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Honda Motor - The Civic Musical Road, Vehicle-based Sound Production, 2008

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Uploaded on Feb 1, 2009

The idea first started in Japan as a way to attract tourists to Gunma prefecture, 60 miles northwest of Tokyo. The idea is to use rumble strips to reproduce a song. The strips must be carefully placed (after doing some serious calculations) so that when a car drives over them, the driver (and passengers) will hear the music play.
More info:
http://automobiles.honda.com/civic-se...
Honda Motor has used this idea to create Honda Civic advertising. It has developed the Civic Music Road in Lancaster, California. While drivers were delighted with the initiative, the residents were annoyed at the increased noise pollution. The original work has been taken down, but it has been redone on a less problematic route in an industrial zone. By moving the musical road a bit off the beaten track, the new location will help avoid clogging up already busy routes.

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