Sony's CES 2019 Show Was Not A Tech Show





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Published on Jan 11, 2019

Spider-Man, The Chainsmokers, James Cameron and Pharrell Williams.

That's most of what I remember from Sony's press event at CES last night. Despite announcing new (giant!) TVs, headphones with Alexa and a wireless turntable, its 45-minute media briefing rarely touched on any new products.

When Sony CEO Kenichiro Yoshida stepped on stage, he laid out that he planned to "shift our gears" and showcase the company's involvement in more creative endeavors. That meant fewer product flourishes and plenty of moments where Sony simply sang its own praises. At a show famed for hardware announcements, the company sidelined its own news.

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