 Hello everyone, my greetings to all of you. I wish all of you safe, healthy and a very prosperous 2021. First and foremost, I would like to thank Exchange for Media Impact and Pitch for this recognition and I accept it and delighted I am to accept this. Now, talking about digital, I think what this epidemic has done is accelerated the digital journey and provided it the much needed acceleration. Many of the citizens have moved online for the first time, whether to get news or whether to source essentials. The city children have experienced the taste of online, many of them for the first time. And office goers have adopted to working from home thanks to technology, the collaboration tools. So it has moved us from a state of theoretical debate on whether it will work or not to real hands-on experience. We as Indians need to leverage digital technology to make a fundamental shift in the quality of education, healthcare, in creating new business models which in turn could create jobs, bring technology to agriculture, manufacturing as well as management of environment and in governance of a country. I think this is an opportunity for us to leapfrog and become the world leaders in precision and advanced manufacturing, harnessing data, analytics, AI for advanced scientific research and deployment and scale in the country. So digital, not just from a lens of communication but it has today the power to change the entire country and I'm so pleased that at Hindustan Unilever we started working on what I call as the reimagined HUL agenda nearly about four, five years back with an entire idea that we will use data and technology to bring about a profound change in terms of how we interact with the consumers and customers and give them a better experience and we have put data and technology at the heart of our business models. So just like the Y2K gave a flip to the Indian IT industry at the beginning of the millennium the present crisis could be used to digitally connect the nation and this is a massive opportunity for the Indian IT industry to move up the value chain for traditional media to adopt digital technologies, reach out to more Indians with better information, with better avenues to have them educated and we should use the low cost of data combined with the increased penetration of low cost smartphones and use this massive amount of data that is a country we generate for greater public good. So we should protect privacy but treat data as a national asset and I'm so glad that exchange for media, impact and pitch have been recognizing the impact digital power hundred and this would be an impetus for many other people to adopt technology and change the way we do business and the way we communicate and the way we create value for the economies and for the individual businesses. So thank you, remain safe and God bless you all.