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Published on Apr 23, 2013
Every year the Royal Institute of British Architects selects a handful of cutting edge design studios to partner with stores on Regent Street for a series of large-scale installations representing the brand's aesthetic.
This year the partnerships were: Topshop and NEON; Karen Millen and Mamou-Mani; Jack Spade and Carl Turner Architects; Ferrari Store and Gensler; Esprit and naganJohnson; and Moss Bros and AY Architects.
For the first time in this expressive annual initiative, WAN joined the architects on their journey to uncover why partnerships like this are so important for London and the architecture industry.
Filming by Jim Stephenson, Edward Bishop and Steven Carr; Editing by James Forryan.