 And footwear is extremely difficult. It's physically hard, it's monotonous, and it's not what people think it is. You know, so many kids are gonna be like, I want to be a shoe designer. It's like internet fame and Kanye checks and the reality of making shoes. Kind of talk them out of it in some ways unless they come in and they got like blistered hands already and I can see that their people work with their hands and that they understand what that's like. Being a shoe designer and being a shoe craftsman couldn't be further apart. My name is Mark Gainer and I am the designer at No One Footwear. I'm originally from Canada. You know, I worked, my primary skill set is I worked as a graphic designer for a number of years in magazines and books. I came down to Los Angeles and worked with a company called Gourmet Footwear. So, you know, with John Buscemi, Greg Luchy and Greg Johnson. First time I got into, you know, an athletic shoe factory and specifically into the sample room and saw them making shoes, you know, saw them taking a flat paper pattern and turn it into a sneaker. Then I was hooked. You know, that's when I was really, that's when I got the bug. The cost starts at 6.75 for, you know, kind of off the shelf shoes and then bespoke starts at $1,000 a pair. This is the Alpha. This is the first shoe that we made and it's our take on a deconstructed desert boot. We had some holdups getting it moving into the space and so it was myself and my pattern maker. We're kind of working out at my house for the first five or six months of this. So this was a shoe that we developed as a kind of study of what we could do with no machines. So this is the No One Bravo. This particular one is a Italian pony skin zebra print upper and then inside we've got a French lamb skin lining. This shoe took about 14, 15 days to make. There's the curing period and then cutting, et cetera. Someone comes into No One and they wanna make a shoe. The first thing we'll do is sit down with them with our pattern maker and we'll get measurements of establish what size your feet are. Then we'll select material for the upper. We've got a great selection of inventory of hides that we've collected here. And so we'll sit down at the table, roll those out and select a material for the upper. The first step is the paper patterns. Then we select the materials. Then you cut the pattern. So you cut all the elements for the pattern. The second stage is lasting. And so lasting is where you will take a form which is called a last, which is a form of the human foot and you wrap the upper around it. And that's really the exciting part of the process because that's where it goes from being a flat object to a dimensional form that you recognize as a shoe. We can really celebrate both aspects of that. Our ethos here is art, craft and technology. Those are kind of the three pillars that we invest in. And I think there's this component of craft that's historical and especially in footwear is such a beautiful history to it. So there's this really historical system here and then we have technology because we are a business in the year 2017 merging those two things together. That's really our sweet spot. I think we got it. You know what? I think so too.