 Alright, what's three things I've learned building an e-commerce business that does more than $150 million a year in revenue? Number one, you have to embrace the chaos. If you're a control freak, you're never going to scale, you know, move so fast you break stuff. Number two, email and SMS marketing still work. I'm sending over $900 million emails a month, you know, SMS. I'm getting 90% open rates. This still works. Don't just rely on paid ads and social media. Number three, you got to master the 12 divisions of business. If you want to build something small, you can, you know, be good at two or three parts of business. But you have to become a business black belt or at least attempt to be in all 12 divisions of business.