 Welcome back folks, Dow. Dow industry was up 256, NASX up 161, S&Ps are up 47. Let's go to our guest. Our guest today, folks, is Judah Longreah. Judah, this is quite a company, man. I'm digging what he has here. Nickeletics, OK? Bottom line, he works with the rideshare drivers, and basically it's the future of out-of-home advertising. But we'll let Judah tell us exactly what he does. Judah, welcome to TFNN. Thanks so much. It's a pleasure to be here. Absolutely. So hey, tell us exactly what Nickeletics does. Yeah, happy to. So we work with top gig economy drivers in the rideshare and delivery space. We paid them typically a couple hundred dollars to place an advertisement on their vehicles. They track their drive time all through our mobile app and the advertisers like us because we provide some pretty powerful analytics. So we're going to show them not only the number of consumers that were exposed to these ads, but the types of consumers and then also give them the ability to digitally retarget their consumers. We have to connect that offline to online, as well as some attribution. So we can tell our advertisers not only the people that are being exposed to it, but what are the outcomes from that advertisement, such as how many of these people visited your website, visited your retail location, or downloaded your mobile app. So in short, we helped them to understand the return on ad spend, which has traditionally been a little bit of a challenge for the out-of-form advertising industry. Oh, it's always been an advertisement. The Abitron ratings, believe me, I've owned plenty of radio stations. Abitron is the biggest trip in the world. So this is pretty cool, folks, OK? Because he has two sides of this, OK? So can you explain both sides? So you have one side where you have to sell the company that, OK, listen, I have a good deal here. I got a bunch of drivers. So if you can explain the side of selling, and then of course, you just explain the side of the Uber drivers, the drivers in general. So how does the other side work? Yeah, happy to kind of give you a little bit of an overview there. So on the advertiser side, you can think of companies that are traditionally trying to reach consumers in what's called the out-of-home industry. Right now, out-of-home industry is extremely popular. If we haven't noticed, we've all been kind of cooped up over the past year. But now the vaccine numbers have been increasing, and more people are coming back outside. There's a real kind of resurgence of out-of-home advertising. And they come to us because we're a fraction of the cost of a traditional billboard. So by leveraging the mobile out-of-home, moving assets, and the data that we provide, it's a pretty good narrative. And they're very interested in it. And this medium is growing in popularity. There's a lot of studies now showing the value of the recall rate on moving assets, such as a vehicle. And so that's how it works on the advertiser side. We work with brands directly, as well as agencies. So that's been really key to us being able to grow with larger accounts, working with agencies to not just have one customer, but have a plethora of customers. Sure. Now, were you in the advertising agency prior to this? Were we just in the tech space? Yeah, great question. So my background is more so on the tech side. Actually, before Nickelodeon, I was running a rideshare business that was paid for by advertising. So it's kind of been this emergence of media, as well as technology, but also understanding that the changes that are happening and how we move around the cities, which I think combines for a really exciting market opportunity. No, I agree, man. You know, it blows my mind. And folks, OK, this is always cool, I think, for all of us, right? You know, let's just picture a hockey game, right? That all the boards were there for a hockey forever. And then finally, someone figured out, hey, man, why am I not selling advertising on those boards, right? I mean, you know, great advertising. I mean, you know, the bottom line is that it's always intriguing to me that you have the new most strap, man. And you really don't, because it's been out there, but it's really cool that the way you've actually set that up, because now let's talk about the, you know, let's say I'm driving an Uba. The bottom line is that all of a sudden, you know, I get an extra couple hundred bucks in my pocket, right? Yeah, exactly. You're spot on. So the drivers really like our platform. And we have over 5,000 drivers now, you know, download our mobile app, create a profile. It's on Android iOS. OK. And essentially, they just start to track their vehicle after they upload the type of vehicle they have, you know, typically we like those that drive for the Lyft, the Uber, the Instacarts, who are already earning money from their cell phone, but are looking for supplemental ways to professionally represent these brands. And yeah, I mean, a lot of times it's enough to cover their entire car payment, get some extra for gas, and who isn't trying to make a couple extra hundred dollars, especially with, you know, all the inflation and everything that we're kind of fighting through right now. Sure. Now, how long has the company been up and going? Yeah, so we've been around total three years now, and that was, you know, a year of it was the richer business that we pivoted to the core ad tech. And so, been Nickelodex for over two years now. Well, listen, man, congratulations. I think you got a great idea. You know, I love that this is an idea that has been sitting there. We've always seen the big trucks, do you know what I mean? And what does happen, folks, and this is really cool. Many times, there's a lot of places that you can't advertise that one of Judah's cars, OK, can basically get into. That's where you really get some really nice action, man. Do you know what I'm saying? Whether it's big concerts, you know, I mean, you know that the aspect of all the big places, whether, you know, and this will be right across the country, whether it's Boston Guard, Madison Square Guard, and Emily Theater. The bottom line is that you can imagine when these concerts or these hockey games, the basketball games or football games are starting, and then leaving, I suspect in a few years from now, we're going to see a lot of these ads, man. I think it's a great idea, man. Congratulations. Well, thank you so much. Got a lot of work to do. I'm super excited about the market opportunity. And having me on the show is fantastic. And the website, folks, I'm going to spell it for you. It's N-I-C-K-E-L-Y-T-I-C-S. Yeah, I think you get some real action, man. Well, listen, it's been a pleasure having you on. I love seeing these new ideas. And, man, I want to have you on again. And I want to basically see you ringing that bell with the Nasdaq another five years from now. Hey, you can scale it. I can see this is a scalable business, man. This is the type of businesses, folks, that people look for. This is a scalable business in a monster way, man. Pretty cool. Well, I really appreciate that. And I'll come back any time you have me and look forward to continue to see the great things you all are up to on your side. So let's keep in touch. Absolutely. You have a great one and a safe one, man. You as well. Happy having the week.