 and I like our coffee at 180 degrees and I'm talking to Clayton Alexander of Ember Technologies who claims to have the solution to that problem. Yes we do. You can actually adjust it right here on the bottom of the mug and set it to any temperature that you like and it keeps your coffee at that exact temperature within a one degree tolerance. So this is a mug, this is audio and video by the way, so this is a mug in his hand that's got an LED display that says 138 degrees and it says he's doing a touch screen on it to wake it up and change so you can see the temperature. That is correct, yes. So when you pour in your coffee it will tell you the temperature. When you pour in your coffee it will tell you the actual temperature of the coffee that you poured in so you can be aware right as it's too hot is it going to burn my mouth and then it has a rapid cooling system that will rapidly drop the coffee the temperature down to your set point and then once it hits your set point it'll hold it there for hours on end. So what about the other way around what if they make it at 165 which drives me nuts I want 180. Yes it'll ramp it right on up and you can even take a can of Campbell's soup, room temp, pour it in and heat it right up. Oh that's crazy so how does it do all this? Okay we have a ton of science inside here. It's a mug full of science. Yeah it's a mug full of science. So most of the technology is loaded in the base. I thought it was witchcraft until you said it was science. We like to say there's a lot of magic within the Umber mug because we have this beautiful industrial design from ammunition they're the firm that brought you the Beats headphones, the Polaroid camera, a lot of the beautiful new products you see on the market. You can see it kind of has that beautiful industrial design to it. We wanted to hide the technology so that it's more about the coffee drinking experience and less about the nerdy stuff right? But what is the nerdy stuff? The nerdy stuff. Okay so we have a seven sensor electronically controlled heating system inside. It basically is constantly measuring the temperature of the coffee and maintaining it at that perfect temperature. We have a low power belt heating band and a high power heating band and we've got an induced convection current in there so that it keeps the liquid in an even temperature from top to bottom. Yeah it wouldn't be that good if it was hot at the bottom and cold at the top. Exactly and that's part of the problem that we solved originally when we were in the lab five years ago trying to figure out how do we make a temperature controlled vessel that you can carry around. There's a separation in temperature from the high to low and so we've solved that through inducing a convection current. Okay so I'm guessing there's a battery in it. Yeah it's the same as in your cell phone. So how do you charge the the ember mug because it looks too sleek. It sits on a coaster and that's it. So it's got inductive fight. We were gonna use inductive but we're moving 35 watts across so we're using gold plated contacts on the bottom. Okay can you zoom in on that Steve? Interesting so can you buy spare coasters? Yes absolutely because we think people will buy one for their office and it comes with one that you'll keep on your counter at your house. Exactly what I was thinking about. Oh yeah when is this gonna be available? Okay we're shipping the first units to our pre-order customers in April but if you bought one like today on our website you'd get it in May. Okay cool and how much is the ember mug? $129. That's a lot of Starbucks. That's right well people say why is it so expensive and I say because it's the best. That's a good note to end on. Thank you very much. Also people are spending about a thousand dollars a year on coffee at Starbucks. I don't want to hear it. So why don't you want us do it justice? Alright let's get a good zoom in on that on the display there because that's cool. Now you can turn that off right? Yeah you just touched the ember logo. Touched the ember logo? Very cool. Alright thank you very much Clayton. Good luck to you. Great to be here.