 Okay. Hey everybody. Welcome to the video. So today we have Jim Ng, he's a SEO agency owner. He runs SEO for in Singapore, does it for multiple, like the big universities in Singapore as well as multiple retail businesses as well. Today we invited him to kind of like answer your questions about SEO in terms of like, because a lot of the audience is e-commerce related. So we want him to actually give some insights, like from his perspective, right? Because he sees data across industry and like to share the things that work so far. Okay. So I mean, Daniel's on the call right now. So let me just shut up. And after that, we'll ask the questions in the group as well. Okay. So I mean, Daniel, actually, you can go ahead, ask Jim anything that you want. Yeah. Go ahead. To be honest, I don't really have any questions. So we can go through the questions in the group. Okay. Okay. Cool. So I mean, Jim, a lot of the audience I say for is like in the e-commerce space. Okay. So I mean, the first question from Hi, he liked to ask, Hi Jim, I'd like to know, are there any SEO apps in Shopify that you think are worth installing? And if you have any, please recommend? Honestly, I think don't get too hung up, like with all the apps, especially on Shopify. I think generally, if you use Shopify before, you know, SEO title and SEO meta description and URL, you're pretty fine. Yeah, you're fine. Actually, you think about it like SEO, right? If you try to do too much technical SEO, and you know, you try to install too much Shopify apps to bloat for website, it actually slows down the website then do you any good? Right. So the only thing that I would really recommend you to install is just, there's this plug-in, right? It's called like a review schema on Shopify. It's a bit, I think it costs about, I can't recall, between like $3 or $10 per month. That thing probably gives you like the ability to kind of have a, you know, five stars rating for products in terms of e-commerce on the store. But somehow my client actually removed that. So they're actually doing fine anyways. Like right now there's on the feature snippet for like multiple keywords. So I don't think it's that big of a deal. So I wouldn't really have like be so hung up on the Shopify apps and stuff because the more, again, I just want to remind you guys, right? The more you install, the more bloat the website is going to be like in terms of the bloat code and the slower it's going to load. So don't be too hung up on that and just make sure like you change the top three stuff, right? Which is the title tag, the URL structure and also the meta description, right? On your main call landing pages, right? That you are optimizing for on your e-commerce. So for instance, like say you're selling like gossips, right? Then you definitely want to make sure that there's one specific dedicated landing page, like specifically only filled with all the gossips, like there's 100 different gossips, right? And then at the bottom of the page, there's like a small little nice little like 500 word copy, specifically having information about gossips, right? Like where do you buy gossips? Like what are different types of gossips? You know, that kind of thing. So that would kind of like help you go a long way with like e-commerce, right? And subsequently you can kind of build like some niche edit links, right? What we could like call niche edit. So what niche edit links really are is just backlinks that are pointing from like other people's websites to essentially your Shopify store so that it can actually rank better on Google. So that's my advice, yeah. Okay, so I mean, hi is asking, so I mean this schema, I mean, so I'm just seeing on Shopify App Store, it's like $14.99 per month, right? So I mean, this schema, like what does it actually do? And like can you actually do it? Yeah, so like you can actually do it even without, but typically like with that schema thing, right? It's like, it actually allows the reviewer to kind of leave the five star review and you also allow it to appear on the Google search results as well. So like for example, if there are 10 people that leave a five star review, then on the front end, right? When somebody searched on the Google search engine results pages, it will appear that there is five stars with like 10 reviews and in stock. You know what I mean? So that's the whole objective of that. And it just looks prettier on the search engine results pages. That's the function that it serves. Yeah. Okay. I'm sorry, your mic a bit got a lot of echo. Is there any way to fix that or in my mind? Hi, is it very bad? Yeah, it's a bit bad. Okay, it's fine. Okay, let me continue the next question. Because a lot of the audience come from paid marketing background, right? So Facebook's drive traffic is like instant. So you're not used to SEO. So they ask, what can we expect from results, right? And how long should it be? Yeah. So again, it depends on your store, if it's a localized store, or is it like an international store, right? If it's an international store, I think a lot of the audience is mainly just US and international. Okay. So it doesn't, just based in the US, I think you stand a better chance because if you have a certain domain, like let's say it's a niche store, right? Like you focus specifically on just like one type of product. I think you can see some results in SEO pretty quick because Google actually prefers like niche sites now. So you can see some results for like, let's say if I purely just sell like flowers and my whole website is just purely about flowers. Like you would be able to see some decent results like fast, right? And then if let's say you sell like internationally and you sell across like multiple range of products, it might be a little bit tougher for you because like of all the presence of like Alibaba, ASTOS, all the other e-commerce platforms like Amazon, so on and so forth. Like those are the big boys that kind of like have the organic traffic dialed in as well, simply because of how authoritative their websites are. So if you want to try to compete on an international level, with the big boys, right? In the e-base, with the Amazons, you know, you're just gonna lose out. That's my take. And that's why for most of my clients, like in Singapore, we basically just optimize for the Singapore market with their domains being like .com.sg or .sg, that kind of thing. So if you want to like, yeah, if you want to like have a gage right in terms of like how many months do I need to see results? Typically it's between like six months onwards before you see anything. If you implement all the strategies that are laid out for you earlier, like you kind of want to like just wait a good six to twelve months before you see anything. Okay, I understand. So what does see results mean? Like what can they expect? Yeah, I mean like actual checkouts coming in from your Google analytics. Like if you were to look at one of my clients, right, that we did, I mean, he was a little bit lucky because like at that point in time, it was like COVID-19 and stuff, like just picked up in Singapore, right? And then people were not allowed to go and buy bread. We got about, say, $14,000 worth of sales within like 21 days. So that itself like with $0 in like being invested, I would say, like the return on investment is basically in finite because like basically what's happening is like you get $14,000 of sales while spending $0. So you're going to have that mindset shift, right? To say that, oh, if I, you know, don't run paid traffic, but I can get the sales, this is going to be worthy to me, right? So naturally SEO is like the last thing that you want to think of, right? After you have exhausted all channels, right? After you have got your Facebook ads dialed in, after you've got your Google ads dialed in, after you've got your Instagram ads, you know, all the paid traffic sources, right? You have really exhausted them off. Then you want to think about SEO, yeah? Because that is kind of like, you know, all these paid traffic channels, it's your, it's basically your medicine that you want to take to kind of boost your performance, right? It's the steroids of your business. So definitely go with all the paid traffic sources first and only after they are exhausted, then you like want to take the, you know, the long-term game, right? Like I always, I mean, I heard a comment yesterday, like on one of my videos, that kind of SEO is like planting a garden to kind of reap the fruits like, you know, many years to come, but paid traffic, right? It's kind of like the, like going to the grocery store to buy vegetables immediately, you know what I mean? So you kind of got to have that patience to kind of wait for the results to come in. Okay, I understand. So I mean, you kind of answered the next question really is like, when shall we start doing SEO? Would you say, like for people who are like scared, because they start with SEO, right? Because you're saying go into paid advertising first and try to accelerate growth and then go into SEO on the show. Yeah, do that. I would say do that any day of the week, man, because honestly, too many people in the internet industry, right? They're trying to hype up SEO, right? To say like, oh, it's the best thing in the world. But the reality is like, we have the competition and with the algorithm with Google these days, right? Google is only getting smarter and smarter. Like, you're not going to outrank like Google's algorithm simply because it's framed by an AI. And this really isn't a way that you can kind of naturally trick the algorithm to thinking that your website is better than somebody else's, right? The best you can do is just build your brand, right? The reality is you've got to build a brand and no matter how hard you try, you kind of brand your website without building a brand, it's just not going to cut it. So you need to take your brand out there, accelerate its growth to the top, let people know of your brand first, and then, you know, the SEO juice and the SEO effects will naturally kick in, right? It's like how Nike doesn't do any SEO, but it has like billions of dollars of organic traffic because it's a brand. It's a big brand. That's why it is, yeah. Okay, okay. So like, I guess I'm not sure what is it, better question, but it's like, so you run Google ads, right? Facebook ads, whatever it is, and then people search for your brand into Google itself and then search for it. So does that actually help and rank even higher? Yeah, it does. Yeah, 100%. 100%. So the more like Google receives the signal, right, that your brand is highly sought after and it's useful and it's mostly typed by people along with the main keyword. So like say, for example, your brand is like OXG media, right? And then if somebody touch in like OXG media Facebook marketing, or that automatically tells Google that your brand is related to OXG media, your brand is related to Facebook marketing. Do you know what I'm saying? So that is how you build a brand by giving association to what your brand is towards. Yeah. Okay. So definitely does, definitely helps. Okay. The next question is when, when shall we start doing SEO? So I mean, because it was, okay, now we know we need to go to pay advertising first, right? But is there a point where it's like, okay, I hit this amount of revenue and then, okay, I should diversify the traffic source. Yeah. Look, there really isn't a, I should say like a specific, or if you hit signal figures, you want to start SEO, there really isn't a specific blueprint for you. But like I said, if you come to a saturation, right, where spending more than $1500 per day on Facebook doesn't you do any more results and you would just start burning cash, then I think you can consider. Okay. Okay. Next question. Last one from Hyde. How to decide if we should self do, basically do SEO yourself or outsource the work? Yeah. Oh, that's a great question. So I would say it depends on your store, right? Do you really need more of a strategic kind of partner to give you the advice on how to SEO and then you can autopilot and, you know, hire your own content writer, hire your own link builder and stuff? Or do you want to just kind of get rid of all of that, right? If you want to get rid of all of that, then definitely hire the agency. Do it completely like on the ground for you. But usually the way I service like my clients, right, is I kind of just want to equip them with a strategy in the sense that we do a first three months and then we give them the, you know, the SEO strategy that they're going to use for the next one year to two years to five years even. And then once they are able to follow up on executing on that strategy, like they actually fight. Because after a certain point, right, SEO is nothing more than just like building content rather than like focusing on the technical SEO and the backlinks and all that kind of stuff. Like the backlinks are just an accelerant to kind of keep into Google to show that all your site is like highly sought after, you know, and people are talking about your website so that you can rank. But after a certain point, right, it's really not so much for the backlinks. It's really more about the content that you publish. And, you know, you naturally rank like, for example, like blog articles, right, like, I don't know, like the other day that I was ranking for this, not the other day, but currently, if you go and type in to Google right now, you were to type in like freelance web designers, Singapore, like there's probably like 200 months researchers, like we ranked on the first simply because we break down like the 12 top freelance web designers in Singapore, which incidentally includes me and my business partner. My point is, like, these are the kind of content, right, or articles, right, that I'm talking about, like, because after a certain point, like, it was really just writing content, really. Okay, okay, I understand. So I mean, you mentioned, like, a link builder, sort of thing. So I mean, if they, if this guy wants to do SEO himself, like, who does he need to hire on his team? For some, they're making good money, right? I don't know, maybe more than 50k a month already. They got some money to hire people, scale up the business, who should they be looking for? Yeah, so the first person that I kind of say, like, you need to hire basically like this guy that understands like technical SEO and on-page SEO, I guess. So what you want to do is you want to audit your website. But if you're on Shopify, I think you're fine because Shopify has a pretty doubt in SEO system in place. And then what you want to do is you just want to do some keyword research, find out the main keywords that, you know, your stock and target for organic search. And then just basically key in a competitor's URL into like a keyword research tool like Google Suggest or Google Keyword Planner or Ahrefs. And then what will happen is you can basically steal your competitor's keyword, right? So that's where you steal their traffic as well. Yeah. So for example, if they rank number one for certain keywords, you want to just extract all of that and just put it in your store and just target those same keywords as well. Yeah. And then at this point, right, you want to map all those keywords to specific strategic set of landing pages. And typically for e-commerce, right, it's just going to be each category pages in your store. Like Shopify's collection pages basically. And then from there, what's going to happen is you're just going to start building the content, like the 500-page copy that you put here at the bottom of the page. And then make sure that your collection pages are long enough with at least 20 to 30 products per collection. And then of course, you want to start building links to those pages to make it look like that page is actually widely talked about. And one of the suggestions, right, as a long-term game, like initially at the start, you might want to build like just a few links and stuff. You want to build an audience, right? You want to keep remarketing to your audience, be by form of like Facebook Live or YouTube or content kind of strategy by means of capturing the traffic, right? So if you got all the emails and you got all the many chat options and whatnot, what you want to do is you want to keep sending emails that will help these customers into making a decision to kind of make a purchase. Like create all this nice little blog articles, right? All these tickles and then start emailing it out to your list. That's how you actually build authority and you kind of grow your brand. Do you know what I mean? So try to focus less on like the shady things like link building, right? The things that nobody see, right? It's like the link building, the technical SEO. It doesn't help the user at all. Try to focus on things that helps the user, like by means of educating them about your brand, educating them about your product, right? Because naturally if you can produce content around that like the videos and stuff, that will actually help you to add more into your brand equity. And that would naturally give you the rankings in the long run. Okay. Okay. I think that was really useful. Yeah. Okay. So I've heard Shopify. This is what I heard sometimes. Like Shopify sucks at SEO compared to something like WordPress, different CMS. What's your take on that? My take is there are certain limitations to Shopify CMS, but it's not the end of the world. Shopify doesn't allow you to kind of create sitemaps, like sitemaps.xml files. It doesn't allow you to have any control over the robots text file. And definitely there are some certain limitations with the URL structures on Shopify as well. But I wouldn't say that that would be the stopping. It's not the end of the world if you use Shopify because like I have seen Shopify stores like having thousands of dollars of organic traffic. So I don't think that's the issue. The issue is more of like whether you have an actual store that is like useful and it doesn't have a whole lot of like duplicate content, right? I mean, if you're just like dropshipping from like Oberlo or something, right, then probably you will find difficulty in trying to rank a store because this is all going to just going to be like duplicate products and stuff. And if it's just a copy and paste of the description and copy and paste of the name of the product, then we have probably like slightly of a problem now because duplicate content doesn't perform well on Google. It doesn't get penalized, but it just doesn't perform well. Yeah. Okay. So it's not necessary that the platform you are just have a clean page user experience content you should be fine. Yeah, 100%. So like a lot of times is the web design. Like if your web design sucks and like they land on the first page and they bounce off, right? Then it's the web design that's the problem. It's not necessarily the CMS. You know what I mean? If it's not mobile friendly and then like it's not the platform, it's the mobile friendliness, but most Shopify teams, you know, mobile friendly. So honestly, you don't have anything to worry about. Yeah. Okay. That's my thought. Okay. Ken, this personal question I have does what's got because you said mobile friendliness stuff like this does page load speed actually affect? Yeah, yeah, it does. Yeah, it does. Yeah. So is it the one of the huge factors? I would say probably not, but does it change the SEO game? Yeah, for sure. Because you know, you got to think about the user, right? Would anyone want to wait like longer than two seconds or four seconds for your website to load? If the answer is no, then you know that even if the traffic came from organic search and they were to bounce off after four seconds, what do you think is going to happen? They're just going to get a sale, right? The e-commerce conversion rate is really as low as it is, which is three percent. If they're going to bounce off, like if your website looks slowly, then how much lower do you think it's going to be as compared to three percent? So that is a question that must be answered in terms of like trying to speed up the website. Okay. Okay. That's great. Next question is from Sonia. Sonia asks, how can we know what are the top 10 research words on Google on a specific time? Okay. So I would think, I think she's asking what are the top 10 on the, like, where will you search the term? Do you understand the question? On a specific time? I guess maybe that's okay. Yeah. I think what I'm trying to understand from her question is that like, for instance, last month, right, like what are the results that actually show up last month so that you can kind of keep track of your rankings, right? I mean, correct me. I think so. Yes. Yeah. So I would say don't try to worry about that because it doesn't really do anything. What you want to worry about is like, are you doing the correct things in terms of like optimizing your website to show up on Google? And then subsequently, you can keep track of the rankings by benchmarking them on a monthly basis. That's what you want to worry about. And you can actually just take a look at your Google Search Console, right? Because Google Search Console does that for you. You can actually see all the rankings and, you know, the average positions and the clicks and the impressions all from Google Search Console. So you can monitor that with 100% free tool. So, like, the second advantage is like, try not to obsess over like, you know, all the SEO quote unquote experts, you know, they tell you, oh, you got to do a certain thing, got to do a hack that will kind of just dramatically take your website to the first page of Google. Just focus on building a brand, focus on building your store. If paid traffic works, just go and use paid traffic. Don't try to take, don't try to SEO before paid traffic. You know what I mean? Is this not going to work? Because the reality is if you can't, like, optimize like your store based on paid traffic, right? It's very difficult for your store to optimize based on organic traffic. Yeah. Because use paid traffic to test the offer. You know what I mean? Like, if the offer sucks, right, the market will tell you. So you don't have to wait for organic traffic to tell you that the offer sucks. Most of the time it's not the traffic source. It's not about hiring my agency to send you like 10,000 visits per month. It's not about that. It's about the offer. If the offer sucks, right, no matter how many website visitors you throw and you pump into your store, it's just not going to convert. So always think about the offer and always think about the user in mind. Okay. Okay. I understand. So next question. Yeah. Daniel, you have a question? No. Okay. Okay. Next one. Anders, Anders asks, Anders and Sonia are quite similar. Do you recommend any SEO tools? Which one do you use? And Sonia asks, do you have any alternatives to keywords everywhere, which is free? We are a professional SEO agency. We use spit tools. So if one free tools for like keyword research, I think you can try to over suggest Google keyword planner. They are mostly fine. We use spit tools like AHS. We use screaming frog or technical SEO. And we use a tool called agency analytics to kind of keep track of the client's rankings and to kind of have the reporting standards in place. So those are pretty much the tools that we use. We also use active campaign, but that's more for like marketing automation, not so much for SEO. But actually it's an ecosystem right by itself because like if you can send emails to like drive traffic to your website, it helps SEO in overall, right? Because you're building a brand by email marketing. So to me like SEO is just like a small part of digital marketing, right? You really want to look at it holistically. Like how can you build a brand by digital marketing so that your SEO naturally like just kick in, right? Yeah, so that's my take. Okay, sorry, just repeat. So active campaign, agency analytics, screaming frog, sorry, what else? AHS. Yeah, I mean some agencies that use STEM rush and stuff, but typically like we are okay using AHS. Okay, so I mean what's the difference between AHS and STEM rush? Yeah, the tools are pretty similar. For STEM rush, they have a more comprehensive like on-page SEO audit, but we kind of have our own audit template in place that we use. So you just use that instead. And if you get the results that we want, then we're just happy using them. Okay, okay, I understand. Sonia asked the last one from her, how to ensure a website block ranks on Google? I guess the keyword here is ensure. That's very generic of a question. So like I said, if you use... I guess give her action steps. Yeah, so I can't actually prescribe anything to you unless I have your source like URL or something. Maybe you want to send me that because it's very hard until I can diagnose what the issue is. It's very hard for me to tell you. So maybe you can give me like your source URL. You can do a live audit for your website. Okay, I'll try to get it later. Let's move on to the next question first. Okay, and let's ask, what's your go-to strategy for getting a good ROI for e-com? I think you got to find a product market fit. Like honestly, a lot of times people ask me, Jim, can you give me that one silver bullet that will just magically increase my rankings and suddenly I will just have a seven figure of sales life a month? My response to that is look, if you don't have a product market fit, right, you can't even have fat enough of margins to scale your business, then it's the product market fit that's the issue, right? It means that there's not enough demand for what is it that you're offering. And if you're trying to educate the market on what is it that you're offering, then you must have fat enough of a budget to play with, right? If you think about like back in the early days, like 2004 or 2005, when Steve Jobs was trying to educate the market on iPhones, Steve Jobs was basically saying, oh, you need to buy an iPhone, do you know why? Because you want to watch videos on your iPhone and you need a bigger screen to do that, right? That was what he was trying to educate the market. But he can educate the market because he's Apple. So he has the ability to educate the market to influence people. So I don't know whether, you know, you have that kind of influence, probably not, otherwise you wouldn't be watching this call. But I don't know, if you do, then good, great, right? But if you don't, then you gotta really understand product market fit, right? If whatever you're selling out there in the marketplace is just not what people are looking for in terms of a demand kind of thing, then it doesn't matter like how much you do in terms of SEO or Facebook ads or Google ads or whatever it doesn't matter, right? Google shopping or whatever, it doesn't matter because it's not what people are looking for. So it's just not going to cut it. Okay, but I guess specific, specific go-to strategies. Okay, besides product market fit, right? What's the actionable? Okay, I can do this step one, step two, step three right now for my e-commerce. Yeah, definitely. Okay, I have a nice little six-step checklist that you guys can go and check out. Let me just, can I just put it in the chat? You want to share your screen or? Okay, I'll tell you what. I think I'll just share my screen. I'll make you the host. Okay, go ahead. Hang on. Yeah, do you guys see my screen? Yep. All right, so this little case study here, right? We basically help our client like obtain about 15K of online SEO 21 days, $0 in ads, $0 literally none. So it's a six-step checklist. If you watch the video, it's just going to be a six-step checklist. So just all I need is like an obtain, right? Name an email, done, you get a case study. So that's that. If you're able to kind of do that, then yeah, you can actually get a six-step checklist. It's literally the six most important steps that you can implement to see some results literally. Okay, Jim, you want to tell us what the six steps are? Yeah, for sure. So like number one, right? It's basically to perform keyword research using like it by means of like ahrefs or Samrush or Google Keyword Planner, whichever it is, and make sure that the keywords they are targeting has keyword search volume. Okay, so basically it means that whatever that the keywords they are targeting must have people searching for it. Yeah, and then step number two basically is to adjust like the URL, excuse me, adjust the title tag of the page. So like for example, if the keyword that we were targeting was like something like bread delivery Singapore, then we want to change the title tag to bread delivery Singapore, right? And then at the back of the title tag, we put something like free delivery, which would naturally entice people to click on our search result as compared to our competitors. Yeah, and the third thing that you want to do is you want to change the URL structure to contain the keyword that you want to target. So in our case, it's like bread delivery Singapore. So we just changed the URL structure to like, you know, the website URL and then forward slash bread dash delivery. And then the fourth step that we need, right, is basically to include the main keyword on the webpage itself. So basically like the on the webpage itself, right, we kind of included like free bread delivery in Singapore all the way at the top. And we put it as a H1 tag, meaning a heading one tag, right? You know, in computer, I mean in HTML, there is this thing called H1. So you just want to put it as H1 for your main on your main keyword. And then step number five is basically it's linked actually, it's to create that e-commerce like store front, right, that contains of all the products. So specific to our scenario, there's like 80 products on that page, literally 80 bread, different kinds of bread for you to choose from. And that's basically the, and then you just want to make sure that you name all the breads like with different names, right? It's all unique in terms of their names. And then step number six, we basically promoted the website. Yes, that's right. You heard me promote the website by on your social media, on your email list, wherever it is, right, go and promote it. So specific to our client, that client had like about 2,000 likes or 2,000 followers on Facebook, we just posted like organically for them and give or take like within close to 21 days, like the slightest rank, man. Yeah, actually, that was how we did 14K of sales within 21 days. $0 in ad. Okay, that's good. That's good. Okay. And this next question, what's your clients, econ clients, typical ROI when using your service? So like for this guy, right, this Brett delivery guy, he gave us probably about, I mean, we did, okay, let's talk about row S first for SEO, right? So he gave us probably about, I would say 4k in total for like SEO, budget to build links or yeah, everything, everything like to build the site, to build the site on Woo Commons, to do the technical SEO, to do the on-page SEO, to build the link, like we didn't really build much things for his case because it's a it's a less competitive need. He didn't need links. He need promotion and he needs engagement on social media. And then we just did the organic social media force for him. And then so all in all, he spent like somewhere between 4 to 6k. And currently he's doing about 40k right now. Like that's his revenue right now is 40k. Within the span of like two to three months. Yeah. Okay, understood. Next question from Anders. Have you done SEO for any print-on-demand stores of some sort? And what has the results been like? Print-on-demand. Is it like custom printing shops? Yeah, correct. So imagine you don't do the fulfillment, but you just create the designs and stuff. So I mean, I'm guessing you haven't done it, but I guess what is the advice for him in that sense. Yeah. Yeah. So we actually did like some sort of like website design, right? Plus SEO for this guy that was doing like custom printing. So I'm not sure whether that is similar to print-on-demand. I would say. Okay, print-on-demand is like imagine like the fulfillment printing center in the US. They just send them the graphics and design. And then they help you if the customer comes in or the it goes to the their backend and then they fulfill everything. So you as the store owner, you don't do any work except marketing. Oh, okay. So it's a white label. Okay. Yeah. I've heard of this. Yeah. So I feel that there are a lot of stalls that are doing this as well. What is my advice, right? I think just make sure that your website kind of like follows the six steps that are listed earlier on. And I think you've got to have one to segregate, right? Your products as well. So like for example, if you have custom printing for marks, custom printing for shirts, custom printing for t-shirts, custom printing for corporate gifts, custom printing for pens, custom printing for whatever it is, like just create separate pages and target keywords for each specific page. That's the secret sauce really because everybody tries to rank like their homepage for all the keywords, right? It's not possible because Google looks at your website in such a way that all like a specific page is hyper specific to something and you just want to rank it for that term itself rather than having to spread it to thin and then try to target your homepage for everything is not possible. So don't try to do that. Okay. I'm sorry. Okay. So I mean this last question and that's quite similar to I think Sonia's one is like, at what stage do you recommend starting putting proper effort into SEO? Yeah, like I said, right? Like if your page traffic no longer gets profitable, like you can no longer put $1 in and get $2 out. That's where you want to start considering. Seriously. Because until you reach the tipping point, right? Where for once marketing like it's not even rapid traffic is not even to get you the profitability, right? You want to consider an alternative source and try to use SEO as a form of like traffic source to kind of get you there, but it's not the traffic source really. Most of the time it's the psychology, right? Like the offer that sucks, right? That's why your Facebook ads is starting to get less and less profitable because your margins are not fat enough, right? For you to create an irritable offer. That's why your customers are bouncing off. That's why they no longer want to buy anymore. So like try to stop thinking about the magic bullet that will suddenly explode your rankings on Google. Try to focus on the customer and obsess over the customer. Like what is it that the customer is looking out for? What are they trying to obtain in the marketplace from you that your competitors can't offer? Think about that for a second. Just sit down one day and think about that. A lot of times, right? People like are so obsessed over like the latest chatbot technology, the latest 18 step funnel on like 18 step email funnel, you know, the abandoned card sequence, everything. Like stop thinking about that. Start thinking about your offer first before you do anything else in marketing, right? And then I think they will answer like your question. Okay, Ken, I mean, I think quite similar in the sense we talk about how to make an irritable offer. I teach this group, sir. Okay, so you know what your customer wants, right? And then the number one is a result that they want. And then you sell them on result result result without all the things they hate. So I mean, I'm not sure how you see how to craft offer but how would you craft your irritable offer? Yeah, so like typically I want to do a little bit of comparative research, right? To find out what it is that my competitors are offering. And then I, for example, if they have a better guarantee, right, then I just want to double their guarantee, right? For example, if they say that they have a two-year warranty, I want to say I have a four-year warranty. For example, if their pricing is like, I don't know, $18, I just want to put like $79. So undercut them but offering doubling the guarantee and then making sure that the product quality is actually not compromised. Like I'm not going to do dropshipping. You know what I mean? Like I'm not going to dropship a shitty product from China and then 200% the margin and you know, suddenly I earn a factor margin at my competitors. That's not what it's about. It's about benefiting the customer. And on top of that, what kind of other free stuff can I throw in? Oh, suddenly I can throw in free delivery. Oh, suddenly I can throw in a free gift for you. If you're buying a mug, I'm going to give you water so that you can put water inside the mug. You know what I mean? Like give complimentary stuff that can like benefit your customer. And that's really how you craft an e-busy store offer, right? Like a lot of times, right, you see, I mean, I'll just give you that example. So like if you look at, what's that store? Okay, so there is this store called like COTS, right? COTS. Okay, to listen, COTS is a department store that sells electronics. Yeah, go ahead, Jim. Yeah, yeah. So like in Singapore, we have this department store called COTS. They kind of quote unquote, right, have an e-busy offer in the sense that if you can find a product, like another store, right, that sells a cheaper product, then then they would refund you the product in full. Okay, but what if the us entrepreneurs, they can't find cheaper product, man? We're not trying to compete at price here, right? Try to compete. Yeah, no, no, no. That's what I mean. So if you can't compete on price, then you compete on value. And when you compete on value, you want to double the guarantees. What can you guarantee that your competitors can't guarantee? Or suddenly I can guarantee that your product will reach within the next two days. Suddenly I can guarantee that if you dislike our product, we will refund you the product in full. Yeah, that's a guarantee. And that guarantee must be tied according to what is stopping your customers from buying the product itself. Like for example, if I want to buy a, like now there's a lot of free plus shipping funders out there, right? If I want to buy a book, right? Like any book out there that costs like $19.95. What's going to be a great guarantee for that is if I hate the book and I don't get any value of the book, the person will refund me the shipping cost for free. And that's what a lot of gurus do, right? Like Peng Joon and whatnot. Like that's what they're doing, right? So that's how they craft their offer to make it so compelling that it's impossible for me to resist. Because they are at a level where they have fed enough of profit margins to kind of like, you know, keep their competition alive. So that's how I craft the irresistible offers. As much as I advise my clients to do so, some of them are still unwilling to do it. Like they just don't understand the concept of a backend and the cost of acquiring a customer and the fact that, you know, they need to kind of beat their pants off their competitors, right? Because it doesn't matter how much traffic I send to their site, but if their offer sucks, right? And it's just not going to work. Yeah, that's good. That's good. Okay, Daniel, you're the only one kind of in the call. Do you need, do you want GM to audit your site? Or is, okay, it's fine. Oh, okay, it's your choice. Sure, why not? Okay, yeah. I'll send you the link through the chat. Yeah, sure, sure. Let's do that. You get free consultation. Okay. Sounds good. For the record, I have not put any effort in the SCU so far. Yeah, that's fine. That's fine. Don't worry about it. Let's take a look at this. You can share a screen, right? Yeah, hang on. Let me just bring up the, let me just open the necessary tools required to do the audit first before we do anything else. Okay, so I think what would be useful for Daniel is, first tell him what's wrong and then tell him what, yeah, how to fix it. Yeah, for sure. Bring up my checklist. I actually have a free audit checklist as well. You guys can grab that later on. I'll give you guys the link as well. After you call, just send me the link that I'll put. Yeah, yeah, sure. Not an issue. Let me bring up audit template. How long has this site been around, Daniel? The URL is quite new. So I bought this URL like two weeks ago, but the site was going under a different URL. But it's like one and a half years old overall. Okay, I'll just share my screen, yeah. It started as a general store and I changed it to a dog niche store recently. So it's a dog niche kind of industry, right? Yeah, that's correct. And the first one, the harness is the actual, the selling product now. Which one is it? The first one. This one? Yeah, that's correct. How much in revenue are you doing right now for this store? It's around $1,000. Okay, okay. Yeah, so cool. So like when I audit the site, right, I usually just like put the URL inside AHS to kind of see like is it ranking for any organic keywords. But excuse me, I think that your site is still relatively new, right? You say it's two, what was it, two weeks old? Yes. So if it's two weeks old, that's probably the reason why it's not showing up for like any keywords as well. Because there's this thing called Google Sandbox, right? Which means that Google actually dislikes new domains. And you could see this is the audit terms that are used. We want to track like, have you installed all these things, right? Like Google Analytics and Search Console on your website. And then whether the site redirected preferred version and all this kind of stuff. Typically if you're on Shopify, are you on Shopify? Yes. Yeah. So typically if you're on Shopify, right, then it's generally fine. Because Shopify takes care of all that for you, like most of the stuff here. So in the indexation, you can't really control that much because it's Shopify. Okay. So another thing is like, I'll typically go to Screaming Frog. Screaming Frog, which is actually a tool that cross your website. I can actually see all the pages that is on your website. See that? So what I want to do is I want to go to like page titles and take a look at the titles of the page. So you can see that for the bulk of your titles, right, they are actually like unique, which is a good thing. It is what like, okay, I mean, there are some duplicates, but they are mostly unique. So to see like, if they are duplicates, right, you kind of just want to, you know, fix the duplicates. Because it's not good for you to have duplicate title text because they are basically competing for the same keywords. And Google would not know which is the page that you want to bring for that keyword of like Doc Toothbrush. All right, Daniel, where does the bulk of your customers come from? From the United States. Okay. So you want to kind of go into Ahrefs and perform like keyword research, right, in the United States and put something like Doc Toothbrush. Store. All right, click on phrase match. Maybe not store, maybe just Doc Toothbrush. I can see there's like 7,700 people searching for this, right? But this is a keyword difficulty of eight on a scale of zero to 100, which means that you might stand a chance for that. But I can see there's a lot of other ones here like bright, bright, bright, bright Doc Toothbrush. This is called Ace.Harness, right? I just want to see if anybody is searching for Ace.Harness. Yeah, there actually really isn't anybody searching for this. But anyways, so it largely depends on like what the keyword is. So if let's say you want to optimize for something like buy Doc Toothbrush, then, you know, you just want to put in things like buy Doc Toothbrush in your title tag. So that Google can detect that that page is largely relevant for Doc Toothbrush and therefore you will rank higher. But because the site is so new, right? It's usually better for you to target something like longer tail as compared to something as short as Doc Toothbrush because it will be impossible for you to compete with like all these other guys, right? All these other people here like Amazon and then like all these websites, they are way more authoritative than your website. So that's what I would do if I were you to kind of target like a longer tail keyword that you know, maybe something like Doc Toothbrush kit, right? This might be a keyword that you might want to target instead. But I'm not sure whether yours is a kit. Is it a kit? No, it's not. Okay, it's not a kit. So yeah, then we generally want to just put Doc Toothbrush instead. And yeah, that's probably it. Put just put something longer tail like buy Doc Toothbrush online. Something like buy Doc Toothbrush and toothpaste. Where to buy Doc Toothbrush and toothpaste on the title tag. Yeah. Yeah. And then if you want to look at the rest like the meta description, you want to make sure that the meta description contains the main keywords as well. And then same goes for the each one. Each one of each page should be targeting the main keyword. And for you, you actually got that in really because it's Shopify. And then if you look at the rest here, schema markup, Google My Business, these are all for local only. But for yours, it's more like an international thing or a national thing. So I would say those of the web design sort of things. There is one thing that I would improve on, which is to put the free shipping like as a site-wide notification, which is something like that. So that wherever they go on the website, they would actually see that and all these things would be hanging around here. And that would naturally entice them to check out as compared to just having it just here. So this is something that I would definitely recommend you to try to explore. And you got a site search as well. Just over here. You've got social media on your website. You got call to action above your highest traffic pages. Generally, what I want to do is I want to put something on top here or get $20 off your first order or something like that, something that would entice your user to give you their name and email so that you can start selling them more stuff in the future. You got that, Denim? Yes, sure. Yeah, so that being said, that's just for phase one, it's mostly the technical stuff. And for phase two, we generally want to go into the keyword research and pull out all the keywords that your website can rank for. So in this case, when you do the keyword research, who's your biggest competitor out there? Joy Wright. Joy Wright. How do you like, hold on, how do I say Joy? Yeah, that's correct. Joy Wright, Harness. So what I want to do is I want to just paste the URL in. You can see that they got about $1300 in traffic value. They got $4300 organic traffic. So what I want to do is I want to click on organic keywords in Ahrefs and then go into United States, go into position rankings. And basically, yeah, this is all the keywords that he is ranking for. And you can basically just feel their keywords, right? Look at this, like rainbow.harness, there's like 50 people searching for it monthly. And then it's like a zero keyword difficulty. Look at that, zero keyword difficulty, right? So that's something that you can go and target as well, zero keyword difficulty. And then there's another one here, Flemish, Jayana, Harness, zero as well. Yeah, then we got another one. Okay, let's filter it by the keyword difficulty. Because right now your store is starting from scratch, right? You need to target keywords that are zero keyword difficulty or less. Look at all this. This is a gold mine for you, Daniel. Look at that. Thank you very much. Yeah, so literally, like I would just go and start targeting all these keywords. Keyword difficulty of zero, so that you can basically rank for all this stuff. Look at that. Look at that. Just go target all these keywords that has zero. And the way you can do that is you want to start creating like products that, you know, answers all these queries or blog articles that kind of is a list of all these things, right? So let me give you a very simple example. So for example, if you were to type in this keyword freelance design Singapore, right, like you can kind of see that this is my website. Yeah, ranking for on the first on the feature snippet for this. And the reason why we are doing that is because we actually created a list to go. Literally a list to go off the 12 people that are the best web designers in Singapore. So obviously the first was me. And then you got to give yourself like a voting up. And then like the second person is obviously my team member. And then obviously you want to go there and give you a voting up. And then, um, yeah, the third person is actually also my team member. So I just want to keep it up. And then the rest is just other people that I don't ever know in my entire life. But I just put them there because Google likes that and Google is going to rank that article for me. So believe it or not, I get about four to five like leads coming in, like just based off like this keyword that we show up for. Typically a client is worth about $3,000 to us. So yeah, this thing. I'm not going to write anything, by the way. I'm just sharing what works for me and how you can implement it in your store. You've been so far, Daniel. Yeah, okay. Thank you. Yeah, yeah. Cool, cool. Awesome. I think that pretty much covers like where the lowest line fruit is in your store. And hopefully you can execute on that. I can actually pass you this checklist. Do you have Ahrefs? No, I think we don't have Ahrefs. If you don't have Ahrefs, just go and use this tool. It's called Ubersuggest. Let's go and pull your competitors keywords in again. So what I want to do is you want to copy and paste your URL inside here. And then just wait for that to show up. So you can see, it's just going to pull up all the traffic, the keywords and everything. So you can see these are all the keywords, right? And then it's the same thing. It's pretty similar as a tool. It contains all the SEO keywords. So even at this point, you can actually take a look at the search difficulty. If the search difficulty is like too high, then there's no point in you trying to target them. If it's empty or it's green and stuff, then obviously you can go and target those. You've got to sign in though. I actually don't really use Ubersuggest too much, but I know it's free. So I know if you're just starting out and you don't want to invest hundreds of dollars for Ahrefs or a monthly subscription, you can definitely use Ubersuggest. Yeah, I'm familiar with Google Suggest and the search. Oh, Ubersuggest is by New Patel. So just go ahead and use that. Yeah, that's it. Okay, thank you very much. Yeah, happy to help. Then you've got any last questions? No, that's all for me. Okay, Ken. Yeah, Jim, so that is pretty much it. I guess you have any final words? Wow, that's all the questions. Cool. I think, yeah, a lot of times, I always get this question every day. People just come up to me and ask me like, how do I rank my website number one? How do I get this amazing amount of traffic that you have or other people and stuff? To me, none of that stuff matters until you have created a winning product and a winning service for your customers because try not to obsess over how your website or how your Facebook ads can suddenly explode in sales. Try to focus on a customer first. Identify what is it? What is the white hot offer that you can put out there that your competitors will immediately just snap by? What kind of guarantees can you make that your competitors can't make? That's where I would put 80% of my time on, seriously. So yeah, those are my last words, man. I think people just got to start optimizing for the user side of things more. As compared to looking for that silver bullet when it comes to getting an insane amount of organic traffic. Yeah. Okay, Ken, stop trying to screen. Okay, Ken. How do I hang on? I think my Zoom floating bar just went away. Let me try to get it back. Okay. Disable the share? It's fine. Okay. Okay, that's pretty much it. Thank you, Jim, so much for your time. Yeah, no worries. Full hour and stuff. Where can people find you and stuff? Yeah, sure. So if you guys want to find me, you can actually Google this term. Best SEO Singapore, I guess. So just go ahead and type that on Google. You can actually find me. Well, yeah, just make sure there's no spaces. Just keen ones of SEO Singapore. We got it, we got it. Yeah, yeah, yeah. All right, cool. Daniel, last question before Jim hops off. No, I just want to thank you for your time and effort. Yeah, no worries, man. Happy to help, Daniel. Okay, Ken, thanks so much, guys, for your time. All right, cool. Okay, cheers, yo. Okay. Oh, thanks for having me, Jonathan. Yeah, no worries. Okay, see you, guys. Okay, see you. Bye-bye.