 pre-2020, the way to get clients was actually be good at what you do, put out valuable content will come 2020, you got to have a setter. You got to have a salesperson. You got to have an assistant. Yeah. Big business. Yes. You should have an executive assistant. Like, you know, big business, you should have an admin, but like, I'm sorry, if you're making $15,000 a month, you're not big business. And so these people are like, well, I need an admin and I need a setter and I need a closer. Before they realized it, dude, they're 60% of their cash is out the door. And the bigger they go, the more they have to outsource. And so then it's like, all right, well in the very beginning, you have one assistant coach that works for you. Well, you can probably manage that. If I got five coaches working for me, how can I manage all five coaches and still do the marketing and still do the selling and still do the management of the team and still keep up with the accounting and like the truth is I can't. So now I need somebody to manage the coaches. All right. Well, there's more margin out the door. And so before you know it, this scale model that gets you to $100,000 a month is really just costing you significant amounts of money. So my next logical question is why have the stress of a hundred K a month? Why have the stress of a huge staff? Why have the stress of a huge company?