 Here at CES we've set up an experiential space entirely dedicated to highlighting the best launches that we've seen brands activate on Twitter over the course of 2019. Launching something new is the number one reason brands activate on Twitter, whether that's a new product, a new campaign, a new feature, or a new service, and so we're celebrating and bringing some of those campaigns to life. We come to CES to meet with our closest brand partners and customers from around the world, across all industries, across all parts of the world. Two reasons why they really look to Twitter for guidance and consultation as they enter 2020 from a marketing standpoint is when they're either launching something new or when they're trying to connect with what's happening in culture, be that an event or an occasion or a trend. Those are really the areas we're spending the most time this week in Las Vegas talking with marketers about. Advertising on social media in general is driven entirely by audience behaviors. We're seeing brands write the future of what's next in marketing and they're doing it on platforms like ours and because they're using audience trends to understand conversation patterns to predict what people are going to be talking about, not just today but tomorrow. And so the use, the dynamic use of audience insights is going to be what shapes the future of marketing particularly as it pertains to social media. And for Twitter, we have 500 million tweets every single day and every single one of those tweets offers a signal as to what people are talking about and what's happening in the world right now and that's really what's going to dictate the marketing activations that you see celebrated six months from now.