 Live from Las Vegas, Nevada, it's theCUBE at IBM Interconnect 2015. Brought to you by headline sponsor IBM. Okay, welcome back everyone. We are live in Las Vegas. This is theCUBE for IBM Interconnect. Go to interconnectgo.com for the social experience. Go social. New theme this year. Everyone is in there. All the VIP influencers that are led by Veronica Belmont. theCUBE is headlining there. We've got crowd chats, we've got all the crowd data. That's where all the socials actually happen. If you're watching this live stream, you want to go in and interact and engage. Go there. I'm John Furrier with SiliconANGLE. I'm joined by Dave Vellante, my co-host. Our next guest is Doug Baylock. GM, IBM Power Systems. Welcome back to theCUBE. John, it's great to be back. We'll have a chance to chat with you guys. We love chatting with you. Last time, Power Systems, Power8. All this is going on is a transformative market. Big stakes on the table for IBM. Give us a quick update on the report card. Are you happy with the results? What's happened? What's happening and where's the vector for you guys here? Yeah, great. It's been a busy 12, 18 months. In fact, you'll remember when we chatted a little over a year ago, we were sort of just at the cusp of announcing Power8. Before that, we were making promises goer, right? It was about, we're bringing Linux to the platform. We're bringing Watson to the platform. We're bringing KVM. Power8's going to be great. And then we started really bringing that to market in April of last year, right? With our scale-out servers followed by in October, our scale-up servers. But it's not just about the hardware. It's what those systems and solutions do to really help clients attack the big data problem and move into the cloud. And open power, oh my gosh. I mean, if you would have predicted a year later, we'd have 100 members of the open power foundation. So back up on that, let's just take us open power, where it was, what was the genesis of it. Just take us through quickly because the trajectory's been pretty impressive. Yeah, it has been really great. Adoption is, endorsement is, a barney deal, you see a few people hanging around. I really love each other. When you say that kind of adoption, just take us through the genesis and kind of how that's kicking up. So the genesis of open power started really back with an industry fundamental that the days of Moore's Law are gone, right? Which used to be because of technology benefits, transistors would shrink and therefore you get double the compute capacity every two years. That was the premise of Moore's Law. So really applications saw performance gains every generation of system. Laws of physics are now causing that to change. And what ourself, Google, Melanox, Tyan, a motherboard company, and then Nvidia saw about two years ago was it needed to think differently about application gains. So we got together and we said, you know what, it's going to take a community. And what does that sound like? That sounds like open source software. Why don't we open source the hardware platform for the next generation of cloud? And that's where it began the journey of the open power foundation. So over a year ago, we had five members with a vision. And now since then we've formed the open power foundation. We kind of had our coming out party in April of last year around that. And as you said, the membership has grown to over 100 members. But it's not just about membership. It's about real things happening in the industry. And what time table was that 100 members now over 100? Just a few weeks ago here at Partner World actually, we had our 100th member, a business partner sign up. So, and it's amazing, it's two and a half, two years, eight months, what was the time table? We formed the open power foundation in December, officially as a legal entity, December of 2013. And then here we are just a little over a year later with our 100 members. Industry significant names too, right? That's big. But as I was going to say, it's not just about membership. It's about what is the membership doing to innovate? So in that time period, you've seen us with NVIDIA and Melanox bring out systems to market that the Department of Energy in the United States have chosen for the next generation research labs. Things that will be deployed in 2017 to their fundamental breakthroughs in the way in which, you know, DOV, Department of Energy research will be done. So two out of the three national labs will start using the Power Roadmap with our partnerships of open power to progress forward. We've seen cloud wins in significant cloud vendors, besides the work with Google obviously that continues as chairman, with OVH in Europe, one of the largest cloud providers in Europe. And recently in December, Rackspace announced their intention as a member of the Open Power Foundation to start shifting from Intel to Power, leveraging new work around the open compute platform, bringing Power 8 into open compute. So at the end of the day all comes down to apps. It comes down to apps. What are you guys doing to sort of enlist that application ecosystem? Maybe talk about some of the changes that are going on. Yeah, so one of the fundamental decisions we made was to, as we bring Linux in a first class manner to the Power platform, to make it the same, the same, the same. So it's KVM, just like, you know, kernel virtualization across the Intel platform. It's little Indian Linux, a little bit gorepy, right? But what does little India mean? It means that applications written on Linux on Intel will now move without change to Linux on Power. And that's a huge opening up of the aperture. So my conversation with ISVs has completely changed, David, completely changed. It used to be a paid-a-port model. Now the porting's the easy part, and they're figuring out new ways to optimize around Power that gives them an advantage over their competitors. An example would be Redis Labs. Redis is very popular, you know, Key Value Store, no SQL in the cloud. They've optimized around Power 8 with Linux. They see a 24-to-1 consolidation benefit of the number of servers needed on Power 8 versus Intel Y, more memory. More memory, faster memory, faster access to data. So let's talk about that. Let's stand at business value for a minute. So I'm consolidating. That means I'm throwing, what, less cores at the same server? Less servers, less cores, less energy, less space, less people, less, less, less. Okay, and that ripples through to my software license and maintenance costs. All those things. It's huge cost savings. It really is. And again, 24-to-1 sounds like, well, you have one rack, but if you think about the cloud model, this is racks and racks of compute, racks and racks of data centers that people are deploying for these new data-rich applications. So when you can consolidate 240 to 10, 2400 to 100, that's a big savings. Well, I wanted to ask you about the apps, the workloads too. So you talked about, you know, gave an example of Department of Energy. A lot of R&D stuff going on, but there's big data too. That's right. I wonder if you could talk about what you've done with DB2 Blue and other sort of analytics-driven apps. Absolutely. And you hit it right on the head. The sweet spot for power in the marketplace is big data, whether it be delivered on-premises or in the cloud and now the software cloud. Why big data? It's the way in which the PowerA processor was designed for big data. So the kind of apps we're seeing clients look at is things like in-memory databases. DB2 Blue is a great example, which was optimized when it was designed starting three, five years ago for the power architecture, for the PowerA architecture. Ourselves in DB2 Blue had a great year last year in terms of new footprint placements, the placements or displacements of Oracle and other competitive databases. So that combination of benefit where we see 82 times performance gains, 82 times. When you can do analytics 82 times faster, it completely changes clients' business models. You know, that monthly report you used to do, you used to dread doing, you can now do it almost real time, almost daily, right? Because it's available to run that much faster. So DB2 Blue in-memory, big place for us. But also the unstructured data. When you look at, you know, MongoDB, I talked about Redis Labs, that whole sort of set of unstructured data structures run really, really well on Linux on Power. That is the sweet spot for PowerA. Well, Titch, I mean, that's a tailwind for you guys because ever since I've been in this business, people underestimated the amount of data that they're going to have to ingest and then now we're seeing the curve steepen. Steepen. I mean, it's early days still, right? Yeah, it is early days. So what's happening? I mean, it's amazing to me. People have said, I mean, even Spark, right? Spark is still going, right? People said Spark's dead, Power's dead, but now there's like a resurgence. Why? Why is that? Why are people looking for that alternative? Yeah, it comes back to, I started with this discussion around Moore's Law where, you know, Intel has been sort of on this path of, you know, they own, they believe they own the server market and they're the single innovator, right? They're the only one making GP out of the whole thing, right? But the marketplace is looking for best choices. You know, best choices as they look for how to integrate that stack around, you know, addressing the big data needs. Power's a great choice for that, right? But we had to change the way it was consumed. So you can still buy and will buy forever, right? A Power each server and the roadmap from IBM. But opening up the aperture through the OpenPower Foundation lets the ecosystem build out, right? So OpenPower is not just hardware companies. It's software companies, system companies, it's IO companies and it's clients who are sort of building out that ecosystem and star bursting the benefits of power. So that's a big business model. Big business model change, right? And really the only one out there with that business model. It's kind of similar to the ARM model, you could argue. Yeah, there you go, right. In terms of how we've sort of taken our, you know, the ARM model and said, you know, let's apply it to the enterprise space, right? Right. And so, okay, so you got that going. And now, where do you see this all going, Doug? Where do you want to take it? What's your vision? Yeah, so I think, you know, if you look at all we've done last year to transform the power business, we opened it up, we repositioned the conversation, we brought power rate solutions to the market and we did that in stages, right? We did the scale out first, one and two socket systems in April and how did that do? So in, you know, second quarter was a transition quarter, third quarter last year, we started to see single digit growth in our scale out space, fourth quarter over 20% growth. In fourth quarter then we introduced our scale up systems, our sort of large footprint entities, right? Much more of our traditional capability and that was a transition quarter and fourth quarter. So if I put it all together, I think 2015 is poised to be a great year for the power platform. We've got new trends of workload through the open play. We've got our full portfolio out there with the power rate for scale out and power rate for scale up and we're seeing, you know, wins as I described in Linux and in the open power foundation. So I couldn't be more excited where we find ourself coming into 2015. Okay, so if you had, so you got scale out systems, scale up system and the overall power platform, those are the key high level conversation. That's right. Mark, so you're saying, what's that for you right now, what is the top conversation you're having with customers? We want to try to join the conversation. That's what everyone says, join the conversation. What is that conversation right now that you're having with customers, with partners that is the most relevant? Yeah, so it really comes back to what we've hit on already. In fact, I'll reflect on my meetings from today and yesterday, right? Keep the quarters, come on. It really comes back to two topics which are top of mind for clients. One is they are all drowning in data. They're trying to figure out how do they get business value out of this volume of data that keeps coming at them faster and faster and do they have the right infrastructure to deliver analytics and insight around that data? That's one problem area that we are having lots and lots of conversations around and power is a great fit for. The other is the conversation related to that of do they deliver that services on premises or do they deliver that services in the cloud? And then the fact that they can now with software in addition to our other partnerships wins starts to deliver that power set of systems of engagement and systems of insight in the software cloud that sort of starts to stitch it all together from a hybrid IT. No one talks about how they collect the cash for that value that they create, but this brings up the good point. Systems of engagement, systems of record. Bob Paciano's going to come on tomorrow. He really kind of, you guys are the first ones to really nail this, decoupled, completely different. So big data, drowning in data. Data lakes are very powerful, okay? Smart people talk about the data ocean. Right, right. That's smart people in town for that. That's the cube. So we used to just because Google actually validated it on the top of the Google. So they were like, well data lakes are batch. They could be big like the big lakes, but oceans are unpredictable. You can predict some weather forecast, but you never know. You never know. Real-time in-processor analytics. So those two worlds are going on. What's your take on that? I mean, that's a big thing. How are you guys going to keep up with that for the customers? Yeah. So it comes down to, got to build out the ecosystem. You know, as funny as I've had the power strategy conversation with hundreds of clients over the last year. Honestly, I've never had a client say, you know what, Doug? I think your strategy for power is wrong. But at the end of that conversation, what they do say is, okay, I'm with you, Doug. Now let's talk about my applications. Where are my applications? Yeah, what's in there for me? How do my applications? Are they ported yet? Are they optimized yet? And the good news is we've made a lot of progress. We have over 1,200 Linux ISVs on the platform growing every day. We have hundreds of thousands of open source packages. But again, when somebody hands you a list of 1,000 ISVs, chances are right now there's still a few missing. And we're knocking them down one client at a time in terms of what's missing in that list, some from IBM, some from the industry. So the great news is we can see this building. We can see the momentum building, but it's back to the ISVs and the softwares. Without that ecosystem, you're left there with a great platform. You're in a cul-de-sac with no, you know. I've got to ask you though. So as a Patriots fan, it's good to be lucky. And it's good to be good. It's good to be good, yes. So you're good or you're lucky, it's sort of both. But so I've seen the stats. I've seen all the systems lined up. And Z is the most reliable, most available. And then power's right there next to it. And then sort of everybody else. Are the requirements changing? We talked about data, that's fortuitous, right? Or did you guys sort of deliberately, are you building things in to affect that change? I wonder if you could talk about that. Yeah, so as I sort of peel back the three systems we talked about. Systems of records, systems of insight, and systems of engagement. Underneath each of those are different system requirements from a hardware standpoint to be successful in those models, right? It's not sort of one cookie-cutter size kind of. It's the third one, systems of engagement, system of record. And systems of insight, right? Where the analytics runs, John. So if I think about each of those, there are different characteristics of how those hardware systems are built. You know, one example has been, as we've worked with these various cloud providers, they each have a standard for their data center. Each of their standards are different, by the way. Which is why it was so important for us through the OpenPower Foundation to enable this whole ODM market. So as we bring power to software, they're going to source servers just like they source x86 servers today. Not through my IBM, they're going to source it through the ODMs in Taiwan, right? But it's going to be their standard for how a software data center looks. Software data center looks. Rackspace, as I mentioned, a different standard. They have the open compute model. Google, they have their own standard, right? I mean, you just go to go down the line and standards are meant to simplify operations for a data center. That doesn't mean that standards across everybody. And I've got to be able to have power be in each of those standards. Part of that goes back to what's going to run on them. If you're going to run engagement applications in software, those are going to have different hardware attributes, different system attributes, then that system's a record that, you know, really the final version of the truth that sits on a client's floor, that they're not willing to let that data go. So I've known you for a while. You're not afraid of competition. At the same time, this industry is, it's the co-opetition question. What are those discussions like? Because it's really interesting. You're selling to cloud providers, you guys are going at it hard with software. We live in a really interesting business these days. In part, it's like a cartel, other times it's like this, you know, guerrilla war. What's going on? What are those discussions like? Yeah, so, you know, the thing they find with IBM is, I mean, we've been at this for 103-plus years, right? So, I mean, we've kind of matured our approach to how we deal with co-opetition. There's no doubt the cloud companies I'm working with, as I provide technology to them, some of them do see software as a competitor, but they're also all looking for ways in which they differentiate themselves. All of them having just a generic intel approach, that's not going to cut her for them in terms of differentiation. So, that's why having a different set of infrastructure that has more innovation through the open power community will allow them to differentiate themselves more. So, my view is, those who move with us faster will see a first mover advantage. Yeah, so put it out there and let everybody compete on the merits of their own sort of strategies, assets, relationships. Absolutely. And the more innovation I can help create through the community, the better choices that are provided to the cloud companies in terms of what markets are they going after, what clients are they targeting, and how do they take advantage of this sort of Lego approach to innovation. So, I want to have the open source discussion too. I mean, IBM obviously has a lot of credibility when it comes to open source, Linux sort of, I guess started it all, and we've seen a lot more since then. But open source and the hardware side's a little different. It is a little different. You mentioned ARM is sort of a similar model. OCP I guess is sort of an example. But so, how has that been? What have you learned? Anything surprised you about that? I think the only thing that surprises is probably what we knew already, which is, we're sort of always, well, who's going to take advantage of open source firmware? So, we've released the firmware that makes the PowerAid server run. And we said, well, who's really going to grab that? And now you say, well, all these ODMs in the Asian market who build servers are grabbing that firmware to customize it for the servers they're building for the cloud market. So, we basically validated what we knew already, although it's sort of new applied principles in the hardware spaces. Open source does win at the end of the day. Open wins, close loses. Perfect for the ODMs who don't have the development resource or the historical perspectives to really do that. Now, of course, open source, you get open source to expand your market, which is one of the benefits. The other is sort of reduction in expense, R&D expense. Well, and the other is security and confidence, right? Because it's completely transparent. There's certainly no shortage of discussions that we can all read and press headlines today about countries and companies that are worried about the IT they deploy and how secure it is. So, having an open source where it's fully transparent allows them to innovate on top of it, but also completely see what code's being deployed. So, the fact that it's not a black box, you're saying, is making certain factions more comfortable? Yeah, I mean, one of the successes we've had has been PowerAid and OpenPower in China. Right, if you think about things that have been formed there, China Power Technology Alliance, they formed a whole alliance around companies in China to leverage OpenPower because of the focus there on localized IT and security. It's a perfect fit for that market, right? So, if you think about OpenPower, really three markets. The cloud companies we've talked about, technical computing we've seen with our Department of Energy win, and other companies like that that'll be coming, and then the localized indigenous development, which we see in China is kind of leading that conversation. So, those really are kind of the three use cases around OpenPower. Cloud, technical computing, and localized IT. So, talk about the system of engagement. This is, I'm stuck on this in my head. I think this is a genius strategy. Insights come from all this. But they work together. Yes. What does that mean for a customer? Is it to the edge of the network? Is it internet of things? Right. Is it, what is the endpoint of engagement? Because the data's different, right? It's why we've been riffing on this whole ocean thing because it's not just the lake, there's a lot of real time stuff happening in memory. Right. It can be slow, fast. Yeah, so if you think about, and we've talked about this a lot here already at Interconnect, which is if you think about a sort of a blue mix application that's going to be kind of the framework by which you stitch together these rapid pieces, right? There's a tremendous insights into a client's existing database about their customer set. Their buying patterns, right? Their history of investments, right? All that stuff sits there, and they want to marry it with the world of social, right? They want to kind of take that history and mobile, right? All aspects of connected data, right? And so what we've announced is within that blue mix application set, you can now connect quickly to that backend through a set of blue mix connectors that rapidly expose that data, if you want, into a blue mix application that pulls from the history, that pulls from the records, a final version of the truth of the customer data with that social mobile world data that exists of sentiment analysis out in, as we struck the relationship with Twitter as an example around data. So it's a great way to kind of stitch these things together and create a whole 360 degree view of a customer. And that's a huge trend we're seeing, just bringing the transaction systems and the analytics systems together. And obviously you need a hardware platform to enable that. Well, you need a variety of hardware platforms, right? You still need the systems of record that are sitting on a client's floor today that sort of have their arms around, right? And then you need the engagement systems running in the cloud that can scale up and scale down, very rapidly, right, with full transparency to run those engagement workloads, which are different workloads. They're just connecting to the back end. You know, I was telling the story on my way here yesterday, I had to pay my visa bill. So at 30,000 feet in the air, I'm clicking on my tablet, connected the Wi-Fi and the plane and paid my visa bill. I mean, that's- And of course, I can be sniffing the signal on before because I have to the Wi-Fi, but then again, that's the security, brings out security in memory. Well, but you know, you got to have that secure connection. So the way it matters- The infrastructure matters, absolutely. So as you connect to the back end, you've got to have- You've got to be smart infrastructure, Dave. There you go, there you go. That's right, exactly right. Yeah, let's talk about IoT. I think the land grab is this engagement discussion because that data is changing. In fact, there are all kinds of geodata. Jeff Jonas is always on the queue talking about geospatial. The diversity of tsunami of data coming in at the edge is ridiculous. I mean, so I think huge opportunity- And that marriage with the data that exists. I mean, it's a great marriage point right there. Yeah, so how do I get the real time, get the old data from the data lake into this real time layer? I think it's a huge opportunity. I think it's going to be a great- I think you guys are on the right track. I still, it's wide open. I mean, it's not even- It's wide open. It's the first inning, in my opinion. Okay, cool. What's the coolest thing you've seen around the power rate, open power, power systems with customers that you can share with the folks out there? Anecdotally, it could be like use case, experience. Yeah, so a couple examples from two recent meetings. And you sort of know you've sort of got the starburst in effect. So I was over in China a couple of weeks ago meeting with a variety of customers and provincial governments. To my surprise, we're sitting down one of our partners there. We didn't even know. They brought out a whole, hey, we're going to launch this family of open power servers on power rate. Didn't know it, didn't know. It was coming. It was like, great. I mean, it's just- Since you're here, we're just letting you know. Yeah, sure. Thanks for coming, right? Thanks for the fly-by. And so, you know, it was an example, John, of how when you're in this community, things happen without you having to know about it. And that's what sort of creates new innovation. Another example was that, two weeks ago, I was here at Partner World. I was meeting with one of our largest distributors, who's a member of the Open Power Foundation, and they had a sort of new senior leader in the meeting with me who was asking me questions about open power. Before I could start answering, his own team started pitching to him why it was so important for them to be in open power because they could bring differentiation through package solution options. So they're excited. Yeah, so again, my two examples are making the point of this thing is starbursting out and it's starting to build on itself without IBM having to sort of shepherd everybody around, which is clearly the major success in my mind. Well, Doug, thanks for coming on theCUBE. Really appreciate it. Spend the time. What's your plans for this event? You back to back to back briefings, so you're going to watch it. You're going to go see Aerosmith? I am absolutely going to go see Aerosmith. You know, having grown up with them, it's, I think we all have, right? I'm really looking forward to that. But yeah, it's a lot of great climate meetings. A lot of great band here for their parties. So just FYI, awesome. It's a lot of great climate meetings. I've already had some. I can't wait to have the other ones. I mean, we really are hitting that stride here with power and I can feel the momentum, John and David, as we march our way through to 2015. It will be the year we grow. I can see that. You guys have taken a lot of hitting the press on the financial, but there's a transformation. You've got somebody to take a step back to go forward, but you know, messaging is great, but then it comes down to delivery. Like you said, everything's hanging together, right? I want that suit, it's on the rack. I want it by that, that. Looking good. Looking good off the team. Middle of the fairway. Now it's taking the next level. It's time to deliver the final results, but we're well poised after a really, you know, challenging year of transformation last year, but I think we're through. I think we've got the message out there. We've got the right offerings. We've got the partners engaged and excited and we've got clients coming up with bold ideas. Well, you put the pieces together. I mean, we were sort of rattling off before, Linux, Red Hat, KVM. Open stack for management. I mean, a lot of the pieces are now there. Right? So that's got to be satisfying. I mean, you help write a lot of the plans and strategies and you see them to come to fruition. So we were talking earlier. You know, when IBM takes some time, sometimes it takes a while, but when you guys focus, you go after it hard. People march on that line. Final question just as we got a little more time here when I asked you, just kind of as an industry vet, participant, IBM executive, been there, done that through many cycles. What's your feeling of the impact of open source? I mean, IBM has been involved in open source. I think we're going back to gen one. So I'm going to argue what gen one was, but I'm going to be 50 this year. So I remember those early days, you guys were part of that with Linux, et cetera. It seems to have changed the world, all aspects with open power, again, one data point. We were just at a big data SV, our event with Hadoop world. It's everywhere. It's now mainstream tier one. How has it changed the world from a business model impact? And how do you see it continuing? Do you see it's not stopping or what's your take on that? No, I mean, open power is a great example of how it's not stopping and finding ways to bring that open source software model into the hardware business. So, you know, new business models being created around this. And that's kind of the trick. I mean, yeah, it kind of starts around a technology idea of how to get sort of pervasive community adoption and innovation around it, but it's also requires new business models. And that's what we've had to do with open power, you know, not just the technology part, but how do we create that IP licensing model, right? That allows for derivative rights and derivative manufacturing and the whole open source of the firmware I described and what do you put in and what do you put out? I think, you know, we've at IBM sort of taught ourselves time and time again, that as I mentioned earlier, open wins and close loses. And we're seeing that example. And for a multinational global company like IBM to be so driven by change by open source, you got to look at that and think, you can't help but think like, you know, the movement of the decade or the century or the century is open source. I mean, it's just ridiculous how bad, how awesome this is creating disruption. You know, a lot of folks look at IBM and look at us and say, well, geez, you know, how come you guys can't do it all? I mean, that's just the world of IT is moving so fast right now with bold ideas under millennials, right? That are 20-some years in age. Why in the world would you want to say, no, no, I got it all, I can do it myself? Thanks for asking. You really want to open it up so that you get just this incredible swell of innovate, lift occurring, right? With economics. Well, Dave couldn't make it last week to our event because he got snowed in, but last week we made the observation, why are these new foundations working? Right. The old pure open source, like the red hats are pure as we all know that, but they admittedly sit on the cube. But that's never going to work. Some open source dogma could be, well, this is never going to work because we didn't do it before that way, J Boss or whatever it was. Right, yeah. But now they're working. So the thing that we're watching is, is the evolution of always connected mobile, social? Does that change its transparency equation? I think it causes it to move. There's no place to hide. I think it causes it to move faster. I think that's the reality check is when you have so many trends hitting you at, you know, at amazing speed, right? Data, cloud, you know, social, mobile, security, all those things coming at you. Man, if you try to do it in the troll traditional waterfall model, you're dead. You've got to experiment. You've got to move fast. You've got to do it with others. You guys, among other things, will be branded. Oh, they're trying to hijack something. But when it's done in the open, there's no place to hide. There's no place to hide. There's no place to hide. So that, and with the acceleration, no place to hide, it's truly in the open. So to me, I'm looking at that trend saying, hmm, I think open source concepts will escalate and change. So we're watching all these foundations. You've got one of them. And then you continue to build value on top of them. I mean, there's still plenty of room in this space for value creation, right? On top of open source. You see that every day on what clients do and what we do to take open source and then add that next layer of really industry oriented analytics around it, as an example. And we would always open stack, cloud foundry. Well, we didn't comment on yours, but those two in particular, when we saw it become more of a marketing program, we were like very, hey, you know, in the queue. Don't go that way. And what happened was, ship with code. Right. Technology, what you're doing, open power. That changed the game for. It's a game changer. You know, it's just changed the argument. Not the conversation. It really has. Doug, great to have you on theCUBE, as always. So this is theCUBE. We'll be right back. Doug Bailog, GM of the IBM Power Systems Division here in live in Las Vegas. I'm John Furrier, Dave Vellante. This is theCUBE in the Go Social Lounge where it's all coming together. Trending hashtags, trending stories, crowd chats, VIP influencers, and of course theCUBE. We'll be right back after this short break.