 All right, so we're here to talk about must have blogging tools and again, this is Frank's presentation I'm gonna go with his slides and his recommendations, but I'm gonna because I'm here and I got to you know horn in I'm gonna voice a couple of my own opinions at the same time so This is about who's Frank and so we can skip it All right So what he was saying what he was talking about today, but I'm gonna talk about the same thing So what I'm talking about today is idea generation Planning creating and editing and marketing of your blog posts So from idea generation to post-publish, which is what you publish. You're not done, right? I promote that thing doesn't do any good at publishing it. Nobody reads it right We're gonna follow on all of those so his first topic was idea generation coming up with ideas for your post Now if any of you are anything like me I've come up with mine when I'm running or exercising on my iPod for me a song makes me think of it So unfortunately, I have to keep repeating that quote in my head so I can get somewhere to write it down Hopefully you don't have that problem or in the shower But he has some tools if you can't come up with the idea you can't come up with that perfect topic He's got a couple tools here So the first one is buzz sumo and that's I know you can't see it be use easy Sumo like the wrestler.com This is a program that Analyzes and your key search to tell you what kind of topics might work with that So you basically just plug in and remember sometimes you're gonna see keyword you're allowed to use a key phrase But don't forget that you have to sum up your whole idea in one word Don't write a whole sentence into these things because it's gonna get a little wonky But if you're if you're looking it say the topic is content marketing You don't have to just put content or try to make some weird hybrid of content marketing You can just go ahead and put content marketing and it'll be fun and you don't have to do dashes or calm and don't look calm So that's one tool is buzz sumo.com. I I don't specifically use this tool I've used buzz sumo products of different kinds So it's very well spoken of in the industry and you'll be able to get some ideas for your blog code The next one is Google com trends and this is basically just gonna tell you so google.com slash trends And it's basically gonna tell you just what's trending on a specific topic So if you put in something like content marketing, it might give you a bunch of different options like visual content marketing Or what's the buzz at the time is blogging versus blogging versus video blogging So it's gonna tell you just what's with the trending topics are under your main key phrase. Does that make sense? So this isn't necessarily gonna generate something for you. It's gonna let you know what's hot What's popular at the time based on your key phrase that you put in Okay, oh Before I even go on if you have a question while I'm talking go ahead just raise your hand I don't I don't feel like you have to wait till the end because I know sometimes you have a question and you try to remember Till the end and then you get to the end you're like Which is never fun. All right hot spot very long in the industry and they have a topic generator Because this URL is really really long and you can't see it Just wait for the slides, but it's their hot spot.com and if you look for the topic generator You'll be able to find it now it actually does it based on nouns You have to put in now it's you can put in three nouns that have something to do with what you think you want to write about You know, and then it will Help you with the process so you wouldn't want to put in marketing because marketing is probably it's a noun and a verb So it might not do so well, so you might want to put in puppy kitten Okay But don't put in verbs or adverbs or adjectives. It's not gonna work so well, so it's a little bit different I mean you have to kind of think outside the box about what might make it work And that's why it's a little bit different because they're trying to be a little bit different and not just have the same idea Generation of every other tool under the planet This now hot spot as many of you know is actually a fairly expensive product But this part of it is free to you important idea generator I don't know anything about this, but I looked at it real quick So I would not sound like a complete moron when I went through his slide You basically just like many of them you just put a subject in You you hit an arrow to give you some ideas, but it says for the best results Which I know you can't see so I'm going to read those to you. Don't capitalize your keywords Use the singular version of a keyword so don't stick an S on the end. So don't take logs take long don't say videos say video and Revise the result to create your own fantastic results So if you get something that's a little bit off figure out a way to revise that key phrase to get you some Difficult and I would say to do that in any idea generating topic Because sometimes what happens is we are fixated on this has to be what it is but if we just tweak our key phrase a little bit we'll get better ideas because Sometimes we're all too but we're busy people and we go for they had immediate Instead of sitting there and brainstorming and trying to I know I hate the phrase think outside the box But if we do that we're going to come up with stuff that if it doesn't feel so big already been done already been written already been read Already been tweeted. So just take a few minutes to see how you could kind of tweak your key phrases that you're searching And you'll get more results. You'll get different results red Okay, so before I want before I talk about this one just a warning if you go into certain reddits and subreddits It can get a little volatile the conversation. So Consider that you might get into some conversations that maybe aren't 100% appropriate all the time and they also can get a little hostile sometimes So you have to go in knowing that But it is great if you want to hit a topic that's niche driven or a specific a Specific group of people driven because there are so many reddits and subreddits that are really targeted toward a specific people so motorcycle riders who Barbecue after every ride You can really niche down Within reddit because there are so many and they're called reddits like the main categories of content marketing and then subreddits would be blogging Visual marketing all those sorts of things that come under the main topic So you can really niche down But I didn't want to worry while it is a very good tool if you're looking for stuff You can wander into subreddits where you might feel a little uncomfortable. I just wanted to make sure everybody All right, I'm actually gonna pop in with a couple of my own here before we go to the next topic because These are some of the kind of like those more not this tool This is just some things you can do a good RSS speed of other industry and peer sites Can be a great way to come up with ideas You're not gonna copy anybody's content, but you're gonna see what is being written about what is popular at the time And then add your own spin to it Nothing that has been written about in the last five years. It's has truly been it's all been said before It's all been written. It's all been read. It's all been tweeted and any other form of you know Social media is all been shared as Long as you take that topic and don't copy anybody's content verbatim You actually write it yourself and put your own spin on it. You're creating new content You're creating content that is worthy of being shared because you are saying what you think about the topic The other idea which is an internet is not a tool either is look back at your Previously posted articles your previous publishers Look at your analytics see what was popular and is there a way for you to take that topic and Rewrite it or republish it with a new spin on it. Can you update it? Is there a new version of the tool you wrote about and Go ahead switch your feature image so you have something new so you can share it again And it doesn't look like it's already been shared And just modernize it make it new make it fresh and show that topic again It was popular the first time for a reason it'll probably be popular again when you update it There's nothing wrong with revising old content and using it again now if you create a totally brand new post out of it You might want to consider Doing a redirect from the old post to the new you might want to that's really up to you It's how you think it's gonna work if you think it's gonna cause problems with If Google's gonna think it's repeat content and all that and we're not gonna go into all that because that's a topic all of its own But that's your choice to decide, okay Now cleaning and organizing your ideas. I bet you guys are gonna know a lot of these tools already So how many people in here use Evernote store your blog ideas? Okay, right? so If you don't want to just keep a bunch of drafts in WordPress itself And some people don't like to do that I'm gonna admit I have like 325 draft posts in WordPress waiting to be written Some will finally be deleted once I realize the topic is old and boring because I never actually wrote it, but I do that But Evernote is a fantastic place to store your ideas because you can just go in and type an idea if you want to But they also have a thing called the clipping tool So you can clip snippets of another post and say, okay I know I want to write and use my own take on this and you can save it right to Evernote So this would be one of your browser tools the clip it tool and you can do that You can save an image into Evernote You're not stuck to just typing out your thought, you know that that's remembered from the shower, right? You can do all sorts of different things and I'm sure Frank had some very specific things to share about this And I'm sorry that he's not here to share them with you But it's a wonderful tool now He didn't put it in there But if you like Google Drive better than Evernote Same thing you can do the same thing that I when I'm not posting them in post waiting to be published Years down the line and hogging up all my space. I Put them into Google Drive. So it works much the same It doesn't have a clipping tool But you can certainly put images into your files to save for later. You know all different kinds of stuff links You can make spreadsheets actually you can put videos in there You can actually put a presentation full presentation into it if you want to so that's it's a great place So either one of those works about the same Google.com keep this is this is going to be something like this It's sort of like a save it to read for later kind of thing more so than Is it capture what's on your mind? So it's really Explain it because again, I didn't have a whole lot of time for this. I'm so sorry but It says save your thoughts wherever you are. So it's an app for your phone So what you could do is you can put a little snippet like while you're on your run This song title. I thought I could write about this I saw this sign on the road You took a picture of it and keep because you know sometimes you're driving on the road and you get an idea from like a sign on the road Oh, you're like, oh, darn it. Now again, let me just add if you're driving don't take a picture of it Please hopefully somebody else is in the car. That's what it's all you have to do the mental picture You go, I got it that song you have repeats yourself over and over again the whole drive home All right, so here's a Trello now Trello is a really interesting tool It's sort of like a virtual bulletin board. So in a way, it's kind of like a non-visual Pinterest of sorts Trello llo.com And once you get to you can set up these different boards and you can set them up with different topics You can add little subboards under it and they're very brutal. It's very visual even though it's not pictured So this is for the kind of person likes to see everything in front of them They don't have to go back and forth from document up. You can see everything there So you can't really see it, but he's got these different small boards here He's got article ideas Researching on hold those are the ones that you decide. You don't want to write about that right now Maybe that topic is a little too volatile right now Writing so he's got like writing article ideas there to put editing and graphics He's got some ideas for some different types of posts I'm just gonna share some of the ones he shared because I'm sure he meant for them to be shared for reason get the gift of Trello Gold Unlimited labels these are all these are all things about Trello So he's letting you know that Trello Gold is the premium version unlimited labels. You can have as many labels as you want No, that's a bike shop case study. No, no, no Road mapping with the public Trello board again is a public board So it's kind of like a reddit of sorts of something we can see what other people are doing How do you use Trello like a pro and introducing powerups calendar card aging? That's part of Trello G You can actually have where your your cards at a certain age that we get moved So see kind of have like an in progress, but it doesn't ever get to the next step It'll move to like a archived folder and so it's kind of nice that it automatically does that for you So if it's been sitting there for six months, whatever your time frame is and you haven't updated it It moves it so you don't have to like worry that you'll have so many in that in that boost that you can't get around So it's pretty nice Again, it's for something like sit all in front of them at once While an every note or something kind of have to move around from note to note and see and here's all in front of you You're that kind of planner and you know, we all plan and we all learn differently So it's if you like it all in front of you. This is really good for that Am I talking too fast? Now it's a little bit different because this is actually sort of like a plug-in and also a social media tool at the same time So you have to eat in it. You get a free trial, but this is a paid. This is a premium. It's not a freemium program So co-schedule actually kind of works with Co-schedule it's a tool and it has it has a lot of different features It can help you with your social sharing that's part of what it does But it can also store ideas for later use and you can it will put them into into a calendar within WordPress so Within WordPress itself you can use a lot of different calendar planner tools like editorial calendars Co-schedule has its own, but the reason why it's unique is it also has the functionality of once you publish it You can tell it that you want to automatically go to Facebook or you want to automatically go to Twitter or one of those others at the same time This is a multi-purpose tool. It's not just for like Editorial calendar use or storing ideas But the reason you use it why he's put it in here is that you get an idea for a blog post You can put it in there and you can put it on a specific day Like I'm going to write about this on this day and it sort of gives you reminders And then you can flesh it out from there and then we'll do all the other steps with it Does that make sense? So it's kind of a multi-purpose tool so you can actually use it for more than just the idea sharing But because it's in this part and again, I don't know for sure I think that's why he put it here It is paid it's a pain from you get like I think you get a 10-day free trial and then it is it is a premium Now wordpress itself has it's you know really simple not a lot of bells and whistles editorial calendar plugin And that's strictly a calendar So it's gonna just give you a little window and you can put in the idea I'm gonna write this on this day You can drag and drop them to different dates because we know what we all do we say we're gonna write about this topic on Thursday we get to Thursday. We're like, I don't read about that. Please drag it down to the next Tuesday or six months away If you're feeling not feeling like it is that I do that all the time That's why I have eight million written drafts. I can just pick and choose what I feel are writing about that day But it lets you get the drag and drop simple calendar where you just you basically just move the title And you still have to go in and write a blog post in the normal way that you would know post You have to set up a new post, but this is just a simple drag and drop calendar. I think it has reminders I think it'll send reminders to you, but it's very very simple and it's free flow plug-in is another one of those now This one actually gives you progress reports. So as the WordPress itself one is just a title. You're just gonna see the title. This one tells you the progress. It's a draft This one's pending review. It'll tell you when it's published Scheduled means that it's ready to go, but you're not doing it for you know, you're gonna publish it next week So it's not really all that different, but that it gives you the the status so you can see it right there Instead of having to click through to see the status I don't really you know, I don't understand why it tells you it's published. You're gonna know if you published it already, but I Didn't know. Now we get to a little bit more fun part. So you've got the idea generated You've got a great title You've got an idea of when you're gonna publish it now We're actually gonna write the thing and make it sound and look right. So we're creating an editing So we got the co-stable headline analyzer because if they don't like the headline, they're not gonna click through and read it, right? So this is a really simple tool That's gonna give you a score and the higher the score the better it is. So this one is not good It's only 26 percent. Let me tell you what that title is. Let's go to word camp That's not a good title Problem and here's why I can actually think why that's not a good title because word camp would be the featured phrase Right of the event. It's not at the front It's not at the front. It's the last word and that alone is not you know You can put a word you don't have to put your keyword in the front of it You can get around with other things, but it's pretty vague other than that. It's pretty vague just in general. Let's go Yeah, it's a call to action, but it's not Call to action so this one got 26 and it says it's a B plus because it's you know, it says it It says it's you know uncommon, but the word balance isn't all that great and that word balance is where's that case phrase That's really important in the title. So it's a great tool If you don't think your headlines are really drawing the kind of click-throughs that you need You might want to use a tool like this. I do warn you Don't use clickbait titles If your title has nothing to do with your topic your readers are not going to read anything else You've ever been if you disappoint your readers by putting a topic that has nothing to do to draw them in But it has nothing to do with your title. I'm to your content. They're not coming back This one is very popular It's the Hemingway editor and Basically, you put in your text and it tells you are you too wordy are you taking too long to get to the point? Are you using to are your words too long? Are you using 25 cent words when a nipple word with subites? and Are you using adverb? Okay? Here's one people who use a lot of adverbs sometimes if they don't need to use which turns it into passive voice when you stick adverbs in So you always want to be writing an active voice you've heard that a lot I'm guessing so this will tell you if you're doing all that, but I have a caveat to this one okay, if your native writing style is not short and Terse and to the point like Hemingway's was Don't take this with a grain of salt. Don't completely lose your own voice because the tool tells you to Okay, I rambled in my blog post idea. I obviously I ramble when I speak So so I ramble when I write my audience likes it because it's me You have to write so that you like it and so that your audience likes it Certain kind of blogs shouldn't be short terse Without any colorful language so This is gonna tell you if your sentences are too long if you speak in long sentences write along sentences I'm not saying you run on sentences with no punctuation by all means please use commas Please use periods in the right place But if you're not a very short if it's not technical writing point It's not if it's not an article to go out immediately on the newspaper That's a different kind of writing okay, if you're telling a story and it makes good sense in the story to have a pre Preliminary at the scene for your writing with the right kind of writing so I'm not saying to not use this But if it completely like told you everything about your writing is wrong If it helps you by maybe maybe it's better to make this two sentences instead of one That's different than it telling you you get an M. Everything is highlighted in a different color You you can put any yes, it doesn't have to be just people bloggers This is for any writing you can put any you could take the funny thing Is you can actually take like passages out of the book and see what Hemingway thinks about us? You're like what does Hemingway think of you know proofs I'm supposed to repeat the question when they ask it, but I think we got the point yes No, Hemingway is free. I mean if you want to know if it Hemingway was a paid for tool to free Just so you know, so I don't like a complete door. I'm supposed to repeat the question for the video All right, this tool is not so much an editing tool in the sense of like the writing itself This is to make sure your blog post is SEO friendly and yay for everybody in here This is the SEO tool I use so I can give it a roaring thumbs up and say way to go Frank way to go Frank This is Yoast SEO plug-in the great thing about this plug-in is it's easy to use because It gives you lights so you get a green light if you've done a good job You get a yellow caution light if there's a few things that you might want to look at you get a big red light Hey, don't publish this yet. It's not ready for SEO So you pick in it now you can't see this, but I want you to know it says focus keyword Same thing you can put a key phrase in don't put in a 10 word sentence But if your key phrase is three words here SEO plug-ins that's okay to use that can be a focus keyword What you don't want to do is try to put a bunch of key phrases in there No comms one so every blog post and this is really hard for people sometimes has to have one main focus You can't be talking about SEO and content marketing and Twitter all in the same post and say they're all equally important as keywords It can't do that This light makes it so easy to use you're gonna focus on that keyword and it's gonna tell you different things He only did the the very main screen Which is you put in that focus keyword And it tells me immediately is it in your heading? Is it in your page title? Is it in the page URL? Is it in your content? Yes, and how many times is in your content this time? Apparently it was 11 times really like that keyword and is it in your meta description? Yes Underneath this screen which you can barely see there's another screen which you can't see at all. It's not here It actually will give you specific details How many is your keyword in the first paragraph? People usually do that they think that they don't want to dive into the topic quite that quick But even if you're rambling like I do at the beginning make sure that keyword isn't the first the first paragraph Another thing is that you don't have any links out to other sites If there's no pertinent link to link out to don't do it. You don't have to you can get a main Okay, I want to say to you'll be in your screen See how you can tell exactly what I'm talking about by this In your blog post There's the yo's will be at the bottom underneath your post all the really expansive stuff But up in the top right corner you'll get an immediate is it a green light you can get a green light Even if you have some caution lights on specific parts It's a balance. It's a ratio if you've mostly got green lights I'll give you an overall green light at the top and Because you guys earlier guess you can use this on your pages to not just for your blog post And I'm going to tell you it's easier to get a full green light Everything green on a blog post because that page will be very specific and it's content driven if your homepage doesn't have a lot of content on it It's more like calls to action and links other places It's gonna be hard to get a green light. Don't freak out if your home page has a yellow light It has a red light. You got some work to do, but if your homepage has a yellow light, it's okay Just wanted to say that because it does have a you have to have so many words to get a green light And some home pages don't have that much coffee You're not going to be able to have that much coffee You don't feel like you have to kind of stuff content in places on your home page to get the to get the green light Any questions about Yoast? I really like Yoast so I could actually answer them All right now This is not something I've ever actually used but this is for you to find an image that is suitable for your content It's called the image inject plug-in. I'm a graphic designer So I have no problem having images of the first thing that's done in my before I even write that I've got the image in mind So I'm good there This will help you find an image that suits your keyword So you'll put your keyword in and search and it's going to give you some ideas for image images You can use and of course These are not going to be Google images. You're not going to just copy somebody's Google image, right? Because that's bad. We don't do that. This is I don't know a hundred percent I'm thinking this is in a link you to resources that are free for you to use or at least possibly with attribution again I couldn't test every tool that was in this before I gave the talk because I only found out about it like an hour So Pablo now this I actually know about because it's a buffer tool to get to it is buffer comm slash Pablo It's kind of their answer to canva if anybody uses canva or knows about canva, but it's simpler It's not quite as robust as canva and I don't think canva is robust because I'm a photoshop user But it's even a lower level. It's pretty simple. It's basically just putting a picture in and Optimizing it for your use. So if you're not a graphic designer or if you you know, you only feel comfortable with canva This might be a tool for you and I love buffer buffer is a fantastic Service we're gonna talk about buffer later when we talk about the promotion part It's a fantastic service that I absolutely love and they have great customer service You have any questions about using Pablo? They will answer quickly and and they're just I can't say nice No, thanks about them. They're very transparent. Anything goes wrong. They fix it You're good to go. Now here's canva What happens with canvas you can create images and they have templates for different sizes of your images So if you want a Pinterest image for pinning you can pick that template You can have a featured image for the top of the blog post use your featured image And it's it's a little more robust than popular You can actually layer like your logo in the corner to use of the watermark if you want to you can do some overlays and stuff like that Because I'm a graphic designer. I know Nikki's gonna laugh. I hate Here's one of the reasons when you save your image. They're always one leg So then you have to run it through some sort of optimizer so that they don't slow down your whole site Which I'm gonna give you a couple if you want to use camp any like it That's a probably use tiny JPG or tiny PNG or smush it with other one of you I think that's in his speech. So there's those things the images are really big that come out of canva So I just want to warn you about that JPG Oh, I have no problem with the other one I think they do a fun job because if it's one leg any call any any optimization that happened from one leg is is a bonus But yes, if you have the tools to do that But the you can do it in here and you can't see them It's got some happy Easter pictures they also have you can use their stock photos that are free But they also will let you buy images for a dollar, but I do warn you even the ones that are a dollar They've all been used a lot. So if you can find your own images some place else implement You won't have an image that's already been seen all over the internet You know you go you see like the same image and like 10 love posts. I want you like That happens when you use tools like this because Because we're doing it because it's quick because we don't want to take the time and you You don't search all the way down. You just pick the first one that matches and that's why you get repeats So that's me being a graphic designer. I'm stopping I'm shutting up now This is the tool crack and IO. It's an image optimizer. So it's a like the other ones. I mentioned If you think it's cool just because of the name release the crackin Then if you want to use this one, I didn't get a chance to look at it But image optimizers are pretty much the same They're gonna take your image and you'll need to read in the in the comments about the image How it doesn't if it does it lossy or not lossy because there's different ways to compress an image Some of them will lose some of your the vibrancy because it the way it compresses. It'll kind of minimize the look of your stuff I don't want to go into a whole thing about what lossy means. That is not again another entire talk But so this is one it's k r a k e n sometimes crackin has two ks. This one only has one And here's what I was thinking of it. I think it's you it might be e triple w image optimizer Or e w w w image optimizer and if this is word presses image optimizer, so the W's probably stand for word But again, it's just another There are lots of optimizers out there by all means use the one that you like But the only reason we're bringing this up is because can be enemies are so large and sometimes even if you're using Photoshop yourself And you don't know how to optimize it within Photoshop It's easier to make the image there and then optimize it elsewhere You don't know how to use because there's a lot of different ways to optimize inside a true graphic program And if you don't feel comfortable, you just kind of want to have somebody else do it for you There's nothing wrong with that Here's his pre-published post checklist wordpress.org This is just gonna ask you questions. Are you really ready to publish this post? Have you checked the post title for your SEO? Have you made sure to put a feature dimension there and there's gonna be more. This is just the short list There's a drop-down menu, but in his slide I can't see the rest of it because it doesn't actually drop down Or up to see the next step underneath. So this isn't as easy to ask you very basic questions Is it optimized for SEO is your title there? Do you have a featured image? You know, have you checked it for? writing and that kind of stuff I'm sorry. I actually missed something. I'm gonna go back a little bit. I'm sorry to do this But we're talking about editing like using And why something like that when it comes to editing for like action with grammar and stuff like that There is Grammarly and things like that But as I I already knew that pointed out to me that it doesn't always do contextual grammar as well It doesn't get certain things the best way to best ways that are low techie techie to get your stuff edited Read it out loud If you hear strange pauses or even just a pause Or rewrite it But it also look how you know if your phrasing is a little off it when you read it You kind of stop and figure out what you're saying when you're reading it That's a sign to rewrite something and the second is give a second set of eyes No, no even grammar Nazis, and I'll call myself one don't need to publish their stuff without somebody else looking at it They're gonna see things just with anything when we're putting on our makeup in the morning We think it looks great We don't see the big fluck of mascara that we miss over the top right because we're focused on it's the same thing when We're writing we see what we think is there because we were so invested in it So we see what we think it should look like not necessarily what it actually looks like We don't see those missing commas or the accidental There's a real trend lately a very random capitalization going on don't do that Cities yes countries yes social media manager does not need to be capitalized. We're not that special Doesn't get all cats Content marketer doesn't deserve the capital C and the M in the middle of a sentence the sea can be capitalized It was at the start of a sentence These aren't I'm gonna do a horridic. We're not bad Okay, any of us So I go back to back to the pre-published checklist so And you can make your own checklist because we all have our own things that we want to do before we publish So make your own checklist You don't have to have a tool to do this you can have a little your whiteboard next to your desk when you publish They did I put is my title is my key word in my title at the front Is it close to the phrase it close to the front of the titles? I can get it to make your own checklist and just you make sure Publish with intent. I think is the main goal. We're kind of come up with here Marketing the fun part Well, what I'm taking questions in the middle, too, so I think we're okay We'll run through this fairly quick click-to-tweet he suggests better click-to-tweet, but there are several ways to click But click-to-tweet is fantastic. You want your stuff to get sharing more Don't make them think about what to write if they don't want to just tweet your title Do it for them put a provocative phrase in the middle there and have say click-to-tweet When you when I use click-to-tweet sometimes I put four or five in there I'm always shocked at how many more shares I get and I I love Twitter, so I tend to get decent shares I'm not you know, I'm no rock star or anything. I'm not David Lee Roth out there But You know use these they're a great tool all these quick click-to-tweets are free most of the plugins And they're really easy to set up and use some of them allow you to change the graphics You can add your own colors to them and stuff I actually use one that's through a social sharing plug-in called social warfare. It's my favorite plug-in ever So thumbs up to them in case you want to check it out social warfare It's made by warfare plugins and it incorporates the sharing buttons and the click-to-tweet and it allows you to put A pinnable image in that when they click the pin button it pulls up the pinnable image Not the horizontal one, which is great. I'm getting on getting off track there Yes, you don't have to put it in as your feature So and it's a very lean plug-in just that why it doesn't take up a lot of resources WordPress resource So click-to-tweet is fantastic choose whichever tool you want There's a lot of them out there. You can just look at you just check your plugins put in click-to-tweet They're all click-to-tweet of some sort or another Revive old post This is a very popular plugin that you can set to schedule your old posts to be shared Very important on Twitter Twitter is the only place to repeatedly repeat sharing. Okay, because it's the only feed that's fast enough That you're not gonna get people really mad the thing you only like yourself and you're only posting your own stuff If you posted the same blog post seven times to Facebook somebody's probably gonna say something to you Okay Same thing on like Google plus or something and Pinterest you can do it But you have to kind of time yourself to do it, but on Twitter I'm telling you repost repost your old articles when you publish it the first time don't share it once and think that's good Share it six or seven times over the week do it a different times a day But revival post is a plug-in that will allow you to set that up so you don't have to think about it I don't actually like this tool because I think it's kind of inorganic I just scheduled it myself into buffer, but if this is the kind of you won't remember to share all posts This is a great tool for you to use and you can give it parameters You can actually customize a little bit and let it know like don't do these posts ever Or do these posts in this order based on you know what was published or by category or topic you can do that So and there's a there's a free version and there's a pro version And I use buffer and I'm gonna bring a buffer in a minute because he he uses Hootsuite And I know a lot of you that I'm a buffer kind of gals. We'll talk about those There's absolutely nothing wrong with scheduling the sharing of your blog posts So we always hear about automation is a bad thing. There's nothing wrong about automating the share of your post But you can't automate the interaction once you've already shared it that you got to go in and do yourself So that's my little You know public service announcement about social media Hootsuite is a very popular tool It has free versions and there's all different sorts of add-ons and you can schedule and monitor your social media at the same time So a buffer is only a schedule or just a heads up, but it doesn't allow you to monitor So what you can do is you can set up your sharing column You know of where you're going to schedule things you can actually set up like hashtags to watch you get to big Basically make columns very teeny so if anybody used to use tweet deck, it's kind of the same thing But it's not just Twitter you get to do it for what Facebook? They all have different ones some do Pinterest some do Instagram some do see it to pick and choose But the big ones are in there Facebook Twitter LinkedIn Google plus are in pretty much every one Now and we get into snapchat and all the rest of those I have stopped I said shiny on an object syndrome. I'm only gonna use the big five. So I don't even pay attention to those But there is a free version But it is going to be limited into how many you can publish or if you did if you schedule publishers for more than one company You're limited to how much you can do. So it's the same thing for buffer So I use buffer, which is basically the same thing, but it's scheduling only I like to do my monitoring natively So I actually schedule in buffer But then I actually sit in my mentions tab in Twitter or whatever program You can set up you can set up mentions to get pinged when something happens, but I just like to do those natively But that's me. We're all different. So if you like it all in one place, Val means you sweet for me I don't tend to like the all-in-one solutions, but that's a personal thing. Some people really like all-in-one solutions I don't want an all-in-one solution. I want to pick what works best for me each each part Any questions? We're almost there now convert kit is About sharing your content, but it's really about gathering email addresses So this is a lot like you've heard of MailChimp. You've heard of Was it constant contact? I've never liked constant contact. So I have to make my force myself to say MailChimp, there's Emma now. There are so many email programs now and there's so many stuff I actually use convert kits I was really thrilled to see this because it actually allows you to make different campaigns So you can set up on different pages To people to go to different mailing lists to possibly sign up for so you can actually set up a different one for every blog post If you wanted to I wouldn't do that. That's an awful lot of lists to try to manage But if you have like say you write regularly about five different topics You can actually say you write about content marketing social media graphics blah blah You can set one for content meetings Content marketing social media graphics and blah blah you can set up a different sign up form for each one And just with a quick short code you can put that at the bottom of every blog post or there's a plug-in You can pull into Wordpress will actually let you just do a little drag-and-drop menu at the bottom and put it at the bottom of that post Just depends on if you feel like you're if you feel like you're plug-in heavy You don't want to lose anything else you can just use the short code if that makes sense Some people don't like to add plug-ins they get some people have like this rule like 10 plug-ins only And if I go to 11, I have to lose somebody else You don't have to necessarily do that But if you are like that then go ahead if I owe me do you can just use the short code Do you have a question about convert kid? I know I did real short with it So I had a client who's a vegan consultant so that she sells Magnetics water filters vitamin say sure so if you if she posted things about Magnetics sure and she could use this to direct them to a link to a list to mention No, not now this actually does the email marketing to it's a full email service, so it's not MailChimp No, you don't tie this to another one. This is its own hole It's a full email system. It can do drip campaigns can do everything. It is not free There's no forever free like MailChimp. Okay, it's out of them all. I think it is very affordable But no, it's the full system. That was a great question Yes And then she can have another one on filters But again, even when you're still supposed to have everybody double-optim so just be sure your list is recent and that they do So want to hear from you when you do that. Yes, you can You can But as with anything if you're pulling emails that you got five years ago, don't do it Please tweet to me. No to Frank at FpCorso or if you want to tweet to me if you thought I did an okay job or you know passable passable, right? You can tweet to me and I'm go tweets go So is there are there any other questions about other things you can ask me about other blogging tools that there's one You want to ask about I'm happy to answer. I'll let you know if I've used it or never used it And yeah, that's just what is your name? Mally Hart Mally Mally Hart And I'm really sorry about the slides that I will I'm gonna run I've been doing this social media So people have seen me I've been in the happiness bar pretty much the whole conference except when I'm speaking So I'll be there. I will upload the slides immediately since we have this problem so that you can actually scroll through them And that's excellent sure and what you have to do to base this over time You have the base on how many followers you have already to so yeah And they're all different because you know Twitter tends to be faster. You'll get more shares Wait, they won't necessarily have read it Okay, really important because that's true. Yeah, so you have to sit different goals for yourself So it's kind of like you know when you go to the gym, you're like, okay I did three push-ups today. I got three shares today So then you have your goal for four push-ups or four shares tomorrow. So it's that kind of thing It's personalized, but you can actually set up in your Google Analytics You can set up custom things for social sharing too So you can if you want like the real you know the specifics And you want to check on yourself like buffer has simple analytics So you can see which one's the most popular so you can see like what the topic was that got shared more than others And on hoots. We don't have that kind of stuff too Okay, but you can't actually set up serious specific on each post itself You can set up an audience but that post itself and we're talking about some serious Google Analytics stuff there You probably need somebody who's a Google Analytics pro to help you set it up perfectly But you can set up specific things to watch for it Increasing traffic, I would say social media is a grateful for increasing traffic But you have to be on a social media channel that you enjoy being Don't try to put yourself on all of them thinking you're gonna increase traffic and do a Excuse my language half-assed job on every one of them. You have to go in a whole heart in so pick one you like If you have great visuals on your site Pinterest I know everybody thinks it's a site for ladies, but it gets great conversion for articles with good images Doesn't matter what the topic is really we had a legal firm just had these like kind of Blame but really provocative statements, and they've got their great biggest refer was Pinterest so other things that would be Here's some other ways you can do stuff go and Comment on other blogs it tends to cause people to go and want to comment on yours is kind of a super cool thing It seems silly, but it works now you have to pick and choose you want to comment on your Main competitor sites, maybe not the peers here's an issue that can be a great way to increase traffic In taking part in conversations on social even if you don't have a lot of stuff to share People will want to check you out if they see your handle showing up in social media They'll go and click your link want to check you out, so other than that We can talk later if you want to we can talk Yes, ma'am. I could ask that just be yourself. That's absolutely true. That was my talk yesterday Yeah, be true to yourself don't pretend to be anybody else Anybody else? They get the blogging He has a toolkit his blogging toolkit PDF is Frank Corso not me Slash pull kid. I'm sorry. I didn't realize there's another slide. I thought that I thought that sort of thank you for saying that Frank Corso You