 All right, so we're here at the Hong Kong Fair. Hi, I'm Sandro, I'm Italian, and I'm the owner of a startup technological company who took care to develop these pad for musicians. So you work here with the books and the onyx? Yes, basically we have a setup and cooperation with onyx, and we developed this application Can you show? So you have a system where you put two books readers together? Yes, two books readers, you can either choose to have one or two, it depends on your needs, they are detached, they communicate in a wireless way, so you can first buy one and after a few months buy the second one without losing the money or the first. And then right here with the pedals you are able to either with the pedals or using this premium controller that will develop for an Android platform in which you can do different things like turning pages, go to the beginning, to the end, so standard actions that you can perform when you are dealing with a book. Nice, it's so cool to be able to just flip the pages with your pedal like this. You are also allowed to write some notes, when you are studying you can highlight difficult passages, whatever you like. So when we were developing this we were thinking to give the user an instrument that was the simplest possible and the fastest possible for turning pages because it's a very critical action that all musicians know how important it is. So who are you? I'm from Italy, I'm Sandro and as I said before I'm the owner of a startup technological company. And you work with the engineers to make a special application? Yes. And this is a special application on the Android too? Yes, it's made by them. You can download for free from the Android store. iOS is going to be soon but it's not yet done. Android is like a remote controller. It's like a remote controller for this application. Is it Bluetooth? Yes, they communicate with your Bluetooth. You can show the manual, show off the manual. You can turn pages. Right here, if I go back in the menu, what do you have going on in the menu right here? In the menu you have basic actions like you can set up the view marks. It's a very useful feature for very long files. You can set up the page sequence because you can decide which page to show during your performance. If there is zoom action you can export files in PDF format for viewing purposes or in a Padmoo format. You can orientate the landscape or not. You can set up the double mode, set up the pagination. We have three different ways of paginating the double. The first one is like a book, the standard one. The second is like a sliding door. One, two, three, they just slide. And the third one is alternative, it's called alternative. Page one, two goes three, two and then three, four. So you can basically turn the page without any stress. It's very useful during a live performance because the musicians are very stressed about the turning pages. So it's been taught to give them a... For a second maybe I can play this. Let's try to play this one. It's just showing that it's not this for the monitor. Right here. There's something about the score. So it's for any kind of musicians, right? Yeah, basically the market out there is potentially very high because there are almost 2 million amateur musicians on the planet. And I went in 1 million professionals. I went through the website of high schools for musicians and university or academy for music. And we counted all the classes, professors and students. Roughly 1 million potential users. It's a huge market really. And paper is basically going to disappear from the world of musicians. It's much easier to have everything digital. Excuse me? It's much easier to have everything digital. Can we put it on? It's a feature of this kind of tablet that is ink technology. So you can play for hours without getting tired. And there is no reflection. It's very beautiful in the normal light. No reflection at all. Now we are on the last one. It connects both each other using Wi-Fi director. And the pedal and the controller connect via Bluetooth. As you can see it's very easy to turn pages. You have a website that people can buy? Yeah, I'll show you. This is the website. The Wi-Fi here is sometimes done. This is the website. We have either an English version and an Italian version. You can highlight the... You can choose if you want a single or double? Single and double. And if you decide to shop you can either pay for paper or credit card. We ship it over the board. And shortly we are going to put it on the market in a month time. A brand new version. Much more powerful from a hardware point of view. It's going to be a quad core processor behind it. So you will have even faster turning pages. And other technical features that we are going to add to make the life of musicians even easier. Nice. And what kind of customers do you have so far? So far we just began three months ago to sell to people. Basically are equally distributed between professional and amateur. Of course a professional wants to check first. I mean to try for free for a period because music is their life. So we are giving them to try for a certain period. And so far they... Do you need to reach out to some very famous musicians? Yeah, I is already in process this part. I can't give you names because there is of course disclosure on that. But some very important musicians all over the world are already using it. And so we are collecting from them also some feedback that will help us and them to build the better instruments. So what do you think about the Onyx hardware? Onyx hardware is absolutely outstanding. And we came to choose Onyx hardware after very tough selections. The best in the world, no? Yeah, I think so. For Inc.? For Inc. absolutely the best in the world. Very good Amazon. Oh, absolutely. And is the only one that built 13.3? It's a beautiful display, right? It's beautiful. It's the only company that built such a stable 13.3. High resolution. High resolution. It's like paper. It's like, no, it is even better of paper. It's better than paper. Better than paper. The musicians don't want to work with iPads, right? It's horrible to use an iPad. They don't want them to work, but it's really impossible to work for more than 20 minutes. Like, look at this iPad, how horrible it is. It's like you're looking at the light bulb. Yeah. No way. This is a pretty good video in which you can see the difference between a standard body, which you can really see, because there is a lot of reflection. And this problem we don't have already. It's so much better. Look at the difference. So far, it's a great collaboration. It's going to continue. Yes. And you're going to improve the software, right? Absolutely. We are going to release a new hardware bug in a month time, running a quadcoprocessor that is the last that Onyx made. And then people can download all the music sheets. All the music sheets. All of them are in PDF. Yeah. They can download them from their PC. And you can write on them or from the cloud also. You can write and save the notes. Yes. I would say that's great. You can say Alto, Molto, or forgot what you say. Fortissimo. Fortissimo, yeah? Fortissimo. Yeah. Yeah. And all these things and just go up and down and shit. But the important part, you can delete immediately. So the next generation, you will have an orchestra, 50 musicians. Yes. All they collaborate together. I'm joking a little bit. But it will be so cool. Yes. The conductor, okay? He has a master pin. A master pin. And it just shows up in real time. That is a future. You can think about it, right? Yes. We already think that is a future. Nice. You will revolutionize orchestra. Yes. All kinds of music. How's it going with this partnership? Perfect. Perfect. As you can see, this product is amazing with some changes. Some physical corners. It also protection a little bit? Yes. It's also protectionally. In fact, actually once it goes down and has been saved by this, this stuff has been designed in Italy. The bumper of it. The protection. And it's very useful against, you know, falling. You can also put maybe a cover and leather or some extra iron. Well, the cover, Olyx is developing the cover. It's in beta format. It's really beautiful. It's really beautiful. Nice. This is so cool. I think musicians will love this. Of course they will. Millions of musicians. Because this kind of product is something really useful. Really useful. That is a complementary change from the paper. And as Sandra has shown you, you can have both pages in one. This is like a full 8-4 page, right? Yes. It's 97% of 8-4. 97%. With three modes to change the pages. From one to two or to the second, stay there. All the notes in the world, they're all formatted for 8-4. Yes. There's nothing different than 8-4, right? 90% is 8-4. Yeah. Probably even more than 90, right? It's like the standard. Some contemporary musicians, they have 8-3. 8-3. Like big, big, big sheets. Big, big, big, big. But it's impossible to read on paper, so never mind. You can ask Olyx to make an 8-3 version. Make a big ear ear. Yeah, that would be good. 42 inch. That's very big. Important. Is it possible, but not as a standard product? But is it possible? It's possible. Yeah, yeah, yeah, yeah. If you sell a million of these, they will do it. No problem. 8-3 if you want. So what kind of hardware do you have in there? So, in this house, we have a 1.6 GHz quad-core CPU and two gigabytes run, so it works smooth and very fast. The responsiveness of the system is very fast. Besides, it has a 32 GB storage, which allows you to add any kind of documents. Imagine, with the 6 inches, we had... These are the news that will come by the end of the year, by the way. And they're all going to be a new platform hardware, right? Yes. I will talk about it later. But to mention that just with 8 GB as a storage, you have up to 2,000 e-books in total. Imagine with 32 GB. You have a lot of space in that. Besides this, of course, this, for example, our 10.3, as I showed you already in the last video in CES Las Vegas... Is this useful for you too, this size, or you only work with the big one? For the musician, the 15.3 is the solution. And how do you find the seats? Where do you find the... Everything from before 1941 is free, right? Exactly. Because it's out of copyright? Yes, 75 years. So all the classical pieces you see to find... Back, Mozart, Beethoven. Free. And then all the new ones, maybe there's some websites down on PDF? Yes, you can buy first from these digital shops. It's beginning to find some digital shops with music. I've actually bought some of them because I'm a material flute player and have lots of music at home. And some of them I scanner by myself. Some other I buy on shops. You can download this PDF. And if you buy them directly, the quality is absolutely outstanding. And it's been really... Maybe the shops that are for kind of like iPads or Android things, they're compatible maybe. You just download them and put them on the USB? Well, provided that you are in PDF format, you are okay. We also can download from the cloud, mainly G-Driver and Dropbox. Oh, you do? You have this built-in? Yes, yes. Can we see where? Yes. So it's in the side of the UI? Yes. We need to close this up and go to the library. You can set things over there? No, no, it's not here. We have to close this. This is the reader part of the application. It's actually built into the application. One is the launcher that actually takes care about... Is it the entry page? Then we go to library. You know, library. You have the... Nice. Yeah. And then the way you add the files. Oh, here we go. Here we go. We have Google Drive, Dropbox, SD card that is underneath. There's a slot and two sections that are in the machine in which you can transfer files. It's fantastic. So like a musician can just share a big folder to the other one and they just put it in. It's a matter of fact that today all the musicians have an account in Dropbox. You all use Dropbox? Yes. So when they saw this... Yeah. Mainly Dropbox. When they see this they say, oh, yeah, I already have my music ready. I only have 2,000 pieces right there in my Dropbox. The only thing that... You have to log in? Yeah. The only... No internet right now? Yeah. You have to connect to the... Okay. Well... You have to set up things over here. Yeah, we're not connected. Anyway, the only thing that... You have to log in on there? And that's it. That's it. One time. If you want to log out, fine. That's great. So then you add more pieces and just put them on your dropbox? Yes. Absolutely. You also, when you do the export actions, with the export you can share via Bluetooth with, you know, phone, mobile or PC also. It works. Or another Pad move. So in order to transfer between... Maybe pupils in the same classrooms. So how much is the pedal? The pedal... This is one... Pedal off the market, right? Yeah. It's... You can buy in different online shops. We tested with this. It's going to be around $90. $90 for good pedal. Yeah. Maybe the cheaper one is too. Yeah. So all this is possible because it's an Android platform, right? Yeah. All this is enabled because you have amazing hardware and the software is just Android. Android 6.0. So right now in the e-ing industry is the top. The top. In the e-ing industry is the maximum we can work with. And actually some of our products. So we are the first company to use... For example, for the 6-inch, we are the first company to use Android 6.0 in a 6-inch. So you have the small ones too? See, these are the new models. Yeah. They can be released by the end of the year. We can see here. Let me drop this one second here. Dropbox. Dropbox, yeah. Okay. So we have three models. Okay. These would be the... New designs. Yeah. The box book will be just 140 grams. Very light. Very, very light with the back metal housing. With the Type-C, USB Type-C. Power button on the top. Very, very light. 140 euros? No, 140 grams. How about the euros? I don't know yet. It's going to be affordable, right? Of course, of course. It will be... All three similar? Yeah. This is going to be legal. The book's legal. As you can see... Nice. It gets very thin. Yeah. Really thin from one side. And from the side of the power. It's thicker. And with some buttons on this side for future pages. Physical buttons will be here. This is a mock-up right now. But it's going to be like this. The power button on the top. All these six-inch... Besides, this is a flat-screen one. Pro. So it's three different six-inch? Yes. The new... Sometimes the six-inch is very affordable. The current one is a 99 or something? Actually, our retail price is 120 euros. 120 euros. For the 212 dpi... Yeah, dollar. High resolution. Yeah. Of course, high resolution to have a 12 dpi. And also the 300 dpi is $20 more expensive. But the most important thing is that for the new devices, besides to be 106.0, they all will work with a quad-core CPU. Very powerful. Very powerful. It's super fast. I can show you... This would be our standard model. The housing is the standard model. A C67 ML Karta. Okay. But in this one, just for the fair inside, there is the new hardware solution with a quad-core. And we can see that this is completely... So fast turns. It's super fast. Fast refreshing. Better than Kindle. Yeah. I mean, up there. You up there in the high-high... Very few people know how to... switch keying pages as smoothly as I think. Yes, yes. I mean... the world leaders. It's also very important for the musicians to have a smart fast-page turn. Of course, of course. So for this reason, I'm pretty sure that the new... the new... Pad Mu with a quad-core, it's going to be fantastic for musicians. It's going to be fantastic for sure. It's already fantastic, but it's going to be more fantastic. No, we are going to add digit touch for the musicians. You can even turn pages using fingers. So it will be really amazing. It sounds like it's really cool to have some great... developers working with you, right? To have some good custom applications. These kind of corporations make the company grow in all senses. Potentially much faster. Yes, yes. Potentially this could be huge. And we are really glad to have these kind of projects going on that our products can be used in different kind of scenarios. So that's really... How many do you hope to sell for this Christmas? What is your dream target? Two million. Two million musicians. Of course. I'm pretty sure. It's a matter of advertisement and marketing. So every time more people start knowing about this product and start buying because musicians, they are all over the world. They are millions. And as soon as they know this product exists, I'm pretty sure they will buy. I want to show you guys also... It's busy at Google. Yeah, yeah, yeah. So we're checking some of the stuff around here. I want the floor. I left the... There, there, there. There we go. There. Yeah. Yeah. We have going on there. Yeah, this is the new 9.7 note S. Nice. I've changed a little bit with the back dark brown metal housing. You call it note S. Note S, yeah. 10.3 is note and this one is note. This is note? This is note. Note S. Note S, yes. The hardware solution is going to be the same. We keep the same hardware solution for all the devices. And... It's great for cartoon readers. Yeah, even just as a reminder here now that we are staring at one, there is in navigation mode, there is the comic mode front side of the comic. You can choose the... You can choose the comic mode. There is a way in which you choose from what side you want to stare at the comic. So it's a really nice feature. This is a beautiful one. It's available now on Amazon? Yeah. Now in Amazon, we have already our store. You can check on its books. You can check on its books. And in mid-December of 2017, we released the 13.3 Max 2. You can buy it for 799 US dollars. And we are selling in Europe, USA and Canada. And this is the 10.3 that was released in Amazon around mid-March. Okay, mid-March. And this is being really great. I mean, people is asking. Going crazy for it? Yeah, yeah, yeah. It's asking. We have already a Facebook page. I think it's the coolest e-reader ever. Yeah. Of course, it's not for music, but for everything else. We have a Facebook site, and everyone is following us. Guys, I tell you to follow us because we provide all the information related to our products. And everyone is asking for this one. One is going to be released in Amazon. Let me release. Now it's already in Amazon for 549 US dollars. This is going to actually depend. The pen is right here. And you can just scribble, which is just a beautiful experience. I just hope that this beautiful app software, you have the music. It would be so cool if you had that for other parts of your ecosystem. Yeah, sure. There are many, many, many possibilities. One important thing from Onigash is that we are developers and we are software partners with other companies. We help content providers in different countries to develop their own product, to sell their content through our products. So we've done different ready projects with that. We can help all kinds of customers in different ways. I think, for example, the education sector, the professional application sector. Yeah, of course. There's all these potential engineers that are application companies that want to work with you. They can just contact you, right? Yes, of course. The important thing is to move from the TFT screen to an E-ink solution. Of course, each one has his advantages, but this, of course, in terms of visual performance... It's like paper. Yeah, it's like paper. I mean, for students, we have already some education projects going on. I cannot... I cannot release... Some secret. I cannot release the names now because it's too soon, but we have some projects going on. It will be amazing in Europe with European applications for study. And it's going to be really, really cool, really cool. So we are in a content provider industry. We are an education industry. We are also a music industry. So everywhere there is a little space for E-ink and for Onyx International. And the potential in the future could be much bigger, too. Of course. It's already quite good. It's going great, but it could be much bigger, very quickly. It will be. It will be because now BooksBrand is already launching good in Europe and the United States. And it's a matter of time. It's a matter of time.