 And now I know that is like a very uncomfortable question to ask. 100%. I joke, it's like asking, oh, how much do you weigh? And if you don't know, that's a sensitive question. Like when you're a child, you'll ask that it's just a number. What's the temperature out? So I'm going to each store. And I want the price to be roughly the same. But some of these stores are bodegas or convenient stores that take a 42 point margin. So I was trying to figure that out so I could get the price accordingly. Now those stores, they don't care about price parity. They want the best possible price. So for a number of weeks, I was going to the store. I was like, great, great, you want it? Awesome. Hey, what's your margin? So I can figure out what to sell to you for. Oh, wow. And again, they were like, are you dumb? And I was like, yes, I am. I'm here. I'm just like the dumb guy with water. That is so good. Now we understand. And there's some price disparity. But yeah.