 Pow! What's up everybody? Once again, it's Brandon Shawn and today I got to talk about something that every record label should be doing and every artist if they get to that point. And these two things are really about getting the most bang for your buck. Efficiency just capturing the most value. So the first thing is lyric videos. Now when I talk about lyric videos, I'm not necessarily saying you need to do a lyric video for every single song, but especially when you have a song that you think is going to blow up, especially with the record labels, when they know they're going to get a huge push behind the song and they're going to push it to 100 million plus listeners. Well, you know that people are going to want to know the lyrics to their songs and what do you see all the time? You see people creating lyric videos. If you look at the Be Humble lyric video that somebody created, it has 42 million views. This is just somebody else's version. It's unofficial. Be Humble doesn't have unofficial lyric video and it's not necessarily anything fancy. Just generalizing the amount of money that YouTube videos make from ads, that video alone could be $40,000. Not to mention the fact that that's one of many Be Humble lyric videos. If they had an official one that was actually through Kendrick, they probably would have got a higher number than that 42 million videos because people would want to see what the official lyric video is. Even if you look at this lyric video for DNA, that got five million views and that's another $5,000 that they missed out on. But of course all artists aren't necessarily at this level yet, but even look at Sweetie's Icy Girl. That was her first hit. It has about four or five million views, but then the lyric video has $500,000. At that time, if you're an up-and-coming artist, there's no huge machine behind you. You can use whatever money you get. So an extra $500, especially just for posting a lyric video, wouldn't necessarily hurt. Now of course you can get super creative with lyric videos. If you want to and those can end up being very expensive or it's not worth, let's just say $500. But look at these trash lyric videos that you see that get a lot of views. Like I said, some of them are in the millions. At the very least, if you have a music video to a song and it's really popping like that, you can literally just add lyrics on top of the video. You can make it a little bit cloudy in the background. So they see the video moving in the background and they see the lyrics or you can do like this guy, Free Wild does. He has these wildscreen videos and then added the lyrics below the video. So you get the video and you get the lyrics at the same time. So if someone wants lyrics, they're going right back into the regular video as opposed to going somewhere else. There's a lot of options, but it just helps you as the artist, as a team capture as much of the value as possible, especially on your particular page and platform. Again, a team like TD, that money might not be a big deal to them. You know, 5k, 40k, yeah, it was that. But there are definitely some people who aren't as big and aren't as financially stable who are missing out on some money. So number two, videos without the artist. Now a lot of lyric videos are videos without the artist, but I'm just talking about these graphic videos where you see their animations, interactive, they're fun. A lot of these record labels and just people in general don't realize that those get as much as expensive music videos and even a lot of times more. I was looking for some people who are already doing this and of course not too big of a surprise. Atlantic Records has done this very well in a lot of cases, particularly to the max with Lil Uzi Burt's visualizer contest and Lil Uzi and Atlantic Records, they got it right. Not only did they use animations, which is lower cost, they made it a contest. So they had other people submit these, which actually generated more engagement around the music itself as these fans are voting on which animations are the best ones. But then on top of that, you get this work, this great beautiful work of these visuals are actually dope. They probably got them for free. I don't know, maybe they did pay the fans something, but they probably got them for free and said, hey, you get credits on something this big, you can probably flip that into something else. I know that's what I would have did. But the point is, as you guys are just scrolling through the internet and come across certain things, watch you start popping up and seeing certain visuals and you're like, yo, these visuals, they doing numbers and this animation probably didn't cost anywhere near as much as some of these videos that get shot. It'll allow you to save a lot of money, but still get the engagement and still do something also interesting that stands out from what a lot of these videos are, which are just outside, walking around the city, some scenic shots. And of course, like I said, there's a lot of benefits to using lyric videos. Went up to hear you guys thoughts on this as always. And if you liked this video, then go ahead and hit that like button. And if you like it, your minds well, share it. And if you aren't subscribed, you know what to do. Hit that subscribe button.