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Daniel Ek: The Big, Hairy, Audacious Goal of Spotify

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Published on Jun 12, 2012

Spotify Co-Founder Daniel Ek explains the big goal behind Spotify, in response to a question from KPCB venture capitalist Chi-Hua Chien. Ek articulates Spotify's goal to create a social music service that was more attractive than piracy for consumers that also allowed the music industry to grow.

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