 What are any of you familiar with technical standards and how they're creating what they're all about? Yes standards such as Wi-Fi is a very good example USB I like to use these things really shape the world in ways that people don't realize and they touch your lives every single day So I'm going to talk about the importance a little bit of history How the standards accelerate innovation so people sometimes think standards are stagnant and boring But they actually accelerate innovation instead of slowing things down I want to tell you about a modern standards paradigm for global standards that is just now being Discussed around the world. It's something that you will not have heard of before because we just talked about it We launched it at the end of August of this year And then finally I want to talk a little bit about standards in education and some of the material that's available In case you want to further your education standards all year at the university So as you can imagine technical standards are everywhere that you see Wi-Fi Smart grid USB Ethernet even the electrical socket in the middle. That's a standard From one country to the next. I wish it were all the same, but it's not I've never seen a socket like this That has USB right next to it I don't know where this picture came from but you can see that's the evolution of the electrical socket is that USB will be charging things as well The quote on the top is from Ken Olson who founded digital equipment and those of us in the standards business I think this is rather amusing That the nice thing about standards is there are so many to choose from because normally when you think of the standard You think there should be one but in reality there are countless numbers of standards thousands of standards organizations around the world producing them and of course all industries and Social change and so forth that uses standards to leverage their advancing The quote on the bottom is from me from the book that I wrote and I have to emphasize that the Ten Commandments has no religious connotation whatsoever I Put that in the intro. You know, this is not anything that has to do with God. This is just my experience Going through many many years of working in standards So what I firmly believe is that we in industry and we in academia in the government We should cooperate on standards and then fiercely compete on the products They use those standards and that's the formula that works best So standards actually accelerate innovation once one's a technology or a method or a process Have been proven to be successful then it's appropriate to standardize it But that's not the end of it what happens then our products are built on top of it those products emerge with possibly new Versions of the standard being required and the standard itself will evolve along with the technology and along with the products So at the top you see us B. I recently had the pleasure of interviewing the president of the USB Implementers forum and in the second part of my presentation I'll tell you where you can watch that interview, but they described how USB is moving from Regular just connectivity to now being a charging mechanism and super speed USB Which has phenomenal speeds that and in rates that you can charge things What was most encouraging is the future of USB will be no longer Do we have the separate power cords for different computers and so forth to be able to charge one thing with USB? Exclusively and I can't wait because I'm tired of you're carrying around all the adapters and all the plugs and so forth DDR is another good example DDR has been progressing from DVR to DVR 3, 4 and it will continue as the technology advances And even JPEG moving into MPEG the motion picture Entertainment group that is used for video and audio and all that type of communications those standards continue to evolve The turn on the bottom shows the progression of ethernet so from twisted pairs all the way up to fiber optics and the incredible Advances that that ethernet has brought and so if you imagine what the world would be like without either net it well It's kind of hard to imagine So not only do the products evolve, but so do the standards and then the products and then the standards and so in lockstep That's why standards accelerate the innovation By the way when I'm talking about standards today. I'm talking about technical standards I'm not talking about educational standards or standards of human behavior There are those I wouldn't touch anyway, but these are all technical standards that will help products and services So as you can imagine everywhere you look there are personal health care devices That is either a heart rate monitor. Well that that seems to be monitoring heart rate body temperature A variety of things in that handheld device on the left At the bottom we're representing smart electric meters that will measure how much electricity you use And then if you happen to be generating electricity if you have a wind tower or some type of a solar mechanism You can actually put that electricity back on the grid and be paid for that So these smart electric meters are going to be prominent throughout the world over the next say decade or so Mobile phones where would people be without their mobile phones? like this these days and I was just sharing both We have the new sense of galaxy s3, which is a beautiful machine and You know that these kinds of evolutions are just as rapid as you can imagine I don't know if you've tried the Google talk where you actually can see someone's face and My son and I were playing with that the other day Well, you don't need to because they have a feature in there where you can change your facial expressions You can make your eyes grow big you can make your nose small and it's really hilarious. You have to try it And finally probably one of the most Life-changing and life-altering things that we have in the world right now is the internet and the world like web Every single one of these has standards at the heart of that to make it work and make them function with each other So what's coming in the future? I'm sure you've heard of cloud computing Cloud computing is changing the nature of communication of data storage Being able to handle what they call big data, which is massive amounts of information all around the world that are delivered either privately or publicly on the cloud The smart grid is something that will revolutionize the way that Electrical grids are delivered in in countries So India, I don't know if you heard the story recently where India's power grid had gone down in most of the country There were 600 million people without power if you've ever been to India the power flickers on and off all the time So smart grid will have an awesome effect in a country like India to keep their power stable as well As to be able to move where power requirements and demands happen and Remove power from where there's a surplus and all of this is interestingly enough using information and communications Technology so all kinds of IT things are behind the smart grid Have you heard of the Internet of Things? Anybody heard of the IOT Internet of Things? This one is really going to be cool Basically every object will have its own IP address So things will be able to communicate with each other as if they're computers on the internet And so the story I've been telling in our media is if your refrigerator detects that you've run out of eggs It'll send a message to your car and tell your car to drive over to the store and pick up some eggs and bring them back Some of this already exists today The car that I drive has RFID chips and the tires and so it will send the email when my tire pressure gets low So all of these kinds of things will make it odd to become smarter and become connected with things all around the world And of course they they won't take over humanity Is any number I don't know if anyone here is old enough to remember them old movie called the Forbidden Project It's great old movie. It's really corny if you go see it You can find it on YouTube But there's a Russian computer and American computer and they're talking to each other and then they decide that the computers We're going to take over the world and destroy all mankind It's a really great old sci-fi movie, but of course even things try in the end They probably already can There's always the element of big brother. There's always the fear of privacy in Beijing There's the 1984 story from Elm's Huff Lady And I personally think that for every good thing that we invent there's going to be something bad But yet humanity is always going to persist. I don't think we'll destroy ourselves So I think if the IRS does spy on the refrigerator, you'll figure out a way to put a little piece of duct tape on top of the camera Here's some other future innovations based on standards E-governance will allow more efficient communication between nonprofits governance industry it's a way to control documents and Supply chains things like that will be very very helpful in making the world operate more efficiently eHealth, of course will revolutionize the health care industry around the world. I've been Just a tiny bit working with an organization that wants to create a mobile Platform of medical devices based on standards to take to remote areas of Africa and deliver better health care to areas The Automated cars are fascinating. So in Silicon Valley, you can actually see Google's driverless cars going down the highway all by themselves. They have a Like a satellite radar thing spinning on the top, which is accessing the internet Looking forward to where the traffic patterns are Deciding when to turn left when to merge how fast how close they can go to each other It's absolutely astonishing The cars actually will have people sitting in the front seat So but their hands are not on the steering wheel. They are there to give instructions Please take me to synopsis headquarters or please take me over to You know the Armenian ambassador or something like that and then Google of course with all of its knowledge We'll be able to download the instructions to the car and have the car drive So the idea is that the cars now will be able to travel within a few inches of each other at very high speeds with very few if any traffic accidents whatsoever and It will also allow people in the cars then to be texting and watching video Doing whatever they want in their car without risking lives around them. I hope you get a chance to see these cars They're kind of freaky actually Rosanna it has been my translator in your van this week I don't know that there's a translation of the word freaky into Armenian. So we'll have to we'll have to work on Do you know what freaky would be How about strange or unusual amazing weird Yeah So the last thing that I do want to mention is sustainability Because all of us are very interested in preserving the planet's resources There are standards emerging for the disposal of computers how to Make products that are safer for the environment. So standards will also be at the heart of sustainability Closer to our industry which is electronic design. So semiconductors computer chips We are continuing to develop standards Constantly, what are our newest technologies that's represented in this picture on the right of a right is 3d? I see so this is where you take the semiconductor chips and Skept them on top of each other and that will allow you to have more chips in a smaller space that are more powerful and faster And as you know, we always want smaller faster more powerful using less power and More functions and more features in our in our semiconductor chips So in order to design a 3d. I see many many standards are required to say how do you place the little pieces? How do you connect them? What materials do you use? So that's a really big in area of interest for us these days So on things like verification methodologies So if one one train or one semiconductor chip the size of your thumbnail has 10 billion Transistors 10 billion switches on it. You need to verify every single one of those before you manufacture it And so all of our verification techniques require standard methods of Ensuring that that chip is going to work properly when you manufacture it Constantly we need new standards for modeling these devices as we move from 20 nanometer designs now to 14 nanometer designs We need to be able to model what that device is going to do in addition to how we Manufacture it what layers of material we place how we route the wires together On the multiple layers and all of these modeling characteristics need standards They need standard languages and standard formats to be able to represent them The system level power intent is extremely important So I keep talking about low power design and the need to use less battery power Today's smartphones are increasingly Frustrating because their batteries go dead very very fast and so our industry is working very hard to say at a system level How can I shut down parts of the chip that aren't being operated and while firing up other ones? So when your screen goes dim because you're not using it That's part of these low power design techniques and all of them of course use standards Someone asked me in the last lecture about is it difficult to get people to come together and agree upon a standard? Especially when different companies have different interests and the answer is yes, absolutely purpose of standards is to attempt to drive consensus amongst Many maybe different interests in different companies So in order to develop a standard for low power where we were representing this is what the chip should do in order to preserve its power There were seven or eight different companies that came to the table some of us bitter competitors We all contributed our technology and we argued for several months before we chose the best aspects of each company's Contributions and then that became a formal standard Oftentimes these standards can take years and years to create it depends on the conflicts that might come up It depends on their business aspects It depends on the technical aspects how difficult the material happens to be that low power design Intent standard that I just mentioned took us only five months to complete It was kind of a miracle the reason it was so short is because we had our customers demanding We must have this standard because we can't design these chips unless you create it So I had the pleasure to actually sit in on those committees and watch the chair person at the time sort of orchestrate I know you don't appreciate this and I know that yours is this way, but he actually brought it all together in a phenomenal success Some of the other areas that we're creating interface or pardon me standards would be interfaces to debug the circuits Analog and mixed signal is very important Most of our industry has been digital because digital is very easy to work with but Analog and mixed signal are now the interfaces of all of the chips there That's the part that you know faces with the real world. So you need analog to digital converters and an analog interface So again standards required there and finally design rule checks So as we get smaller and smaller geometries the factories and the manufacturing Facilities they're saying you can't have a wire closer than you know this certain distance Otherwise, you'll have noise and you'll have signal transfer jumping across the wires So all of those rules are written in a standard language There are a lot of ways to create standards. You can have them created by Industry and de facto usage. So everybody just happens to like it. It becomes a standard. It's not formal There are formal standards organizations. There are actually and this is new to me Honestly, there are many major organizations around the world that use a national body representation model And what that means is a country each country comes together And votes one time so one country one vote on a standard that will be used around the world the most prominent and the most familiar organization that does this is known as ITU the International Telecommunications Union and they are Headquartered in Geneva. They are an assembly of the United Nations So they get together one country one vote and they set industry standards in the telecommunications industry And they've been very effective at doing that for many years and they will continue to do so other organizations that use this national body model are IEC the International Electro Electro technical Commission, which is kind of near our semiconductor industry as well as ISO So I'm sure you're familiar with ISO ISO 9000 and not that whole ISO family of Quality standards and other standards. So that's the model they use However, most interesting to me is what we are now describing as open stand Which is the modern paradigm for creating global standards? And it's also the easy way to think about it is market-driven standards as opposed to country and government-driven standards So that's why I want to talk to you about it Next so These types of market-driven standards have been created for decades. This is not a new concept What's new is putting a name to it Quite recently several organizations that set global standards got together and said, you know We realized that industries and markets have created these phenomenal standards around the world Most noteworthy would be the internet and they have nothing to do with governments or countries And we would like to be able to describe these and have them recognized on par with those that come from ITU IDC and ISO to say that those standards are good And so are the market-driven ones that we've created in the world of the internet and other industries as well so five organizations got together the IEEE and Next year in the following year I have the honor of being the president of the IEEE standards association So I'm really proud of this effort that we're doing the first woman by the way in 100 years of them being an operating A little bit scary, but you know and this is completely irrelevant to my talk today But when I come to our media and I see so many young women studying technical fields It's very encouraging to me because back in the United States. There's still maybe 8 to 10 percent women in Science technology engineering math. So you guys are absolutely awesome. I just love to see you guys are good too I don't want to do that I see so many men you know day after day after day It's really nice to see a lot of my female companion. Okay back to the back to the front So the IEEE the Internet Society W3C which is the worldwide rev consortium the internet advisory board and the internet engineering task force These are the organizations that have actually created and maintained HTTP TCP IP all of these types of things 802 which comes from the IEEE These are what make the internet work These are the things that have created the internet around the world and they are not controlled by government They're not controlled by anybody these organizations oversee them and people come and make them Advanced and make them work So we all like together and said let's put a name to market-driven standards and let's talk about them More broadly so that governments will be able to say Oh, I can procure a product that's based on a market-driven standard in the same way I can procure a product that was developed based on an IEEE or an ISO standard We created out there's a website open-stand.org you can get more information there if you're interested, but we said there are five Principles if you like of what a market-driven standard is all about and the first one is cooperation This is extremely important because it means cooperation between standards organizations So I said there's thousands of standards organizations out there Each one of them has their own process and they've proven that I can create a very effective and useful standard using my methods And you may have done the same but your methods are different So we have to respect each other and say I respect your process And I'm not going to attempt to make you change just because I like my process better And each of these organizations has slightly different ways of producing standards and yet we say Obviously what you've done works and obviously what we've done works as well. So let's not change each other's processes That's respected and cooperating each other the second principle is adherence to the fundamentals of standard development and these are actually ones that are Proved by the World Trade Organization is these are the proper things that you need to do in order to create Effective standards and the first is due process You need rules and regulations and policies and procedures that can seem very cumbersome But these are the things that control the outcome of the standard such that it's technically the best But everybody's voice has been heard that it's been vetted and approved and it can be Very tedious I'll admit it's very tedious for these processes, but they're required in order to ensure the quality of the outcome of the standard The second fundamental is broad consensus No one company can come say to the IEEE and say I want my Technology to be a standard and I don't care what anybody else says that is not one of the principles of open standards So you have to have consensus from not only industry But also academia from government from individuals from any interested parties We all get together and say this is what we agree upon and we make trade-offs and we make You know cooperation and consideration and sometimes compromise well a lot of times compromise So what consensus is different on different organizations? But I truly defines consensus and when they go through their balloting process You have to have seventy five percent approval in order for emotion to pass not fifty fifty one percent So it's a supermajority which helps drive consensus more than just half of the participants agree Transparency is very important. What this means is no secret deals behind closed doors Everything that you do and all of the operations have to be clear and out in the open So that people can scrutinize that you're not doing something that is not fair to the general market in the general society Balance is very important. This says no one company can dominate no one interest can dominate You have to have an equal balance between suppliers and consumers and regulators and so on and so forth I'll tell a story about not balance One of the IEEE working groups years ago One of the companies wanted to dominate the outcome of their vote. They were balloting on some feature of the standard So this company actually hired temporary workers to come to the meeting and vote on their behalf So a bunch of young people showed up. Hi we're here to vote on behalf of this company and There it was a shock throughout the entire standards organization. You can't you cannot do that the company that That that was engaging in that their upper management had no idea was happening and immediately they apologized publicly They said we will never do this again And so because of that the IEEE constantly watches and so do the other organizations Making sure that there is fair balance that nobody's dominating and cheating The final fundamental is openness and what this means is that anybody who's interested is allowed to participate So if you have a material interest in participating in a standard be if you're representing the company you're representing your industry your Personal experience you are allowed to participate in the development of these standards. So people cannot be shut out And that's that's very important one thing I will point out is open doesn't mean free Sometimes people think that open standards mean they're free at no cost, but it's very expensive to produce It takes a lot of resources It takes not only people whose salaries are paid by companies or who are investing their personal funds But it also takes computers and conference calls and facilities and food And so openness means open participation, but standards need to be available at reasonable costs, but they're never free Even the internet standards that you see they're free. They're funded through different funding models Nothing in the world is free unfortunately The third principle is collective empowerment and what this is embodying is the idea that an emerging Economy will be equally as empowered as a mature economy So the emerging economies in smaller countries have as much say as those of big countries that have been established themselves and what this allows is smaller companies emerging economies to participate at the global standards table just like anyone else and it's very It's very motivating. It's very inspiring and something that smaller countries have not experienced before They are used to saying well I guess I need to follow what China says or I guess I need to follow what Europe says or the United States because I'm just small Guy, I don't have a voice but now through collective empowerment these smaller countries will be able to come and say listen You need to understand what my environment is like when you're creating standards for the smart grid I'll give a great example. I was in India a few years ago and Someone was proposing Well, we need to do this and that and the other with all of our IT infrastructure and so on and so forth So we can have an India smart grid on the opposite side of the room There were some Indian gentlemen saying have you been to rural India? You don't understand that 60% of our power is stolen So what you're proposing can never work in rural India where there are no substations where there are no Infrastructure and so this type of arguing back and forth was fascinating to me There's a perfect example of collective empowerment. We the rural Indians have something to say I mean listen to us before you create your massive smart grid standard Number four availability. This is what I alluded to a minute ago and Standards need to be available widely to everyone if you say only this particular segment of society is allowed to use this Standard to their advantage, then you're disadvantaged in other aspects of the world And that is absolutely not part of what the modern paradigm of global standards says So availability you can sell standards at a reasonable cost You can give them away if you have other funding, but you have absolutely have to make an available worldwide The last one is really interesting and important these standards need to be adopted voluntarily as an industry I need to be able to select the standards that will make my products the best I as a consumer want to select products that are based on standards that serve my needs the most I do not want a government dictating to me You will all do it this way because we said so because that could be inferior that could stifle innovation So I'm not saying that governments don't have an extremely important role So if you want to you know Standardized a telephone system. It's very good for the government to step up and say okay everybody do it the same way However with market driven standards You want the market to say you know that technology is much better than this one And I'd like to move there when I feel like it's fast what I can or as slow as I can if it's not quite quite ready So voluntary adoption Anyway, you may see you may hear about this more especially if you get involved in standards or Any technology things you may hear more about this and if you're interested as a website we have endorsements from people from countries I have never heard of so it's true Yeah from a standard person it's pretty exciting the rest of you may say yes Anyway your choice And then That's exactly correct the analogy of the Of the voluntary adoption was Blu-ray versus The format wars we've seen them often so those standards were created Blu-ray HD DVD they were created by their separate organization The end competing absolutely competing and what happened is then because they were voluntary adopted by the consumer market The consumers made the decision I prefer Blu-ray and the other one disappeared So if if Blu-ray and HD DVD had been national body standards It would have been the government's sitting down together and saying okay, which one do we want our citizens to use? And so that's why voluntary adoption is completely different than the national body The society made the decision if you like there was no entity that said Blu-ray has won it simply occurred and Slowly HD that the suppliers of the HD DVD standards said Yeah, the decision I think that you're referring to if I if I remember correctly is where a group of leading suppliers Leading manufacturers got together and said you know what? They said this HD one isn't working for us We all are going to use Blu-ray and then that momentum shifted because those companies that the industry said this is the one We prefer and they said that because they watched their consumers What's interesting to me is when I noticed that blockbuster, you know the blockbuster Company that's almost out of business right now But when blockbuster started carrying Blu-ray on their shelves instead of HD DVD I think that was a big indicator that Blu-ray was going to win But yes, so the companies themselves got together and say, you know, we think this is the right answer But again, no government was involved. It was definitely market for them I Dominance can be very distasteful. It can also be very effective. So I will use Apple computers an example So Apple's products are dominant. They clearly dominate the market and they do so with closed standards, by the way How many people have got Apple products in the last year not me by the way because I stand for open standards Android People we were having a discussion at lunch time That there was fear that Microsoft would dominate the world and they did for a while But now Google is starting to be the dominant player in the world. So I think it's a natural evolution Yeah, the big companies could dominate Everybody's everybody's smiling about synopsis. So Some people think synopsis is dominating the industry and others think we're a small player So that's a matter of opinion But but the thing that's important about open standards like this When you come to for instance the IEEE and we have what we call an entity model for developing Every company gets one vote. So so synopsis vote has equal weight to Microsoft equal weight to Cisco equal way to your startup company that's in your in your house and So that brings more of the consensus that drives the broad the broad consensus in the balance So so it doesn't allow dominance The balance prevents dominance from happening in the standards world in the product world You're right, you know the products can dominate but the standards themselves are created in a more fair way If I may just add as an agenda to that I think that the concept of certain words like anti-monopoly Antitrust that's not necessarily in this domain. That's a legal issue that sort of societies in different countries have different solutions or allowances or tolerance levels to so That's something. I mean that's a separate very maybe related but a separate issue Yes, standards are benefit for the society they do not address Well, actually in a way they do so. So yeah monopolies and antitrust are part of the government to prevent those monopolies from occurring When a company like synopsis goes to acquire another company We have to prove to our federal government that we participate in open standards with our competition And that's part of the fundamental approval process for us to acquire other companies Not the open standards, which is related to fairly Separated between the companies but it after short but China will follow the rush for example to find this issue British with the United States is the political and economic Issues Yeah, I think that's I think that's correct Someone else That was the There was a technical flaw And and yet I think if the market Had wanted and said well, we know there's a technical flaw, but we happen to like that standard better They would fix that technical line take it forward. So there's always a balance between Technology the technical aspect and the business aspect of it the political aspect the delicate balance Oh Oh He's asking about the competition and the collaboration between Sony Hollywood motion picture groups and Philips and I Remember reading the whole story and other life, but that was a few years ago So I'm afraid I to misspeak so I'm not going to go into into details because I might say something that's not true but you're absolutely right the tension was incredible and Because you're because you are competing in such a large market and an important economic market that the deals that are made between the companies and the suppliers and the motion picture people are intense and powerful and very very real and so when Organizations standards organizations say we produced a standard that was fair because we allowed the broad Consensus and we allowed the balance and we allowed the openness then those standards will have more credibility Than ones that were done behind the scenes So and and closed standards can be extremely effective here if you have a technology and it is So awesome and irresistible and you keep it to yourself and you make a lot of money There's really nothing wrong with that, but at some point as an industry leader You'll be expected to potentially open that up Is this true when itunes was first created the format of itunes was proprietary and then they moved to mp3 Yeah, they use the app but now they support mp3 because the industry demanded so Apple built a wonderful environment around itunes proprietary but then market forces of society said, you know enough is enough I want to be able to put my songs on devices I'm glad you guys are finding this interesting Usually when I say I work in standards people go Okay, so let me wrap this up a little bit by saying education for standards is really important and Most of us who work on standards never learned this at the university level. We learned it once we went into industry We learned it the hard way we made mistakes. We did things we wish we had never done We probably weren't as effective as we could have been learning, you know on the job is as we move along So we're recognizing that if we can get material into the curriculum of Universities to show students the importance of standards and how they're created then when you enter the workforce You'll be better prepared to do a better job than we've done and you get the standards out more effectively and more efficiently and less painfully so Knowledge about standards from students percent perspective will help you not only facilitate communication, obviously But once you are performing your professional tasks, you'll know how to do these in the same way There's a standard that's very well-known in our industry called system barrel log. It's for representing circuits So if you learn those standards in universities then when you go into industry you immediately can work with other Design engineers And of course it forms the foundation in the framework of innovation and Product quality and interoperability and interoperability meaning you know things plug together easily These are some of the benefits of being able to put standards into your curriculum Obviously you get skills ahead of time just like when you're using Synopsis tools in your studies now you can be learning the standards and you have that much extra experience once you graduate And I think the bottom one is interesting too. You're going beyond theory So standards are about as practical of an experience as you could possibly have So let me show you a little bit about the IEEE. Come on here as a member of the IEEE Let me back up I'll explain the IEEE a little bit the IEEE is the world's largest professional society They have 420,000 members around the world in in our field electronics, electrical engineering Information technology communications technology microwaves biomedical. They have 38 societies that address all of these technical fields And they provide career development. They provide 30 of the world's literature is published dramatically in our fields So massive publications and technical knowledge base is available And so I encourage you even as students to join I joined as a student a long time ago And the IEEE has helped my career all along very important organization and very inexpensive to join as a student And can really benefit your your entire career your life cycle as an engineer The IEEE has six major areas of focus They publish they have technical activities and research and so forth IEEE USA needs to change a bit That's an artifact of the IEEE being a very old institution But that's where all the career development comes from and also things like life insurance medical insurance benefits can be obtained through IEEE At lower cost perhaps then you would get on your own Member in geographic activities looking regions all around the world. What are your needs from an engineering perspective? How can we get together and learn from each other? By me at the top we have the educational activities One of the fundamental beliefs of the IEEE is to improve the education of engineers all around the world Lot of effort of lot of resources put into education and of course standards the standards association that produces right now I think we have over a thousand active standards the anything from wi-fi to nuclear safety standards to One of my favorite examples is IEEE has a standard for the clothing that power line workers wear when they're dangling out of a helicopter So the IEEE has a massive amount of standards How wide should the lapel be is a standard uh So between the Educational activities and standards association. It was recognized that how can we teach students how can we bring education about standards to the world And the standards education And that's where the resources are provided and it's a really great committee What their approach is is they want to reach the audience at the basic level By providing a variety of things in addition to course material I'll talk about the grants in a minute because that's kind of the most fun because it means money for the students Grants there's an online magazine There is a speakers bureau where industry experts can come and speak at your universities There's a lot of cooperation with other standards developing organizations the most thousands out there that I mentioned And certainly developing products and services for universities as part of this committee This is the website that you can find standards education dot org And this is where you can find the course material All types of information And what's really good to know is that this is available at no cost It's being funded by the national science foundation. And so you can pay all these materials without paying for them Here's a picture of the the website itself Um One of the features is the 802 family of standards, which is ethernet and wi-fi are now available to everyone at no cost They're being funded by industry behind the scenes And so you can actually obtain those standards if you want to study them and build projects around them and use them in your academic activities There are tutorials and case studies available One of them is on system barrel lock that I worked on a long time ago It probably needs to be updated by now, but you can see some of the examples engineering technology Standards in cellular telephony Standards in electrical power systems. So there's all types of Courses and information that you can use there to learn about them So the grants So these grants are given to students who supply a proposal for some type of a project that would use a standard And I try to lose standard and if your proposal is approved, then you will receive 500 us dollars And your faculty mentor receives 300 us dollars. So it's good for the professors as well as the students You have to just describe specifically how you will use 802 or system barrel lock in a project And all of these results are published as student application papers So it can be very nice and a resume. It can be a very good Opportunity to do a special project while you're in school Here's the distribution by region of who has received these grants over the last few years I keep saying that when I come back to our meeting next time I'll expect a bar that shows our meeting away over to the right all the student parents coming from here And the actual Acceptance rate is quite high. So over the last few years of 128 applications that were received 83 of them were approved So that's a very high rate of approval. So The comp it's not that the competition isn't really fierce, but it's that There's a lot of high quality students like yourselves that are applying for these grants. So do apply for a grant if you're interested Here is the online magazine. That's me down below my colleague He's he's very active in the standards of education committee from India And so he's like you know in his heart. We need to educate the engineers to see about the magazine Um, here's an example of one of the most popular workshops and that's um understanding 802 802 is a very complex standard as you can imagine Moving from local area networks to wide area networks to wireless to mobile wireless and this tutorial will help people understand It's a full day of you know, all the details are If any of the instructors are interested in embedding this in there It could be very helpful Right wi-fi so 802 is a big family 802 is ethernet so wired as well as wi-fi, which is 802 11 And then there's 802 15. There's there's a whole variety of them Right, right, yeah all the 802 11 a b c d d. Yeah, that's all part of the atrible family Um, we'll provide these slides and this information here people at the atrible that you can contact and My colleague at the bottom from synopsis actually if you're interested more in atrible standards and education So I encourage you if this seems of interest to you to certainly become a member of the atrible in your local chapter There's a lot of good support for meeting other students and other people in our industry Um, be aware of standards when you start your field of work and think about these things Oh, you know, I'm going to build a product shouldn't conform to certain industry standards Would I like to take my convention Once it becomes stable and turn it into a standard Can you imagine how proud you'd be if you'd say I was the one that invented wi-fi, you know, that'd be pretty cool And you probably could who knows what the next one will be. So, um, you know, please keep standards in mind as you go forward And I'm happy to answer questions or move on to the next topic whatever you guys are like Am I taking too much time? We're okay for time All right