 All right, this is an experimental video, but then all my videos are experimental videos really and that's really what this Video is about First before I get going you might be wondering George. This is a different background than usually have you look like you're sitting up in bed That's because I am today. I am bedridden with With a with an illness. I won't go into it And I'm sitting here at my nap bed and you could see there's a cat right here Say hi baby girl right here. There's a cat. Okay, this this video is now going to go viral because of you Because now there's a cute cat in the video Very good girl and you could see that this is usually where I Sit for my office desk looking out at beautiful yard there But now I'm in my nap bed and The lighting is okay. Actually and I have a tiny plant here. It's very adorable. Let me show you my tiny plant Tiny plant. Okay. All right. Let me get going with today's message here So most of us who are watching this are are not Setting out to be artists as as as a career Now a few of you might be and if so Who knows I'm curious if this message will resonate with you as well but most of us are messengers of some time we are you know coaches healers facilitators mentors speakers We have life experience or training our skills that we use to support others in their Healing their transformation their upliftment their well-being And so when it comes to our content We are basically looking Unfortunately, most of us Watching this look at content as a promotional vehicle And if you've been watching my videos for a while, hopefully you've come across my message about how content I don't think of content uh primarily or You know rarely actually do I think of content as a way to promote my services my products? um Or not even myself. I mean, I think of content as a practice of the The practice of getting to the sweet spot between inner exploration and outer service Whether or not the watcher ever buys or ever likes In comments ever engages or buys or benefits my business in any way. That's outer service inner exploration is the opportunity to show up again and again to articulate my life's experiences the worthwhile Insights that I feel are worthwhile that I think this might be worthwhile for others as well um the understanding and clarity that comes only through articulation and creating That's how I think of content And so therefore My message for you today is create lightly And I actually This message I've been talking about for a long time and so so What I'm not saying is Create on things that you don't know anything about that you haven't thought about No, the the truth of the matter is you have thought deeply widely about your field You have helped your clients You have helped your friends your colleagues With your skills and your modalities and your training and whatever it is that you would love to make a living doing Right, you have those skills and you've done a lot to help other people And so therefore you've thought a lot about the causes the root causes that that creates the That you know comes up with the problems that you help them solve or Why they are not able to achieve the yearnings that you help them to achieve You've thought a lot about it So you've already thought more deeply about your field and worked more on in your field Then the average person who is watching your videos or reading your blog posts So what I what I'm not what I what I'm not saying is You know, don't be thoughtful. Well, what I am saying Is don't be a gosh darn artist About your content Now again, like I said, some of you watching this literally are artists in your trade and your profession And I'm curious what you get from this message. How might apply how you might take it to to benefit you as well But most of us here Don't be a Gd artist About your content. You're not here to create a gd gosh darn Masterpiece can I can I cuss here? I don't know most of you Um, I'll probably okay with that. Maybe some of you might find it exciting and a few of you probably say no George. Don't do it. Okay. Well, um so because it's like We are what we're doing when we're creating content It's like I said, we are we're it's the opportunity To articulate and explore what might be important and helpful insightful Interesting Perhaps funny, but it's related to our experience that might be Of meaning to our potential clients as well So so not that we never think about our business when we're creating content. No, no We we think of the ideal audience member as a potential client We're not trying to sell to them through our content I talk about this often We there are two arms of marketing There's content and there's offers Right. I'm talking about content right now Offers actually I would recommend creating lightly as well, but that's for a separate video But talking about content right now we create With our potential client in mind With our desire to connect from our hearts with them in service to them Sharing something that is interesting to us that we believe maybe it's interesting to them as well But without the agenda to sell Not in our content not my content. I don't I hope not in yours either Because the audience can smell it right away They're like, oh, I'm watching this video. That's a free video. It's on youtube. It's on instagram It's on facebook or wherever it is linked in You know threat tick tock and and then I'm enjoying myself here. I'm laying in bed Right. Enjoying myself and and this person seems to be sharing something from the heart. Oh my gosh, and now they're selling to me Don't do it. I don't do it But you'll also notice that I That I frequently and consistently sell to you as well But that's separate that's separate from content Right. Anyway, that's a separate message. You can look up for a deeper thinking about that. You can look at Um separate content from selling you can google that and find my article and video about that But right now come back coming back to my message creating lightly Why is that so important? ironically, it is uh of the greatest and utmost importance for you to create lightly rather than Okay, I'm going to create a masterpiece video or uh, I'm going to spend a month writing this blog post Why is that? I believe A um the wrong strategy for the vast majority of us. Why? I've I like like I said You are not an artist. You are not a writer Now some of you identify as a writer and okay You want to make a living writing like you want to you want to charge people for your sub stack? How is that going? It's much easier to make the living selling services than than through writing. Sorry. I know nobody told you this but I I'm I have five books. I published five books Three of my five books have second editions already So I make probably more than most of you watching this on my books I make 200 bucks a month selling my books without promoting them just evergreen just passive income but most Anyway, like I said, most of you are not going to have a sustainable livelihood writing or creating art or getting income from youtube or a medium or sub stack Fill in the blank most of us Are just going to not be able to make an income Being an artist But it is so much easier and i'm planting the seed here for you But because it's true in my experience and in my experience of coaching Thousands of people by this point. It is so much easier to make a great livelihood selling services programs courses maybe retreats but basically services programs slash packages and courses So much easier. You can make six figures seven figures doing doing that Way easier than to make a sustainable like oh, I pay my rent. I pay my bills through being an artist You know as a writer or as a video creator or You know as a podcaster or whatever maybe just through your content alone So much harder to make make enough enough money to pay pay the bills Now, like I said, a few of you literally are artists by trade and I I am amazed at you. I think you're amazing. I mean you you're extraordinary That's why you're able to make a living doing it But most of us are not going to do that most of us are going to make a living Providing our service our courses our programs So we've got to place our content In the right frame of mind for us. It's got to be like I am Using the content as a way to explore myself. I've already said to explore myself Well, okay, I'm doing the there's reactions here on uh on here we go Yeah, those of you watching the video those of you listening to the podcast episode You have to watch the video to see what just happened. I'm using the reactions thing on mac the new mac os I'm going to turn it off because right now it seems awkward for me make a gesture and something pops on the screen. Um, so Most of us right Again What is the purpose of your content? It's not to create a masterpiece of art Please do not spend a month editing a video or You know a month writing a blog post because you are wasting precious time What are you wasting time doing you're wasting time not Exploring and articulating the next thought The sharing the next story that Remember, I mean if you have created content You have already noticed that clarity comes from creation not the other way around You might say well, it's a chicken and egg situation. Yes, some clarity leads to content But I in my experience Maybe a seed of clarity like oh, I have an idea I have a topic I want to talk about And then you start like I said today I just got out from my nap been in bed most of the day. I'm like Okay, I was going to make a video about something else at my desk today Today, I fortunately cannot I'm going to do it from the bed. So I might as well create Something else and it's like well, this is perfect I'm going to talk about creating lightly because that's all I can do today and that's all that's all I Do most of the time and really Sometimes I forget and I work too hard on my content as well okay now this is completely opposite of what many YouTube creators and writers will teach to you and advise to you. But what did they say? Mr. Beast the most successful YouTube creator of all time. What is he said? He said oh, don't don't do don't just make Videos just you know make a bunch of videos that are not that great Just spend a lot of effort a lot of time making a great video Guess what? Lots of kids and adults follow their advice and they never Make enough money to pay rent Because most of us don't have the the talent to be an artist To be a video to be a great video editor to be a great podcaster to be a great writer Very few of us do I don't I raised my hand already. I don't have that talent My talent is not in that But all of us All of us you and me both Have a message that's worth exploring and sharing That's the truth all of us do no matter your skillfulness and video editing writing because remember Everyone is competing to be everyone wants to write the great american novel or everyone wants to make a living It wouldn't be great to make a living writing online Wouldn't be great Wouldn't be great to make a living just making videos and you know what's what the number one What's the number one? Career that kids want these days. Have you heard seen this stat to be a youtube creator? They just want to go around making funny videos and then make a great amount of money doing it And my categories right here and so listen because that's everyone that not everyone but that's So many people's ambition is to be paid for their art or their writing for their youtube videos for their podcasts or whatever It is so hard to break through It is you have to be extraordinary but far fewer people compared to the aspiring artists far fewer people are providing services And programs and online courses really it seems like a lot but no not compared to the The people I mean lots of people who aren't even trying to make money writing or making videos are making our writing and making videos And making pouring pot just because it's fun for them. You got to you got to think about this There's this giant bucket of people in the whole world Who just love to post on social media write record videos record podcasts Take photography put on instagram make drawings put on instagram just because it's fun for them but Hundreds of millions of people are just doing that for fun And then there's probably tens of millions of people trying to make a living from it And then here's you trying to compete with all of that Give me a break However, there are there's probably 10 times less people Yeah, I would say 10 times less people compared to the upper the other buckets I just talked about 10 times less people who are saying, you know, I'm going to make my living As a as a coach Because I have this training or because I have this rich body of experience People have told me that I should become a coach You're a coach or a healer or a mentor or a service provider Not because Everyone else wants to be one. Have you noticed not no most people just would like to anyways, like I said You're doing it because you've got the training which way few people do or People have told you that you would be good as a service provider of whatever kind So it's way fewer of us Who are actually trying to make a living now take that bucket and then shrink it down way further and and and let's talk about the few service providers Who actually create content on a consistent basis? Now now we're talking very few people Okay, this is what I'm talking about This is why we need to we must create lightly Because if we if we if we're working hard to create where we're already competing with this giant bucket of people With whom it's going to be really hard because you're average you're not that extraordinary in your art in your video making or In your writing if you if you were you would already know that hey, maybe I can make a living from this people Times of people love my love my writings in my view. Well, then you wouldn't be watching this video Okay, you would already be already be making thousands of dollars a month or hundreds of the very minimum 100 dollars a month more than me In terms of my my art I make just so you know I make About 500 dollars a month passive income doing nothing other than uploading youtube videos and earning ads from youtube plus My amazon books total about 500 a month just passive income, but i'm not an artist. I'm not a writer. I'm not a video editor And I already and i'm so average in that i'm maybe even below average and yet I already make You should be making 5000 a month if you think you're an artist or a writer or whatever, right? You see what I mean like you have that kind of skill But most of us like I said myself included and probably you included are not an artist I mean not compared to what's out there So what can we do we lean into our strengths? Our strength as a coach as a healer as a service provider as a as a course as a course teacher That we can that far fewer people are doing and we do that and add on top of that creating content consistently Okay, so back to the message. This is a bit convoluted. That's one of the problems of creating lightly You could you might want to look up my three stages of content I create lightly at each stage of the three stages, but every stage Like this is right now very much stage one content and if this does Okay And compared to my other pieces of content if it does pretty good then I might turn into stage two piece Which is they're going to be more refined at that point And then stage three is where I put it into a book or an online course or something like that but Create lightly is all always where we begin Most of my content is stage one Because most of my content isn't worth taking the stage two But I had to create stage one in order to know among all my stage one, right? So you two create lightly Create lightly so that you are giving yourself the consistent opportunity to show up And explore What's important to you? What's meaningful for you? You don't get clarity truly until you explore in your content with the slight pressure not pressure Excitement of doing a journaling publicly like i'm journaling right now publicly right using video The excitement of doing that will get you to a new level of energy and clarity that you won't have journaling alone Okay, and and also not only are you joining publicly you're also Serving humanity you're serving your audience whether or not they ever buy from you That kind of detachment or unattachment Makes you truly authentic And of course ironically authenticity builds trust which actually makes more sales down the road whatever But that's the irony of it like consciously We you know consciously we unattach From sales results so that we can be truly authentic knowing that obviously a byproduct of having a true audience is well more sales so again Create lightly what there whether that means make a video every week write every day Record a podcast every week or whatever or make it make two videos every week whatever it is whatever platform That you decide Helps you to create lightly for me. That's video Okay, it didn't used. Uh, yeah, it's I guess it's Yeah, I didn't used to be that way. I used to be anti video That's for another story for another time because I thought I thought I was ugly on video I thought I didn't sound good. I thought I wasn't smart enough or whatever anyway But now I've overcome those blocks and videos now the the platform of choice for me to create lightly Create lightly whether it's you're easier for you to write or for you to make video or for you to record podcasts Or for you to create images, you know, whatever it is Create lightly so that you give yourself consistent and frequent opportunity to Explore what's meaningful for you so you get more clarity and more authentic power and to serve humanity Your audience without without attachment so that you get more authentic trust From your audience and from the world So I hope this is helpful. I want to thank you so much for Being part of this video and and being part of this experiment. I look forward to seeing your comments below Whether you are an artist or or a creator Let me know what you think about this. Thank you. Thank you so much And last thing I guess I'll show baby one more time. So this can be a truly viral video, right? Because I I can't go viral on my own, right? I need a I need a partner right Stupid girl, okay those watching those listening to the podcast you you have to see the video version of this obviously Okay, baby. I'm sorry. Okay. You can go back to napping. All right. Oh, you're a good girl Okay. All right. See you all later. Thank you so much You