 Now, we're going to learn something today. Hi, my friends call me Lime and I want to help you perform even better in your videos. And to do that, we need to talk about ethos. Before we get into that though, let me introduce myself. My real name is Emil, but I find that hard to pronounce in English. People kept asking me if I was hungry and wanted a meal. I'm soon to be 30 years old. My accent is Swedish. I have a bachelor's degree in media and communication, another degree in drama. I've been acting and directing for a long time and I want to use these experiences to help you move your audience. Now, before you can start working on your performance, you need to take a look at yourself. And this is where ethos comes in. And this context, ethos is other people's impression of you. Their impressions of your personality, your intentions, what you represent, what you know, your history and so on. And when these impressions work in your favor regarding the impact that you want to have on your audience, then that is called having a good ethos. For example, when trying to persuade someone, you have a good ethos if they view you as an expert, because that gives you the credibility you need to make them listen to you. Another example is Michael Jackson's black or white, because one of the many reasons that this song worked so well was because Michael had been both black and white. And though the color changed, he was still the exact same person. And so he didn't just sing about the color of your skin not mattering. He showed it with his very existence. And so the song got a much stronger impact because he had so much credibility for that message. In other words, he had an amazing ethos for it. So what I'm trying to say is that you can greatly boost the success of your channel by establishing a good ethos. And to do that, you need to put yourself in the situation of your audience and see how they perceive you. And you need to ask yourself, am I the right person for this kind of channel? These kinds of comments, this kind of humor, why should they listen to me? Do the clothes I wear work for or against my credibility? Does the way I speak resonate with the homies, yo, in the hood. Ask others of their opinions, and if the answers are no, then ask yourself what you can do to change that. There are things that you can change and things that you can't. So let's take a look at some examples of ethos problems and their solutions. Imagine you're making informational videos about computer components, but you're noticeably very young. Like it or not, but people tend to listen to young people less because they think that you lack experience. They don't think that you fully understand what you're talking about, and so they rather watch someone older. And this means that you need to put energy into ensuring your viewers that you do know what you're talking about, and you need to do it fast. For example, you could talk about your past experiences, you could wear more mature clothes, you could cite your sources to show that your information is reliable, you could collaborate with all the YouTubers, or you could simply have your viewers watch you because of the way that you present your information rather than the information itself. Because everybody can be entertaining no matter how old they are. So let's jump to another example. Let's say that you make videos telling people not to commit crimes, but you yourself have a criminal record. You could easily lose credibility with comments like, you yourself commit crimes, you hypocrite. And then they rather listen to someone who doesn't have a criminal record. That is, if you don't use this to your advantage. You could say that, yes, I have committed crimes in the past and that was wrong and so I'm trying to keep others from making the same mistakes as I did. I know from personal experience what makes these people do these things and I know how to talk to them. I know what needs to be changed and I know how to change it. My competitors have probably not even thought about committing crimes and so they don't fully understand what they're talking about. Suddenly your weakness now works in your favor because you worked on your ethos. So now hopefully you've gotten some ideas on how to work on your ethos and how important that can be. So what will you do to improve your ethos? Tell me in the comments below. Thank you for watching. Bye.