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Published on May 1, 2013
Dolf van den Brink arrived as the new CEO at Heineken USA headquarters in White Plains in 2009 with the beer market in decline and his company's flagship Heineken brand losing market share as an upscale import. Promoting what he calls a "challenger culture" of transparency and candor within his 500-employee company and targeting millenials with innovative television ads and social media marketing for Heineken's expanded portfolio of international beers and ciders, the 39-year-old CEO has reversed the decline in sales and profits of the Dutch brewer's U.S. subsidiary. Videographer Olga Loginova captured a segment of van den Brink's recent interview with the Business Journal.