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Published on Sep 20, 2010
The National Housing Conference launched its newest initiative the Housing Communications Network in Washington, DC on September 14, 2010. Over 90 people participated in a dynamic forum hosted at Collingwood Communications that was the first of many convenings to discuss how Americans perceive housing in this new era. Moderated by Erika Poethig, Deputy Assistant Secretary for Policy Development at HUD, the panel was composed of communications experts: John Buckley, Managing Director of the Harbour Group, Tony Fratto, former Deputy Assistant to the President and Deputy Press Secretary in the George W. Bush Administration, and Jody Shenn, Mortgage and Housing Reporter for Bloomberg News. Participants felt energized and stimulated by the discussion that delved into the change in the framing of housing pre- and post- foreclosure crisis, who is a credible messenger and how advocates can be effective in promoting affordable housing. It was suggested that messaging on housing needs to rebalance the discussion on the attributes of both homeownership and rental housing.