 What is that everybody welcome back to the channel you guys in today's video? I'm gonna show you some basics I'm gonna show you one basic step that I've been teaching rotors that I've been teaching small business owners for the past several years This is a step that I implemented into into the five-step blueprint, which is what I teach In fact, what I'll do is I'll also link down below a Simple my ebook. So in 2018 I wrote a basic ebook a simple ebook explaining these five steps, right? And these five steps came as a result of seeing what thousands and thousands of real estate agents here on Facebook specifically What thousands of them what what thousands of their pages of their personal profiles were missing and what tens of thousands of their actual business pages Information that was missing as well. It's a result. I came up with this first step Um as a result of seeing Thousands of pages right what everyone's profile looked like what what their intro looked like and the fact that they were missing these super important links These super basic links when it comes to social media branding in 2023 and beyond these are these are This is something so simple you guys once I show it to you you're gonna be like holy crap That's so simple and then you're gonna be like dude That was basic and I'm telling you right now once I show this to you and I'm and we're gonna go behind the scenes I'm gonna show you other accounts. I'm gonna show you other friends of mine on Facebook Um, I'm gonna show you their intro. This is all about basic branding you guys So if you're trying to build your business on social media, if you're a realtor if you're a small business owner If you're trying to build something over here Knockout step one go out there and get all your links in order, right? Because once I show this to you, it's gonna be so simple and you're gonna be like dude I didn't even think about that So watch once I go into once that once I show you I'm guaranteeing you right now. I'm calling it right now. I'm calling it right now And and and some of you guys are watching this are my clients. So you guys are actually the 0.00001 That actually completed it, but I'm gonna just say 99 once I show this to you. I'll say 99 99.9 Once I show this to you 99.99 9% of every single one of you guys are watching this video right now I guarantee it 99.99 9% of you guys Miss this step. That's why I thought I'm like dude. Let me just make a video because shut out to my newest client Tina Crushing it top rotor for the past 18 years in the metro Atlanta area Super blessed and fortunate to be working with her now. She's my newest newest client And we just knocked out this first step again This is what I call step one when it comes to basic social media branding and and and and and credibility, right? Social proof. This is what you guys want to be doing. Okay, so Let me show you right now Let me go into let me go let me go to my facebook And let me just give you some context of really where this came from It came from my personal facebook friend friend list when I started when I started when I when I got Because my whole background I've been in marketing forever and a day you guys I've been I've been in marketing forever, right? But it was in it was in it was in 2010 when I got into mortgages So some of you guys know my story some of you some of you may not but But I spent six years in the mortgage industry from 2010 to 2016 loan originator licensed for the state of california licensed for the state of of washington The washington state right licensed in these two states crushing it from 2010 to 2016 in mortgages That's not that's how I know, you know, the real estate side fairly well because I did loans for six years And so in 2016 when I leave mortgages my whole idea was to start consulting real estate agents on social media marketing because I knew for a fact that most of them Didn't know really much about social media because at that time 2015 2016 social media was really starting a scale Where we're at today 2023 with with social media and ai and in and in youtube where we're at today in 2023 It's very different than where we were at in this industry in 2015 in 2016 in 2017 2017 right the landscape was a little different So in 2016 I knew that the majority of of rotors the majority of small business owners I knew that they didn't really have their social media part down So if I could start teaching them certain things, uh, maybe I could build a business that was in 2016 when I had that thought right So what I did what I did is I leave mortgages and I jump into consulting full time Not knowing what the hell I was going to really consult on I just knew social media Let me start teaching people marketing over here Because one thing again, I knew that the majority of them were not were not really savvy and weren't really up to par Or really weren't really up up on game when it came to social media I knew most rotors most small business owners Didn't didn't even know didn't even know that part But then also I knew because you got to know the market right you got to know your audience So you got to know who you're trying to who you're trying to serve And in this case I just felt like I can serve rotors Because they come from mortgages and then also I knew that the majority of them Any of them that were advertising were still spending an arm and a leg offline I knew that that any any successful realtor out there and in this case again rotors But this applies to any small business But I just knew that most rotors if they did have any type of advertising budget They were still spending money on expensive zeal leads They were still trying to put out direct mail expensive direct mail campaign Pieces they were still trying to put their face on a billboard on a bus bench Or just these basic offline activities marketing that we that we call marketing that are expensive I knew that any of them were we're doing that right so I jump in and start teaching rotors all this stuff full time in 2016 And here's what I really found out Sorry about that you guys I freaking had an intruder Visitor unexpected visitor But but the show must go on here's what I was saying you guys here's what I was saying when I left mortgages in 2016 I start consulting rotors, right? But my strategy to to to get in touch with you guys was a little different unique different It's it's it's how I did it and and to this day I haven't found anybody else who really have done it has done it this way and really built A prospecting list or an audience My whole thing was to come over here to my personal profile And the reason why i'm telling you this part you guys is to give you context of where this step came from And it's what i've been teaching rotors and small business owners for the for the past five years now This basic step one, but it's such a game changer to your profile. It's such a game changer to your to your credibility over here That's why I wanted to share it with you guys. This is what I teach Um, but but but but here's but i'm giving you this context to let you know where it really came from It came from the thousands of friends that I started following So in 2016 what I did personally is I came over here to my personal facebook page And I've been on facebook forever in a day But it was in 2016 when I have this idea of consulting you guys, right rotors Small business owners, but again, let's keep it straight on rotor in this case It was it was in 2016 when I had that idea So so my strategy to get in touch with you guys was to do it through here On facebook on your personal profile. You only get 5 000 friends, right? You only get 5 000 In 2016 I came over here and I literally removed Everyone I removed my mother my brother my cousins my best friends from high school my in-laws my aunts and uncles my freaking neighbor my boys from freaking junior high I removed all of my all of my all of my um past co-workers Literally everyone that I actually know friends and family right because when you go to your personal facebook page You guys here's the unique thing about facebook when you go to your personal facebook page It's only a handful of the people that you actually know Like keep it real your uncles your aunts your friends your girlfriend your boyfriend your in-laws your cousins whatever your co-workers people in the office your clients It's literally only a handful some of you guys most of you guys that are watching this on facebook You guys have thousands of friends over here, but it's only about 200 if that that you actually know People that you went to school with right? Same thing for all of us so over here. It was only a couple hundred. I was I've been in san diego forever I know everyone and their mother right so I had a lot of friends here that that that I actually You know broke bread with went to school with go to church with right people that you know in your neighborhood right because you've been there forever But again, what i'm saying at the end of the day. It's only a couple hundred It's only a couple hundred in 2016 I removed all of them because my strategy was to fill up the 5000 with nothing but rotors That was my strategy sent my mom a message. Hey mom. I'm taking you off of my facebook I'm going to put you on my instagram because my strategy here is to fill up with is to build a new business This was 2016 when I was doing all this Was to build a new business and fill up with agents fill up my 5000 Hey bro a cousin a uncle a aunt. That's what I did right? That's what I did But here's where it where it led me to As I started requesting thousands of agents I started going to the news feed and that's all I started seeing was what agents were posting right awesome verse Awesome bible verse right here right awesome awesome awesome stuff like that But then I would see real estate related stuff That's where it started coming from so as I started following you guys thousands and thousands of realtors By 2018 that's when I wrote the book so click the link below it'll take you straight to my page where you can download a free copy in 2018 this started in 2016 But it was in 2018 when I when I when I found the comma denominator When the light bulb went on and I'm like dude I see a pattern I see the fact that this page is missing that and and and I've already seen hundreds at this point I've already seen a few thousand at this point and everyone's page looks the same I started going I started going to business pages and everyone has 200 likes I started looking at the intro on different pages and everyone's missing their links And that's what I'm going to show you here. I'm going to show you One that's that's that's um complete and I'm going to show you a profile that that's incomplete 99.99% of you guys missed this basic step and so this is where it came from you guys It started it came from these five steps that I started teaching yo yo yo yo Yo these five steps that I started teaching were literally Steps that I started getting from seeing everyone's profile seeing their profile seeing their business page That's where this came from. Okay, so this is step one. This is step one As I started seeing and just randomly connecting with random friends Nancy as I started connecting with with with random friends Jennifer And again, these are my 5000 friends. I would go to someone's page a person I'm going to show you a page. It's not my client like this page. This person's not not my client right here, right? I would start to go to their page. This was 2016 2017 2018. I write this book This is step one because at that point in 2018 when you're following thousands and thousands of pages And every single one of them has the same job You really start to see the transparency. Here's step one the intro as I go to stacy's personal profile and I look at her intro That's what I started seeing And I've seen this to this day 2023 the making of this video I started seeing that in 2016 Wrote a book about it in 2018 Called the five step blueprint That's step one the intro So when you guys are so so again Whether you're watching this on facebook whether you're watching on youtube go to your personal profile right now and does yours look like that You might have your business page. You might have your ig you might have a dot com But that's as far as it goes Right it either looks like that or or or it might have a couple links a dot com if that But this right here you guys the way this looks specifically shout out to stacy shout to stacy But but this is our online credibility. This is our online social proof stacy. Here's here's an interesting fact and here's the truth Stacey it could be a top producer. She could be in the industry for 25 years All this success and and and and a lot of that's offline dealing with her local market She could be she could be farming her area for the past 15 years Right and she crushes it top 1 but on social media as we have thousands of people that we start to get connected with No one knows you So shout out to stacy, but i don't know her I don't know if she's majorly successful. All i'm seeing is this intro and this hinders our credibility This right here this because we're in business this intro needs an update. It needs a facelift There needs to be more information here and not crazy information What i'm referring to what i'm going to show you because i'm going to show you tina shout out to my client tina Yo yo yo shout out to my client tina because i'm going to show you her profile I'm going to show you her intro and this is what i'm recommending all you guys do to your to your pages And all this is going to do is just again add credibility Add social proof and help you build your platforms help help get more exposure to these other links that should be here listed in the intro So again Rather than boring you to death and showing you 10 other stacies because i'm telling you Everyone's profile looks the same so no matter if you're seeing this on facebook or seen on youtube Go to your profile tell me if your intro don't look like that This is the game changer. Here's the game changer So so so rather than rather than linking everybody to your to your broker's page That's what i see a lot as well You might have your business page there and you're a little bit more up on it But but not in a 10 10 of you guys you guys are linking all of your traffic So this is 2 000 people that are following stacy, right? You're linking all of that traffic to your broker's page And because most people don't know the difference between broker and agent most people Think that this is your page. So here's what's going on the majority god only knows how many of these people Are actually following kella williams page thinking they're supporting you right Majority of these people let's just say they're not in the industry. They're not tidal. They're not escrow officers They're not freaking lenders. They're not appraisers. They're no one. They're random people that are just following us, right? You're your corporate people. You're you're working class People, right? Majority of them don't know that this is not your page. So god only knows how many people you've actually sent to that page I'll just unlike it now But but god only knows right god only knows how many how many of your friends are following that page So you don't want your business. You don't need your broker's page there at all again I'm going to show you tina's and it's a huge difference and then she has studied she has lives She has pronounced right. This is not necessary. The pronounce is not necessary. You can leave lives. That's not really necessary I'm going to show you what i'm recommending that you that you do to your profile stacey. So whether you're stacey john adam louis freaking baton whoever the hell Again shout out to all you guys that are watching this do this to your intro right away. Okay, do this to your intro right away Rather than this blank, you know taking it there. Here's i'm going to show you tina's let me go to tina's Let me refresh this page Shout out to my client tina. If you guys are in the atlanta area doing business doing real estate Reach out to tina. Tina is freaking she's freaking a rock star This is her intro That's her intro So so tell me if there's a difference right shout to stacey and here's the crazy part stacey She could be the top producer. She could be the one 27 years in the business crushing it multi multi multi millionaire broker Even right she could be that person but the moment I come to her her the moment I connect with her on facebook and I see The intro the intro is the first impression, right? That's why it's so important. It sticks out. It's my business It's like my little business card. That's why the intro is so important So I go there and I see that Versus going to tina's page shout out to tina on the flip side tina could be She could be seven months in the business. She could be seven months. Obviously it says 18 years right here, but you know what I'm saying She could be seven months in the business and that's what her intro looks like You know what I mean? So just the credibility you guys the added the added just Overall perception that that gives versus seeing a profile like like like like this one It's night and day, right? It's night and day So you want to do that to your to your account? So you guys you want to go out there and customize your links even if you're not on these platforms? It doesn't matter. I don't know one damn thing about pinterest But if you come over here to my intro, you'll see my pinterest link I don't know one damn thing about twitter shout to elon musk, but I don't know what I don't I don't tweet Right. I'm an ad guy. I'm just running facebook ads and I'm building a youtube channel That's it. Those are the two things that pay me these other platforms don't pay me So until they pay me to post over there, then I'll probably go go and post over there But but but marketing is is what you guys really want to focus in on and this is what I call just basic social media marketing This is basic social media branding. This is just securing your link and making sure everything is in order It's not about you posting on all these platforms. It's all about you just securing that name So you're going to get it listed on the personal profile. You guys you're going to get it listed on the business page So look, this is her her business page So now as I come to the intro over here Everything is matching and and she's in the process of updating this email as well But this is this is this is what we all did. We did all these other platforms today So it's not about posting on all these platforms. It's all about securing the name you guys Secure that name. Whatever that one name is you're trying to brand Step it up and get everything listed and and and and and just bring your credibility to the next level on social media You guys so that's that's what I call step one in the five step blueprint you guys Um I'll link a simple e-book that I that I wrote back in 2018 that explains this step Explained step two explained step three four and five um Download that e-book and if you want to jump on a call where I can give you all of these freaking strategies We can do a zoom call. We'll make it a training video. We can turn it into a youtube video I'll shout out your business and and and really really, you know, bring you up up you Um and and shout you out on on on my channel and let's get you some exposure like let's do an interview Let's do a podcast. Let's do a strategy call. Let me show you how basic this stuff can be in this in this case What step one is just about the linking is just about the branding and and and given a facelift to that intro Right linking everything to to your business page not your brokers So if this is something you want to you want to talk about you guys if you're into social media marketing If you're into targeting if you're a local business owner That's where I can really add value if you're trying to farm a few zip codes Right because that's another thing that's going on. I don't need you put or not not need that's not the right word I don't recommend you post on all these platforms all the time Like you're probably getting the advice right like you're like you're probably getting that type of coaching from a broker or or even a coach You got to be omnipresent post post post post into your freaking eyeballs fall out. No, dude I don't recommend that at all if If you're a local business if you're a local rotor So if you're that local business owner that local rotor that says david, you know what? I'm posting all over the damn place, but i'm not getting any leads from it I'm posting all over the damn place and what ends up happening david is the freaking 2.2000 people don't even live in my state If that's you let's chat if that's you let's chat I'd love to show you how to target your area if you're the type of person that says, you know david I'm posting and yes all these people that are following me are across the country None of them are leads none of them are potential clients at all I don't want to target them anymore. I'd rather learn how to target my local area I'd rather take over my farm these three zip codes right here david I want to brand the hell out of myself and all these three zip codes. How do I do that? How can I take the same post and run my listing run my open house and and or just offer value and give away a free Seller guide or give away a free buyer guide. How can I add value and only talk to my local area? If that's you let's chat you guys Let's chat that that's a simple facebook ad. That's an instagram ad. I truly believe 2023 and beyond it's not about social media marketing It's about dominating your local area so whether it's facebook whether it's instagram whether it whether it's um Whether it's linkedin tick tock whatever pick your favorite platform and learn how to run an ad If you're trying to build a local area That's what I'd love to talk to you about you guys. So so if that's you If that's you click on the link download the book first download the book and then you'll you'll you'll you'll you'll have the opportunity to schedule a call Start with the book maybe maybe maybe read through through these five steps This these are the five steps that that that it takes to implement on social media and to build a crazy brand like Unlike anything else you got to implement these five steps No matter if it's working with me or working with somebody else you got to implement these five steps I really truly believe you'll get a lot of value from just just the book alone So click the link download the book and let's chat soon you guys. I'll see you in the next video over now update your links This is what I call step one talk to you soon