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SDGC18 | Siobhan Hennessy: What does Service Design really bring to larger organisations?

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Published on Dec 17, 2018

A look at the key strategic blocks that prevent companies from delivering the great experience to their customers, and how service design works to eliminate these obstacles. We'll also look at how Musgrave has successfully utilised service design on various strategic problems and the resultant effect - not only on revenue and costs but on company culture.

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