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Published on Aug 13, 2014
This talk was given at a local TEDx event, produced independently of the TED Conferences.
How does our brain process stories and does it like data? What about the combination of both?
Uldis Leiterts elaborates on the question of bringing the information — and the stories to the people while capturing their attention on content with the help of infographics.
Uldis Leiterts is an entrepreneur, designer and the co-founder of globally known data visualisation startup infogr.am.
The idea to found infogr.am came to Uldis and a co-founder Raimonds Kaže (then a colleague at Baltic’s largest news media Delfi) after they made a few customised data visualisations for European Commission, weekly analytical magazine Ir, and Latvian Institute.
Backed by german Venture Capital fund HackFWD, Uldis, Raimonds, and the third co-founder Alise Semjonova built the first of a kind data visualisation tool which is globally used by The Wall Street Journal, The Huffington Post, Al Jazeera English, Harvard University among others and serves data visualizations to 10 million people every month.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)