 Hello everyone we are here with Eric Young the CEO and founder of iTutor. Eric thank you very much for making the time to talk to us. iTutor is just an amazing organization and it's really disrupting the way we understand and we do learning. So can you start by telling us a little bit more about the history of iTutor? iTutor Group has established for 21 years already and it's a unique organization. We don't have any single classroom however we have more than 3,000 teachers around the world and we serve 30 million sessions in a year. So it's one of the largest education group however without any classroom. Without any class? And let me ask you this you were using digital technology exactly to leverage that and one key aspect of the research we do is on the cultural side because education it's something that has some traditional classroom and the way we are educated. So how do you see the challenges and the opportunities of shifting not only technology but also the way people understand education? Yeah back in 20 years ago when we started business it's really difficult for us to you know tell the market that online education is the future because at that time people still rely on traditional school and plus some e-learning. But what we do is we choose the very difficult path which is we move the teacher online and teachers online teaching student life in a one on three one on five kind of format and in that way that we be able to first be able to do an individualization of a learner but at the same time we'll be able to make a very big skill because everything is online. So I think the digital transformation definitely in the beginning is hard especially the infrastructure like the bandwidth at that time when we started business is only 56k but right now it's like a a mega you know bytes so right now it's a lot easier you know very obvious. Our prediction for the future is in the future three to five years online education will be the mainstream of education outside school. Of course in terms of the culture shift or the user experiences I think in this part of the world I mean in China people adopt internet as their daily life already pretty much everything you go buy a grocery from internet you take it on internet you pay everything on there you do banking on internet so learning or receiving education from internet is something already obvious now for everyone. And you said about future so if you can close your eyes and think 10 years ahead how do you see education taking place? If you really see the pain point of education if you stay in Hong Kong Shanghai this first year city you don't feel there's any inconvenience of receiving education but if you go to the third year city fourth year city you see over there teachers are very precious I should say very limited resources over there and then students just wanting a good teacher over there so we see we went to fourth year city like Tien Shui city the teacher has to teach math English Chinese all by the same teacher but you ask me close my eyes to see 10 years from now I see in the it would think 10 years even faster probably five years all the people students in different city different tier city even in a remote area they be able to receive the same quality teacher through internet to their home. Yeah that's amazing and in one thing now talking about the challenges you face so as a leader of a very large company how do you make things happen the ideas you have and the ideas your seniors leaders have a true world organization you know how do you break these barriers internally to get things moving? It takes a lot of effort you know I can say we're already 100% there but what we do in our system in our company is we write we produce a lot of algorithm because we cannot always depend on people people have their own mind in you know in a good way but also sometimes they make mistakes how do we reduce mistakes to us the algorithm is more like a AI driven you be able to base on the historic data and predict the situation and through the AI algorithm help you make decision at the scene and then because you continuously have the data feed into the system and then every time the decision that you have will get even better precise every time that's how we manage the globally more than 3000 teachers around the world and that's the way that we handle you know we are not a very big organization but we already have 5000 employees you know working the system so we have all different kind of karma system that collecting behavior collecting results collecting the data happening during the process no matter it's a teaching learning process or executing a project or executing a service we collect those data with the algorithm that we design be able to produce well I can say 100% a good decision but a better decision a best effort decision okay amazing and my final question is what would be your advice for organizations that are starting now or for organizations that are still a long way to implement this kind of revolution so organizations that are suffering the pressure of digital technology and other companies so what would be your advice to them I think every entrepreneur or business in nowadays you have to see data as the gold once you have data you have everything so with that mindset in place when I talk about data I'm not talking about just customer data talking about employee data I'm talking about marketing data once you have the mindset to collect all the data and then with data mindset you know with a group people analyst helping you digest all these data create a good algorithm actually you will be able to scalable in a very short term period or making a better decision than before so that would be the advice amazing thank you thank you very much for your time okay and for providing this interview thank you very much thank you