 I told people, some people say I'm good at marketing, I said this man's better. Well, that depends on who you ask. My opinion, I think you're the marketer of 2017. And now they make you one, and me one. Who's going to turn and who's won? We were talking earlier about marketing techniques. What's your philosophy that's made you stand out from the crowd? My philosophy that make me stand out for the crowd is I do it my way. I trust to believe the way I'm doing it and I'm just doing me. So it ain't no big deal about it. So when people throw hate at you, what's the proper response for somebody listening? The proper response for somebody listening is as long as they don't stop you from doing what you do, don't worry about it. What if they have haters? They're going to have haters. Any time you're in a limelight, you're going to have 50% of people like you and 50% of them. You're not going to please everybody. And you're not going to have everybody hate you because some people are going to be like, you know what? I like what they're doing. I like what they're doing, but you're not going to please everybody. But if you get stuck on having haters be like, oh man, I don't like that guy. As long as you ain't doing nothing bad and have no bad vices, you're fine. As long as you ain't hurting nobody and doing nothing stupid, keep going forward. Yeah. For people listening, one of the questions I've had, the philosophy of how you've raised your sons. Right. How is it different from the crowd? It's different from the crowd on the way every parent is different from your other. Some of them are the same. But if you believe in the way your parents and your kids stick with it, if it's good. How did you do it different? I did it differently. It's not even different. You know, it's the same as a lot of people. It's just I'm in front of the camera and my boys are successful. It's a lot of other kids that's successful in some other things. I need parents to get behind them. But the fact that my boys are all super talented, that means I spend a lot of time with them. And I got behind a passion that they love. And when you do that, you're going to come out pretty successful. I think the unique thing is sometimes fathers have pushed their kids like the Jackson 5, but the kids don't love the father back. But I can tell your sons still have the connection to you. They still have the connection because it's not even about being overbearing. It's about having fun. If you make this fun to your kids from day one, I ain't saying wait until they get to making some money and say, oh, now it's fun. It's not even about the money. It's about my boys having a passion. This is what I say the key to life is. It's doing something that you love to do and you happen to get paid for. You want it. Because after you've made so much money and you bought everything you wanted, what's left? You don't have a passion for none. You're just sitting with a lot of money. Guess what? Now you got some bad advice to say, you know what? I need something to get me over this. I need to drink. I need to smile. I need to do something to give me a hug and say, oh, this is it. Yeah. Boys ain't like that. My boys is on one goal to be the best players in the world. So your son, what do you tell him now? He's playing for the Lakers. Lakers are doing better than they've done in years. The Lakers are losing right now. They suck right now. And like I said, it's a very fixable problem. Here's the thing, man, the fix is let my boy play. He's a special player. He's always been on winning. If you're losing now, you keep getting all these losses, but he can't win a game if he's just sitting on the bench. And then they bring me in with five or six minutes left from the fourth quarter to talk about how they're going to save us. If you look at how many games they didn't play it already this year, look at how many games Lonzo has started the fourth quarter and ended the fourth quarter. Now, we've seen this story before last year. They didn't get enough wins. There's a reason we're doing the same damn thing over and over. Let's get a guy who everybody, all these tickets and all these people here, they see a year to see one guy. And I say who they're here to see. Because they was here last year and they weren't coming like this. You bring my son to the table and guess what? I ain't about that losing. And I ain't scared to tell people if you're dribbling too much pass the ball, if it's people in front of you, pass the ball. It's very easy to sub, not sub blindly. This is when you're sub. You're tired, sub. You're not doing your job, sub. That's how easy it is. It's not going in there with a preconcerved notion like, I'm going to this guy play 10 minutes, five minutes, I'm going to bring him in at the three-minute mark. You don't even tell the floor the game. Every game is different. So if you want to get a guy in there for four or five minutes, guess what? Maybe you don't play this game. You get up by 20 and you play 10 minutes the next game. So don't get stuck on, here's what everybody's saying, that the kids are young. OK, I want the young kids. You give me a bunch of young pros. I would rather be better than this on the fact that I'm 50-something years old and I know the game. But if you guys have got 30, maybe not experienced enough. Maybe stop telling about the players that you're so young. And maybe it's the coaching that experiences you. Yeah, nobody don't want to say that, but I'm saying because I'm 50 years old and I know the game. You give me those guys, and I guarantee you there being a much better position than this is. Because you're not playing the guys, you're not getting the best out of a lot of people. It's just like you get your Rolls Royce, man, and you're going to have a 10-inch dude tuned it up. It's going to look like a beautiful car. The Lakers are a beautiful franchise. It just, if you don't have the right smart plugs in that thing, this is a waste. You just got a bunch of young kids running loose. You don't want to get the best out of none of them. Because the system right here is not getting the best out of so. He can make every pass on the court. He can make everybody effective. But when he takes off and you want to play fast, if I look back and I play, let's say I got my boy playing a game, if I got four people behind him, four people behind him are four of y'all coming out. Because you ain't running fast enough. Why are you jogging behind him? Tell him we get ready to set up a plate. Sprint to the end so we can throw the ball ahead. If we want to play fast, we want to play slow, walk up, man. We got 12 different people taking the ball out. I don't need one guy taking the ball out. You know which one it is? Whoever the slowest one on the team taking that ball out. But you're not going fast, it's simple. And now I don't have these four guys, every time they score a bucket on half, who going to take it out this time? Who going to take it out next time? I didn't fix all this stuff, man. Just played around my boy. He's been successful all his life. Now to get here, and the thing they want to say is, oh, he's a rookie. Oh, we different up here. This the NBA. It's freaking basketball. It's not that hard. Sometimes less coaching is the best coaching. You think they're overthinking it? They're overthinking it. It's not even about just letting them play. Sometimes you got to tell guys that you don't want to tell. Hey, stop all that guy being dribbling and trying to do your moves. I know that you make four buckets in a row. But it's going to play on any game. You're trying to go one on one. You're going to lose. And if you've got three guys on court that are scores, they're going to go one on one and you're going to lose because there's no more team flow. And I'll tell you what, you've got two guys playing against each other. You got Brandon playing against, what's the other boy named, number zero? Who's one? Who's one? Because they both trying to get their points up. They both trying to get their points up. Where that moves? The last question that I have for you. Most different. Did you have one? If you had to leave a one paragraph for the world of advice that you learn in life, what's that one paragraph say? The one paragraph I would say is whatever you do, you've got to suffer the consequences, whether it be good or bad. But do you, do you, if you're a killer or a man, don't try to be, when you get caught, be soft now. If you're going to be true to yourself, whatever you do and suffer the consequences, some of them are good, some of them are bad. But to be true to yourself. Tell them about that big ball of bread. And he's a good friend. With the social media hand guy right here. He doing his thing.