i would say james is um if you don't mind inviting your folks to also join my movement because i james am a part of yours um and if you do reach out to me on instagram i guess is probably the easiest way for now and just say i'm in i want to join the movement and maybe talk a little bit about what you think that could look like we'll activate it maybe a little bit later james we can chat a little bit about it yeah but i want to talk about family debt um family debt for me has been making a commitment to be the co-elevating coagulant that bringing together of my family and that requires me there's wonderful uh chapter in the new book leading the authority says it's all on you and james i think you recognize this in the 12 steps um we have to recognize and i've learned so much from the 12th step methodology um the Dalai Lama james has probably told you the Dalai Lama so that the 12 step methodology was god's gift to society in the last 200 years um god's greatest gift to society in the last 200 years what a beautiful way to phrase it um the recognition that all change around you starts with you the resentments that we've had with people that have hurt us in the past have bred behaviors on our part that have allowed us to show up not as our best selves and so the amends that you think other people need to make to you it starts with you making an amends to them let me say that for a second the when somebody harms you and you don't show up in your best self the way to begin to repair that relationship is that the amends is for you to make to them and you don't need them to make it amends back to you i have a i have two foster children and my boys are 21 and 25 now i got them at 12 and 16 and for many many years um they were some of the most struggling challenges that i've ever had in my life spitting at me you will never be my father um pushing the love away that they really wanted for fear that it wasn't real because it never had been in their lives and at 12 and 16 there's a lot of conditioning to uncondition um and it's still so there look it's there in all of us all of us have wounds in our lives from how we grew up and momentums that we we have from how we grew up that of course we have them on ourselves and other people who have gone through their wounds will have them and there's we've got to forgive at no point in my life could i cross my arms and say to my boys when you behave like my son i will be your father well actually i probably did say that um but i shouldn't and neither should you nobody around you who you need to show up in your life or want to show up in your life in a different way can you expect them to show up and meet you halfway if it's important to you then you're going to show up 99.9 percent until they start to soften and that might be your sister and that might be your mother but your indulgence or indignance and your or your resentments that's only killing you and it's only killing your relationship you need to begin to open yourself to others and one of the things i'd love for you to do is ask one person in your life you don't even have to tell them but i want you to find one person in your life today that you're going to forgive you're going to let go just one person and if you make that commitment today you don't even have to do anything about it you don't have to do a single thing about it you just have to make the commitment to forgive them and go on a path to do that now how do you go on a path to do that part of it is asking your tribe ask the people that you're inviting in on that zoom call today to talk to you about this and coach you on how you could possibly forgive and move on ask your spiritual leaders read about it you don't have to do anything other than say there is a cancer in my life that i am causing because of my resentments toward somebody for whatever reason whatever they did is irrelevant but i want that cancer gone and i'm going to forget once you make that commitment then you begin to take little actions and maybe someday you will be magnanimous enough to engender a new relationship with that person or not but it's so important because this is you know that the negative relationships in our life have a massively erosive effect on our psyche and our capacity to co-elevate with others even the positive people we can't hold on we've got to be light you've got to show up as light in the world to be the best co-elevator possible you know my my pop star friend i just kept saying to him it's like listen you've got to be a seeker you've got to show up every day of your life trying to be better the only person you can control and how to be better is you and you can't even do that you can just be forgiving and by the way let's put that one person out there as yourself let's first start by realizing this isn't tough this isn't easy it's tough and you've got to forgive yourself for your failedies and not being able to forgive but just make the commitment and go on that slow beautiful journey with family and be the coagulant that brings family together a specific action that i've done recently is i've created a new family i was sitting in a um in a ceremony in in central america it was a spiritual ceremony in central america i'm a born christian raised christian i consider myself christian but i also consider myself deeply uh spiritual and caring deeply about and respecting everybody's faith and how they get to their sense of whatever grounds them whatever take them higher uh i was in a shamanistic ceremony in central america and um and i was looking around at some of the most beautiful souls there was this young girl named gabby who you know while other people were struggling through the ceremony she was being a such beautiful service and so peaceful and in the way she was serving and so selfless and so caring and i looked and i looked at her and i said um what a beautiful daughter she must be and i enlisted in my heart her is my daughter she's getting married unfortunately her her marriage got her wedding itself i was going to go i'd only met her that trip and uh i was going to go and i was going to be a part of the wedding in mexico it was supposed to happen a couple of weeks ago um and little by little as i opened my heart look i've i've been i've enveloped two boys that were not born from from me two foster children and i consider them my my children and i don't mean to be paternalistic about this um they can be brothers they can be sisters they can be grandparents they can be aunts and uncles but they don't have to be related to you by blood to be your family and i have now i've now got a text trail of 15 people who i love so deeply and we are all going to be celebrating christmas together at my home and it's my family it is my new family and i am so blessed and i am texting them and we are texting each other and we're giddy and we're loving and we're vulnerable and we're caring and it's so beautiful and i would have never had this opportunity in my life um then that then the time that we have right now and each of you can create this each of you can create this and it starts with that one person you're reaching out to today um i was going to talk about team co-elevation and and again it's in the book you'll read it and i talked a little bit about it um business development um and how you can begin to i have a list of individuals about 100 people long that had 100 people long list who i am now on a instrument text conversations um i reached out recently to the CEO of a very large and powerful retailer who i had spoken for i've known for a number of years and i've never coached esteem but i've always wanted to because i admire him so much and you know i didn't reach out for business development purposes i reached out to connect intimately how are you doing how you're holding up these must be trying times um i went out and i found some information online that i thought would be useful to him and i sent it to him uh i did two years of research i did two years of research on the subject uh of leading remote teams and i published 25 articles in harvard business review you go to harvard business review and type in farazi you'll see a ton of research the other thing actually here's what i've done i put up a news website just as a resource center for being a remote leader it's called virtualteamswin.com virtualteamswin.com if you put it up on the chat line people could see it virtualteamswin.com there's tons of resources there um that are free for you to help lead your teams in a virtual environment because i'm coaching these teams now virtually i used to be physically there but now i'm coaching these organizations in zoom calls um some of them are using webex some of them are using microsoft teams etc um but you know it's a very powerful engagement that i'm having with them and it is as powerful but you've got to be different the difference between leading a physical team and leading a virtual team is you've got to be very intentional you can't get sloppy and i get very detailed there's a wonderful webinar i did with a company called LHH leaheck terrison and it's it's posted on the resource center and it tells you how do you become a great leader of a remote team it's a great it's a it's a podcast that's up there it's called LHH i also am now going to be doing a standing um webinar every week with fast company and i just did one with hbr hold a busy review so there's lots of resources up there um but i'm sending those that those i i'm generating resources and sending them to the people that i would like to co-create within the future i do not have permission to send a text to this gentleman this retailer tomorrow and say is there any work for me you know that's leading with transaction but i do have the permission to send a message and saying how you do it and then following that with as much generosity as possible and opening vulnerability hey you know so-and-so it's going brian hey brian are your parents okay right i mean we're all struggling with these questions and begin to create i've got 100 people and i literally walk off an hour a day just to send texts to people that someday i would like to co-create with and now is a beautiful time to lead with generosity and build deeper relationships right um i'm sure james has this covered in terms of your fitness and wellness debt and that he's encouraging all of you i've been finding some wonderful resources online uh to do that i can um buddy of mine who's got a gym out of philadelphia his name is gavin mckay he's been sending me links to his uh at-home workouts which are fantastic um there's a young man out of australia um named frazier wilson i think it's called frazier wilson lift and he's just got a lot of great body workouts just body weight only workouts um sure to find here for you uh frazier wilson lift at an instagram um but you really can use this time to get fit there is no reason that you couldn't emerge from this period of time uh significantly fitter than you ever have um i have been doing a you know a glass or two of wine a night and i've been starting to look at that and ask myself is that something that i want to continue to do um james i know your your answer for that one um peace you know what are you doing to meditate yesterday you know i go for long i'm an aggressive meditator when i learned meditation i learned an 10-day silent meditation retreat it's called dipasana the i-p-a-s-s-a-n-a it's a beautiful way to learn meditation and you can learn about it at damat d-h-a-m-m-a dot org um it's free you go and it's a 10-day retreat and somebody's already paid for you to go and when you're done the um they say to you well this is how much it cost a few hundred bucks uh you can pay for the next person to go if you can afford it it's a beautiful system 10 days to learn meditation it's gorgeous and it's all over the world um and yet i don't have a meditation practice so yesterday i decided here's what i'm going to do i sat for a minute and i and i said i'm going to be proud to sit for a minute and then today i'm going to sit for two tomorrow i'm going to sit for three and i'm going to make that commitment and that's something i can do that's something i can do um and not and i'll do it beautifully imperfectly i'll do it beautifully and perfectly where do we go we're approaching the time that um that i have with you and i want to leave time for some questions um when i thought about this this morning all i wanted was to to be me to be of service and i wanted to invite you to join the movement i've not figured out how to activate that um but i can tell you that i will i am definitive and the way you activate it is easy the way you the way you activate it is to go and find your co-elevating partners today and james if you're not breaking this group into small groups of three i implore you to do so use this beautiful zoom technology which allows you to do breakout groups and at some point just break into small groups of three and let everybody do a 555 five minutes talking about the things that you're struggling with five minutes of questioning from the other two individuals and then five minutes of really beautiful candidate advice that nobody has to take and all you do have to absorb because we love you and care for you right that's a beautiful way to start opening up co-creation um if you do that i i'll give you a couple of other things there's there's a there's a couple of boys who um uh are youtube um stars there they have 25 million followers the boys name is colin's c-o-l-l-i-n-s-t k-e-y uh they're adorable they are just energized and funny and silly but they're all very positive it's all very positive stuff it's great and um i met colin's and i and he heard about this principle of co-elevation he's in his early 20s and he said keith what i would love to do is find a way to bring to my 25 million followers the principle of co-elevation and invite them to be lights of co-elevating in their peer group um look you've got friends at home i bet you have friends right now who are at home who are bored and you could activate that what movement are you going to invite them into how are you going to invite them into co-create or those who aren't bored like yourselves who are activated and energized um how are you going to invite each other into each other's movements my mom used to have a group of ladies that um but she played cards with every month the card club girls and this group of ladies um used to make extra food and bring it home when my dad was out looking for work so that my mom could pretend that she was stretching a nickel better than anybody else and we didn't have to eat welfare cheese when we were out of money um that group of ladies had sat with each other on on their deathbeds um as one or the other passed away and they held it their hand and they played cards that last time they never canceled a card game in 45 years and when my dad died that group of ladies made sure that my mom got out and got out of the house every day until she was really ready to get out of the house um that's co elevation that's co elevation and i want that for you we want that for ourselves and i want you to be the the point of light the acolyte the evangelist to introduce this philosophy to the people in your life you will not be exceptional at it you'll be humbly frail and struggle through it like i am but what a beautiful aspiration to be a leader what a beautiful aspiration to launch that movement to put the people around you for them to see this in you as it resonates um james you're that thank you for this opportunity to be more me than i have typically been in the format of of video it's another one of the blessings that this that this time has given us uh love you james and i do deeply appreciate your inviting me here today keith thank you so much that was a powerful and extraordinary uh connection that you just created for all of us and i want to thank you so immensely for that i want to uh just open it up to my community now to share with keith how that impacted you and to ask uh ask any questions that you may have of keith um for the next uh 15 minutes jason go for it mate unmute yourself jason jason unmute yourself there we go there we go there we go cool thanks keith so much of what you just said just resonated with me massively um it was really good to hear because so many of the thoughts that i have uh were just solidified by what you said um and i agree with so much about this is such a good time to change and being leaders and trying to elevate everyone with you is just such a great concept um i i have more comments than questions really and but one of my questions is related around people who refuse to uh self elevate with you personally uh my mum after my dad died um you know i was there for my dad before he died and i had to disconnect in a certain way because i just could not find a way to try and elevate him from the bad place that he was in he was an alcoholic and that's what killed him um my mum is also an alcoholic who's never actually uh admitted to it um but it got to the point where i just couldn't try and elevate them anymore because it was affecting me and my family my kids my wife um i'm still suffering that with my mum but also with a couple of other really important people in my life um can you comment on how you might do that um and it's hard because you know you care about these people and you can see the pain that they're going through so can you talk to that a bit letting go letting go is a tool for co-elevation um in that i mean i can speak to times when that was my only source of refuge with my sons um letting go including uh asking my older boy to leave the home because of his self-destruction and destruction inside of the family um and he was not ready to um to meet the expectations and the rules that he needed to um you know in the house he had been to jail three times and he kept um repeatedly going in that direction um the key is that other piece letting go and forgiving um you know we all want to change other people sometimes the only thing we can do is just hold space hold space hold light love care um you know if engagement is harming you or harming others i've gotten to the stage with certain people in my life where i have learned how to engage hold space hold integrity but not allow it to infect me but it might not be possible for your kids to experience that right so maybe distancing your children physically from individuals is going to be necessary because your children don't have the ability to hold space but part of it is that desire for you to forgive and for you to grow to the place where you might even be able to hold space with this person um that equilibrium is going to be yours to to figure out right but what you have to do is you have to stop being the antagonist of trying to change this person to antagonize to provoke to insist to demand to to impose right i don't think is as many people know who have gone through um addictions if if somebody isn't open and willing to change then they're not going to change but the question is who is right there standing next to them when they're ready and that should be you what happens if they're never willing to change you just have to live with that go with godspeed thank you thank you jason that's all were you saying was it you guy or was it connie guy uh guy go for it guy yeah uh thank you keith for for sharing that with us and and being so vulnerable with us i really appreciate that um you were speaking about co-elevation and it you know resonated with me a lot because i recently created a a mastermind group um for professionals which what i thought to begin with was going to be a lot about business but ended up being um a tool for us to all really support one another in our growth get vulnerable um and help each other reach our goals and um as a leader of that virtual forum that's over zoom i wanted to ask what your advice would be to someone leading those calls um in any tips that you had to you know grow the entire team i know you mentioned there was like the five five five exercise but i don't know either detailed or general advice this um i studied um hundreds and hundreds of peer to peer support groups in writing this book um AA programs ypo forums etc um there is a pretty detailed formula in here i called them at the time lifeline groups and this book has evolved into this book over the years um my first book never alone was a huge bestseller and it still has never stopped selling this book peaked and then didn't sell well because it was really detailed it's got a lot of detailed things you need to do and a system and a formula but somebody like yourself i think could extract a lot of very specific tips from that um what i learned though is not a lot of people want that much so i've moved i've gone back to my format of writing which is much more colloquial and simple and focused and it's like you need you need to write books these days like eating popcorn um not like reading a manual so but for you i think the manual would be very impactful for anybody else just approaching this content for the first time i think leading to that authority would be a good one awesome thank you yeah who's got a question throw your hand at connie and names that offer again if any of your team members reach out to you and just and tell you that they've already bought the book online get their physical addresses to me yes get those to my publisher okay lauren actually already uh has already bought it while we were on the phone she said she just never read alone and pre-ordered lwa love your energy i'm a coach and everything you're saying is completely resonating with me thank you um kevin who's been they get the get her physical address yes and then send them to us and we'll get we'll get galley's mail out to yeah uh brenda peterson says keith you are so real and have such passion for serving others the sincerity is beautiful i would love to be involved in your next mission thank you um reach out to me on in you know the other either reach out to james and and he can package these and i can get it reach out to you collectively or just on instagram for now but the way to do it is begin to activate this stuff i think it's hilarious that you're saying to people reach out to me on instagram because keith was the most social meat like anti-social media person for years and i remember putting him on my insta store and he's like oh i i don't want to be on your insta story i feel like a trained monkey and now he's like literally insta storing all the time now and inviting people to message him on instagram so what can i ask what is the instagram work we find you on instagram like what name do you go under is it just keith farazi or what churli temple at at keith farazi at okay eih farazi okay at dr az i feel a blue checky thing it comes up thank you kevin kevin who's been on kevin shu weiler who's been with me uh on in my team for about four years and has served so many people who are on the call here and helping people to quit alcohol um so it's just for context keith many people on here um have been part of my project 90 program which helps them quit alcohol um and many others have not but uh all are committed to being you know to have some level of of alcohol freedom uh and kevin has just shared vulnerability heart and being a stand for for this um uh for us uh all to see a reboot a reboot in so many ways keith you completely moved me today so that was feedback um from kevin and kevin i'm sure if you want to elaborate on that or i'll unmute you if you want to care with keith just unmute yourself oh my god yeah i was like tearing up as i see him over here just like i feel like i'm on the couch with him on sunday morning we're having a cup of coffee together and just hearing what's real in life um yeah like your books have changed me as well but i would have never met james i'm convinced of it if i'd not taken advice from your never eat alone i don't know james if you remember i reached out to you with an email no strings attached i just said james i love your podcast i have some notes have been taken of your podcast i just put them into a little form a little outline if you want to put them on your website go for it just be of service and so i just want you to have that as a feedback front so thank you keith you know i i've gotten there's a couple uh never eat alone is one of those blessings that the universe uh and god gave me to be able to serve and it's almost like if that if that's all i did i'd probably be able to drop the mic and you know pass and pass off into into the next next space but um then to have come along and had the blessing to be of service to companies like general motors and the way that i have and others that i work with uh has been extraordinary and you know i'm 53 um i got a lot of life in me trying to live well above 100 and um i am so excited and i'm so excited about really touching the planet in this particular way with these words of co-elevation um it's so surprising to me that the the word hadn't been created before it's just such an obvious word for what we need today going higher together as a tribe as a community as a family you know imagine it being the definition of a spousal relationship right that that's what pew people need to do i married a couple not long ago over new year's eve and um the whole sermon that i gave the sermon at as a as the as the efficient uh was about this couple co-elevating with each other and how the community would come together co-elevate them it's just so powerful and i really hope that it captures fire really do thank you to have a question that's mark actually so you speak only 2007 it was a long time ago and it was high impact then so it's great to see you again um i love the idea of like the hundred people that you keep like a text dialogue going with who may be the future opportunities of people to build relationships with over time um obviously that's a efficient way to communicate but not a personal way to communicate how do you think about the time that you dedicate to kind of text-based relationships versus picking up the phone versus oh i'm sorry yeah let me know those hundreds of people are all being individually texted by me yeah yeah no understand but yeah and it's still not the same as picking up the phone or meeting someone in person how do you how do you just think about the time that you spend yeah the different levels of intensity of relationship and communication yeah i i teach this and i taught this in never read alone and who's got your back i i just designed something called a wrap relationship action plan and relationship action plan identifies what you're trying to achieve in your life and then by category what you're trying to achieve you list the names of the people and then um you know my family lists that that text group of people that are coming to christmas that's about my heart right that's about living joyfully with the kind of people that i love um the hundred names that are on the text trail who are leaders in the world today um that's about my service right i want to be of service to them is i really might my i live i live life to be of service to the people who serve others and so that's what i do um and but some of them are a priorities b priorities and c priorities right and so you spend disproportionate time with the a's and it's okay to say that because it's just what we do we spend disproportionate time with our kids versus other people's kids so that's an a priority versus a b priority but if you don't get specific if you don't put a plan together the other thing that i do is i actually list what's called an rq score what is the relational quality that i have with this particular person that retailer ceo that i was talking about you know that person's a three to me on a scale of negative one which is for some reason it's been a strange relationship zero they don't know me yet all the way to a five and a five would mean you know i could call them with a problem on the weekend you know typically anybody that i'm texting has to be at least a three right you know zeroes ones and twos you can't get there but i'm trying to move a three to a four right and some of them i'll never move to a five and that's just okay um but you need a system to think about the relationships of your life and how to more effectively manage them at scale in order for you to scale your life if you're if you do believe that who is a is a door to opening your transformation and the transformation of the world around you you've got to get good and systematic about the who and it doesn't mean it authentic every single text i'm leaving is deeply authentic now you just say something which i'm just gonna end but um you know i think there's still a piece of me despite what i do today and the successes i've had i think there's still a piece of me that probably doesn't feel worthy of asking that retail ceo to a zoom call so i think i'm challenging myself as i'm sitting with you because i figure that the most powerful people in the world i have the permission to text them and i'm blessed that they're texting me back and we're exchanging and i'm being of service and sending them information but i'm not asking more of that in those relationships and maybe i need to maybe i can't so maybe i need to take a group of those and to think about moving that to video which i think could be very powerful so your question was very helpful thank you i'd like to offer something um i like to send uh video text messages to people as opposed to just written text and i'll give you just an example keith is speaking here um right now on this call which is amazing and terrific and um whenever i have something that i feel is of you know importance or significance i always try to send a video text and i'll show you i was went for a run a couple of weeks ago and i literally was shirtless and sweating and you know had the gratuitous shirtless um by the way james james thought that that would be more enticing to me that's why he did it leading with generosity to show his chest and uh and i just went you know i'm just gonna send him send keith a video text and um you know i did i sent him send him a video text and i invited him to come and share his gift with us all on this call and you know graciously and beautifully um keith keith agreed and so i would just say this to everyone and also offer this to you keith i'm not sure if you're doing this but i found this immense power in video text messaging as opposed to just written text messaging when it's a video people can see your heart they can see your mannerisms they can see your body language and and tony robbins is always going on about the fact that um 100 uh communication is only 10 what you say and 90 percent of us say it genius can i just reinforce that i don't in like for you i would have probably done it anyway but the the e if it had just it if it had come in an email i might not it wouldn't have even gotten to me because my team screens my emails um if it came in a regular text i might have forwarded to my team and said you know does this make sense for me right um the fact that you sent the video you know it did remind me how much i care for you and how i am committed to you so uh yeah good advice and i'm going to start using that with i'm going to i'm going to be chewing up a lot of bandwidth because of you thank you welcome keith i want to be so i want to be so conscious of your time it's the bottom of the hour here um so look i what i'd like to do is um i'm going to take a screenshot now if anyone doesn't want their image used in this screenshot just press stop video but i want to have keith in it and i'm going to send it to keith and um and also and send it to all of you and invite you to just share it on your respective social media and just tag keith farazi uh at keith farazi on it um and just say you know i'm i'm here to co-elevate together and if we've got you know 35 people here sharing this i mean not everyone wants to do it so let's just say that most of us here are going to share this what an amazing definitely generous thank you yeah what an amazing way to get keith's message out into the world to shut down like this this visual proof you can i ask one more favor yeah i'm searching for somebody to help me with social media and you talked about social media um i have as you know i've never maximized it you know i know what i've got on because my audience i've always thought like why do i need this my audience is there's like 500 people in the world that are the people that i sell to and work with right there's very few individuals but now in this new world that i'm moving into to be of broader service social media is important i don't i would love to get some support and help i'm trying to find somebody that i can enlist it's a hire to really run my social media um in an incredible way that would passionately believe in my content and understand it etc um so if anybody knows of anybody i would love to to get some recommendations or some thoughts i had a couple people in mind and i'm going to ask tai Lopez when he joins us this afternoon on the call as well who he works with and who he can recommend because ty's and ty's an animal ty has like he has an army of people probably like half of them are volunteers and whatever give time i love uh i i was watching him the other night i was just mesmerized mesmerized by his talent he is so extraordinary and engaging in this medium i'm just so new at it you know all right everyone if everyone's ready for a screenshot here i'm going to take this screenshot and i'll send it to people here we go one two three big smile throw your hands in the air let's go one two three i love it okay great so i'm going to share that um that image with you keith and with all of you as well and if you'd like to you know share that on your social media and tag at keith karazi you can co-elibate um let's see how many people we can reach with our respect in social media is in a great way to get keith's message out into the world keith thank you so thanks for spending your time i appreciate your time so appreciate you being here and connecting with us bye everybody