 If you want to pump your body and expand your mind, there's only one place to go. Mind pump, mind pump. With your hosts, Sal DiStefano, Adam Schaefer, and Justin Andrews. In this episode of Mind Pump, we never get anywhere. Yeah, another random one. These are my favorites. We can't tell you for the first 42 minutes, you get to. What did we talk about? The first 30, 40 minutes, we talked about ax and buttholes. Oh, we did. I was working on my phone and I overheard you guys talking about women masturbating and that's what made me. Oh, the double standard. Yes. We talked about the double standard of masturbation. We talked about, you talked about how you like to shave your butthole and your friend who likes to wax it. Not exactly how I said that, but okay. Something like that. You'll find out in this episode. We talked about the missile warning thing that happened a whole lot. Holy fuck, man. It's real bad for everybody in Hawaii. That was scary. We talked about Apple bringing $350 billion back over to the US. And we did some awesome speculation there. We talked about the legalization movement for magic mushrooms. Recreational, oh. No, the legalization movement for magic mushrooms. All right, and weed. And yeah, cannabis gets already happening. We got into Nestle too. We talked some shit about Nestle a little bit. What's going on with them? Yep, yep, how they bought a big organic company. Is that good or bad? Some people are angry. Evil motherfuckers. We gave a lot of behind the scenes business stuff today too. We talked about podcast. We've got a lot going on right now for the business. We got a lot of traveling ahead of us, a lot of programs that are coming out right now. We've got a free program running on. That's what we got into. It really got into the workout, the 30 day workout on YouTube that we're giving away for free that's there right now. If you go there to our channel, but we talked about the programming that went into it, why we put some of the stuff in there. There's a lot of mobility work in there. We talk about neat and how important that is and tracking that versus just trying to do extra cardio. So some cool motivational stuff in this episode. Some good information on those of you who are following the 30 day program or those of you who just want to continue on your fitness journey. It is January so people tend to just get started in January. It's a great episode. And all of your entrepreneurs too. You got a lot of business stuff that out in this conversation. That's right. Nuggets in there. Buckle up. Also this is going to be dropping in on Sunday which is so Sunday if you're listening to this or after it is January. That means you still have time to get a free mind pump. T-shirt. Who doesn't want one of those? These t-shirts are made with 100% pure diamond. Whoa. Yes. These are diamond shirts. Just kidding. That would be very uncomfortable. Yeah. Imagine that. Put on a diamond shirt. I think people like soft stuff. No, it's made out of soft material. I'm not quite sure. Is it cotton? Is it like a blend? It's like one of those silky, you know, cottony. Is it llama fur from the underbelly? Velvety. The underbelly of a llama. Incredibly soft. The inside of like a rabbit ear. That's the fur that we get that fur and we made this shirt. Anyway, so you get a free t-shirt. And if you enroll in any of our bundles, any of our maps bundles, now the best maps bundle, the one that is for the most serious of you, those of you who really say to yourselves, I want to get in shape. I don't want to fuck around anymore. Do the maps super bundle. It's one year of exercise programs. So what that means is you enroll in the super bundle and you have 2018 set up for you. You know what exercises to do, how many reps, the tempo, you have exercise video demos. So you can go into the program. You can watch Justin, Adam or myself talking and demonstrating the exercises. You have blueprints. It's all phased. What that means is every three to four weeks, your workout focus changes every two to four months. It's a completely new program. So you never get bored. It progresses you all the way through. It's everything you need to get your body in the shape you want to get it to. And it's a year's worth. So it's a lot of information. It's available at MindPumpMedia.com. Right now. I really want to change that. So I'm not fucking around bundles. I never know the lyrics to songs. Really? Yeah, I think it's because I just listened to the. You just listened to that beat. To the beat. Bob in your head. Yeah, and then I realized that I don't know the lyrics. Then you're like years later. Reciting some socialist propaganda or something like that. Damn it, you got me again. How did they do that? No, I don't even know the words. I'll be years later like, oh, I love that song. And then I'll start to try to sing it. And I'll be like, I don't know a single word. You find out later. I don't even know the chorus. It was just about some creepy, rapey guy. Remember that song by the police? Which one? I'll be watching you. Yeah, it's kind of creepy. It's like one of the best songs. But like that guy's total creep. Yeah. Yeah, girls like it when you tell them that, huh? Yeah. Yeah. I'll be watching you. Hey, I'll be watching you. You have a camera on your phone and your computer, right? That's cool, because I'll be watching you. Can't you see that you belong to me? Stop, you're making me uncomfortable. See, if you're saying it like that, it'd be obvious. You would know for sure. Like, this is uncomfortable. But he says it in such a, but yeah, he's all melodic and nice about it. Right. You can say poetic. You can say anything if you're melodic. Yeah. And nice. It's true. You know what I'm saying? That's a formula. It is. It is. It's a formula. There's a lot of songs like that, right? Where later on you listen, you read the lyrics and you're like, oh, shit. They're talking about terrible stuff. What else is like that? Some songs are obvious. Remember I Touched Myself? Oh, yeah. That's pretty straightforward. Yeah, you know exactly what she's talking about touching herself. Yeah. Because she says it. I'm listening to. So many times in that. Do you remember when you first heard that when you were a kid? Such a big deal. I Touched Myself. I was like, oh my god. Yeah. Girls do it too. She said that. Remember the first time you figured you found out girls masturbated? Mind blown. That was like. Like what? It was crazy to me. I was like, well, why aren't we all just having sex then? Well, because I don't know if it was like this for you, but like growing up with your friends, you would just say it like you're doing that on the weekend. Like, I'll just be jacking it and whatever. You know, like you just throw it out there like you're doing. And I wouldn't even, that wasn't like the plan for real, but like you would just say it like it was a thing. Yeah. Yeah. But girls don't do that. But girls don't do that. I don't think they do. Do girls do that to each other? It's like, ah, I'm just DJing a little bit. You got to message us. Yeah, let us know because I have no idea if girls tell each other. Yes. Spin in the right. That they masturbate. And maybe if they. Adam woke up. Oh, that masturbate? That conversation perked my, or peaked my interest. Because imagine. I'm sure you got something to contribute. I know why. I know why women don't talk about masturbating with each other. I know exactly why. Why? Because God forbid a man hear that. That is a dangerous. Yeah. You don't want to be a woman. Like the hounds have awakened. Yeah. You don't want to be like, you know, to your friend like, oh, yeah. It's like a bat signal. Yeah. Like tonight, I think I'm just going to go home and masturbate because guys be like, what? Tonight. I don't know. They're in like coffee, like talking about it. Like every guy starts like, here's what I hate about masturbation, not the actual act of it, because that's enjoyable. I hate the double standard. So let me explain what I mean. If you're a guy, double pumper, if you're a guy and you're doing your thing, right? You're making love to yourself. Whatever you want to call it. Jacking off. You can't call it that. And it's not love. Yeah. I'm not aggressive. I never asked you. You're still the only one I know that masturbates in front of a mirror. It's usually angry. You're still the only one I know that masturbates in front of a mirror. Hey, me and you are very similar, though. We are similar. You look at it. You look at a picture of me. I look at me. We both look at the same thing. Sal has two mirrors. He got one in the back. He's on that level. That's terrible. So no, listen to the double standard, because you guys are going to totally understand what I'm talking about. If you're jerking off all on your own and fucking wife, girlfriend walks in on you, for sure they're kind of skieved out. For sure they're like, what are you doing? That's fucked up, man. Because if we switch that around, if you- It's like Christmas. If you come home one day and you open the door and there's your girl, like spread eagle with a vibrator or whatever, for sure you're not going to be like, ew. You're going to be like, oh. Like I have a whole bag of groceries. I'm like, goosh. The milk explodes. You know what I'm saying? So funny you guys decided to go with this inappropriate direction for the beginning of our episode here. Yeah, because we never do that. Yeah, I never do that. Last night Everett comes home and he's talking to me and he's like, hey man, he's like, you ever had your butthole waxed? And I go- Wow, that's a roommate conversation. Wait a minute. I said, no man, I've never had a wax. I said, I have shaved it for a long time though and take care of it, right? And he goes, sure. He's like, oh no, no, no. He's like, you got to get a wax, dude. I've got this girl now. She waxes my butthole, man. You got to wax that whisker biscuit. Yeah, he's like, no, it's amazing. This is killing me. And Katrina chimes. She, Katrina's there too, right? So we're all sitting there having this. This was literally last night. We're having this butthole conversation. And she's like, no, no, he's not into that. You get to anywhere near his butt, you know, he's super, it'll turn him off as of him again. So it's not a big deal to me, dude. I like to keep it cleaned up and trimmed, but I'm not really big on the waxing there. How was it for you though? And he's like, oh no, it was fucking amazing, dude. It's so great. It feels so awesome. Bro, you got to get in a weird, you got to get some weird positions for that. Yeah, you got to like have that person like manually do that. Oh yeah. First of all, first of all, how do you, okay, so I understand you keep, you know, take care of yourself and trim your butthole, but how do you know you're doing a good job? You look at it in a mirror. Who, me? Yeah, you. Just got to kind of feel you right through it, huh? Yeah, I, it is a few, if you need some weeds. Oh, that is sick. I don't think I've ever seen mine. Oh, you haven't? No, I don't think I've ever seen it. It's hard to see anyway. Yeah. I've tried. I don't think I've ever looked. I'm trying to think right now. I'm trying. I can't see it. Oh, if you bend over in front of a mirror and spread your cheeks, you can see everything just fine. Well, you got to get a real low mirror. Yeah. I can't see it. It's a pie. I don't know if I want to see it, you know what I'm saying? No, I don't. I think it's good for, I know. That's not an angle I look good at. I don't look good from that angle. I haven't seen it, but I guarantee it's not cool. I'm cool with being unfamiliar. I think, I think if more people did that, more people would understand why I'm so adamant about the white thing. Why you're so anal? Yeah. I'm so anal. What if you look? What if you look and it's like you see something like crazy? You know what I'm saying? Like something unexpected. You know what I mean? What if you look like, I don't know. Some brown goblin just coming. An eyeball looking back at you. Ah, they're on to us. Twilight's on me. They're on to us. We must move now. It's like a finger with a claw coming out. What the fuck are these little guys? Yeah. How long have you been in there? Hey, buddy. I feel like there's gotta be a company that's come up with some sort of like at home kit because that's, to me, that's what we do. At home butthole kit? I think what really keeps me from doing it because I don't remember how old I was the first time that I decided to attempt at shaving it, which was a scary first time attempt. Definitely not in everything. You don't want to cut yourself. You don't want to change the sound of your farts and everything. What? What do you think? It'd be like super streamlined, you know? You know, poops are better. What? There's less resistance, dude. Yeah, how much hair do you have, dude? I would, bro, I know you're a Sicilian as much as mine, dude, if not more. Well, how is it causing resistance that you have a net of hair that's wrapped? Like it shouldn't do that. I feel like the hair shouldn't get in the way of your poop coming out. You would think that. You would think that. Damn, you had some tangled up stuff. It's like a Brillo pad. Yeah, it's like a cheesecloth. Listen, it's like a Play-Doh machine, you know? It's gotta get through. Once you shave it, you'll know, you know where you trim it, you'll figure it out, you'll go, oh, fuck, Adam was right. Oh, that was great. You had a star and a spaghetti. This seems so much smoother. You did it like spaghetti. Even wiping and cleaning is easier. Wiping and cleaning is like, man, super. I use one less wipe of toilet paper and one less baby wipe when I go that route, too. Because the hair is just, there is none. Yeah, hair makes it difficult. There is none. Now, do you have, I don't know. I don't know how hairy you are. I can imagine. You're a relatively normally hairy guy. I think I, I'm not very hairy at all. Normal, normal. That's what I mean. If you were looking at the spectrum. Like, I don't have like hairy arms. Like, I don't have like a burnt Reynolds chest. You and I are about equivalent hairiness. I would say that, or you maybe a little bit more. I'm actually not that hairy, especially when you consider where my family's from. I'm actually the least, actually I'm the least hairy Italian in the world. No shit. So anyway, but if you're like, God, what's up? So like my girl, I call her the hairless wonder. She grows, she doesn't grow hair, actually. Only on her hair, on her head and on her fucking eyebrows, but she has, she's like, oh my God, I gotta shave my legs. I'm like, I don't see anything on your leg. She has no hair. My mom is the same way. My mom is hairless. Her arms have no hair. It's very interesting. Lucky for them. Very, maybe, maybe they're lucky, but maybe not. You never know. You might need it one day. Like, oh, because for what? Ice age? I don't know. Yeah, I'm not sure. I'm not sure. I think we'll be all right. Yeah, I think we're gonna be okay. I mean, it might be in, it might be out of style one day. Well, that's what, that's why I thought you were going with that. It's like the out of style. Maybe hairy, I just don't see that coming around. Hair's coming back. I don't know. It doesn't turn me off like it does, like it does to I think a lot of other people, hairiness. I mean, of course, if you're excessively and just weird with women. Jessica let her hair grow out on her legs, it wouldn't bother you? I don't think she can. She's got no hair, dude. I'm telling you, it's very strange. Dude. And it's genetic too, because her. That still was avoiding the question there. Okay, if she had hairy legs. Well, no, I didn't say hairy if she could just, cause I guarantee you you're wrong. She could grow some hair, it'd probably be scarce, but I bet she'd grow it. And at that rate, considering she has hardly, we wouldn't bother you. I remember this girl, distinctively in college, she played softball. And I was like, you know, trying to be like, hey, you know, I'm trying to date. And we were trying to like talk and all that. And she revealed to me like during season, like she didn't shave and she like proud of it. And she like pulled her leg up and it was just like blackness. Just like a full, like for, you know, furry leg situation. Did you lose all interest immediately? Beer. All right away. Right away. And a very attractive girl, but I can't, it doesn't work for me. See, I feel like. Isn't that weird though? How things like that. That was one thing I was like, no. Yeah. So that's, here's the thing, like obviously we're, if we're compared to other primates, we're fucking naked, right? We're the least hairy primates on the planet. But for a long time, most human evolution, nobody shaved anything and it didn't stop anybody from fucking, I think we've learned it. And I think it's in our, in our heads. You know what I'm saying? I feel like you could learn to like the other way too. I don't know. Very silent. You're, you're all alone on this one brother. I know I'm out. Yeah. I'm out too. I'm out. I'll see you later. You're on your own on this one brother. This is fine. The ones that shave. Hey, I'm gonna get a bunch of like hairy DMs. You know what I'm saying? Oh my God. I didn't know you were into this. So check this out, right? Leg lock your face. So speaking of, since we're on the subject, Pornhub, the, I don't know. I don't think, I don't know if they're the largest porn site online, but I know they're one of the most well known. Red to competes. Yeah. So that's another big one. But Pornhub always releases their statistics. So they'll show you what people are searching in different states, what happens at what times, what women are into, interesting trends. Very fascinating. So they released the porn traffic from Hawaii before, during and after the missile alert trap thing. So you guys know what happened with the missile alert, right? Yes, dude. Wait, wait, before you tell your story, I have to share it. And it's pissing people off cause I just cut you off. But how crazy is this? Justin, I don't know if you've heard it or not. Katrina and I are driving home on Saturday from Pleasant Tim. And the radio's kind of playing real light in the background. I can hear it, but her and I are talking over it. And all of a sudden I hear the boop, the warning, you know? And it's the missile warning. And I'm driving on the freeway and it's on the loop. It's going around a couple of times talking about how there's a missile on its way to Hawaii. And I fucking start to pull over the lanes. That's some scary shit. No, I mean, I literally got my heart, I felt it, I felt like lightheaded and scared to death and started pulling over. And then the radio announcers come back on and they're like, so can you believe that? That's what Hawaii went through. And then they're like, whoa, they're talking. And I realized that it wasn't real. But then I turned the radio up and I'm paying attention. And they talk about what had happened. And in Hawaii, that went on for 30 minutes. So that happened for me for five seconds. I pulled the car, was pulling the car over across the freeway, my heart sunk. Could you imagine being in Hawaii? The uncertainty of it, you think, is impending you. Bro, people were putting their kids down fricking sewer drains to try and keep them safe. People were crying. But here's what I think. I think if there's ever a mistaken missile alert like that, that you should get a free pass for whatever happens in the 30 minutes or however long it takes before they tell you, we're just kidding. Because if I feel like the world's gonna end, people might do some shit. You know what I'm saying? You might do some crazy. You might be with some person and you'd be like, look, we're gonna fucking die. Let's have sex right now. And they're like, just kidding. Let's knock one out. You know, they're like, just kidding. You're like, oh, fuck, man. I just had sex with a dude. I don't even know if I could. The feeling that I had when that happened, it was like nothing else had felt before. I really believed at that moment that was happening. Like I was looking at Katrina, my eyes got all big and I thought, what the fuck's going on right now? Like, I was scared. But it was so split. It was like five seconds. Imagine if you knew that, how you could take advantage of that, right? That shit goes off and you tell the person next to you like, all right, did you know anything you want to tell me before you die? What? Whoever was- Deepest darkest secrets come out. Whoever pushed the button, you know? Or whoever was- It was Hawaii. It was a state of Hawaii. The whole- It was their own department that does this. They totally fucked up. Was this a test? Or like a control? No, it was an accident. When you say they totally fucked up, there's gotta be, there was a person that hit play. There was somebody that pushed the button. Somebody sent it out. They gotta get in trouble. Yeah, so they fucked up. They tweeted like seconds after that that was a mistake, but they didn't send out the message till 30 minutes later. That's where they really fucked up. So they knew it right away. They were like, oh shit, we made a mistake and they sent out a tweet, but they didn't resend out a message until 30 something, 33 minutes later. And that's where they really fucked up. So back to my story. That's horrible. Pornhub. Pornhub right before, during and after. So they're showing what happened with their usage. So missile alert goes off. 77% drop in people using their site. Obviously people are looking at porn like, oh fuck, I'm gonna die. You know what I'm saying? Mid-jerk, mid-jerk, you find out you got a missile coming in the way. Oh shit. That's automatically like, I need to go to. Scramble to your pants up. I'm gonna go to Hedden. I don't know if that stat, if it gets better. Zipping their dick in their pants. I don't know if that 77% is crazier or the 23% that stayed on and finished. It's crazier. Well, I'm riding this one out. Well, you got two schools of thought. One school of thought is, you know what? I need to go to heaven. I gotta stop doing this right now. The other school of thought is like, I gotta finish before I die. I'm gonna finish. So, and this is below their baseline. So it's not. I wanted it. So it went, you can see, I'm looking at the chart right now. It was a huge drop immediately after. So 77% drop right away. Then right after the announcement came back, that oh shit, they cleared it up. They cleared it. We made a mistake. It went almost 50% above baseline. So not only did the people come back on, but more people went back, more people went off and there was a spike. You know? What does that tell you? I don't know. It's pretty funny though. I feel like that tells you like, a lot of people were like stressed out. Like, I need to unload some of the stress. Release. You know what I'm saying? Get distracted real quick. How funny is that, right? That's crazy. I know, it's fucked up, man. I thought that was nuts though. I mean, that's a crazy fuck up, dude. That's terrible. Absolutely terrible. I'd be terrified, especially with kids. If that happened to me, and you know what I can achieve in 30 minutes? I could fucking fly to wherever my kids are in 30 minutes. And that's what I would end up doing. I would go through sonic strength. Bro, I'd go through red lights. I'd run someone over on accident and be like, fuck it, I gotta get to my kids. I'm sorry. Like a lot of credits. That's why I said. You're not gonna stop me. If that shit ever happens again, you need to be forgiven for whatever happens after 30 minutes. Isn't it interesting though, if you think of War of the Worlds, and you think back then, that was exactly what happened. It was a pandemonium because people actually believed, they believed that the aliens had landed and were taken over. So a lot of people don't know that. My uncle shared that story, dude. He said it was crazy. So that was on the radio a long time ago. I think it was like in 1940s or 50s, where they were reading the story, the War of the Worlds, which read like a news report. And people who tuned in after the beginning, where they said we're gonna be reading the story, tuned in, didn't hear the beginning and thought it was a real news report. And there was panic and pandemonium in cities everywhere. Now, ready for the conspiracy theories? Conspiracy theories are this, that it was a way for government to test to see how people would react to something like that. And then they could always say, oh, we're reading a story. Kind of interesting. Which also makes you wonder, what about like that famous crash, right? Was that like around the same timeline? After that, the one in Hindenburg? No, no, no. In Nevada, the alien. Oh, area 51? Oh, I don't know. I don't know when that happened. But the more conspiracies on the Hawaii missile. Roswell. Is what if that was another test to see how people would react and respond? You know what I mean? Who knows? Who knows? Pretty fucked up though. Some people putting kids down there. Would you say down drains? Yeah, so like, yeah. Cause you know, it's underground. So people were like opening, you know, what are those called? Manhole covers and just throwing their kids down there. Like hide down here. Yeah. To imagine that kid, dude, you're traumatized for life. Like not only that, like they just watched the movie it. You know? We all float here. Mom, I don't want to go down here. Oh shit. That'd be horrible. Cause you're forcing them down there. That's fucking terrible. So more, more news. I got some more interesting news. Do you hear about Apple? Yeah. 350 billion dollars. They're going to repatriate here in the US. That's a lot of coin. There's some speculation as to what Apple might do with a lot of this money. Well, I also was reading that. It won't be as much as we think it is too, because of what they owe taxes wise. 38 billion. Yeah. So I heard it's not, it sounds really awesome, but it's still going to be billion dollars, they said minimum. You know what I'm saying? Oh no, it's a lot. Cause I read some of the stuff that, what's his name? Cook. CEO of Apple. I'm talking about Tim Cook. But there's a lot of speculation in terms of maybe Apple might buy a large company. The speculation, there's rumors of Netflix. Are they pulling their efforts out of another direction as far as like China and that market? They're just taking money they had. The way that our tax, corporate tax structure was before, which was terrible. So dumb. It discouraged companies who earn money overseas from bringing it back over because they get taxed twice. So they just kept it overseas and that's all it was doing, just sitting over there. So now that they can come over here and not pay nearly as much as they thought as they were supposed to, now they want to bring it over here and reinvest or whatever. And so some people are speculating like Netflix. Some people are saying, what if- They're gonna make an offer to buy out Netflix. Yes. Did you imagine that shit? I mean, that would make perfect sense. That would be crazy. Another one is magic leap. Amazon's already been whining dining them. Another one is magic leap that they would want to buy the company magic leap. Yeah, but that was the one that member, they were talking about that. I don't know if it was the guy from the hustle or not, but- It's the VR thing. Yes, it's the one that has holograms and it's all smoke and mirrors from what I've heard. That's what it kind of looks like. But that'll be crazy because they're estimating that could equate to like something like 20,000 new jobs. Well, that's rad. That's rad if that's the case. You know, if it really boosts, you know, like work like that for us. It's always a good thing because they're gonna use, look, we own a business. We know what you do when you have more money. You end up, you don't necessarily pay yourself more. You end up trying to reinvest and grow or whatever. And that's a lot of money. And you said it to me, like, who cares? Even if you were to pay yourself more, that's more money that I would take and go spend into our economy anyway. So no matter what it's finding its way back into the economy, it's better. People spend their money, but if they earn it and they risk, they face the, you know, the consequences of losing it better than if somebody else did. Cause that's, I mean, all the hardcore left that hears this news keeps telling me, oh, that's just, now they're all getting more money for the CEOs. You know what's funny about that? So before the tax news came out and before, you know, when Apple had their $350 billion overseas, we got nothing. We got no tax money for it. So now they're bringing it over, they're paying way less than they were, that they could have before, but they're still paying now 38 billion. It's still new money. So we actually fucking win no matter what. There really is no complaint. So suck it. And then some more cool news here. So you guys know, obviously California now recreational marijuana legalized recently, which is kind of cool. I was talking to, who was I talking to? Someone outside of here and they were saying how there's a dispensary next to their house and it was a medicinal dispensary and they just walked in there the other day and they're like, anybody can go in now and just buy stuff. Fucking, right? What a trip, right? We're now for us. It's legal, recreationally legal. So now that the dispensaries have made that move the other direction then? I would assume all of them did, but we're right here. I would assume all of them did, but I don't know. I haven't even been in one since then. So we should go check it out. You can literally go in and if they are serving recreational, because I don't know, right? I would imagine some, would some dispensaries just want to be medicinal? Yeah, I wonder. Or would they want to serve both? I wonder. Because the way that it works in a lot of states where it's legal is if you have a medical marijuana card, you don't pay nearly as many taxes. So you go into a dispensary, you show your card, it's medicinal, so it's a much lower tax rate. If it's recreational, you pay more in taxes. So the way that the dispensaries work in other states, which I would imagine would be the same thing here, is the dispensary would cater to both. You have a medical card, you go in there, you buy it, less taxes, you don't. The funny and irony of that is that anybody can get a card. So it's like, spend five minutes, get your card real quick, and then now you save yourself taxes. So I think everybody will end up probably going that route. Probably, probably. You know, news too, did you guys see that Nestle bought some big organic company? I think for like $2 billion or something crazy. I saw that a while ago. So Nestle making their way into organic too. People get pissed off about that. I know. Because they say Nestle's evil and they don't like their practices. That's what my boy was telling me. He was like, oh man, I love that organic company and now I'm never gonna buy their products. I'm like, listen dude, they're not gonna taint it. They're not gonna go fuck with it. What they know, what they're doing is they're leveraging. They're leveraging the fact that organic is going in that direction. It's Garden of Life. Yeah, that's a big organic company. It's a big one and I like their products. What they'll probably do if they're smart is they're gonna go in and buy it and leave it alone. Exactly, they wouldn't even put their name on it. Just, and I think they're hedging. This is profitable. Here's the thing, organic and natural is marketable now. It is, consumers are demanding it. It's a growing market. It still hasn't reached where I think it's going to. So it's a very quick growing market. So you're gonna see these companies get consumed by Coca-Cola, by McDonald's, by some of these large corporations who really these corporations, they don't have, here's what people need to understand. Companies, of course, people who run companies can be evil and all that stuff. No, they wanna make money. They wanna make money. That's it. And so they're gonna look and say, oh shit, everybody wants to buy organic. Let's just invest in that direction. Now I can understand, you know, the, if you look at a company, you don't like their practices like if Monsanto, who I think has done a lot of pretty shoddy shit with crony capitalism, goes and buys a company that I really like. I may choose to not buy any more of those products as a protest. Like I'm not giving that fucking company any more money. I don't like the way they do business and you're totally free to do that. And you're totally free to do that. So if you really believe that about Nestle, you have every right to say, you know, fuck you too. I don't know that much, but do you have anything bad to say about Nestle? I mean, I love chocolate milk. Yeah, it's some of their, well, it's a large company. It's way bigger than just that. But they have done some interesting things in business. I don't know enough to form an opinion, but I do know that they're typically named one of the bad ones, right? But I know enough to know that I'm not gonna necessarily listen to that, because sometimes you get in and you read about it. Was it this, yeah, I'm trying to think because I think there was some kind of like story about the CEO absorbing a lot of like the natural spring from somewhere and like kind of building and like tapping into a well, you know, from miles away. Yeah, there was something, I don't know if it was Nestle. I'm pretty sure it was Nestle, but there was this race to like sort of own all of the natural water they could to kind of like repurpose it as bottled water. I don't know about that. That was some story I heard floating around, but you know what I mean? Let's, again, these are all stories. Oh, you know what? There was a story about one of their baby formulas. I can't remember exactly what it was. I remember reading it. Nestle does baby formula? Bro, Nestle's a massive company. Well, no, I know that. Bro, they own. They own, I mean, I'm looking at Gerber, Powerbar, Oh, Nestle owns Gerber. Beasel, Alpo, they own dog food, they own water companies. I thought Gerber was, what's the other Johnson and Johnson? Gerber and Gerber is under Nestle? Oh, I did not know that. Nestle's a massive company. They did something with baby formulas in the 90s where they were pushing a formula. They were telling people to take, to do the formulas that are breastfeeding. There was something that was bad about it or was unethical and people didn't, it was really bad the way that they did it. And I have to read, do more research on it, but I remember reading about them being like, yeah, that's kind of fucked up. So again, best thing you can do if you don't like this shit, don't buy their shit anymore. Don't buy their stuff, don't buy anything that they own. And they'll have to change, right? Or the company will lose money and they'll have to sell. But what I was gonna say is about the marijuana being recreational is now there's groups that are popping up, that are pushing for the legalization of mushrooms. Mushrooms is the marijuana is pretty much, I don't wanna say one, I don't wanna say that war is one because you still have Jeff's sessions who's fighting it, but it's kind of like the tide is already so big and that and then so much momentum behind it that we don't need, I don't think we need as much pushing for legalization or at least the decriminalization of marijuana, but mushrooms is the next big frontier. There's groups in California and groups in Colorado that are pushing for decriminalization and legalization of mushrooms. Now, if you, I have no experience with psychedelics myself, but when you do the research, they're actually remarkably not dangerous or toxic. I'm sure they're dangerous in terms of you could take too much and then get some psychological damage, but they're not dangerous in that sense. And then there's all the science coming out about how beneficial it can be with therapy. So with doctors and stuff like that, personally, I think, I think it's stupid to throw people in jail for doing nothing but doing something to themselves. I think it's fucking ridiculous. So I'm happier than shit to see that, I feel like the ball's starting to roll. We're starting to see the war on drugs start to get reversed a little bit, which I think is a very good thing. So. No, no, I'm excited about that. Yeah, we'll see about it. I just found that I was, yeah, I was right. There was like criticism for the Nestle CEO saying that at a context, in some kind of interview, he said that they were trying to pin that he said that water is not a human right and that it should be privatized. Well, so here's a funny thing about that. If you own a lake or you own a spring, you own that, I mean, you own the water. Yeah, you own the land. You own the land, you own the water. Right. So, I mean, water can be either depending on how we use it. I just remember seeing that and then that was like this big, you know, of course amongst other, here's the thing with human right. People confuse, if people confuse human right with it's good that we do, we have it. So like, food. Yeah, I guess that's no different than somebody having a bunch of apples on an apple tree on their farm and then people thinking that they should, they have the right. Like clean ownership. Yeah, like people have a human right to food, right? It sounds good because we want people to have food. And I definitely think we should work out ways to get people food, but it's not a right because a right requires, a right cannot, you can't have a right that requires somebody else's labor. For example, I can't say, I have a right to healthcare, for example, that's a human right, healthcare. Well, that means I have now a right to the labor of doctors and nurses and hospitals, which means now that I own them. So you can't really do that. Now, is it something that's desirable? Absolutely. So to say that water is a human right. Now, if somebody owns land, and I have a right to not only your property, but I have a right to what you produce from that property and how you give it to me. So you can't say it's a human right, but you can say it's something that's desirable. Human rights have to be inalienable. They have to be something that are yours no matter what. Like I have a right to speak my mind, requires no one else. That's a human right. I should be able to say what I want. I should have a right to worship whatever I want. I should have a right to my body. Like if I wanna do something to buy body, it's my fucking body, I should have a right to it. You know, that kind of stuff. I should have a right to defend myself. That's my own right. Like I should be able to, doesn't mean I have a right to a gun. I don't have a right to a gun, but I have a right to buy and possess something to defend myself, which would be that gun. So people confuse that all the time it gets. I'm like, God damn nerves. When people say that, because you don't have a right to, you have a right to pursue your own life, liberty and happiness. You have those rights. You can pursue those things. That's your right, but you don't have a right to somebody's stuff or to somebody's work. It just doesn't work that way. So then all in all, we're okay with the Nestle C CEO. I think so, yeah. I'm not, I'm not endorsing anything. Mine pumps not throwing shade on them. Not yet. Not shade, not anything. Not yet. I'll do a little bit more research on that. We'll look into it. I remembered that. I think it's just cool to me. I think it's just neat because we've been talking now on this podcast for almost three years. And we talked about the merging of health and wellness and you see, I know you're seeing when you start seeing massive companies like that that are investing billions of dollars a year now into other organic companies. Dude, it's so cool. Once we all demand it, you see what happens. It's so cool. You know what else has been cool? We've been talking about this, but the obviously podcasting, all the digital spaces are exploding, like they have been for a while. But what I find interesting now is how big companies are now budgeting podcast marketing. Like it's part of their marketing. Well, the funny part though. It's crazy. And we're dealing with this right now. I just did a post on our forum asking for like some of the best mind pump episodes to share it out. A lot of these big, they don't know though. They have no clue where to start because there's just. It's new. There's not a lot of analytics around it. So much green grass. Itunes, hordes, all the information and analytics that we don't even see that much of it. What do you think is gonna happen? Now that, here's my prediction. Oh yeah, companies are coming in. You hope things like, and I don't know Doug would know this better than anybody because he sees Lipson on a more regular basis. Do you feel Doug like Lipson has evolved and continued to provide deeper analytics or has it pretty much been the same since we started? They've definitely updated their analytics. Now understand that all these different podcast apps, including iTunes, are taking from the same feed. So what we're not getting is our subscriptions through iTunes. They won't give you that. They do not give that to us. However, we know how many downloads we're getting across the board. Here's what I think, because I think what we're starting to see is the beginning of big money being invested into podcasting. We know this personally, there's not much we can talk about because there's kind of stuff behind the scenes. But now companies are talking to us and they're saying to us, we've budgeted this for podcast advertising. It was never like that before. Before we had to convince them. It's finally catching their eye. It's catching their eye. It's limited real estate, which means the cost to advertise on a podcast is only gonna explode, which is good news for podcasters. And I think it's gonna draw more people to podcasting and make it grow even more. But also, as more money, as more excitement and stuff surrounds podcasting, I think companies are gonna start to provide better and better analytics because they're all gonna wanna figure out a way to put good pieces of it. Yeah, you wanna see who the top performers are on multiple levels. That's it. Oh, I'm excited too. And it's only good for us when we see things like what happened with Facebook the other day, which is, I mean, that probably flipped a lot of companies lives upside down for the day when they heard that news because that's fucking a lot of small businesses that use Facebook as their main source of advertising. It's crazy the power, right? You get the platform and you just boop, you just turn on the dime. You know, and sometimes I feel like we're lucky that we didn't, I know a lot of guys and girls that are in a position that we were in building a company and they built it around that because the last five years, it's been the craze. It's a pretty solid bet. Everyone's talking about, oh my God, get into Facebook advertising. It's so much cheaper than Google AdWords. It's the way to go. And so people have built businesses around that. And man, it's confirmation for us that, man, it's you wanna make sure that either one, you're on enough platforms that you're not held hostage by a third party or create something yourself to where you have full control. And right now we have that. I am scared of the day that they could potentially change. But the exciting part is the way it will change, it'll change like this. It'll be iTunes who decides to be a dick, right? It won't be Lipson or anything, that'll be iTunes. And we wouldn't be that fucked. We would just move all our people, we have Spotify, we have Stitcher, we've got- Podcast Republic. Yeah, exactly so. We could even do it on our website. You could even do it on our website and it'll be that easy. But when you talk about things like Twitter, Instagram, Facebook, if you are somebody who is building a business around that and that is your main source of advertising and marketing your business, that's a scary place to be in and even if you're making a lot of money right now, you gotta be thinking forward that what if. Look at it this way. Video has been bigger and grew faster. Oh, YouTube, I forgot to use YouTube. Yeah, so video has been bigger and grown faster than podcasting has. However, I think now the wave is gonna start to catch, it's obviously catching up with podcasting because it's replacing radio and all that stuff. I think we're gonna see the emergence of major podcasting networks. We're already starting to see a little bit of it, but you're gonna start to see big, I mean, once the money starts to flow in, it's gotta happen, right, like radio station. It's already happening. So I had the pleasure of getting to talk to Fox Sports One CEO. And he got, he was a friend of Brendan Obendezio's. He hooked us up. We talked for about an hour on the phone. Really nice guy. And this was when we first started Mind Pump and just gave me all kinds of, kind of behind the scenes information about how they use podcasts for advertising and marketing. And what they do is I think at that time when we were talking, they had fight it in the kid plus about 20, I think he said 20 or 30 other podcasts that they have the rights to or that's part of their network, quote unquote. And what they do is then they can go after like huge companies like Coca-Cola, like we're a brand like that and say, okay, they count their total volume. So they can say, we've got... Well, no, we're gonna hit this many. Yeah, we have 100 million listeners per day spread out over 25 podcasts. And oh, if you want mostly women, we have these two podcasts, get 85% women between these ages. Oh, you wanna, this is your demographic. Okay, well, we have these three podcasts. Oh, I definitely think that's happening already. I mean, you have companies like Fox that have been doing that for several years now. It's exciting because podcasting still is and it won't be like this forever. Okay, I promise you. But still is an easy way, it's easy to get in. It's very accessible, it's very low barrier entry. Almost anybody can create a podcast and post it up there. It's still is relatively, you're still in the beginning of the explosion of growth. We're just seeing the first, the beginning of the wave, but it's nowhere near as big as it's gonna be. Think of all the people that listen to radio and talk radio. Podcasting is not there yet, but it's gonna be there soon. And when it does get there, it's gonna be very difficult. At that point, it'll be hard to break through. It'll be harder to get in. You might have to go through a network. I don't know exactly what it's gonna look like, but right now is a great time. It's a great time to get in and pursue something like that. So I always encourage that because I like seeing people try to get their voice out. You know, I just did an interview. God, I feel so bad. I'm gonna forget the name of the podcast right now and I'm trying to shout our boy out here. Do you remember the name of the podcast? I know you got interviewed by this guy too. Don't put it on me. I'm referring to Alt Radio. I mean, he's changed his name, but it was Alt. Thank you, Doug. So there's your plug, buddy. So I just did an interview. We got all we talked about what was business and the direction of podcasting and all that. Well, we talked a lot about that on that interview. And I'm super fascinated with where it's at right now. But also there's a part of me that's a little bummed out because I kind of know that what will eventually happen. I think what will eventually happen. Once there is enough people and enough revenue in here, someone's gonna get their grubby hands in it and that's when it's gonna get tainted. The question is, how long until then really? Cause we're watching this happen with Facebook and YouTube right now. And even what, what do you think's gonna happen with Twitter after all the fucking Dick Talk, you know? Well, you know, here's the thing. For sure, regulation and restriction will come in. Well, so Facebook and YouTube are by far the dominant platforms for what they provide. Podcasting is still, although iTunes still dominates, it still feels up in the air to me. You know what I'm saying? It still doesn't feel like, like anyone that controls like the podcasting world. So I still feel like there's a lot of players that may, you know, may enter the market. So it'll be interesting to see right now iTunes. What do you think the biggest mistake you see people that are trying to enter the market? Cause we're seeing a lot of it right now. We know. What do you mean a lot of people trying to become podcasters? Yeah. What do you think the biggest mistakes that you see people making trying? Sound quality is number one for sure. I listened to a lot of podcasts that just get started. I've been interviewed on a lot of some of these, you know, new podcasts and you used to be able to get away with shitty sound quality, but it's not, it's not going to work. So get a room that sounds good and a good mic. What do you think, Justin? Yeah, I think trying to pursue sponsorship too early and you know, really, really trying to like make their show all about like feeding to some other agenda other than, you know, what their message is and like not finding their message yet. This, that's what I talked about on this interview is that I feel like too many people get it, get into it already with a company that they're trying to push, market and sell or they get into it, they start getting a little bit of momentum and they're already trying to sell something. And I was just sharing with the kid that did the interview that, you know, one of the things that if you, if you didn't listen to Mind Pump since the beginning, you may not know this, but we went well over a hundred episodes before we even tried to monetize anything. And in fact, the way I remember all of us turning that switch on, it was when we had so much demand. When people were like asking us for certain things, then we did, but if you put your energy towards building your community and adding value to their lives, like what can I do to provide value on a regular basis to an audience that keeps them coming back for more? If that's where your energy and focus is, then the money will come later. But I think a lot of people don't get into it like that. They hear, oh, podcast is exploding. It's a great medium for sales. It's great for advertising. There's all these things. Fuck, I'm gonna start a podcast. I got cool shit to say. Well, then you can also organize it around what your audience already wants, you know, instead of like you hand selecting these sponsors and trying to like, you know, figure all that out about how to make money. It's more of like building the community. It's getting, you know, feedback and really being in tune because it's a very intimate type of a platform, you know? Yeah, we're naked right now. Yeah, I mean, always, you know? It's like people want to know day to day like what's going on and, you know, we have this like ongoing conversation and relationship, you know, that's just kind of the format. I think it's gonna be, I also think it's gonna be more common to see podcasts that put out multiple episodes a week and less common to see podcasts do infrequent episodes. Well, that only makes sense. Well, yes, I don't know. That's a good- You know why I'm saying that right now? Because I've heard now several times and recently from a very large company, very, very large company, that one of the things that they liked a lot about us was that we put out so much content that we were in people's ears so frequently. So I could see that being a benefit. I also can see that how people can overdo that and suck. Right. Just put out shit. I think he's like ramping up to that. I agree and disagree. I think we already have examples of what it will mirror. Like when you talk about that angle, you're going with advertising. I mean, we have TV shows and TV, we have like a news channel every single day, same time, everything, so that feeds to what you're saying. But then you have your favorite sitcom that you watch that's every Tuesday at 7 a.m. or 7 p.m. or whatever time your sitcom comes on, that it's only once a week that people still come back and tune in. I think to that point, the most important piece, and I was telling this kid that, is consistency. Whatever you decide to do is being consistent with that so you've trained your audience that this is when I'm coming back on, you can expect to get a new episode at this day, this time, always. Well, so here's what's interesting about that because I'm trying to think, because we're so conditioned, I'm conditioned to, when I used to watch TV and I knew the days and times that people would come on or shows would come on or on the radio, when I knew at this time it was this radio show. But Netflix, when they release a series, they don't release one episode at a time at all. They release the whole thing, and what they've noticed is way more viewership. They're not losing viewers. People are binge watching like crazy, it's a thing. And what we noticed even with our show is, remember, we were afraid, like, okay, we're gonna go to five days a week. Are we gonna be too much? Are we gonna lose people? No, people, if they like you, they just want more and more and more. I'm sure there's a limit at some point, but it's interesting, right? Like, how can that be applied to podcasts? Okay, so I got you for that. And this is why some of your best podcasts, as far as downloads and listens, even way more than Mind Pump is, is the ones that tell these murder mysteries and they tell stories. And that was something when I remember when I was talking to that. Those are the top, top podcasts. To the Fox producer, and we were talking about Fight on the Kid, and he was talking about our show. Serial and all those. And what he was saying that he really liked about our show that has a similar quality of Fight on the Kid is the storytelling of their lives. And people, they want to listen to it like that, where it's, you know, they feel like, you know, oh, I just heard what Justin and Sal and Adam said yesterday and they said they're going here to do this and then they want to hear a recap on that. That's what keeps them, keeps people coming. And it's current. Yeah, that's what will make someone binge too, like where you'll sit down and you'll listen like 10 in a row because you have the time of that time. You want to hear the story, you want to hear it all come unfold. So I think your best podcasts are the ones that have these murder type mysteries. And I think the way we improve our craft, and we've talked about this openly, and you guys know we share with our audience everything. So something that we've talked about improving our show is making sure that we're always staying as current as possible. I mean, when we first started, we used to back load tons of episodes so that we had time to travel and time to work on things and it just makes sense to do that. And I know a lot of podcasters when they... It's weird, you can hear it when something's still. Even if we don't reference something that just happened, you can hear it that it doesn't have the same flow because we're in a mood, we have an energy, and it just, you can hear it in the show. And then all of a sudden it's like, something changed and it's only because that's an episode that we recorded three weeks ago that we dropped in the middle. Yeah, totally different voice. It's really weird. It's very interesting. That's the, I don't know if you want to call it the art or the craft of what we're doing, but I think that does make a big difference. And it's funny that Brendan Schaub said the same thing. Yeah, yeah, great advice. He said the exact same thing. Yeah, I think that was when I asked him what the biggest mistake that he sees podcasters making, that was what he said was right there. That's what it was. Not being current. And he's right, because when you listen to their show too, you're hearing about their lives and what they just did yesterday and what they didn't, you know what I'm saying? So you tune in wanting to, oh shit, he's going to go do this tomorrow. I can't wait to hear Brendan talk about that when he gets back on. So I think that's something that we continue to improve on with our craft and what we do is to include the audience in what's happening within the business and our lives while our next moves. Right, while also sharing everything else. So that being said, and talk about sharing our next move and the business and what's going on, excited about this whole 30 days thing that we're doing right now. On YouTube, it's getting some steam. It's getting some traction and our subscribe rate on YouTube has gone up quite a bit and 100% think it's because of that. Yeah, the last five weeks, it has been compounding every week. We average anywhere between about 100 to 150 subscribers every day on a pretty regular basis. That went from 100 to 150 to about 150 to 175, to 175 to 200 to 250, to now 300 to 350 subscribers a day. We are now averaging since the 30 days, which to me is just a great testament to that people are enjoying it. I'm getting great feedback from it. It's helping a ton of people out. I was excited for that because I felt like it was a perfect time in January. You get so many people that overdo it when they first start and then coaching them through that process. Well, I think as a user, it makes a lot of sense, right? It's something that's presented good information, but it's something I can actually follow and do consistently for a good amount of time, a couple of weeks to a month. Yeah, it'll live as a series. Yeah, it's a series. It's like, you can count on the next follow-up video and it's gonna have everything outlined for me. And they seem to grow. You can almost see the sequence of how people are watching them. People are definitely watching them in order. Like that first video is already almost at 10,000 views. The other ones start to, they hit 1,000 pretty quick, but then they start to trickle in. Almost like you can see the people moving through. The questions underneath, people are really engaging and asking lots of questions. It's really cool. I'm really happy that we did something like this because I mean, we have programs that we have put together and that we sell. Those are the maps programs. Obviously, if you listen to the show, you know what we do, but we always talk about like, we wanna be able to do, can we give people something without them having to pay that's got some value that they can follow without devaluing our main source of monetization. Cause let's be honest, we need to do that in order to operate and run our company. And this was... We understand college students are like, there's just people that wanna get up and go and have something and this is perfect. And not only that, but it's like beginners. Like would it be? Yeah, yeah, yeah. I look at it like that. I think this will become a staple tool that people can use to lead them into any sort of program, whether it be ours or somebody else's. It's a great way to get you back into the swing of things being consistent, making sure you're addressing mobility, hitting all parts of your body and not overdoing it when you first start. So I really see and what I'm excited is to have it live on the YouTube channels so people can access for free and they any, cause let's be honest, we know we've been doing this for a long time. As much as we tell people that you don't wanna be on or off the wagon, it fucking still happens. It still happens. And it still happens to most people. So if you're that person, it's not something- Sometimes you need a little buffer. It's not something for you to beat yourself up over. It's part of fucking getting better and growing, learning, it's all part of the journey and process. And so because of that, this is a perfect way to kind of start everybody. And then what I'm excited about what we're doing on the 30th this month is we're gonna do a live webinar so people now can watch what happens after the 30 days. And then for the first time ever, we're gonna get into detail of what type of person. So the buyer persona for each one of our programs. So if you've gone through these 30 days, what program is best for you to go? Yeah, where do you transition? If you've been consistent, you've been following it, you feel good, you're like, okay, now I want something longer, more detailed. I want my goal is maximum strength or my goal is fat loss, my goal is performance or I'm experienced or I'm super beginner, I have pain. We're gonna go through and kind of show you where to go from there. But it's interesting, we programmed, when did we write the 30th this workout that we put up on YouTube? We were in Tahoe. Was it in Tahoe? So it was an interesting challenge because we had this idea, we sat down and we said, okay, if we're gonna do a 30 day workout or whatever, we wanna give some people something to do every single day. You don't wanna do a video that says rest day. But of course people need to have time to rest and recover. And so the way we programmed it out is I think it's amazing, we start you off very basic, we progress you through, we start you off with like compound upper body exercises, then we go into mobility exercises, then we do in the compound, lower body exercises, then we do more mobility movements, then we do isolation upper body exercises, then we do more mobility, then we do isolation leg exercises. And then as we go through, we slowly progress and add volume, add exercises, add reps, whatever, so that you can literally follow it from day one till the final day and progress the entire time. So I'm really proud of the actual program that we put together with that. And it's the first one too that we started to address neat, right? Cause we always talked about like when I actually coach somebody and I've never seen it, maybe there's a program that exists out there that where someone has actually programmed neat into their program, I've never seen it. I think it's something that it only makes sense for us to include in our programs going forward because it's how I coach. When I coach somebody and I'm training a client and I'm teaching them movements and exercise, I'm also talking to them about the rest of their movement outside of their exercise. That's not exercise. Right. And that's what neat is. It's all the activity you do that's not exercise. It stands for non-exercise activity, thermogenesis. Here's why I love neat so much. Mainly because when you give people structured workouts, it is a harder lifestyle adjustment than if you just have them understand what their total activity is. Because now it's literally a part of life. Like, you know, I'm just here sitting at work. I should get up and move around or I'm vacuuming. Maybe I should move a little more or I should part a little further. A lot more simple applications. They could make micro tweaks instead of having to turn this big ship and be all in. It's also literally integrated with your life versus 30 minutes of cardio every day where I'm adding something to my life. I'm adding as 30 minutes. Because you're already competing with work and, you know, with family time, all this stuff. So that's always been the battle, you know. And people will make justifications in their mind not to get started and get momentum because of all these, you know, excuses and things. But yeah, if we can incorporate it into your lifestyle, way more effective. And what's cool is people can start to quantify and see, you know, we've all heard the adage, you know, park further in the parking lot. Take the stairs instead of the elevator. Stand at your desk instead of sitting at your desk. Everybody has heard that before, but everybody, it doesn't sound like much. I'll be honest, you know, when I first heard it, I thought that was dumb too. Like, okay, so when I park far away versus parking close, how much of a difference is that gonna make when I just get on cardio? The reality is when you count it and you add it up and you can track your neat, and we recommend people use step trackers, it makes a big difference. Huge. It actually makes a big difference. Huge difference. These little things make a big difference. I have gotten so much further with clients helping them with neat than I have. God, imagine if we knew this early in the early days of personal training. Yeah, it was, well, what the fuck? This is the positive side. So again, that interview I was doing, we got into tech. He asked me about the book here. Resistible, he asked me about what I thought about what he said and Andy Galpin say about wearables and tools and what it's really doing is it's training us to be oblivious to things kind of like the way navigation does for one of us, right? Like I have terrible sense of direction because I rely on this tool. But I told him I agree and I disagree. I see that side of it, but then I also see this other side to it that gives this whole new level of awareness to the client or to the consumer who's using the tool that we didn't have before. I didn't have that. You went on your client, you sit it down and I guarantee you guys will say the same thing I did. 10 or 15 years ago, sitting down with the client and I say, hey, what would you say your activity level? Would you say your sedentary, active? Yeah, nobody knows. I'm an average, I'm awesome. Yeah, they all say average or active or whatever. And then when you actually track and you see, you sit all the time. You find out that somebody who even works out seven days a week still falls under the sedentary category unless they have some sort of a job that requires them to be really active for most day. Because for most part, most people get in a car, drive to work, sit at work all day. This has been the time told like frustration of every trainer because you'll get, inevitably we used to get these clients that would like put maximal effort into every one of the workouts they would do with you and you would schedule it a couple of times a week. And you just have to realize like this is literally the only activity they had scheduled the entire week. And then you just figure that out. You're like, oh my God. And like how much impact can we really make in that timeframe? And so neat, like if we can actually track that now with steps and it actually brings in a new set of eyes. It's a tool, it's very similar to counting macros. I think it's the same thing. It's a very important tool of awareness. Now, can you depend on and become addicted to and stuck on this device? And now it's doing like what Andy Galpin says where you're not aware. Yeah, of course you can. Just like counting macros can. I can get to the point with counting macros where that's all I do. That's all I focus on. I never learned how to eat outside of that. I never learned how to live my life. And I've never evolved past that. You could do that with step trackers as well. But if you're in a state that most people are in, because if I ask most of you listening right now, how many steps you take every day? You have no fucking idea. No. I guarantee you're gonna- And most people are way off too. Way off. You're gonna tell me some number that you've heard, like I think about 8,000 or whatever. You have no idea. You're gonna be so off. So it's a great tool of awareness. And then once you track it and you see it and you can start to change and adjust your lifestyle. So you save yourself, okay, I wanna hit, here's an arbitrary number. I wanna hit 10,000 steps a day so that I have a higher level of neat. And you start to track what you do all day long. You start to notice that if I park over there and I take the stairs and I go for a walk for 10 minutes at lunch and I stand at my desk, I hit 10,000 steps. And if you do it long enough, you start to become aware of what that activity feels like. You start to become connected to it. And then at some point, you can start turning off the device and now you just live your life. Really, it's no different than tracking your food. It's the same thing. Do you know that I have a theory in the bodybuilding community too with all my competitors that are so attached to fasted cardio? That a big bulk of the benefits that they see from that has little to nothing to do with all the bullshit science that's been marketed to them to get them to do fasted cardio and a big majority of the actual benefits that they get from fasted cardio is simply the fact they now make themselves get up an hour earlier than what they could do because now they had to put this hour in of cardio that they weren't doing before. So mathematically now you add that much more activity. You're awake an hour earlier, so you're gonna kick start the mis-tabletism because you're now moving, right? So right away, instead of having a very, very low heart rate and minimal calories being burned because you're at rest, you're gonna kick it up just from waking up naturally already, so that's kicking up. Then you go over and you walk on a treadmill or an elliptical for an hour's time, you pay attention to how much neat you are doing that time, you're gonna get probably somewhere between 5,000 to 7,000 steps minimum, which is more than what the average American walks in the entire fucking day. So it wasn't the fasted cardio that shredded all the fat off you, it's that all of a sudden you decided to implement that into your lifestyle and you've been doing that now consistently for an hour before you eat and doing things. That is, in my opinion, the most the benefit is coming from it. Of course, come on. Fasted versus fed is splitting a hair that's already been split. It's that little of a difference. Right, but you know what I would make is what I would argue is a huge difference is sleeping in an extra hour versus getting up and going for a walk for an entire hour, compare those two people, and that's a huge fucking difference. Whether you're fasted or not fasted, that makes a big difference and I think helping people make that connection and then understand that and then how do I just create these- Well, they can organize it so it fits their lifestyle best. Yeah. That's powerful. It's the perfect storm, if you really think about it. If you learn and it's a process, it's 100% a process. It's a difficult process. It's a lifestyle change. This is why people have a tough time sticking to, you know, quote unquote, sticking to a fitness program or workout because it is a change in lifestyle. So your best bet is going to be to incorporate or integrate what you're doing into your lifestyle versus adding something on top of it. So if you're doing good resistance training, if you're lifting weights properly, that's already adding something. If you wanna throw cardio on top of that, your success rate's gonna go down. Now, if you do your resistance training, which should be the cornerstone, well, we talk about that all the time, speeds up the metabolism, strengthens the body, doesn't require a whole lot of time. You can spend two to three hours in the gym a week if you're just getting started, if you're more hardcore longer than that. But when you're doing your daily day-to-day activity and you're aware of just your movement but you're not necessarily changing your day-to-day, that now becomes a part of your life and it becomes something that becomes more natural. So now we're looking at the perfect storm for a lifestyle change. Now you're really only committed to some time in the gym when you're resistance training, which you have to do because you can't necessarily lift weights while you're at a computer or whatever, but you've got your improved meat, then you can work on your nutrition, take yourself more to an intuitive way of eating. Now we have a recipe for long-term success. It's not easy, but it is simple once you follow the plan and if you follow the plan, your chance of success is much higher. This is exactly how I teach right here is, because you're right, three days a week, if I can just get you to commit to three hours is all I want from you to get in here and lift some weights and then I'm gonna teach you how to implement better practices when it comes to moving more with your meat and that is something that is super sustainable for 90% of the people that have ever sat in front of me is, yeah, I can commit to three hours a week of just some weight training. You're telling me that's all, yeah, that and then what I'm gonna do is I'm gonna slowly make you aware of your days that you don't move very much and being more consistent with that and finding ways to increase your meat and then what I can do is great, once we've created a very good solid foundation and base, then when you've got that wedding or when you've got vacation in three weeks or four weeks, now I can intermittently use cardio to then ramp up maybe my results to speed up to get something because I got something in two or three weeks and guess what, because you weren't depending on that modality to get you there before, you're gonna see even greater results from it because it will send, it'll be a new adaptation. You're not used to all of a sudden getting on and doing hill sprints or doing something like that that where you're doing cardio for 30 minutes to 50 minute bouts, that's an incredible way to kick you out of a plateau. I remember when I first started paying attention to my steps and all that stuff, it's interesting how it changed my behavior because again, I'm not doing cardio, it's not scheduled, but I would find myself being more productive throughout the day as well. Like I'd be sitting up like, you know what? Contributing more to the house. Yeah, I'm gonna get up and fold some clothes or I'm gonna get up and move over here and do what I had over there. And all of a sudden I'm just moving more, but I'm doing more stuff as well. You have another motive behind it too. Oh yeah, oh yeah. It's just like, oh God, you know, these chores where it's like, no, like I'm literally being more active, I'm moving, I'm up, I'm not sitting down. And when I'm sitting down is when, you know, nothing's being accomplished. One of my favorite things about the program that we put online though, honestly the one on YouTube are the mobility sessions because we've put them in a program and it's part of a workout, I feel like we're introducing a bunch of new people to exercises and movements that they've never seen before. Right. You know what I mean? A lot of the prerequisites everybody skipped past. Everybody ignores mobility. Well let me give you a little inside stuff that you guys will appreciate then along those lines of feedback. So Katrina has got, I think eight people at her work are following it. And she sent me a picture last night of one of her coworkers husbands, you know, doing the mobility sessions in the living room. So his iPhone was out in front of him. He was in the 90, 90 position and he was doing the mobility stuff. And she told me that her, his wife walked over and said, are you doing your mind pump stretches right now like that? And he's like, it's not stretches, they're mobility. What that made me realize was like, that's such a great point because there is still this stigma for men and doing yoga type stretches and like not every, a lot of guys are like, nah, I'm cool with that. Hey man, I was guilty of it. Like I was way more drawn to the word mobility than I was. Yeah, like being all yoga. Let's talk about the importance of that. I mean, because yoga's been around forever, stretching's been around forever. The importance of it has been proven for a long time, but understanding mobility and how it's similar than also how it has even more benefits than just static stretching. And it is a much cooler term for men to use and throw around than doing. It's got a little more sport kind of feel to it. You know, like warm up-wise. And that just kind of confirmed that for me, like hearing that from a consumer who's not really like knows a lot about it. Hey man, as soon as guys realize that they improve their mobility, they'll build more muscle, more strength and they'll move more effectively. They'll have to attach it to performance. Then all of a sudden they're like, I'm all about it. That's a big ship though. And I like to think that we're part of helping steer it and move that, you know, because you don't, how many bros or big meathead guys do you see in the gym get down in a 90-90? Definitely to the bro community. Yeah, have you ever, have you ever walked through gold and seen some dude over 200 pounds in a 90-90? Never, never, but that guy, I know I'm that guy. I know how bad I need it. And it will become hopefully cooler to do because more and more people will become educated on it. Once you do it right, once you've done it and you do it right and you do it like consistently for, no joke, couple weeks, seriously. You do it consistently for couple weeks, mobility sessions, you'll, you won't go back. You'll do them one time consistently and at the end of that you're gonna be like, oh, this is a game changer. This is a game changer. Now when I squat and deadlift, I feel it so much differently. You gotta be kidding me or now when I do this shoulder press, I can come down so much further with the bar. Don't you also feel too that we're like by focusing more on mobility and we've all sort of experienced this that, you know, all these excess tools for self-mild fascial release, you know, I've been pretty much irrelevant for me. You know, I've just, but you still see like, that was the thing before. Well, you know, if I'm gonna do my workout, well, I'm just gonna roll and then like it's a process. It's like a ritual. Like they have this like very specific ball that can do some deep, you know, tissue grinding with versus like, if I just go through a nice mobility priming session, you know, a flow session, whatever, you know, it's gonna have so much more, you know, benefits. That's actually a great point that the mobility, one of the great, I guess, benefits or features of mobility work as it requires no equipment. Yeah. You can do it anywhere, which is cool because, you know, if you're following the 30 day workout on YouTube, you are working out every day, but you're not in the gym every day. You're actually in the gym every other day because every other day in between is a mobility session. You do that at home. It's a 30 minute session you do at home and we're teaching people how to treat them like exercises. They're not the static positions, right? You're doing reps and becoming connected to these new ranges of motion. So I'm very proud of the program and everybody who's following it. Again, on the 30th, we're gonna have a webinar. We'll answer some questions. We're gonna go over what the next step is for you based on your experience and your goals. We are going to have maybe some special offers on that day for people also transitioning, but it'll be cool. It'll be cool. We did a live webinar a long time ago. We got a great response from it. So I'm excited. I'm always excited to get in contact with people live. No, I am too. So if you haven't already checked out the workout, it's on YouTube. You can subscribe to our channel, Mind Pump TV, but we post a lot of other stuff on there as well, aside from the workout stuff. We also do a lot of exercise demos, interviews and quaw or Q and A episodes on that channel as well. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at mindpumpmedia.com. The RGB Superbundle includes maps anabolic, maps performance, and maps aesthetic. Nine months of phased expert exercise programming designed by Sal Adam and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints and over 200 videos, the RGB Superbundle is like having Sal Adam and Justin as your own personal trainers, but at a fraction of the price. The RGB Superbundle has a full 30-day money-back guarantee, and you can get it now plus other valuable free resources at mindpumpmedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes, and by introducing Mind Pump to your friends and family. We thank you for your support, and until next time, this is Mind Pump.