Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 24, 2012
This case study from 303 Lowe in Australia looks at how they helped IKEA face the challenge of getting Australian people to keep the 2012 IKEA catalogue for a whole year rather than discard it soon after reading it. The answer was for it to be the first catalogue that pays rent for being in your home, reflecting how IKEA products use space cleverly.
AWARDS: Australian EFFIE Awards: Silver (Best Retail/Etail) Bronze (Best State Campaign)