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Wheeling Hospital - Innovation :60

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Published on Aug 30, 2011

For our fourth commercial branding campaign for Wheeling Hospital in West Virginia, we decided to employ a different method of story telling that would engage the end viewer. With on-camera interviews of Wheeling Hospital's dynamic staff, this five-spot commercial campaign was designed to make this hospital stand out from the competition. This 60-second spot showcases Wheeling Hospital's success as innovators in medicine. Wheeling Hospital and their agency, Pikewood Creative, chose Point7West because of our experience producing commercials and corporate videos for other hospitals (Children's Hospital Los Angeles) and medical organizations (the National Institutes of Health and Desert Cancer Foundation). Our video production team is adept at shooting in busy working hospitals and getting the footage we need without disturbing the staff or patients. Point7West created a national brand for Wheeling Hospital that conveyed a sense of stability, competence, and excellence.

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