 IT, FIT and ITIL are complementary and they can be used together very well. ITIL is the most widely used service management practice out there today, used by many operations and support teams. However, with the emergence of new practices such as agile continuous delivery, DevOps, but also cloud management, traditional service management practices have been challenged for their relevance. In this new digital reality, we have to focus on end-to-end workflows, collaboration with the business, automating IT activities, enabling full service lifecycle management of planning, building, deploying and operating IT services. To remain relevant and grow your personal value, you as a service management practitioner need to understand the bigger picture, how everything fits together. And that is what IT for IT can help you with. IT for IT provides a blueprint for a modern IT operating model, helps you to combine ITIL with new modern practices such as DevOps and continuous delivery. In a new digital enterprise, IT management is becoming a critical capability. You as a service management practitioner can become a critical asset. If you are able to combine your ITIL expertise with new modern ways of thinking about an operating model, combining IT for IT with ITIL. Using IT for IT and ITIL together, you can prepare your IT organization in this journey to manage the new digital enterprise.