 Political advertisements from super PACs and candidates have been dominating the local airwaves to sway voters before the election. I'm Kyle Davy reporting for On That Street here in the Boston Common to find out what the people of Massachusetts have to say. It's almost like a sell job. You need to sell to your audience and sometimes you don't want to be sold to. It's just so clearly one-sided. You have to take the bias into account so I'm always a little skeptical no matter what I'm seeing even if it's super heavy information. He said she said and then there's a fine line and usually you have to be between the lines. Do you believe that the negative ads achieve their purpose today backfire on the career? I think they backfire. I think for intelligent people they backfire. The negative aspects were probably a bit too harsh and it felt too much like a character assassination and I just, it kind of put me off. I generally look for the ads now that are more positive to tell me what people or have done well and what they're good at versus just listening to all each other slam each other. What 99% of the voting public do is just see the latest ad and decide that that's, you know, their belief or, you know, if someone says that, you know, that's who they're voting for. Now you have to do your homework. Could you add to your joy more emotional or informational? I prefer informational. I'm a sucker for emotions at the end of the day, although I'd like to say information. I don't believe any of the informational, you know, and I don't believe the emotional. Just because someone is presenting something as a fact doesn't necessarily mean that but as voters that's our job now to look, to listen, to research a little bit on our side to see what they're saying is the actual truth.